Kraft Heinz Brings New IHOP® Syrups to Homes Nationwide
Kraft Heinz has launched IHOP® syrups for home use, bringing the iconic flavors of IHOP pancakes to grocery stores nationwide. The new line includes Original and Butter Pecan flavors, designed to elevate home-cooked breakfasts. This innovation aims to disrupt the syrup aisle, which has seen changes in over 60 years.
Key points:
- IHOP sells over 400 million pancakes annually
- The syrups contain no high fructose corn syrup
- Prices start at $3.98
- Available at select retailers nationwide
This launch is part of Kraft Heinz's Taste Elevation platform, representing 41% of the company's global portfolio, and follows the introduction of IHOP coffee to grocery aisles.
Kraft Heinz ha lanciato sciroppi IHOP® per uso domestico, portando i sapori iconici dei pancake IHOP nei negozi di alimentari in tutto il paese. La nuova linea include i gusti Originale e Burro Pecan, progettati per elevare le colazioni fatte in casa. Questa innovazione mira a rivoluzionare il corridoio degli sciroppi, che ha visto cambiamenti in oltre 60 anni.
Punti chiave:
- IHOP vende oltre 400 milioni di pancake all'anno
- Gli sciroppi non contengono sciroppo di mais ad alto contenuto di fruttosio
- I prezzi partono da 3,98 dollari
- Disponibili presso rivenditori selezionati a livello nazionale
Questo lancio fa parte della piattaforma Taste Elevation di Kraft Heinz, che rappresenta il 41% del portafoglio globale dell'azienda, e segue l'introduzione del caffè IHOP nei corridoi dei supermercati.
Kraft Heinz ha lanzado jarabes IHOP® para uso en casa, llevándose los sabores icónicos de los pancakes IHOP a las tiendas de comestibles en todo el país. La nueva línea incluye los sabores Original y Mantequilla Pecan, diseñados para elevar los desayunos caseros. Esta innovación busca interrumpir el pasillo de jarabes, que ha visto cambios en más de 60 años.
Puntos clave:
- IHOP vende más de 400 millones de pancakes al año
- Los jarabes no contienen jarabe de maíz de alta fructosa
- Los precios comienzan en $3.98
- Disponibles en minoristas seleccionados a nivel nacional
Este lanzamiento es parte de la plataforma Taste Elevation de Kraft Heinz, que representa el 41% del portafolio global de la empresa, y sigue a la introducción del café IHOP en los pasillos de comestibles.
Kraft Heinz가 IHOP® 시럽을 가정용으로 출시하여 IHOP 팬케이크의 상징적인 맛을 전국의 식료품점에 선보였습니다. 새로운 라인업은 오리지널과 버터 피칸 맛을 포함하여, 집에서 요리하는 아침 식사를 더욱 풍성하게 만들기 위해 설계되었습니다. 이 혁신은 60년 이상 변화가 없었던 시럽 코너에 변화를 가져오고자 합니다.
주요 사항:
- IHOP는 매년 4억 개 이상의 팬케이크를 판매합니다.
- 시럽에는 고과당 옥수수 시럽이 포함되어 있지 않습니다.
- 가격은 $3.98부터 시작합니다.
- 전국의 특정 소매점에서 구입 가능합니다.
이 출시는 Kraft Heinz의 Taste Elevation 플랫폼의 일환으로, 회사의 글로벌 포트폴리오의 41%를 차지하며, 식료품 코너에 IHOP 커피를 도입한 이후에 이루어졌습니다.
Kraft Heinz a lancé les sirops IHOP® pour un usage domestique, apportant les saveurs iconiques des crêpes IHOP dans les supermarchés à l'échelle nationale. La nouvelle gamme comprend les saveurs Original et Beurre Pecan, conçues pour rehausser les petits déjeuners faits maison. Cette innovation vise à perturber l'allée des sirops, qui n’a pas connu de changements depuis plus de 60 ans.
Points clés :
- IHOP vend plus de 400 millions de crêpes par an
- Les sirops ne contiennent pas de sirop de maïs à haute teneur en fructose
- Les prix commencent à 3,98 $
- Disponibles chez certains détaillants dans tout le pays
Ce lancement fait partie de la plateforme Taste Elevation de Kraft Heinz, représentant 41 % du portefeuille mondial de l'entreprise, et suit l'introduction du café IHOP dans les allées des supermarchés.
