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JELL-O Unveils ‘The Jelly Collection’: A Line of Inflatable Furniture Inspired by Iconic JELL-O Molds

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JELL-O, the iconic dessert brand, has unveiled 'The Jelly Collection,' a line of inflatable furniture inspired by classic JELL-O molds. This -edition home décor collection features chairs in four vibrant colors representing popular JELL-O flavors: lemon (yellow), lime (green), strawberry (red), and orange. The chairs, priced at $30 each, are available on Amazon.com.

The collection combines Y2K nostalgia with modern design, capitalizing on current trends in jelly-inspired décor and inflatable furniture. Each chair includes a built-in JELL-O cup holder designed for Ready-to-Eat JELL-O Gelatin cups. This launch follows JELL-O's 2023 logo and packaging redesign, aiming to appeal to both new and existing consumers. The brand reports a 33.2% growth in the refrigerated desserts category over the past five years.

JELL-O, il marchio di dessert iconico, ha presentato 'The Jelly Collection', una linea di mobili gonfiabili ispirati ai classici stampi JELL-O. Questa collezione di decorazioni per la casa in edizione speciale offre sedie in quattro colori vivaci che rappresentano i gusti più popolari di JELL-O: limone (giallo), lime (verde), fragola (rosso) e arancia. Le sedie, al prezzo di 30$ ciascuna, sono disponibili su Amazon.com.

La collezione combina nostalgia Y2K con design moderno, sfruttando le tendenze attuali nel décor ispirato alla gelatina e ai mobili gonfiabili. Ogni sedia include un porta tazza JELL-O integrato progettato per le coppette di gelatina JELL-O pronte da mangiare. Questo lancio segue il restyling del logo e dell'imballaggio di JELL-O nel 2023, con l'obiettivo di attrarre sia i nuovi clienti che quelli esistenti. Il marchio riporta una crescita del 33,2% nella categoria dei dessert refrigerati negli ultimi cinque anni.

JELL-O, la icónica marca de postres, ha presentado 'The Jelly Collection', una línea de muebles inflables inspirados en los moldes clásicos de JELL-O. Esta colección de decoración para el hogar de edición especial cuenta con sillas en cuatro colores vibrantes que representan los sabores más populares de JELL-O: limón (amarillo), lima (verde), fresa (rojo) y naranja. Las sillas, con un precio de 30$ cada una, están disponibles en Amazon.com.

La colección combina nostalgia Y2K con diseño moderno, aprovechando las tendencias actuales en decoración inspirada en gelatina y muebles inflables. Cada silla incluye un portavasos de JELL-O incorporado diseñado para las copas de gelatina JELL-O listas para comer. Este lanzamiento sigue al rediseño del logo y empaque de JELL-O en 2023, con el objetivo de atraer tanto a los nuevos consumidores como a los existentes. La marca informa de un crecimiento del 33,2% en la categoría de postres refrigerados en los últimos cinco años.

JELL-O, 아이코닉한 디저트 브랜드,가 클래식 JELL-O 몰드에서 영감을 받은 팽창식 가구 라인 'The Jelly Collection'을 공개했습니다. 이 한정판 홈 데코 컬렉션은 인기 있는 JELL-O 맛을 대표하는 네 가지 생생한 색상의 의자를 제공합니다: 레몬(노란색), 라임(초록색), 딸기(빨간색), 오렌지. 의자는 각 30달러에 판매되며 Amazon.com에서 구입할 수 있습니다.

이 컬렉션은 Y2K 향수와 현대적 디자인의 조화로 젤리 영감을 받은 인테리어 및 팽창식 가구에 대한 현재 트렌드를 활용하고 있습니다. 각 의자에는 즉석 JELL-O 젤라틴 컵을 위한 통합 JELL-O 컵 홀더가 포함되어 있습니다. 이번 출시는 2023년 JELL-O의 로고 및 포장 redesign에 이어 진행되며, 새로운 소비자와 기존 소비자를 모두 유치하는 것을 목표로 합니다. 브랜드는 지난 5년간 냉장 디저트 카테고리에서 33.2% 성장을 보고했습니다.

JELL-O, la marque de dessert emblématique, a dévoilé 'The Jelly Collection', une ligne de meubles gonflables inspirée des moules classiques de JELL-O. Cette collection de décoration intérieure en édition spéciale se compose de chaises disponibles en quatre couleurs vives représentant les saveurs populaires de JELL-O : citron (jaune), lime (vert), fraise (rouge) et orange. Les chaises, au prix de 30$ chacune, sont disponibles sur Amazon.com.

La collection allie nostalgie Y2K et design moderne, capitalisant sur les tendances actuelles en matière de décoration inspirée de gelée et de meubles gonflables. Chaque chaise comprend un porte-gobelet JELL-O intégré conçu pour les coupelles de gélatine JELL-O prêtes à manger. Ce lancement fait suite au relooking du logo et de l'emballage de JELL-O en 2023, visant à séduire tant les nouveaux consommateurs que ceux déjà existants. La marque rapporte une croissance de 33,2% dans la catégorie des desserts réfrigérés au cours des cinq dernières années.

