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Integral Ad Science Holding Corp. (IAS) is a global leader in media measurement and analytics, specializing in verification, optimization, and analytics solutions for the advertising industry. Headquartered in New York, IAS operates in thirteen countries, delivering comprehensive and independent measurement of digital advertising across various devices and formats, including desktop, mobile, connected TV, social media, display, and video.
IAS's core business focuses on ensuring that every ad impression has the potential to be effective. The company does this by verifying the viewability and suitability of ads, optimizing campaign performance, and analyzing the impact of digital advertising on consumer actions. Their cloud-based technology platform provides advertisers, agencies, publishers, and technology companies with actionable data to drive superior results and maximize return on ad spend. This means ads are seen by real people in safe and suitable environments, thereby enhancing yield for publishers.
Recently, IAS has achieved significant milestones, such as earning the Media Rating Council (MRC) accreditation for its YouTube viewability measurement and the launch of a first-to-market partnership with Snap Inc. to enhance transparency of Snapchat campaigns. The company has also announced the expansion of its Brand Safety and Suitability Measurement product to Facebook and Instagram, including the category of misinformation as defined by the Global Alliance for Responsible Media (GARM).
IAS continues to innovate, having recently received the TRUSTe Responsible AI Certification for its commitment to transparency and ethical AI practices. Furthermore, the company has integrated with Roblox to provide enhanced measurement solutions for immersive 3D environments.
Financially, IAS has shown strong performance, with significant revenue growth driven by new partnerships and the expansion of its product offerings. The company's leadership remains optimistic about continuing this growth trajectory through innovative solutions and strategic partnerships, making IAS a key player in the digital advertising industry.
Integral Ad Science (IAS) has announced a new test with Meta for a first-to-market optimization solution for advertisers. The solution, called Content Block List, will allow global advertisers to automatically avoid placing ads next to content they deem unsuitable on Facebook and Instagram Feed and Reels. This AI-driven solution, aligned with industry standards, will be available to all advertisers in early 2025.
Key features of the Content Block List solution include:
- Social Optimization for proactive pre-screen capabilities
- Custom, Dynamic Control based on industry-aligned standards
- Seamless Activation within IAS Signal
- AI-Driven Multimedia Technology for frame-by-frame analysis
- End-to-end Campaign Support paired with Total Media Quality
This development follows IAS's recent expansions in Brand Safety and Suitability Measurement, including misinformation categories and AI-driven Total Media Quality measurement across Facebook and Instagram Feed and Reels.
Integral Ad Science (IAS) has expanded its Total Media Quality (TMQ) measurement for TikTok to cover new ad placements including Profile, Search, Following Feeds, and TikTok Lite. This expansion provides advertisers with Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement across these new placements.
IAS is also alpha testing a new Video Exclusion List solution in partnership with TikTok. The company's AI-driven Multimedia Technology analyzes sentiment and emotion in content at scale. IAS plans to expand TMQ coverage to 75+ markets by the end of 2024, offering frame-by-frame analysis and content-level measurement for granular insights.
The expansion enhances advertisers' ability to measure and safeguard their campaigns on TikTok, one of the world's largest short-form video platforms. IAS's partnership with TikTok, which began in 2021, continues to grow, providing advertisers with greater access to campaign data and a unified view of their global campaigns.
Integral Ad Science (Nasdaq: IAS) has announced the availability of its Quality Attention™ measurement product for publishers and sell-side platforms (SSPs). This extension of the product, previously only available to advertisers, empowers publishers with actionable insights on their inventory to improve yield optimization and drive revenue opportunities. The enhancement enables publishers and SSPs to demonstrate inventory quality, enhance ad effectiveness, and optimize user engagement.
Key benefits for publishers and SSPs include:
- Revenue Opportunity: Drive yield and maximize revenue with IAS attention scores
- Transparency into Advertiser Performance: Increased visibility into how ad visibility, environment, and customer interaction impact campaign effectiveness
- Inventory Potential: Optimize performance to drive quality and improve site experience
- Unique Revenue Streams: Create new streams by packaging attention data into custom segments
IAS's Quality Attention Scores enable publishers to leverage their best-performing inventory and justify CPMs by delivering better performance. This extension aims to create a standardized ecosystem for both buy- and sell-side to transact on attention metrics.
