It's Finger Lickin’ KD… Beloved Comfort Food Brands KD and KFC Join Forces in New, Boldly Delicious Collaboration
KD and KFC, two iconic comfort food brands, have joined forces to launch three -edition offerings in Canada. This collaboration marks the first time either brand has partnered to simultaneously release retail and restaurant items. The new products include:
1. KD KFC Original Recipe Flavour Mac 'n Cheese available in grocery stores
2. KD Mac & Cheese Chicken Sandwich at KFC restaurants
3. KD Mac & Cheese Snacker Wrap at KFC restaurants
This partnership aims to satisfy Canadians' growing desire for intense flavor profiles and unexpected food combinations from trusted brands. The collaboration combines KFC's southern-style fried chicken expertise with KD's mac & cheese mastery, creating bold new ways to enjoy Canadian classics.
KD e KFC, due marchi iconici del cibo comfort, hanno unito le forze per lanciare tre nuove offerte in Canada. Questa collaborazione segna la prima volta che entrambi i marchi si associano per rilasciare contemporaneamente prodotti al dettaglio e articoli nei ristoranti. I nuovi prodotti includono:
1. KD KFC Original Recipe Flavour Mac 'n Cheese disponibile nei supermercati
2. KD Mac & Cheese Chicken Sandwich presso i ristoranti KFC
3. KD Mac & Cheese Snacker Wrap nei ristoranti KFC
Questa partnership mira a soddisfare il crescente desiderio dei canadesi per profili di sapore intensi e combinazioni alimentari sorprendenti provenienti da marchi affidabili. La collaborazione unisce l'expertise di KFC nel pollo fritto in stile sudista con la maestria di KD nel mac & cheese, creando nuovi e audaci modi per gustare i classici canadesi.
KD y KFC, dos marcas icónicas de comida reconfortante, se han unido para lanzar tres ofertas en Canadá. Esta colaboración marca la primera vez que ambas marcas se asocian para lanzar simultáneamente productos de venta al por menor y artículos en restaurantes. Los nuevos productos incluyen:
1. KD KFC Original Recipe Flavour Mac 'n Cheese disponible en tiendas de comestibles
2. KD Mac & Cheese Chicken Sandwich en los restaurantes KFC
3. KD Mac & Cheese Snacker Wrap en los restaurantes KFC
Esta asociación tiene como objetivo satisfacer el creciente deseo de los canadienses por perfiles de sabor intensos y combinaciones de alimentos inesperadas de marcas de confianza. La colaboración combina la experiencia de KFC en pollo frito al estilo sureño con la maestría de KD en mac & cheese, creando nuevas y atrevidas formas de disfrutar de clásicos canadienses.
KD와 KFC는 두 가지 아이코닉한 편안한 음식 브랜드로서 캐나다에서 3가지 새로운 제품을 출시하기 위해 협력했습니다. 이 협력은 두 브랜드가 소매 제품과 레스토랑 아이템을 동시에 출시하는 첫 번째 사례입니다. 새로운 제품은 다음과 같습니다:
1. KD KFC 오리지널 레시피 맛 맥앤치즈 슈퍼마켓에서 판매
2. KD 맥앤치즈 치킨 샌드위치 KFC 레스토랑에서 판매
3. KD 맥앤치즈 스낵커 랩 KFC 레스토랑에서 판매
이번 파트너십은 캐나다인들이 신뢰하는 브랜드에서 강렬한 맛의 프로필과 예상치 못한 음식 조합에 대한 욕구가 증가하고 있는 것을 충족하기 위한 것입니다. 이 협력은 KFC의 남부 스타일 프라이드 치킨 전문성과 KD의 맥앤치즈 전문성을 결합하여 캐나다 클래식을 즐기는 새로운 대담한 방법을 창출합니다.
