IAS ANNOUNCES FIRST-TO-MARKET META OPTIMIZATION SOLUTION FOR ADVERTISERS
Integral Ad Science (IAS) has announced a new test with Meta for a first-to-market optimization solution for advertisers. The solution, called Content Block List, will allow global advertisers to automatically avoid placing ads next to content they deem unsuitable on Facebook and Instagram Feed and Reels. This AI-driven solution, aligned with industry standards, will be available to all advertisers in early 2025.
Key features of the Content Block List solution include:
- Social Optimization for proactive pre-screen capabilities
- Custom, Dynamic Control based on industry-aligned standards
- Seamless Activation within IAS Signal
- AI-Driven Multimedia Technology for frame-by-frame analysis
- End-to-end Campaign Support paired with Total Media Quality
This development follows IAS's recent expansions in Brand Safety and Suitability Measurement, including misinformation categories and AI-driven Total Media Quality measurement across Facebook and Instagram Feed and Reels.
Integral Ad Science (IAS) ha annunciato un nuovo test con Meta per una soluzione di ottimizzazione innovativa per gli inserzionisti. La soluzione, chiamata Content Block List, consentirà agli inserzionisti globali di evitare automaticamente di posizionare annunci accanto a contenuti che considerano inadeguati su Facebook e Instagram Feed e Reels. Questa soluzione guidata dall'IA, allineata agli standard di settore, sarà disponibile per tutti gli inserzionisti all'inizio del 2025.
Le caratteristiche principali della soluzione Content Block List includono:
- Ottimizzazione sociale per capacità di pre-screening proattive
- Controllo personalizzato e dinamico basato su standard allineati con l'industria
- Attivazione senza soluzione di continuità all'interno di IAS Signal
- Tecnologia multimediale guidata dall'IA per analisi fotogramma per fotogramma
- Supporto completo per la campagna abbinato a una qualità totale dei media
Questo sviluppo segue le recenti espansioni di IAS nella Sicurezza del Marchio e nella Misurazione dell'Idoneità, tra cui le categorie di disinformazione e la misurazione della Qualità Totale dei Media guidata dall'IA su Facebook e Instagram Feed e Reels.
Integral Ad Science (IAS) ha anunciado una nueva prueba con Meta para una solución de optimización pionera para anunciantes. La solución, llamada Content Block List, permitirá a los anunciantes globales evitar automáticamente colocar anuncios junto a contenido que consideren inapropiado en Facebook e Instagram Feed y Reels. Esta solución impulsada por IA, alineada con los estándares de la industria, estará disponible para todos los anunciantes a principios de 2025.
Las características clave de la solución Content Block List incluyen:
- Optimización social para capacidades de preselección proactivas
- Control personalizado y dinámico basado en estándares alineados con la industria
- Activación sin problemas dentro de IAS Signal
- Tecnología multimedia impulsada por IA para análisis cuadro por cuadro
- Soporte completo de campañas combinado con Calidad Total de Medios
Este desarrollo sigue las recientes expansiones de IAS en Seguridad de Marca y Medición de Idoneidad, incluidas categorías de desinformación y medición de Calidad Total de Medios impulsada por IA en Facebook e Instagram Feed y Reels.
인티그럴 애드 사이언스( IAS ) 가 광고주를 위한 최초의 최적화 솔루션 테스트를 메타와 함께 발표했습니다. 이 솔루션은 콘텐츠 차단 목록(Content Block List)이라고 하며, 전 세계 광고주가 Facebook 및 Instagram 피드와 릴에서 부적절하다고 간주하는 콘텐츠 옆에 광고를 자동으로 배치하는 것을 피할 수 있게 해줍니다. 이 AI 기반 솔루션은 업계 표준에 따라 조정되며, 2025년 초에 모든 광고주가 이용할 수 있습니다.
콘텐츠 차단 목록 솔루션의 주요 기능은 다음과 같습니다:
- 사전 심사 기능을 위한 소셜 최적화
- 업계 표준에 기반한 맞춤형 동적 제어
- IAS Signal 내에서 매끄러운 활성화
- 프레임별 분석을 위한 AI 기반 멀티미디어 기술
- 전체 미디어 품질과 결합된 캠페인 전반 지원
이번 개발은 IAS가 최근에 진행한 브랜드 안전 및 적합성 측정 확대에 이어지는 것으로, 여기에는 잘못된 정보 카테고리와 Facebook 및 Instagram 피드와 릴을 통한 AI 기반 전체 미디어 품질 측정이 포함됩니다.
Integral Ad Science (IAS) a annoncé un nouveau test avec Meta pour une solution d'optimisation pionnière destinée aux annonceurs. La solution, appelée Content Block List, permettra aux annonceurs du monde entier d'éviter automatiquement de placer des annonces à côté de contenus qu'ils jugent inappropriés sur Facebook et Instagram Feed et Reels. Cette solution alimentée par l'IA, conforme aux normes de l'industrie, sera disponible pour tous les annonceurs début 2025.
Les caractéristiques clés de la solution Content Block List incluent :
- Optimisation sociale pour des capacités de pré-sélection proactives
- Contrôle personnalisé et dynamique basé sur des normes alignées sur l'industrie
- Activation sans faille au sein de IAS Signal
- Technologie multimédia pilotée par l'IA pour une analyse image par image
- Support de campagne de bout en bout associé à une qualité médiatique totale
Ce développement fait suite aux récentes expansions d'IAS dans la sécurité de la marque et la mesure de l'adéquation, y compris les catégories de désinformation et la mesure de la qualité médiatique totale alimentée par l'IA sur Facebook et Instagram Feed et Reels.
