IAS ANNOUNCES NEW FEATURES AND INCREASED AVAILABILITY FOR ITS FIRST-TO-MARKET META OPTIMIZATION SOLUTION
Integral Ad Science (IAS) has expanded its Content Block List optimization solution for Facebook and Instagram Feed and Reels with new features and broader global availability. The solution, for which IAS was selected as Meta's development partner in October 2024, now includes nine additional content categories (total 45) and supports six more languages (total 34).
The AI-driven solution helps advertisers automatically avoid placing ads next to unsuitable content, resulting in a 71% reduction in wasted ad spend since its launch. The platform offers social optimization, custom dynamic control, seamless activation, frame-by-frame multimedia analysis, and end-to-end campaign support.
This development follows IAS's previous expansions including Brand Safety and Suitability Measurement for misinformation in April 2024 and the launch of AI-driven Total Media Quality Brand Safety measurement across Meta platforms in February 2024.
Integral Ad Science (IAS) ha ampliato la sua soluzione di ottimizzazione della Content Block List per Facebook e Instagram Feed e Reels con nuove funzionalità e una disponibilità globale più ampia. La soluzione, per la quale IAS è stata selezionata come partner di sviluppo di Meta nell'ottobre 2024, include ora nove categorie di contenuto aggiuntive (per un totale di 45) e supporta sei lingue in più (per un totale di 34).
La soluzione basata sull'IA aiuta gli inserzionisti a evitare automaticamente di posizionare annunci accanto a contenuti inappropriati, portando a una riduzione del 71% della spesa pubblicitaria sprecata dalla sua introduzione. La piattaforma offre ottimizzazione sociale, controllo dinamico personalizzato, attivazione senza soluzione di continuità, analisi multimediale fotogramma per fotogramma e supporto completo per le campagne.
Questo sviluppo segue le precedenti espansioni di IAS, tra cui la Misurazione della Sicurezza del Marchio e della Idoneità per la disinformazione nell'aprile 2024 e il lancio della misurazione della Sicurezza del Marchio della Qualità Totale dei Media, guidata dall'IA, su tutte le piattaforme Meta nel febbraio 2024.
Integral Ad Science (IAS) ha ampliado su solución de optimización de Content Block List para Facebook e Instagram Feed y Reels con nuevas funciones y una disponibilidad global más amplia. La solución, para la cual IAS fue seleccionada como socio de desarrollo de Meta en octubre de 2024, ahora incluye nueve categorías de contenido adicionales (un total de 45) y admite seis idiomas más (un total de 34).
La solución impulsada por IA ayuda a los anunciantes a evitar automáticamente colocar anuncios junto a contenido inapropiado, lo que resulta en una reducción del 71% en el gasto publicitario desperdiciado desde su lanzamiento. La plataforma ofrece optimización social, control dinámico personalizado, activación sin interrupciones, análisis multimedia fotograma a fotograma y soporte integral para campañas.
Este desarrollo sigue las expansiones anteriores de IAS, incluida la Medición de Seguridad de Marca y Idoneidad para la desinformación en abril de 2024 y el lanzamiento de la medición de Seguridad de Marca de Calidad Total de Medios impulsada por IA en las plataformas de Meta en febrero de 2024.
Integral Ad Science (IAS)는 Facebook 및 Instagram Feed와 Reels를 위한 Content Block List 최적화 솔루션을 새로운 기능과 더 넓은 글로벌 가용성으로 확장했습니다. IAS는 2024년 10월 Meta의 개발 파트너로 선정되었으며, 이제 9개의 추가 콘텐츠 카테고리(총 45개)를 포함하고 6개의 언어(총 34개)를 지원합니다.
AI 기반 솔루션은 광고주가 부적절한 콘텐츠 옆에 광고를 자동으로 배치하는 것을 피하는 데 도움을 주며, 출시 이후 낭비된 광고 비용을 71% 줄이는 효과를 가져왔습니다. 이 플랫폼은 소셜 최적화, 맞춤형 동적 제어, 원활한 활성화, 프레임별 멀티미디어 분석 및 캠페인 전반에 걸친 지원을 제공합니다.
이번 개발은 IAS의 이전 확장인 2024년 4월의 잘못된 정보에 대한 브랜드 안전 및 적합성 측정과 2024년 2월 Meta 플랫폼 전반에 걸친 AI 기반 총 미디어 품질 브랜드 안전 측정의 출시에 이어 이루어진 것입니다.
Integral Ad Science (IAS) a élargi sa solution d'optimisation de la Content Block List pour Facebook et Instagram Feed et Reels avec de nouvelles fonctionnalités et une disponibilité mondiale élargie. La solution, pour laquelle IAS a été sélectionnée comme partenaire de développement de Meta en octobre 2024, comprend désormais neuf catégories de contenu supplémentaires (un total de 45) et prend en charge six langues supplémentaires (un total de 34).
La solution alimentée par l'IA aide les annonceurs à éviter automatiquement de placer des annonces à côté de contenus inappropriés, entraînant une réduction de 71 % des dépenses publicitaires gaspillées depuis son lancement. La plateforme offre une optimisation sociale, un contrôle dynamique personnalisé, une activation fluide, une analyse multimédia image par image et un support complet des campagnes.
