IAS Expands Social Optimization for TikTok with Launch of Pre-Bid Video Exclusions
Integral Ad Science (IAS) has expanded its Social Optimization for TikTok by introducing pre-bid Video Exclusion Lists. This enhancement allows advertisers to have greater control over their brand-suitable ad placements on the platform.
The new feature works in conjunction with TikTok's Inventory Filter, offering pre-bid granular exclusions powered by IAS's multimedia technology. Advertisers can combine this with IAS's AI-driven Total Media Quality (TMQ) for post-bid measurement, accessing Brand Safety and Suitability, Viewability, and Invalid Traffic detection across 75+ markets in 30+ languages.
Key features include: enhanced customization for brand-specific needs, inventory filter support, comprehensive global coverage, easy activation through IAS Signal, and frame-by-frame analysis using AI-driven Multimedia Technology.
Integral Ad Science (IAS) ha ampliato la sua ottimizzazione sociale per TikTok introducendo le Liste di Esclusione Video pre-offerta. Questo miglioramento consente agli inserzionisti di avere un maggiore controllo sulle posizioni pubblicitarie adatte al loro marchio sulla piattaforma.
La nuova funzionalità funziona in congiunzione con il Filtro dell'Inventario di TikTok, offrendo esclusioni granulari pre-offerta supportate dalla tecnologia multimediale di IAS. Gli inserzionisti possono combinare questo con il Total Media Quality (TMQ) guidato dall'IA di IAS per la misurazione post-offerta, accedendo a Sicurezza del Marchio e Idoneità, Visibilità e rilevamento del Traffico Non Valido in oltre 75 mercati in più di 30 lingue.
Le caratteristiche principali includono: personalizzazione migliorata per le esigenze specifiche del marchio, supporto per il filtro dell'inventario, copertura globale completa, attivazione facile tramite IAS Signal e analisi fotogramma per fotogramma utilizzando la Tecnologia Multimediale guidata dall'IA.
Integral Ad Science (IAS) ha ampliado su Optimización Social para TikTok al introducir Listas de Exclusión de Video pre-oferta. Esta mejora permite a los anunciantes tener un mayor control sobre la colocación de anuncios adecuada para su marca en la plataforma.
La nueva función trabaja en conjunto con el Filtro de Inventario de TikTok, ofreciendo exclusiones granulares pre-oferta impulsadas por la tecnología multimedia de IAS. Los anunciantes pueden combinar esto con el Total Media Quality (TMQ) impulsado por IA de IAS para la medición post-oferta, accediendo a Seguridad de Marca e Idoneidad, Visibilidad y detección de Tráfico Inválido en más de 75 mercados en más de 30 idiomas.
Las características clave incluyen: personalización mejorada para necesidades específicas de la marca, soporte de filtro de inventario, cobertura global integral, activación fácil a través de IAS Signal y análisis fotograma por fotograma utilizando Tecnología Multimedia impulsada por IA.
Integral Ad Science (IAS)는 TikTok을 위한 소셜 최적화를 확장하여 사전 입찰 비디오 제외 목록을 도입했습니다. 이 개선 사항은 광고주가 플랫폼에서 브랜드에 적합한 광고 게재에 대한 더 큰 통제를 할 수 있도록 합니다.
새로운 기능은 TikTok의 인벤토리 필터와 함께 작동하여 IAS의 멀티미디어 기술로 지원되는 사전 입찰 세부 제외를 제공합니다. 광고주는 이를 IAS의 AI 기반 총 미디어 품질(TMQ)과 결합하여 사후 입찰 측정을 수행하고, 30개 이상의 언어로 75개 이상의 시장에서 브랜드 안전 및 적합성, 가시성 및 무효 트래픽 탐지에 접근할 수 있습니다.
주요 기능에는 브랜드별 요구 사항에 대한 향상된 맞춤화, 인벤토리 필터 지원, 포괄적인 글로벌 커버리지, IAS Signal을 통한 쉬운 활성화, AI 기반 멀티미디어 기술을 사용한 프레임별 분석이 포함됩니다.
Integral Ad Science (IAS) a élargi son optimisation sociale pour TikTok en introduisant des listes d'exclusion vidéo pré-offre. Cette amélioration permet aux annonceurs d'avoir un meilleur contrôle sur le placement de leurs annonces adaptées à leur marque sur la plateforme.
La nouvelle fonctionnalité fonctionne en conjonction avec le filtre d'inventaire de TikTok, offrant des exclusions granulaires pré-offre soutenues par la technologie multimédia d'IAS. Les annonceurs peuvent combiner cela avec le Total Media Quality (TMQ) piloté par IA d'IAS pour la mesure post-offre, accédant à la sécurité de la marque et à l'adéquation, à la visibilité et à la détection du trafic invalide dans plus de 75 marchés en plus de 30 langues.
Les caractéristiques clés incluent : personnalisation améliorée pour les besoins spécifiques de la marque, support de filtre d'inventaire, couverture mondiale complète, activation facile via IAS Signal et analyse image par image utilisant la technologie multimédia pilotée par IA.
Integral Ad Science (IAS) hat seine soziale Optimierung für TikTok erweitert, indem es vorgebotene Videoausschlusslisten eingeführt hat. Diese Verbesserung ermöglicht es Werbetreibenden, eine größere Kontrolle über die markengerechte Platzierung ihrer Anzeigen auf der Plattform zu haben.
