“Let’s-a-go!” KRAFT Mac & Cheese and Nintendo Fuel Fans with New Super Mario™ Power-Up Shapes

Rhea-AI Summary

KRAFT Mac & Cheese has partnered with Nintendo to launch KRAFT Mac & Cheese Super Mario Power-Up Shapes. This collaboration celebrates over 30 years of KRAFT's shapes line-up and features iconic elements from the Super Mario universe, including Fire Flower, Super Star, and Super Mushroom shapes. The new product aims to bring families together at mealtime, combining the comfort of KRAFT Mac & Cheese with the fun of Super Mario.

The shapes line-up has been a fan-favorite since its inception, with over 300 different shapes and more than 30 patents. KRAFT Mac & Cheese Super Mario Power-Up Shapes are now available in major retailers nationwide in both classic blue boxes and Easy Mac cups (packs of 4).

Positive

• Partnership with Nintendo, a popular brand, potentially increasing product appeal
• Launch of new Super Mario-themed shapes, potentially driving sales and consumer interest
• Expansion of the shapes line-up, which has been successful for over 30 years
• Nationwide rollout in major retailers, ensuring wide product availability

Negative

• None.

New collaboration celebrates over 30 years of KRAFT’s beloved shapes line-up

PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- For over thirty years, fan-favorite KRAFT Mac & Cheese shapes have delighted fans of all generations. To celebrate, today, KRAFT teams up with Nintendo, to launch KRAFT Mac & Cheese Super Mario Power-Up Shapes. Featuring Fire Flower, Super Star, and Super Mushroom shapes, the new offering draws inspiration from iconic elements of the Super Mario universe that power up Mario, Luigi, Princess Peach and others in the games.

(Graphic: Business Wire)

Both KRAFT Mac & Cheese and Super Mario have been with fans through every stage of their lives. Whether it’s enjoying a cheesy bowl of noodles or tackling the levels of a video game, both brands connect friends and families, providing comforting and fun experiences that leave lasting memories. The new collaboration allows people to power up like their favorite characters in a deliciously fun experience all generations can enjoy.

“In today’s fast-paced world, it has become increasingly difficult for families to find time to enjoy meals together,” says Ashleigh Gibson, Senior Director of Marketing for KRAFT Mac & Cheese at The Kraft Heinz Company. “We’ve always helped families reground, reset, and reconnect during mealtime. It’s important to us that we continue providing that reassuring comfort, which is why we’re excited to partner with Nintendo on the newest addition to our shapes portfolio. We look forward to bringing families back together at the table, bonding over two things we know they love – KRAFT Mac & Cheese and Super Mario.”

The KRAFT Mac & Cheese shapes line-up has been a fan-favorite since it began. Its history includes over 300 different shapes across the line-up and more than 30 patents. Offerings are created in partnership with beloved movies, TV shows, video games, and more, transforming iconic characters and items into cheesy and delicious noodles.

KRAFT Mac & Cheese Super Mario Power-Up Shapes are now rolling out in major retailers nationwide in both the classic blue box and Easy Mac cups (packs of 4). For more information, follow KRAFT Mac & Cheese on Instagram @kraft_macandcheese and TikTok @maccheesebykraft.

ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240717147670/en/

MEDIA

ALISON BROD MARKETING COMMUNICATIONS

Kraftheinz@abmc-us.com

THE KRAFT HEINZ COMPANY

alexandra.lieberman@kraftheinz.com

Source: The Kraft Heinz Company

FAQ

What are the new shapes in KRAFT Mac & Cheese Super Mario Power-Up Shapes (KHC)?

The new KRAFT Mac & Cheese Super Mario Power-Up Shapes include Fire Flower, Super Star, and Super Mushroom shapes, inspired by iconic elements from the Super Mario universe.

When will KRAFT Mac & Cheese Super Mario Power-Up Shapes (KHC) be available in stores?

KRAFT Mac & Cheese Super Mario Power-Up Shapes are now rolling out in major retailers nationwide in both classic blue boxes and Easy Mac cups (packs of 4).

How long has KRAFT Mac & Cheese (KHC) been producing shaped pasta?

KRAFT Mac & Cheese has been producing shaped pasta for over 30 years, with a history of over 300 different shapes across the line-up and more than 30 patents.

What packaging options are available for KRAFT Mac & Cheese Super Mario Power-Up Shapes (KHC)?

KRAFT Mac & Cheese Super Mario Power-Up Shapes are available in both the classic blue box and Easy Mac cups (packs of 4).