/C O R R E C T I O N -- Integral Ad Science, Inc./
Integral Ad Science (Nasdaq: IAS) has announced its expansion into China, marking a significant move into the world's second-largest advertising market. As a founding member of IAB China, IAS will provide invalid traffic, fraud, and brand safety measurement solutions aligned with international and local standards. The company will establish a subsidiary in China to support both global advertisers and Chinese advertisers seeking international reach.
With China's digital ad spending expected to surpass $140 billion in 2024, IAS aims to fill a important measurement coverage gap. This expansion follows IAS's recent growth in key APAC markets, including Hong Kong, Taiwan, Thailand, and Vietnam. The company is collaborating with existing global luxury clients and industry partners to develop solutions tailored to China's unique advertising environment.
Integral Ad Science (Nasdaq: IAS) ha annunciato la sua espansione in Cina, segnando un passo significativo nel secondo mercato pubblicitario più grande del mondo. In qualità di membro fondatore di IAB Cina, IAS fornirà soluzioni per la misurazione del traffico non valido, delle frodi e della sicurezza del marchio, allineate agli standard internazionali e locali. L'azienda aprirà una filiale in Cina per supportare sia gli inserzionisti globali che quelli cinesi in cerca di una portata internazionale.
Con la spesa pubblicitaria digitale della Cina che si prevede supererà $140 miliardi nel 2024, IAS mira a colmare un'importante lacuna nella copertura della misurazione. Questa espansione segue la recente crescita di IAS in mercati chiave dell'APAC, inclusi Hong Kong, Taiwan, Thailandia e Vietnam. L'azienda sta collaborando con clienti globali di lusso esistenti e partner del settore per sviluppare soluzioni su misura per l'unico ambiente pubblicitario della Cina.
Integral Ad Science (Nasdaq: IAS) ha anunciado su expansión en China, marcando un movimiento significativo hacia el segundo mercado publicitario más grande del mundo. Como miembro fundador de IAB China, IAS proporcionará soluciones de medición de tráfico no válido, fraude y seguridad de marca, alineadas con los estándares internacionales y locales. La compañía establecerá una subsidiaria en China para apoyar tanto a los anunciantes globales como a los anunciantes chinos que buscan alcanzar el mercado internacional.
Con el gasto en publicidad digital de China que se espera supere $140 mil millones en 2024, IAS busca llenar una importante brecha en la cobertura de medición. Esta expansión sigue el reciente crecimiento de IAS en mercados clave de APAC, incluyendo Hong Kong, Taiwán, Tailandia y Vietnam. La empresa está colaborando con clientes globales de lujo existentes y socios de la industria para desarrollar soluciones adaptadas al exclusivo entorno publicitario de China.
인티그랄 애드 사이언스 (Nasdaq: IAS)는 중국으로의 확장을 발표하며 세계에서 두 번째로 큰 광고 시장으로의 중요한 움직임을 알렸습니다. IAS는 IAB 중국의 창립 회원으로서 국제 및 지역 표준에 맞춰 유효하지 않은 트래픽, 사기 및 브랜드 안전 측정 솔루션을 제공할 것입니다. 이 회사는 글로벌 광고주와 국제적 도달을 원하는 중국 광고주를 지원하기 위해 중국에 자회사를 설립할 것입니다.
중국의 디지털 광고 지출이 2024년까지 1,400억 달러를 초과할 것으로 예상됨에 따라 IAS는 중요한 측정 공백을 메우는 것을 목표로 하고 있습니다. 이번 확장은 IAS가 홍콩, 대만, 태국 및 베트남 등 아시아 태평양(APAC) 주요 시장에서 최근 성장한 것에 이은 것입니다. 이 회사는 기존의 글로벌 럭셔리 고객 및 업계 파트너와 협력하여 중국의 독특한 광고 환경에 맞춘 솔루션을 개발하고 있습니다.
Integral Ad Science (Nasdaq: IAS) a annoncé son expansion en Chine, marquant un mouvement significatif vers le deuxième plus grand marché publicitaire du monde. En tant que membre fondateur de l'IAB en Chine, IAS fournira des solutions de mesure du trafic invalide, de fraude et de sécurité de marque conformes aux normes internationales et locales. L'entreprise créera une filiale en Chine pour soutenir à la fois les annonceurs mondiaux et les annonceurs chinois cherchant une portée internationale.
Avec des dépenses publicitaires numériques en Chine prévues pour dépasser 140 milliards de dollars en 2024, IAS prévoit de combler une importante lacune en matière de couverture de mesure. Cette expansion fait suite à la croissance récente d'IAS sur des marchés clés de l'APAC, notamment Hong Kong, Taïwan, la Thaïlande et le Vietnam. L'entreprise collabore avec des clients de luxe mondiaux existants et des partenaires de l'industrie pour développer des solutions adaptées à l'environnement publicitaire unique de la Chine.
Integral Ad Science (Nasdaq: IAS) hat seine Expansion nach China angekündigt, was einen bedeutenden Schritt in den zweitgrößten Werbemarkt der Welt markiert. Als Gründungsmitglied von IAB China wird IAS Lösungen zur Messung ungültiger Traffic, Betrug und Markensicherheit anbieten, die mit internationalen und lokalen Standards übereinstimmen. Das Unternehmen wird eine Tochtergesellschaft in China gründen, um sowohl globale Werbetreibende als auch chinesische Werbetreibende, die internationale Reichweite anstreben, zu unterstützen.
Da erwartet wird, dass die digitalen Werbeausgaben in China im Jahr 2024 über 140 Milliarden US-Dollar liegen werden, zielt IAS darauf ab, eine wichtige Lücke in der Messabdeckung zu schließen. Diese Expansion folgt auf das jüngste Wachstum von IAS in wichtigen APAC-Märkten, einschließlich Hongkong, Taiwan, Thailand und Vietnam. Das Unternehmen arbeitet mit bestehenden globalen Luxusmarktkunden und Branchenpartnern zusammen, um Lösungen zu entwickeln, die auf Chinas einzigartige Werbeumgebung zugeschnitten sind.
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In the news release, IAS TO EXPAND INTO
IAS TO EXPAND INTO CHINA TO DELIVER ADVANCED MEASUREMENT SOLUTIONS FOR GLOBAL ADVERTISERS
member of IAB China, IAS will also offer local support to Chinese advertisers looking to grow their reach beyond
"IAS is one of the only measurement solutions able to meet the unique demands of the Chinese market, and we're aiming to fill a crucial gap in coverage for advertisers," said Lisa Utzschneider, CEO of IAS. "With an expanded footprint, we will empower advertisers with actionable data they need to maximize their return on investments and support their growth in this dynamic and evolving digital advertising landscape."
By entering the world's second-largest advertising market, IAS is aiming to support advertisers as they invest in the country's continued digital media potential. With
IAS has been developing this market initiative with existing global luxury clients, many of whom have substantial media investments in
"IAS and IAB China are pleased to be working together to provide international brands with better access to global standards in
Earlier this year, IAS announced a series of market expansions into key APAC markets—Hong Kong,
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.
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