IAS LAUNCHES CURATION WITH GOOGLE AD MANAGER TO EMPOWER ADVERTISERS WITH BRAND SUITABLE INVENTORY
Integral Ad Science (IAS) has launched IAS Curation with Google Ad Manager, offering programmatic buyers a deal-based enrichment pathway for inventory curation. The new solution enables advertisers to optimize media quality and returns through AI-driven supply optimization at scale.
The platform allows advertisers to consolidate bidding on high-quality inventory and target contextually relevant content while avoiding unsuitable content. Key features include customizable inventory, precision targeting through natural language processing, and quality inventory filtration with brand safety & suitability measures.
Integral Ad Science (IAS) ha lanciato IAS Curation con Google Ad Manager, offrendo ai compratori programmatici un percorso di arricchimento basato su accordi per la curazione dell'inventario. La nuova soluzione consente agli inserzionisti di ottimizzare la qualità dei media e i ritorni attraverso un'ottimizzazione dell'offerta guidata dall'AI su vasta scala.
La piattaforma consente agli inserzionisti di consolidare le offerte su inventario di alta qualità e di mirare a contenuti contestualmente rilevanti, evitando al contempo contenuti inappropriati. Le funzionalità chiave includono inventario personalizzabile, targeting preciso tramite elaborazione del linguaggio naturale e filtrazione dell'inventario di qualità con misure di sicurezza e idoneità del marchio.
Integral Ad Science (IAS) ha lanzado IAS Curation con Google Ad Manager, ofreciendo a los compradores programáticos una vía de enriquecimiento basada en acuerdos para la curación de inventarios. La nueva solución permite a los anunciantes optimizar la calidad de los medios y los retornos a través de una optimización de la oferta impulsada por AI a gran escala.
La plataforma permite a los anunciantes consolidar las pujas en inventarios de alta calidad y dirigir contenido contextualmente relevante, mientras evita contenido inapropiado. Las características clave incluyen inventario personalizable, segmentación precisa mediante procesamiento de lenguaje natural y filtrado de inventario de calidad con medidas de seguridad y adecuación de la marca.
인트그랄 애드 사이언스 (IAS)는 구글 애드 매니저와 함께 IAS 큐레이션을 출범하여 프로그래머틱 구매자들에게 인벤토리 큐레이션을 위한 거래 기반의 강화 경로를 제공합니다. 새로운 솔루션은 광고주가 AI 기반 공급 최적화를 통해 미디어 품질과 수익을 최적화할 수 있도록 합니다.
이 플랫폼은 광고주가 고품질 인벤토리에 대한 입찰을 통합하고, 부적합한 콘텐츠를 피하면서 맥락적으로 관련된 콘텐츠를 타겟팅할 수 있게 합니다. 주요 기능에는 맞춤형 인벤토리, 자연어 처리 기반의 정밀 타겟팅, 브랜드 안전 및 적합성 조치를 포함한 품질 인벤토리 필터링이 포함됩니다.
Integral Ad Science (IAS) a lancé IAS Curation avec Google Ad Manager, offrant aux acheteurs programmatiques un chemin d'enrichissement basé sur des accords pour la curation d'inventaire. La nouvelle solution permet aux annonceurs d'optimiser la qualité des médias et les retours grâce à une optimisation des fournitures pilotée par l'IA à grande échelle.
La plateforme permet aux annonceurs de consolider les enchères sur des inventaires de haute qualité et de cibler des contenus contextuellement pertinents tout en évitant les contenus inappropriés. Les caractéristiques clés comprennent un inventaire personnalisable, un ciblage précis par traitement du langage naturel et un filtrage de l'inventaire de qualité avec des mesures de sécurité et de conformité de la marque.
Integral Ad Science (IAS) hat IAS Curation in Zusammenarbeit mit Google Ad Manager gestartet und bietet programmatischen Käufern einen dealbasierten Bereicherungsweg für die Inventarkuration. Die neue Lösung ermöglicht es Werbetreibenden, die Medienqualität und die Rendite durch KI-gesteuerte Angebotsoptimierung in großem Maßstab zu optimieren.
Die Plattform ermöglicht es Werbetreibenden, Gebote für hochwertige Inventare zu konsolidieren und kontextuell relevante Inhalte auszuwählen, während sie gleichzeitig ungeeignete Inhalte vermeiden. Zu den wichtigsten Funktionen gehören anpassbares Inventar, präzises Targeting durch natürliche Sprachverarbeitung und die Filterung hochwertiger Bestände mit Maßnahmen zur Markensicherheit und zur Eignung.
- Launch of new AI-driven optimization platform expanding IAS's partnership with Google
- Enhanced targeting capabilities allowing advertisers to reduce waste and maximize ROI
- Integration with Google Ad Manager provides access to broader advertising market
- Expansion of brand safety and suitability measurement services across YouTube platforms
- None.
Programmatic Buyers Can Maximize Media Quality and Returns With AI-Driven Supply Optimization at Scale
IAS Curation empowers advertisers with actionable data to activate avoidance and contextual targeting strategies across media buys at scale for Google Ad Manager. To maximize brand suitability, advertisers are able to consolidate bidding on high quality inventory and precisely target contextually relevant content to drive efficiency for their ad buys. IAS's predictive science pre-screens pages and categorizes them, enabling brands to seamlessly identify inventory most desirable while avoiding content that is unsuitable.
"Brand suitability and contextual relevance are top priorities for programmatic buyers who are looking to avoid wasting ad spend on poor quality inventory such as MFA or ad clutter," said Srishti Gupta, Chief Product Officer, IAS. "IAS Curation gives programmatic buyers on Google Ad Manager a way to elevate their supply strategy and efficiently maximize returns on their media investments through AI-driven optimization."
IAS Curation for Google Ad Manager provides global advertisers with:
- Customizable Inventory: Advertisers running programmatic campaigns can now incorporate IAS enrichment to tailor supply before it reaches their buying platform.
- Precision Targeting: IAS's natural language processing-powered contextual classification enables advertisers to target only relevant, quality content so advertisers can avoid content their brand does not align with.
- Quality Inventory: With contextual avoidance, brand safety & suitability, and MFA filtration available before it reaches a bidder, advertisers can reduce waste and maximize ROI using AI-driven measurement & optimization.
The launch of IAS Curation with Google Ad Manager is the latest expansion of IAS's longstanging collaboration with Google. In June 2024, IAS announced the expansion of its industry-leading Brand Safety and Suitability Measurement product for YouTube to include reporting for Performance Max and Demand Gen campaigns. In 2023, IAS announced the availability of its Total Media Quality (TMQ) brand safety and suitability measurement across YouTube Shorts, offering advertisers expanded coverage for advanced Brand Safety and Suitability Measurement.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Media Contact:
press@integralads.com
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SOURCE Integral Ad Science, Inc.
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