The Kraft Heinz Company reports developments across its global food and beverage portfolio, including earnings releases, dividends, debt-market actions, and brand activity. Company news commonly covers product launches and marketing programs for Heinz, Lunchables, Ore-Ida, Capri Sun, and other packaged-food brands, along with updates on sales trends, margins, cash flow, and management priorities.
The company was formed through the 2015 combination of Kraft and Heinz and sells products across retail and foodservice channels in North America and international markets. Its recurring updates reflect the operating mix of branded condiments, meals, snacks, beverages, frozen potatoes, cheese, and other consumer packaged foods.
Ore-Ida (NYSE:KHC) launched “Ore-Ida or Nothing,” a new creative platform celebrating its legacy as the inventor of Tater Tots. The campaign, dated April 14, 2026, stars Keegan-Michael Key and features 12 spots across TV, online and social, emphasizing the brand’s original taste.
Anchored by the brand’s largest marketing investment to date and developed with Rethink, the first creative — “imi-taters” — uses humor to contrast Ore-Ida against imitation products while spotlighting the product’s crispy-outside, fluffy-inside texture.
The Kraft Heinz Company (Nasdaq: KHC) will release first quarter 2026 financial results on Wednesday, May 6, 2026 before the market opens. Supplemental materials and a pre-recorded management discussion will accompany the release.
Management will host a live Q&A with analysts at 9:00 a.m. Eastern Daylight Time; audio, materials, and a replay will be available at the company investor website.
Kraft Heinz (NYSE: KHC) launches Kraft Mac & Cheese Restaurant Edition, a nationwide product line rolling out April 2026 that delivers three restaurant-style varieties for at-home preparation.
The lineup includes Parmesan Pesto, Romano Cacio e Pepe, and Monterey Jack Caramelized Onion, offers 30% more food per box versus the classic blue box, 10g protein per serving, and a starting price of $3.49 per 9.5 oz box.
Oscar Mayer (KHC) launched Maple Bourbon Bacon, its first bacon innovation in five years, cured with Evan Williams Bourbon and slow-smoked for 12 hours. The thick-cut bacon features maple, vanilla and caramel notes and rolls out to grocery shelves nationwide, initiating an annual limited-edition bacon cadence. The brand also announced two spring hot dog SKUs: Beef and Pork Franks and Cheesy Smokehouse Stuffed Hot Dogs.
The launch ties to trending maple-and-bourbon recipes and aims to energize Oscar Mayer’s bacon portfolio and consumer occasions.
JELL-O (NYSE:KHC) on April 7, 2026 introduced the JELL-OMETER, a plate-sensing device that converts crowd sound and motion into real-time JELL-O Jiggles (Js).
The device quantifies fan intensity on a 1–10 Js scale, displays visible jiggle, and debuted April 3 at a New York Islanders game.
Kraft Heinz (NYSE:KHC), in partnership with the NHL and NHLPA, named Taber, Alberta winner of Kraft Hockeyville 2026. Taber will receive $250,000 for rink upgrades and host an NHL pre-season game in fall 2027. Runner-up Tumbler Ridge receives $100,000. The program totals more than $1 million in prizing and provides $10,000 in equipment to finalists.
The initiative expanded to a Top 13 phase for provincial and territorial winners, marking the program's 20th anniversary and larger community reach.
Kraft Heinz (NYSE:KHC), in partnership with the NHL and NHLPA, named Taber Community Centre (Taber, AB) and Tumbler Ridge Community Centre Arena (Tumbler Ridge, BC) as the top two finalists for Kraft Hockeyville 2026.
Canadians can vote at krafthockeyville.ca April 3, 2026 9:00 a.m. ET to April 4, 2026 5:00 p.m. ET; the winner receives $250,000 for rink upgrades and an NHL pre-season game, runner-up receives $100,000.
Kraft Heinz (NASDAQ: KHC) will invest $250 million to modernize its Mont Royal factory in Montreal, upgrading plant systems to boost efficiency, sustainability and production capacity. The facility employs over 1,000 workers and the company employs roughly 2,000 Canadians; its products reach >95% of households.
The investment aims to repatriate production, add new production volume, support local jobs and strengthen Canadian supply chains while signaling a long-term manufacturing commitment.
Kraft Heinz (NASDAQ: KHC) announced a five-year global strategic partnership with the National Football League as the NFL’s first-ever global condiment partner. The deal gives Kraft Heinz premium stadium visibility, co-branded marketing, limited-edition packaging, retail activations, and access to select overseas games starting at the April NFL Draft.
The partnership will feature brands like HEINZ, KRAFT, VELVEETA, PHILADELPHIA, KRAFT MAC & CHEESE, PRIMAL KITCHEN, CLASSICO and A1 and aims to drive fan engagement and incremental retail and away-from-home foodservice opportunities.
Kraft Mac & Cheese (NYSE: KHC) launches PowerMac, a protein- and fiber-enriched blue-box macaroni available in Original and White Cheddar. Each 7.25 oz box delivers 17g protein and 6g fiber per serving and will roll out nationwide in April 2026 at an introductory price of $2.99.
PowerMac uses a proprietary enriched pasta with Kraft’s iconic cheese powder and aims to offer more food and accessible pricing compared with similar better-for-you offerings.