IAS Expands Partnership With Reddit to Provide Additional Third-Party Measurement for Advertisers
Integral Ad Science (IAS) has expanded its partnership with Reddit to enhance third-party measurement capabilities for advertisers. The expanded Total Media Quality for Reddit now includes Viewability and Invalid Traffic Measurement across Reddit's 100,000+ communities.
The solution provides advertisers with greater transparency through third-party analysis, comprehensive reporting via IAS Signal platform, and best-in-class AI-driven Multimedia Technology for content classification. The service covers measurement across web and in-app, video, and display campaigns for Reddit's Feed, Conversation, and Takeover placements.
This expansion follows the January 2025 launch of Brand Safety and Suitability Measurement. IAS's AI technology is integrated into Reddit's inventory filter, complementing Reddit's existing safety measures including human moderators and AI-driven moderation tools.
Integral Ad Science (IAS) ha ampliato la sua partnership con Reddit per migliorare le capacità di misurazione di terze parti per gli inserzionisti. L'ampliamento del Total Media Quality for Reddit include ora la Misurazione della Visibilità e del Traffico Non Valido in oltre 100.000 comunità di Reddit.
La soluzione offre agli inserzionisti maggiore trasparenza attraverso analisi di terze parti, reportistica completa tramite la piattaforma IAS Signal, e tecnologia multimediale avanzata guidata dall'IA per la classificazione dei contenuti. Il servizio copre la misurazione su web e app, video e campagne display per i posizionamenti Feed, Conversazione e Takeover di Reddit.
Questa espansione segue il lancio a gennaio 2025 della Misurazione della Sicurezza e Idoneità del Marchio. La tecnologia IA di IAS è integrata nel filtro dell'inventario di Reddit, completando le misure di sicurezza esistenti di Reddit che includono moderatori umani e strumenti di moderazione guidati dall'IA.
Integral Ad Science (IAS) ha ampliado su asociación con Reddit para mejorar las capacidades de medición de terceros para los anunciantes. La ampliación de Total Media Quality for Reddit ahora incluye la Medición de Visibilidad y Tráfico Inválido en más de 100,000 comunidades de Reddit.
La solución proporciona a los anunciantes una mayor transparencia a través de análisis de terceros, informes completos a través de la plataforma IAS Signal, y tecnología multimedia de vanguardia impulsada por IA para la clasificación de contenidos. El servicio abarca la medición en web y en aplicaciones, video y campañas display para las ubicaciones Feed, Conversación y Takeover de Reddit.
Esta expansión sigue al lanzamiento en enero de 2025 de la Medición de Seguridad y Idoneidad de Marca. La tecnología de IA de IAS está integrada en el filtro de inventario de Reddit, complementando las medidas de seguridad existentes de Reddit que incluyen moderadores humanos y herramientas de moderación impulsadas por IA.
Integral Ad Science (IAS)는 광고주를 위한 제3자 측정 기능을 강화하기 위해 Reddit과의 파트너십을 확대했습니다. 확대된 Total Media Quality for Reddit는 Reddit의 100,000개 이상의 커뮤니티에서 가시성과 무효 트래픽 측정을 포함합니다.
이 솔루션은 광고주에게 제3자 분석을 통한 더 큰 투명성을 제공하며, IAS Signal 플랫폼을 통한 종합 보고서와 콘텐츠 분류를 위한 최첨단 AI 기반 멀티미디어 기술을 제공합니다. 이 서비스는 Reddit의 피드, 대화 및 테이크오버 배치에 대한 웹 및 앱, 비디오 및 디스플레이 캠페인 측정을 포함합니다.
이번 확장은 2025년 1월에 브랜드 안전 및 적합성 측정이 출시된 이후 이루어졌습니다. IAS의 AI 기술은 Reddit의 인벤토리 필터에 통합되어 있으며, Reddit의 기존 안전 조치인 인간 모더레이터 및 AI 기반 모더레이션 도구를 보완합니다.
Integral Ad Science (IAS) a élargi son partenariat avec Reddit pour améliorer les capacités de mesure tierces pour les annonceurs. L'élargissement de Total Media Quality for Reddit inclut désormais la Mesure de Visibilité et de Trafic Non Valide dans plus de 100 000 communautés Reddit.
La solution offre aux annonceurs une plus grande transparence grâce à des analyses tierces, des rapports complets via la plateforme IAS Signal, et une technologie multimédia de pointe alimentée par l'IA pour la classification des contenus. Le service couvre la mesure sur le web et dans les applications, les vidéos et les campagnes display pour les emplacements Feed, Conversation et Takeover de Reddit.