Die neue Funktion arbeitet in Verbindung mit dem Inventarfilter von TikTok und bietet vorgebotene granulare Ausschlüsse, die von der Multimedia-Technologie von IAS unterstützt werden. Werbetreibende können dies mit dem KI-gesteuerten Total Media Quality (TMQ) von IAS für die nachgebotene Messung kombinieren und auf Markensicherheit und -eignung, Sichtbarkeit sowie die Erkennung von ungültigem Traffic in über 75 Märkten in mehr als 30 Sprachen zugreifen.
Zu den Hauptmerkmalen gehören: verbesserte Anpassungsmöglichkeiten für markenspezifische Bedürfnisse, Unterstützung des Inventarfilters, umfassende globale Abdeckung, einfache Aktivierung über IAS Signal und frame-by-frame Analyse mit KI-gesteuerter Multimedia-Technologie.
- Expansion into 75+ markets with support in 30+ languages indicates strong market penetration
- Partnership with TikTok strengthens IAS's position in social media advertising
- Enhanced product offering provides additional revenue stream
- AI-driven technology enables scalable content classification
- None.
Insights
IAS's expansion of Social Optimization for TikTok represents a strategic product enhancement that strengthens the company's position in the rapidly evolving social media measurement landscape. By adding pre-bid Video Exclusion Lists to its TikTok offerings, IAS addresses a critical pain point for advertisers: ensuring brand safety on user-generated content platforms.
This development creates a closed-loop solution by combining pre-bid optimization with post-bid measurement through Total Media Quality. The enhanced offering now provides frame-by-frame analysis using AI to examine image, audio, and text signals - a technically sophisticated approach that demonstrates IAS's technological capabilities in content classification.
The expansion to 75+ markets with 30+ language support positions IAS to capture revenue from TikTok's global advertising growth. This builds upon their initial 2021 partnership and October 2024 expansion, showing continuous development of the relationship.
For investors, this represents incremental growth potential through deeper integration with one of digital advertising's fastest-growing platforms. The validation from TikTok's Global Head of Product Partnerships indicates strong platform support, suggesting potential for continued collaboration and product integration.
While financial impact details aren't provided, this enhancement should help IAS capture more value from advertisers seeking sophisticated brand safety controls on TikTok, potentially increasing both customer acquisition and retention in this growing segment of digital ad spending.
New IAS Features Empower TikTok Advertisers with Enhanced Control Over Brand-Suitable Ad Placements
Paired with TikTok's Inventory Filter, advertisers applying pre-bid Video Exclusion Lists benefit from pre-bid granular exclusions, powered by IAS's multimedia technology, and based on brand-specific needs. This expansion ensures advertisers can meet individual brand suitability and contextual requirements across their ad placements on TikTok.
Advertisers can now couple Social Optimization with IAS's AI-driven Total Media Quality (TMQ) for post-bid measurement on TikTok, to leverage IAS's best-in-class Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) detection across a total of 75+ markets with support in more than 30 languages. Together, IAS optimization and measurement solutions create a closed-loop on TikTok, enabling greater media efficiency and returns for advertisers spending on the platform.
"We are excited to expand our TikTok partnership with the global availability of Video Exclusion Lists, which will further drive performance for advertisers," said Lisa Utzschneider, CEO of IAS. "Utilizing our technology, advertisers can reach TikTok's rapidly growing audience while reducing waste and driving higher returns on their ad spend."
IAS's expansion of Social Optimization for TikTok provides global advertisers with:
- Enhanced Customization: Advertisers can drive further custom suitability on TikTok with IAS pre-bid Video Exclusion Lists by avoiding unsuitable content based on brand specific needs.
- Inventory Filter Support: Advertisers can create a custom suitability profile to block content that is not suitable for their brand, as a layer of added protection to complement TikTok's Inventory Filters.
- Comprehensive Global Coverage: IAS's post-bid reporting suite, TMQ for TikTok, can be paired with Social Optimization to ensure advertisers have a comprehensive and global solution for the platform.
- Ease of Activation: IAS's pre-bid Video Exclusion Lists are seamlessly activated within IAS Signal, and impressions from individual campaigns will automatically be measured and classified to exclude content that does not meet brand preferences. Advertisers can validate lists work as intended within IAS Signal and its Custom Report Builder tool, and seamlessly adjust their suitability strategy as needed.
- Frame-by-Frame Analysis: IAS TikTok products are powered by IAS's AI-driven Multimedia Technology, which enable advertisers to accurately classify content at scale through frame-by-frame analysis, combining image, audio, and text signals.
"TikTok is committed to creating the most trusted platform for advertisers to build brands," said Lorry Destainville, Global Head of Product Partnerships at TikTok. "Our partnership with IAS demonstrates how we're innovating beyond traditional suitability standards and building solutions that empower advertisers with even greater control and confidence in their investments across our platform."
This latest announcement further solidifies IAS's deep partnership with TikTok since first launching a pre-bid optimization product in 2021. Most recently in October 2024, IAS announced the expansion of Total Media Quality for TikTok to 75+ New Markets, in addition to Viewability, IVT, and Brand Safety and Suitability Measurement for advertisers across TikTok's newly available ad placements within the Profile, Search, Following Feeds and TikTok Lite (in supported markets).
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.
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