Kraft Heinz hat IHOP®-Sirups für den Heimgebrauch eingeführt und bringt die ikonischen Aromen von IHOP-Pfannkuchen in die Lebensmittelgeschäfte im ganzen Land. Die neue Produktlinie umfasst die Geschmacksrichtungen Original und Butter Pecan, die darauf abzielen, hausgemachte Frühstücke zu verbessern. Diese Innovation will den Sirupgang aufmischen, in dem es seit über 60 Jahren keine Veränderungen gegeben hat.
Wichtige Punkte:
- IHOP verkauft jährlich über 400 Millionen Pfannkuchen
- Die Sirups enthalten keinen Hochfruktose-Mais-Sirup
- Die Preise beginnen bei 3,98 $
- Erhältlich bei ausgewählten Einzelhändlern im ganzen Land
Dieser Launch ist Teil der Taste Elevation-Plattform von Kraft Heinz, die 41 % des globalen Portfolios des Unternehmens ausmacht und folgt der Einführung von IHOP-Kaffee in den Lebensmittelgängen.
- Partnership with IHOP, a leader in breakfast, to expand product offerings
- Entering the syrup market with a recognized brand name
- Potential for market disruption in a stagnant product category
- Expansion of Kraft Heinz's Taste Elevation platform, which represents 41% of global portfolio
- None.
Indulge in the iconic flavors of IHOP® pancake recipes with the new Original and Butter Pecan syrups, available now in grocery stores nationwide
(Photo: Business Wire)
The syrup aisle is ripe for disruption as category players have remained consistent for over 60 years, resulting in limited innovation and the lack of modern flavor profiles. As the number one player in condiments worldwide, Kraft Heinz joined efforts with the breakfast expert IHOP to disrupt the breakfast aisle with a delicious syrup for breakfast items like pancakes, waffles and French toast. As with the syrups in its restaurants, IHOP retail syrups also do not contain high fructose corn syrup and feature the same iconic flavors that have made IHOP the leader in breakfast.
"At Kraft Heinz, we’re committed to making the lives of our consumers delicious and we’re doing just that through our partnership with IHOP – bringing its indulgent syrups to grocery stores nationwide so that fans can elevate their homemade breakfasts,” said Danielle Coopersmith, Associate Director of Marketing at Kraft Heinz. “We’re excited to provide families with a simple way to enjoy their beloved flavors of IHOP® at home.”
“Pancakes and syrup are what we do best, and expanding our partnership with Kraft Heinz to develop IHOP syrups for retail was simply a no brainer,” said Candice Jacobson, Executive Director of Brand Communications at IHOP. “Our purpose at IHOP is to serve more joy to more guests every day, and offering syrup at retail allows even more guests to experience that joy at home in addition to in our restaurants.”
IHOP syrups are the first breakfast innovation within Kraft Heinz’s Taste Elevation platform which focuses on flavor enhancement and represents 41 percent of the company’s global portfolio. Following the introduction of IHOP coffee to grocery aisles, the launch of the new IHOP Original and Butter Pecan syrups underscores the central role partnerships and Taste Elevation play in accelerating innovation and driving continued growth for the company.
Starting at
ABOUT KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately
ABOUT IHOP®
For more than 65 years, IHOP has been a leader, innovator and expert in all things breakfast, lunch and dinner. The chain offers 65 different signature, fresh, made-to-order breakfast options, a wide selection of popular lunch and dinner items, including Ultimate Steakburgers, Hand Crafted Melts, Burritos & Bowls and more. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of March 31, 2024, there are 1,809 IHOP restaurants around the world, including restaurants in all 50 states, two
View source version on businesswire.com: https://www.businesswire.com/news/home/20240723164074/en/
MEDIA
ALISON BROD MARKETING + COMMUNICATIONS
kraftheinz@abmc-us.com
KRAFT HEINZ
Hannah Donohue
hannah.donohue@kraftheinz.com
Source: The Kraft Heinz Company
FAQ
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