IAS Chief Product Officer Srishti Gupta Named to IAB Tech Lab's Board of Directors
Integral Ad Science (IAS) announced that its Chief Product Officer, Srishti Gupta, has been appointed to IAB Tech Lab's Board of Directors. Gupta, who joined IAS as CPO in September 2024, will contribute to guiding the Tech Lab's five pillars of innovation, including supply chain diligence.
In her role at IAS, Gupta leads the company's product strategy, development, and go-to-market initiatives, managing a global team of product and data science experts. She focuses on developing customer-centric products that leverage IAS's data to maximize advertising performance and effectiveness.
Prior to joining IAS, Gupta served as Chief Product Officer at Rokt and held the position of Director of Ads Measurement at Amazon.
Integral Ad Science (IAS) ha annunciato che il suo Chief Product Officer, Srishti Gupta, è stato nominato nel Consiglio di Amministrazione di IAB Tech Lab. Gupta, che è entrata in IAS come CPO nel settembre 2024, contribuirà a guidare i cinque pilastri di innovazione del Tech Lab, compresa la diligence della catena di approvvigionamento.
Nel suo ruolo in IAS, Gupta guida la strategia di prodotto dell'azienda, lo sviluppo e le iniziative di go-to-market, gestendo un team globale di esperti in prodotto e scienza dei dati. Si concentra sullo sviluppo di prodotti incentrati sul cliente che sfruttano i dati di IAS per massimizzare le performance e l'efficacia della pubblicità.
Prima di unirsi a IAS, Gupta ha ricoperto il ruolo di Chief Product Officer presso Rokt e ha ricoperto la posizione di Direttore della Misurazione degli Annunci presso Amazon.
Integral Ad Science (IAS) anunció que su Chief Product Officer, Srishti Gupta, ha sido nombrada para el Consejo de Administración de IAB Tech Lab. Gupta, quien se unió a IAS como CPO en septiembre de 2024, contribuirá a guiar los cinco pilares de innovación del Tech Lab, incluida la diligencia en la cadena de suministro.
En su papel en IAS, Gupta lidera la estrategia de producto de la empresa, el desarrollo y las iniciativas de entrada al mercado, gestionando un equipo global de expertos en producto y ciencia de datos. Se enfoca en desarrollar productos centrados en el cliente que aprovechan los datos de IAS para maximizar el rendimiento y la efectividad publicitaria.
Antes de unirse a IAS, Gupta fue Chief Product Officer en Rokt y ocupó el cargo de Directora de Medición de Anuncios en Amazon.
인티그럴 애드 사이언스( IAS)는 최고 제품 책임자 Srishti Gupta가 IAB Tech Lab 이사회에 임명되었다고 발표했습니다. Gupta는 2024년 9월 IAS에 CPO로 합류했으며, 공급망 실사 등 Tech Lab의 5가지 혁신 기둥을 안내하는 데 기여할 것입니다.
IAS에서 Gupta는 회사의 제품 전략, 개발 및 시장 진입 이니셔티브를 이끌며, 제품 및 데이터 과학 전문가로 구성된 글로벌 팀을 관리합니다. 그녀는 IAS의 데이터를 활용하여 광고 성과와 효과를 극대화하는 고객 중심 제품 개발에 집중하고 있습니다.
IAS에 합류하기 전, Gupta는 Rokt에서 최고 제품 책임자로 재직했으며, 아마존에서 광고 측정 이사직을 역임했습니다.
Integral Ad Science (IAS) a annoncé que son Chief Product Officer, Srishti Gupta, a été nommé au Conseil d'Administration d'IAB Tech Lab. Gupta, qui a rejoint IAS en tant que CPO en septembre 2024, contribuera à guider les cinq piliers d'innovation du Tech Lab, y compris la diligence de la chaîne d'approvisionnement.
Dans son rôle chez IAS, Gupta dirige la stratégie produit de l'entreprise, le développement et les initiatives de mise sur le marché, gérant une équipe mondiale d'experts en produit et en science des données. Elle se concentre sur le développement de produits centrés sur le client qui exploitent les données d'IAS pour maximiser la performance et l'efficacité publicitaire.
Avant de rejoindre IAS, Gupta a été Chief Product Officer chez Rokt et a occupé le poste de Directrice de la Mesure des Annonces chez Amazon.
Integral Ad Science (IAS) gab bekannt, dass ihre Chief Product Officer, Srishti Gupta, in den Vorstand des IAB Tech Lab berufen wurde. Gupta, die im September 2024 als CPO zu IAS kam, wird dazu beitragen, die fünf Säulen der Innovation des Tech Labs zu leiten, einschließlich der Sorgfaltspflicht in der Lieferkette.
In ihrer Rolle bei IAS leitet Gupta die Produktstrategie des Unternehmens, die Entwicklung und die Markteinführungsinitiativen und leitet ein globales Team von Experten für Produkt und Datenwissenschaft. Sie konzentriert sich darauf, kundenorientierte Produkte zu entwickeln, die die Daten von IAS nutzen, um die Werbeleistung und -effektivität zu maximieren.
Vor ihrem Eintritt bei IAS war Gupta Chief Product Officer bei Rokt und hatte die Position der Direktorin für Anzeigenmessung bei Amazon inne.
- Strategic appointment strengthens IAS's influence in industry standards development
- Brings valuable experience from leadership roles at Amazon and Rokt
- None.
"I look forward to serving alongside the Tech Lab's esteemed Board of Directors to develop standards, initiatives, and products that enable a thriving and vibrant digital media and advertising industry," said Srishti Gupta, CPO at IAS. "Together, we're committed to developing new frameworks and championing their adoption to ensure advertisers can protect their investments through transparent and safe interactions across the supply chain while propelling brand equity and performance."
Gupta joined IAS as CPO in September 2024 to lead the company's product strategy, product development, and go-to-market initiatives. Managing a global team of product and data science experts, Gupta is responsible for spearheading solutions that power business outcomes for advertisers. Under her leadership, IAS is building customer-centric products that leverage the company's wealth of data to maximize performance and ad effectiveness.
"Srishti brings deep product expertise and a strong track record of collaboration, making her a valuable addition to the Board," said Anthony Katsur, CEO of IAB Tech Lab. "As the industry navigates increasing complexity, it's important that we work together to develop practical, effective solutions. We're glad to have IAS's perspective represented, and we look forward to Srishti's contributions in shaping standards that support a more transparent and efficient digital ecosystem."
Previous to her role as CPO at IAS, Gupta served as the Chief Product Officer at Rokt, an e-commerce technology company, and was Director of Ads Measurement at Amazon.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
About IAB Tech Lab
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability. Board members/companies are listed at https://iabtechlab.com/about-the-iab-tech-lab/tech-lab-leadership/. For more information, please visit https://iabtechlab.com.
Media Contact
press@integralads.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/ias-chief-product-officer-srishti-gupta-named-to-iab-tech-labs-board-of-directors-302399492.html
SOURCE Integral Ad Science, Inc.
FAQ
What role will Srishti Gupta play on the IAB Tech Lab's Board of Directors for IAS?
When did Srishti Gupta join IAS as Chief Product Officer?
What are Srishti Gupta's main responsibilities at IAS?
What was Srishti Gupta's professional background before joining IAS?