Integral Ad Science (IAS) hat einen neuen Test mit Meta für eine marktführende Optimierungslösung für Werbetreibende angekündigt. Die Lösung, genannt Content Block List, ermöglicht es globalen Werbetreibenden, automatisch zu vermeiden, dass ihre Anzeigen neben Inhalten platziert werden, die sie als ungeeignet auf Facebook und Instagram Feed und Reels erachten. Diese KI-gesteuerte Lösung entspricht den Branchenstandards und wird Anfang 2025 allen Werbetreibenden zur Verfügung stehen.
Wichtige Funktionen der Content Block List-Lösung umfassen:
- Soziale Optimierung für proaktive Vorabprüfungsfähigkeiten
- Benutzerdefinierte, dynamische Steuerung basierend auf industrienormierten Standards
- Nahtlose Aktivierung innerhalb von IAS Signal
- KI-gesteuerte Multimedia-Technologie für eine Analyse Bild für Bild
- Umfassende Kampagnenunterstützung gekoppelt mit Gesamtmedienqualität
Diese Entwicklung folgt den jüngsten Erweiterungen von IAS im Bereich Markensicherheit und Eignungsmessung, einschließlich Kategorien von Fehlinformationen und messung der Gesamtmedienqualität, die durch KI auf Facebook und Instagram Feed und Reels ermöglicht werden.
- First-to-market optimization solution for advertisers on Meta platforms
- Expansion of brand safety and suitability tools for global advertisers
- AI-driven technology for accurate content classification
- Partnership with Meta to provide enhanced advertiser control
- None.
Insights
This announcement marks a significant advancement in brand safety and ad optimization for Meta's platforms. The introduction of AI-driven Content Block Lists for Facebook and Instagram Feed and Reels addresses a important need for advertisers to have granular control over ad placements. This solution goes beyond traditional publisher-level blocking, offering content-level precision.
Key benefits include:
- Proactive pre-screening at the content level
- Custom block lists based on industry standards
- Frame-by-frame multimedia analysis
- Integration with IAS's Total Media Quality measurement
This development could potentially increase advertiser confidence in Meta's platforms, possibly leading to increased ad spend. However, the full impact won't be realized until the solution is widely available in early 2025. The partnership with Meta and IAS's first-mover advantage in this space could strengthen IAS's market position in the digital advertising ecosystem.
This innovation by IAS addresses a growing concern in the digital advertising industry: brand safety in user-generated content platforms. The solution's ability to analyze content at a granular level, including image, audio and text, sets a new standard for ad placement optimization.
Market implications:
- Potential increase in advertiser trust and spending on Meta platforms
- Competitive advantage for IAS in the ad tech sector
- Possible industry-wide shift towards more sophisticated content analysis tools
The expansion to cover misinformation categories aligns with current market demands for brand safety. This comprehensive approach, combined with the ability to measure across 28 languages, positions IAS favorably in the global market. Investors should monitor the adoption rate of this technology and its impact on IAS's market share and revenue growth in the coming years.
Global Advertisers Can Now Benefit from AI-Driven Content Block Lists and Increased Brand Suitability When Advertising on Facebook and Instagram Feed and Reels
"As the first provider to test this solution with Meta, we are delighted to enable advertisers to drive engagement and reach users in brand suitable, contextually relevant environments across Meta's platform," said Lisa Utzschneider, CEO of IAS. "Our Content Block Lists improve media quality while reducing brand risk for advertisers by providing industry-aligned tools that enable them to avoid content they deem unsuitable and safely scale their campaigns."
IAS has completed rigorous testing for Content Level Block Lists to validate performance improvements and brand suitability. Paired with Total Media Quality (TMQ), IAS provides end-to-end campaign support for advertisers across Facebook and Instagram Feed and Reels with measurement and optimization.
"This solution demonstrates our continued commitment to provide global advertisers more tools to support their brand suitability goals," said Samantha Stetson, Vice President, Client Council and Industry Trades at Meta. "Alongside Meta's inventory filter for Feed and Reels, we're excited to give advertisers even more control over where their content appears on our platform."
Optimization with Content Block Lists provides global advertisers with:
- Social Optimization: Social Optimization for Content Block Lists enable advertisers to ensure that impressions are delivered to brand suitable ad adjacencies. This solution empowers advertisers with proactive pre-screen capabilities at the content level on Facebook and Instagram Feed and Reels.
- Custom, Dynamic Control: Advertisers can create custom Content Block Lists based on industry-aligned standards and an expansive catalog of contextual categories. IAS Content Block Lists offer more granular control than publisher level block lists and are able to keep up with the pace of content creation to ensure suitability.
- Seamless Activation: Advertisers can automatically avoid running next to content they deem unsuitable across Facebook and Instagram Feed and Reels using an easy, one-time activation within IAS Signal.
- Industry-leading AI-Driven Multimedia Technology: Only IAS analyzes content at the frame-by-frame level, combining image, audio, and text signals for best-in-class accurate classification.
- End-to-end Campaign Support: Global advertisers can pair Optimization with Total Media Quality for Meta across 28 languages, across Facebook and Instagram Feed and Reels, to further scale the brand suitability of their digital media investments.
In April 2024, IAS announced the expansion of its Brand Safety and Suitability Measurement product to now include the category of misinformation aligned to industry standards across Facebook and Instagram Feed and Reels. In February 2024, IAS announced the availability of its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement across Facebook and Instagram Feed and Reels in partnership with Meta to offer advertisers coverage for advanced, industry-leading measurement.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.
FAQ
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