Ce développement fait suite aux précédentes expansions d'IAS, y compris la mesure de la sécurité de la marque et de l'adéquation pour la désinformation en avril 2024 et le lancement de la mesure de sécurité de marque de qualité totale des médias alimentée par l'IA sur toutes les plateformes Meta en février 2024.
Integral Ad Science (IAS) hat seine Lösung zur Optimierung der Content Block List für Facebook und Instagram Feed und Reels mit neuen Funktionen und einer breiteren globalen Verfügbarkeit erweitert. Die Lösung, für die IAS im Oktober 2024 als Entwicklungspartner von Meta ausgewählt wurde, umfasst jetzt neun zusätzliche Inhaltskategorien (insgesamt 45) und unterstützt sechs weitere Sprachen (insgesamt 34).
Die KI-gesteuerte Lösung hilft Werbetreibenden, automatisch zu vermeiden, Anzeigen neben ungeeignetem Inhalt zu platzieren, was zu einer 71%igen Reduzierung der verschwendeten Werbeausgaben seit ihrer Einführung führt. Die Plattform bietet soziale Optimierung, maßgeschneiderte dynamische Steuerung, nahtlose Aktivierung, frame-by-frame Multimedia-Analyse und umfassende Unterstützung für Kampagnen.
Diese Entwicklung folgt den vorherigen Erweiterungen von IAS, einschließlich der Messung der Markensicherheit und Eignung für Fehlinformationen im April 2024 sowie der Einführung der KI-gesteuerten Gesamtsicherheitsmessung für Medienqualität über alle Meta-Plattformen im Februar 2024.
- 71% reduction in wasted ad spend on unsuitable content
- Expansion to 45 content categories and 34 languages
- Strategic partnership with Meta as first-to-market provider
- Enhanced AI capabilities with frame-by-frame content analysis
- None.
Insights
The enhanced Meta optimization solution represents a pivotal development for IAS's market position and revenue potential. The reported 71% reduction in wasted ad spend is particularly significant as it directly addresses one of digital advertising's most pressing challenges - efficient allocation of marketing budgets. This proven efficiency improvement could drive substantial adoption among major advertisers, potentially accelerating IAS's revenue growth.
Being selected as Meta's development partner for this solution creates a significant competitive moat. With 45 content categories and coverage across 34 languages, IAS has established a comprehensive first-mover advantage in the social media brand safety space. This expansion significantly increases the total addressable market, particularly in international markets where brand safety concerns have historically social media ad spend.
The frame-by-frame multimedia analysis capability demonstrates technological superiority in the ad tech space. This advanced AI implementation creates high switching costs for clients, potentially leading to stronger client retention and recurring revenue streams. The seamless integration with Meta's platform and the ability to pair with Total Media Quality measurement creates an ecosystem that could drive increased platform adoption and higher revenue per customer.
The timing of this enhancement is particularly strategic, coming amid growing advertiser demands for brand safety and efficiency in social media spending. With digital ad spend increasingly scrutinized for ROI, IAS's solution addresses a critical market need while positioning the company to capture a larger share of the global digital advertising quality assurance market.
Global Advertisers Benefiting from
When Using AI-Driven Content Block Lists on Facebook and Instagram Feed and Reels
IAS's Content Block Lists with Meta now also include nine additional new content categories (to a total of 45 categories) as well as support for six additional languages, bringing the total number of languages to 34. IAS's optimization solution on Meta offers advertisers the ability to automatically avoid placing ads next to content they deem unsuitable for their brand, as aligned to industry standards. Since going live in October, advertisers using IAS's Content Block List optimization for Meta have benefited from a
"We were excited to be selected as the first provider to develop this solution with Meta and have proven results for leading global advertisers to connect them with their audiences in contextually relevant environments across Meta's platform," said Lisa Utzschneider, CEO of IAS. "Our Content Block Lists are improving media quality, helping advertisers safeguard and scale their campaigns."
Optimization with Content Block Lists provides global advertisers with:
- Social Optimization: Social Optimization for Content Block Lists enable advertisers to ensure that impressions are delivered to brand suitable ad adjacencies. This solution empowers advertisers with proactive pre-screen capabilities at the content level on Facebook and Instagram Feed and Reels.
- Custom, Dynamic Control: Advertisers can create custom Content Block Lists based on industry-aligned standards and an expansive catalog of contextual categories. IAS Content Block Lists offer more granular control than publisher level block lists and are able to keep pace with content creation to ensure suitability.
- Seamless Activation: Advertisers can automatically avoid running next to content they deem unsuitable across Facebook and Instagram Feed and Reels using an easy, one-time activation within IAS Signal.
- Industry-leading AI-Driven Multimedia Technology: Only IAS analyzes content at the frame-by-frame level, combining image, audio, and text signals for best-in-class accurate classification.
- End-to-end Campaign Support: Global advertisers can pair Optimization with Total Media Quality for Meta in 34 languages across Facebook and Instagram Feed and Reels to further scale the brand suitability of their digital media investments.
In October 2024, IAS announced the launch of its first-to-market Content Block Lists for Meta, having been selected as the provider to develop this optimization solution. In April 2024, IAS announced the expansion of its Brand Safety and Suitability Measurement product to now include the category of misinformation aligned to industry standards across Facebook and Instagram Feed and Reels. In February 2024, IAS announced the availability of its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement across Facebook and Instagram Feed and Reels in partnership with Meta to offer advertisers coverage for advanced, industry-leading measurement.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Media Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.
FAQ
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