VELVEETA Serves Up Big Cheese Energy This Summer with First-Ever ‘WheelVeeta’ Dining Experience
VELVEETA, known for its creamy rich flavor, is launching the WheelVeeta dining experience this summer, exclusively at Bounce Sporting Club. This innovative dish features VELVEETA Shells tossed in a VELVEETA cheese wheel tableside, topped with lobster, black truffle, and fried shallots. The WheelVeeta is inspired by the viral #cheesewheelpasta trend and aligns with VELVEETA's 'La Dolce Velveeta' creative platform, encouraging consumers to embrace outrageous pleasure.
Available from August 8th to August 15th at Bounce Montauk, New York and Delray, Florida locations, the WheelVeeta aims to satisfy cravings and showcase the brand's bold energy. This -time offering follows previous activations like the Veltini and TruffVels, reinforcing VELVEETA's commitment to delivering unique, pleasure-focused experiences.
VELVEETA, conosciuta per il suo sapore cremoso e ricco, lancerà questa estate l'esperienza culinaria WheelVeeta, esclusivamente al Bounce Sporting Club. Questo piatto innovativo presenta VELVEETA Shells saltati in una ruota di formaggio VELVEETA servita al tavolo, guarnita con aragosta, tartufo nero e scalogni fritti. Il WheelVeeta è ispirato alla tendenza virale #cheesewheelpasta e si allinea alla piattaforma creativa di VELVEETA 'La Dolce Velveeta', incoraggiando i consumatori ad abbracciare il piacere stravagante.
Disponibile dal 8 agosto al 15 agosto presso le sedi di Bounce a Montauk, New York e Delray, Florida, il WheelVeeta punta a soddisfare le voglie e a mostrare l'energia audace del marchio. Questa offerta temporanea segue attivazioni precedenti come il Veltini e i TruffVels, rafforzando l'impegno di VELVEETA a fornire esperienze uniche incentrate sul piacere.
VELVEETA, conocida por su rico y cremoso sabor, lanzará este verano la experiencia gastronómica WheelVeeta, exclusivamente en Bounce Sporting Club. Este plato innovador presenta VELVEETA Shells lanzados en una rueda de queso VELVEETA al lado de la mesa, coronados con langosta, trufa negra y chalotes fritos. El WheelVeeta está inspirado en la tendencia viral #cheesewheelpasta y se alinea con la plataforma creativa de VELVEETA 'La Dolce Velveeta', animando a los consumidores a abrazar el placer extravagante.
Disponible del 8 de agosto al 15 de agosto en las ubicaciones de Bounce en Montauk, Nueva York, y Delray, Florida, el WheelVeeta tiene como objetivo satisfacer antojos y exhibir la energía audaz de la marca. Esta oferta por tiempo limitado sigue a activaciones anteriores como el Veltini y TruffVels, reforzando el compromiso de VELVEETA de ofrecer experiencias únicas centradas en el placer.
VELVEETA는 부드럽고 풍부한 맛으로 알려져 있으며, 이번 여름에 WheelVeeta 다이닝 경험을 Bounce Sporting Club에서 독점적으로 출시합니다. 이 혁신적인 요리는 테이블에서 VELVEETA 치즈 휠에 담긴 VELVEETA Shells로 구성되며, 랍스터, 블랙 트러플, 튀긴 샬롯을 얹습니다. WheelVeeta는 바이럴 #cheesewheelpasta 트렌드에서 영감을 얻었으며, 소비자들이 화려한 기쁨을 받아들이도록 유도하는 VELVEETA의 'La Dolce Velveeta' 창의적 플랫폼과 일치합니다.
뉴욕 몬톡과 플로리다 델레이에 있는 Bounce에서 8월 8일부터 8월 15일까지 제공되며, WheelVeeta는 갈망을 충족시키고 브랜드의 대담한 에너지를 보여주는 데 목표를 두고 있습니다. 이번 한정 제공은 Veltini 및 TruffVels와 같은 이전 활성화에 이어, VELVEETA가 독특하고 즐거움을 중시하는 경험을 제공하겠다는 약속을 강화합니다.
VELVEETA, connue pour sa saveur crémeuse et riche, lancera cet été l'expérience culinaire WheelVeeta, exclusivement au Bounce Sporting Club. Ce plat innovant présente des VELVEETA Shells jetés dans une roue de fromage VELVEETA servie à table, garnie de homard, de truffe noire et d'échalotes frites. Le WheelVeeta s'inspire de la tendance virale #cheesewheelpasta et s'aligne sur la plateforme créative de VELVEETA 'La Dolce Velveeta', encourageant les consommateurs à embrasser le plaisir exagéré.