KD et KFC, deux marques emblématiques de la cuisine réconfortante, se sont associées pour lancer trois offres au Canada. Cette collaboration marque la première fois que les deux marques s'associent pour lancer simultanément des produits de vente au détail et des articles dans des restaurants. Les nouveaux produits incluent :
1. KD KFC Original Recipe Flavour Mac 'n Cheese disponible dans les supermarchés
2. KD Mac & Cheese Chicken Sandwich dans les restaurants KFC
3. KD Mac & Cheese Snacker Wrap dans les restaurants KFC
Ce partenariat vise à satisfaire le désir croissant des Canadiens pour des profils de saveurs intenses et des combinaisons alimentaires inattendues provenant de marques de confiance. La collaboration combine l'expertise de KFC en poulet frit de style sudiste avec la maîtrise de KD dans le mac & cheese, créant ainsi de nouvelles façons audacieuses de savourer des classiques canadiens.
KD und KFC, zwei ikonische Marken des Comfort Foods, haben sich zusammengeschlossen, um drei neue Produkte in Kanada zu lancieren. Diese Zusammenarbeit markiert das erste Mal, dass beide Marken gleichzeitig Einzelhandels- und Restaurantartikel auf den Markt bringen. Die neuen Produkte umfassen:
1. KD KFC Original Recipe Flavour Mac 'n Cheese in Lebensmittelgeschäften erhältlich
2. KD Mac & Cheese Chicken Sandwich in KFC-Restaurants
3. KD Mac & Cheese Snacker Wrap in KFC-Restaurants
Diese Partnerschaft zielt darauf ab, den wachsenden Wunsch der Kanadier nach intensiven Geschmacksprofilen und unerwarteten Lebensmittelkombinationen von vertrauenswürdigen Marken zu erfüllen. Die Zusammenarbeit verbindet KFCs Expertise in südlich gebratenem Hähnchen mit KDs Meisterschaft in Mac & Cheese und schafft mutige neue Möglichkeiten, kanadische Klassiker zu genießen.
- First-ever collaboration between KD and KFC, potentially increasing brand visibility and market reach
- Launch of three new products across retail and restaurant channels, diversifying revenue streams
- Targeting growing consumer demand for intense flavor profiles and unexpected food combinations
- Leveraging brand trust and familiarity to introduce innovative products
- -time offerings may not contribute to long-term revenue growth
- Potential cannibalization of existing product sales
Insights
This collaboration between KD and KFC is a strategic move to capitalize on consumers' growing appetite for bold flavor combinations and familiar brand experiences. The launch of three -edition products across retail and restaurant channels demonstrates a multi-pronged approach to market penetration.
The timing aligns with current food trends, as highlighted by industry reports showing Gen Z's preference for innovative menus and new flavor fusions. This could potentially boost sales for both brands in the short term, especially among younger demographics.
However, the -edition nature of these products may limit long-term impact. The success of this collaboration could pave the way for future partnerships between complementary food brands, potentially reshaping marketing strategies in the fast-food and packaged food industries.
While this collaboration is innovative, its financial impact on Kraft Heinz and Yum! Brands (KFC's parent company) is likely to be minimal in the short term. -edition products typically generate buzz but rarely move the needle significantly for large corporations.
However, the cross-channel strategy - spanning both retail and restaurant sectors - could provide valuable data on consumer behavior and preferences. This insight could inform future product development and marketing strategies, potentially leading to more substantial revenue streams.
Investors should monitor sales figures and consumer reception closely. If successful, this model could be replicated with other brands in the companies' portfolios, potentially creating new revenue opportunities and enhancing brand value in the long run.
The brands combine their classic flavours to serve up three crave-worthy, limited-edition offerings exclusively in
It's Finger Lickin' KD (Photo: Business Wire)
Many Canadians are hungry for more intense flavour profiles and unexpected food combinations.1,2 However, they prefer to try them with familiar foods from brands they know and trust.3 To answer on this growing desire, the collaboration between two iconic comfort food brands combines KFC’s culinary heritage of southern-style fried chicken with KD’s expertise in mac & cheese. Together, the brands are bringing fans bold new ways to enjoy unexpected yet delicious combinations of two Canadian classics.