Integral Ad Science (Nasdaq: IAS) has expanded its Total Media Quality (TMQ) product suite on YouTube to include brand safety and suitability measurement for misinformation. This enhancement allows advertisers to verify the safety and suitability of their digital media investments on YouTube by detecting content identified as misinformation.
The expanded TMQ product offers:
- Independent verification complementary to YouTube's policies
- Video-level reporting based on industry-aligned definitions
- Customizable brand suitability settings
- Global reporting in 30+ languages
This expansion follows IAS's recent MRC accreditation for YouTube video viewability reporting and the launch of TMQ measurement for YouTube Shorts.
Integral Ad Science (Nasdaq: IAS), a global media measurement and optimization platform, has announced two key executive appointments effective September 16, 2024. Marc Grabowski, formerly of Oracle Advertising, joins as Chief Operating Officer (COO), overseeing the global commercial organization. Srishti Gupta, previously with Rokt, becomes Chief Product Officer (CPO), leading product strategy and development.
Grabowski brings extensive experience from both demand and supply sides of advertising, having held leadership roles at Oracle, Criteo, and Yahoo!. Gupta, a seasoned product leader, has a strong background in e-commerce and advertising measurement from her roles at Rokt, Amazon, and IRI.
These appointments aim to enhance IAS's senior leadership, strengthen its customer-first approach, and advance product development to meet future market needs. Both executives will report directly to CEO Lisa Utzschneider.
Integral Ad Science Holding Corp. (Nasdaq: IAS), a leading global media measurement and optimization platform, has announced its participation in upcoming investor conferences. CEO Lisa Utzschneider and CFO Tania Secor will engage in fireside chats at two events:
1. Citi's 2024 Global TMT Conference on Thursday, September 5, 2024, at 9:10 a.m. ET
2. Piper Sandler Growth Frontiers Conference on Tuesday, September 10, 2024, at 2:00 p.m. CT / 3:00 p.m. ET
Both fireside chats will be accessible via live webcast and archived replay on the IAS investor relations website: https://investors.integralads.com/
Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, has appointed Bob Lord to its Board of Directors. Lord brings over three decades of experience in business transformation at the intersection of marketing, media, and technology. His career includes significant roles at IBM, where he was Senior VP and Chief Digital Officer, and at AOL, where he served as President. Lord also held leadership positions at Razorfish, including Global CEO.
IAS CEO Lisa Utzschneider expressed excitement about Lord's addition, citing his deep knowledge of data and emerging technologies in customer engagement. Lord, who holds an MBA from Harvard and a B.S. from Syracuse University, also serves on the board of Finance of America, Inc. and is an Executive Fellow at Harvard Business School.
Integral Ad Science (IAS) reported strong Q2 2024 financial results, with total revenue increasing 14% to $129.0 million. Key highlights include:
- Net income of $7.7 million at a 6% margin
- Adjusted EBITDA increased to $46.2 million at a 36% margin
- Optimization revenue up 11% to $58.5 million
- Measurement revenue grew 17% to $52.7 million
- Publisher revenue increased 12% to $17.8 million
- International revenue rose 16% to $40.1 million
IAS expanded partnerships with YouTube, Reddit, Pinterest, and Amazon, enhancing its AI-driven measurement and optimization solutions. The company raised its full-year 2024 guidance, projecting total revenue of $538-$544 million and adjusted EBITDA of $180-$184 million.
Integral Ad Science (IAS) has expanded its Quality Attention™ measurement product to include support for mobile in-app environments. This enhancement aims to provide advertisers with expanded coverage across additional channels and formats, improving the accuracy of correlating attention scores with business outcomes. Key features include:
1. Expanded coverage and metrics for mobile in-app environments
2. Advanced machine learning model trained on billions of impressions
3. Proven performance with up to 130% lift in conversion rates for high attention impressions
4. Unification of media quality with human attention using eye-tracking data
The expansion addresses the growing importance of mobile apps, which are predicted to account for 82% of the $200B mobile ad spend this year. IAS's attention model is designed to predict if an impression is more likely to lead to business results such as awareness, consideration, and conversion.
Integral Ad Science (IAS) is set to announce its second quarter 2024 financial results on August 1, 2024, after the market closes. On the same day, management will host a conference call and webcast at 5:00 p.m. ET to discuss the results.
This event provides an opportunity for investors and analysts to gain insights into the company’s recent performance and future outlook. Those interested in participating in the live call or listening to the webcast can register through the provided links.
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