Disponible du 8 août au 15 août dans les établissements Bounce à Montauk, New York et Delray, Floride, le WheelVeeta vise à satisfaire les envies et à mettre en valeur l'énergie audacieuse de la marque. Cette offre éphémère fait suite à des activations précédentes comme le Veltini et TruffVels, renforçant l'engagement de VELVEETA à offrir des expériences uniques axées sur le plaisir.
VELVEETA, bekannt für seinen cremig reichen Geschmack, bringt in diesem Sommer das WheelVeeta Dining-Erlebnis, exklusiv im Bounce Sporting Club. Dieses innovative Gericht besteht aus VELVEETA Shells, die am Tisch in einem VELVEETA Käserad geworfen werden, garniert mit Hummer, schwarzem Trüffel und frittierten Schalotten. Das WheelVeeta ist inspiriert von dem viralen #cheesewheelpasta-Trend und steht im Einklang mit VELVEETAs 'La Dolce Velveeta' kreativer Plattform, die die Verbraucher dazu ermutigt, exzessiven Genuss zu umarmen.
Verfügbar vom 8. August bis 15. August in den Bounce-Standorten in Montauk, New York und Delray, Florida, zielt das WheelVeeta darauf ab, Gelüste zu stillen und die kühne Energie der Marke zu präsentieren. Dieses zeitlich begrenzte Angebot folgt auf frühere Aktivitäten wie den Veltini und TruffVels und verstärkt VELVEETAs Engagement für die Bereitstellung einzigartiger, genussorientierter Erfahrungen.
- Launch of innovative WheelVeeta dining experience, potentially increasing brand visibility and customer engagement
- Partnership with Bounce Sporting Club for exclusive offering, possibly expanding market reach
- Alignment with viral #cheesewheelpasta trend, potentially attracting social media attention and new customers
- Extension of 'La Dolce Velveeta' creative platform, reinforcing brand identity and marketing strategy
- None.
As the ultimate big mood food, the WheelVeeta features perfectly cooked, al dente VELVEETA pasta shells tossed in a tableside VELVEETA cheese wheel
VELVEETA Serves Up Big Cheese Energy This Summer with First-Ever ‘WheelVeeta’ Dining Experience (Photo: Business Wire)
With decadent dishes on the rise, there’s one that’s taking the cheese across the internet: #cheesewheelpasta, also known as Pasta alla Ruota. With millions of views, the viral dish features freshly cooked pasta coated in a hollowed-out parmesan cheese wheel. A cravings satisfier that enables fans to live La Dolce Velveeta, the limited-edition WheelVeeta dining experience is available exclusively at Bounce Sporting Club, a pleasure-filled restaurant credited for revolutionizing the sports bar experience since its inception in 2004.
“Indulging in creamy, warm VELVEETA Shells and Cheese is an over-the-top pleasure experience that simply hits,” said Stephanie Vance Brand Manager at VELVEETA. “We created the WheelVeeta to illustrate the big, bold energy of our brand. From its large size to the extraordinary tableside service, it aims to hit the bullseye of pleasure. Partnering with Bounce Sporting Club, a brand that has a similar vision of unapologetic fun, we are able to double down on big cheese energy and bring this over-the-top dish to unapologetic fans.”
The WheelVeeta is an extension of VELVEETA’S creative platform – La Dolce Velveeta – which is all about unapologetically embracing outrageous pleasure. The brand is continuously working to bring the La Dolce Velveeta mindset to life in tangible ways for pleasure seekers with a focus on satisfying cravings in a way other foods can’t. Activations like the Veltini and TruffVels, and most recently, the WheelVeeta, are developed in the name of encouraging consumers to live for pleasure.
The WheelVeeta will be available starting Thursday, August 8th through Thursday, August 15th at Bounce
For more information, follow @Velveeta on Instagram. Those living “La Dolce Velveeta” are encouraged to flaunt, post and share how they’re enjoying The WheelVeeta by tagging @Velveeta on Instagram, and @Cheesy_Velveeta on TikTok using hashtag #LaDolceVelveeta.
ABOUT THE KRAFT HEINZ COMPANY
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2023 net sales of approximately
View source version on businesswire.com: https://www.businesswire.com/news/home/20240807225685/en/
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ALISON BROD MARKETING + COMMUNICATIONS
kraftheinz@abmc-us.com
THE KRAFT HEINZ COMPANY
Kate Mitchell
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Source: The Kraft Heinz Company
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