"KD fans have always personalized their mac & cheese with their favourite flavours, and we’re excited to take that to a whole new level by partnering with KFC, another iconic comfort food brand," says Brian Neumann, Head of Brand Communications, Kraft Heinz Canada. “Just like when you think of mac n cheese you think of KD, fried chicken is synonymous with KFC. These drops will be the first time these two iconic flavours are coming together and the result is incredible. We can’t wait for our fans to try it."
“Our partnership with KD is KFC Canada’s largest brand partnership to date and the first to feature an exclusive menu launch with a grocery offering,” said Katherine Bond-Debicki, Chief Marketing Officer at KFC Canada. “By partnering with Canada’s favourite Mac ‘n Cheese, we’re excited to offer fans a bold flavour combination that is a must-try. Two iconic brands, known for delivering crave-worthy comfort, coming together to bring you an epic collaboration you never knew you needed.”
Each new offering packs a punch of delicious flavour:
- KD KFC Original Recipe Flavour Mac ‘n Cheese: Now Canadians can season their KD with the Colonel’s secret blend of eleven herbs and spices.
- KD Mac & Cheese Chicken Sandwich: Tops KFC’s signature triple-breaded, classically seasoned chicken with creamy original flavour KD to deliver the ultimate cheesy experience.
- KD Mac & Cheese Snacker Wrap: Features KFC’s beloved crispy chicken tenders alongside original flavour KD, wrapped up in a warm and fluffy flour tortilla.
To introduce the world to the tasty partnership, KD and KFC created the “It’s Finger Lickin’ KD” campaign, which brings together the best of both brands, swapping its most iconic elements in a bold and authentic way. To stoke Canadians’ curiosity ahead of the launch, Colonel Sanders popped up around
To learn more about the collaboration, follow along on both brands’ Instagram pages @KraftDinnerca and @kfc_canada, and those who try out any of the delicious new items are encouraged to share their meals on social media using #FingerLickinKD.
1How to create menus that attract Gen Z customers, Restaurant Dive, October 2023
2Kerry’s 2024 taste charts uncover new flavour fusions, Food in
3Kraft Heinz Foresights & Trends Exploratory Research 2023
ABOUT KRAFT HEINZ
Kraft Heinz Canada’s heritage can be traced back over a century to when James Lewis Kraft of
Kraft Heinz Canada is driving transformation inspired by Kraft Heinz’s global purpose, Let’s Make Life Delicious, by creating memorable community moments through local initiatives such as Kraft Heinz Project Play and Kraft Hockeyville, while also supporting food banks across
ABOUT KFC
Founded by Colonel Harland Sanders in 1952, KFC is now the world's most popular chain of chicken restaurants. To this day the Colonel's own blend of 11 herbs and spices is still used to season our Original Recipe® chicken and it still remains a very closely guarded secret. KFC's specialty is our famous Original Recipe® chicken, but we also feature a variety of freshly prepared sandwiches and wraps, on the go snack items, home-style sides, desserts and beverages. Today KFC Corporation is a subsidiary of YUM! Brands Inc. and operates more than 23,000 restaurants in more than 140 countries and territories around the world including more than 600 locations right here in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240819588531/en/
The Kraft Heinz Company/KD
Alexandra Lieberman
alexandra.lieberman@kraftheinz.com
KFC Canada
Jordan Sequeira
jordan.sequeira@yum.com
Zeno Group Canada
Miranda Hill
Miranda.Hill@Zenogroup.com
Source: Kraft Heinz Canada
FAQ
What new products are KD and KFC launching in their collaboration?
Where can customers purchase the new KD KFC Original Recipe Flavour Mac 'n Cheese?
Are the new KD and KFC collaboration products available outside of Canada?
What is the marketing campaign called for the KD and KFC collaboration?