JELL-O, die ikonische Dessertmarke, hat 'The Jelly Collection' vorgestellt, eine Reihe von aufblasbaren Möbeln, die von klassischen JELL-O-Formen inspiriert sind. Diese limitierten Wohnaccessoires beinhalten Stühle in vier lebhaften Farben, die beliebte JELL-O-Geschmäcker repräsentieren: Zitrone (gelb), Limette (grün), Erdbeere (rot) und Orange. Die Stühle sind zum Preis von 30$ pro Stück auf Amazon.com erhältlich.

Die Kollektion vereint Y2K-Nostalgie mit modernem Design und nutzt aktuelle Trends in der von Gelee inspirierten Dekoration und aufblasbaren Möbeln. Jeder Stuhl verfügt über einen integrierten JELL-O-Becherhalter, der für die sofort essbaren JELL-O-Gelatine-Becher ausgelegt ist. Diese Einführung folgt dem Logo- und Verpackungs-Redesign von JELL-O im Jahr 2023, das darauf abzielt, sowohl neue als auch bestehende Verbraucher anzusprechen. Die Marke berichtet von einem 33,2% Wachstum in der Kategorie der gekühlten Desserts in den letzten fünf Jahren.

Positive
  • Launch of new product line 'The Jelly Collection' expanding into home décor market
  • Capitalizing on current trends in jelly-inspired décor and inflatable furniture
  • JELL-O maintains #1 position in refrigerated desserts category
  • 33.2% growth in refrigerated desserts category over past five years
Negative
  • None.

Combining nostalgia with modern design, The Jelly Collection by JELL-O features four vibrant colors inspired by fan-favorite flavors

PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- Today, JELL-O, the brand known for making life’s modern-day moments sweet with its colorful, jiggly treats, enters the home décor space. Introducing: The Jelly Collection by JELL-O – a line of playfully bold furniture inspired by iconic JELL-O molds. With the perfect blend of Y2K nostalgia and modern design, the Jelly Collection by JELL-O is set to brighten homes across the nation this fall.

JELL-O Unveils ‘The Jelly Collection’: A Line of Inflatable Furniture Inspired by Iconic JELL-O Molds (Photo: Business Wire)

JELL-O Unveils ‘The Jelly Collection’: A Line of Inflatable Furniture Inspired by Iconic JELL-O Molds (Photo: Business Wire)

The rise of jelly-inspired1 home décor, beauty trends and fashion has taken this year by storm, with Gen-Z and Millennials leading the charge. Inflatable furniture2 is also experiencing a resurgence, blending the nostalgia of childhood with the comfort and style of today. Building on these trends, the Jelly Collection by JELL-O features smooth, rounded curves, much like the classic JELL-O mold, creating a plush, inviting seat that offers both comfort and style. Whether you're looking to refresh your home or create a playful study area for back-to-school, The Jelly Collection by JELL-O is designed to make your leisure time both enjoyable and stylish for the whole family.

Available in four vibrant colors - yellow, green, red, and orange – each chair represents one of JELL-O’s best-selling flavors: lemon, lime, strawberry, and orange. The chairs are complete with a built-in JELL-O cup holder, perfectly designed to fit a Ready-to-Eat JELL-O Gelatin cup, making it easy to enjoy your favorite snack while you relax.

“For over 150 years, JELL-O has been at the heart of joyful family moments, big and small,” says Tyler Parker, Brand Manager of Desserts at Kraft Heinz. “With The Jelly Collection, we’re not just celebrating our rich history; we’re bringing it to life for today’s families. By blending our heritage with a modern twist, we’re inviting consumers to embrace the playful spirit that has made JELL-O a beloved favorite for generations.”

JELL-O continues to solidify its position as the #1 brand in the refrigerated desserts category, driven by a dedication to innovation and a commitment to delighting consumers. Following a fresh logo and packaging redesign in 2023, which marked the first rebrand in a decade, JELL-O aims to transcend generations and continue bringing its fans on a never-ending flavor journey. The refrigerated desserts category has seen a remarkable growth of +33.2% over the past five years, a testament to JELL-O’s timeless appeal.

Starting today, The Jelly Collection by JELL-O is available for a limited-time on Amazon.com for $30.

For more information, follow @jello on Instagram and TikTok, and share your pictures enjoying The Jelly collection using #JELLO.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately $27 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

1 https://business.pinterest.com/pinterest-predicts/2024/be-jelly/
2 https://www.fastcompany.com/90782433/inflatable-furniture-is-back-this-time-for-adults

MEDIA CONTACTS

ALISON BROD MARKETING + COMMUNICATIONS

kraftheinz@abmc-us.com



THE KRAFT HEINZ COMPANY

Hannah Donohue

Hannah.Donohue@kraftheinz.com

Source: The Kraft Heinz Company

FAQ

What is JELL-O's new product line called and what does it include?

JELL-O's new product line is called 'The Jelly Collection' and includes inflatable furniture inspired by iconic JELL-O molds, specifically chairs in four colors representing popular JELL-O flavors.

How much do the chairs in The Jelly Collection by JELL-O cost and where can they be purchased?

The chairs in The Jelly Collection by JELL-O cost $30 each and are available for a time on Amazon.com.

What colors are available in The Jelly Collection by JELL-O and what flavors do they represent?

The Jelly Collection by JELL-O is available in four colors: yellow (lemon), green (lime), red (strawberry), and orange (orange), each representing a popular JELL-O flavor.

How has the refrigerated desserts category performed in recent years according to JELL-O (KHC)?

According to JELL-O (KHC), the refrigerated desserts category has seen remarkable growth of 33.2% over the past five years.

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