Cette expansion fait suite au lancement en janvier 2025 de la Mesure de Sécurité et d'Adéquation de Marque. La technologie IA d'IAS est intégrée dans le filtre d'inventaire de Reddit, complétant les mesures de sécurité existantes de Reddit, y compris les modérateurs humains et les outils de modération alimentés par l'IA.
Integral Ad Science (IAS) hat seine Partnerschaft mit Reddit erweitert, um die Messmöglichkeiten von Drittanbietern für Werbetreibende zu verbessern. Die erweiterte Total Media Quality for Reddit umfasst nun die Messung von Sichtbarkeit und ungültigem Traffic in über 100.000 Reddit-Communities.
Die Lösung bietet Werbetreibenden mehr Transparenz durch Drittanbieteranalysen, umfassende Berichterstattung über die IAS Signal-Plattform und erstklassige KI-gesteuerte Multimedia-Technologie zur Inhaltsklassifizierung. Der Service deckt die Messung über Web und In-App, Video und Display-Kampagnen für die Platzierungen Feed, Conversation und Takeover von Reddit ab.
Diese Erweiterung folgt dem Start der Messung von Markensicherheit und -eignung im Januar 2025. Die KI-Technologie von IAS ist in den Inventarfilter von Reddit integriert und ergänzt die bestehenden Sicherheitsmaßnahmen von Reddit, einschließlich menschlicher Moderatoren und KI-gesteuerter Moderationstools.
- Expanded measurement capabilities provide additional revenue opportunities
- Integration with Reddit's inventory filter strengthens product offering
- Coverage across multiple ad formats and placements increases market reach
- Partnership with major social platform Reddit enhances market position
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Insights
IAS's expanded Reddit partnership represents a strategic enhancement to their measurement ecosystem in the competitive ad verification landscape. By adding Viewability and Invalid Traffic measurement capabilities to their existing Brand Safety tools, IAS now offers end-to-end verification solutions for Reddit advertisers.
This integration addresses critical advertiser pain points around user-generated content platforms. Reddit's 100,000+ communities offer valuable audience targeting, but traditionally present challenges around content adjacency and ad fraud verification. IAS's AI-driven Multimedia Technology - which analyzes content through frame-by-frame assessment of image, audio, and text signals - provides sophisticated classification that helps advertisers navigate these complexities.
The partnership aligns with market demands for greater transparency in digital advertising. By integrating with Reddit's inventory filter while offering independent verification through IAS Signal, this collaboration balances platform-native controls with third-party verification - a framework increasingly demanded by sophisticated advertisers.
This expansion strengthens IAS's competitive position as platforms seek independent validation partners to attract advertising dollars. As Reddit continues growing its advertising business post-IPO, IAS is now positioned to capture measurement revenue from brands increasing their Reddit investments. While financial terms weren't disclosed, this partnership enhances IAS's value proposition across the digital advertising ecosystem.
IAS's expanded Reddit partnership demonstrates continued execution of their platform integration strategy, potentially creating new revenue opportunities from Reddit's growing advertiser base. While financial terms weren't disclosed, the expansion builds upon their January 2025 brand safety measurement integration, suggesting positive adoption among Reddit advertisers.
This move solidifies IAS's position in the verification stack for a relatively new but growing advertising platform. Reddit's recent IPO has increased their focus on monetization, making this integration timely as Reddit likely seeks to attract more brand advertising dollars through improved measurement capabilities.
The partnership has three key financial implications for IAS:
- Creates an additional revenue stream as more Reddit advertisers adopt their measurement tools
- Enhances competitive positioning against other verification providers by establishing early platform integration
- Demonstrates product development execution with their AI-driven Multimedia Technology
For contextual perspective, this represents IAS's standard business development approach - expanding measurement capabilities across digital platforms where advertisers allocate budgets. The comprehensiveness of the solution (covering web, in-app, video, display, and various Reddit placement types) suggests potential for broad adoption.
While unlikely to drive immediate material revenue growth given Reddit's relative size in the digital advertising ecosystem, this partnership positions IAS favorably in a growing segment of the market and reinforces their strategy of being integrated across all major advertising platforms.
With Total Media Quality for Reddit, IAS Delivers Global Advertisers Independent Analysis on Viewability and Invalid Traffic for End-to-End Measurement Coverage and Industry-Aligned Insights
With IAS's Total Media Quality for Reddit, advertisers can remain confident that their media buys are reaching real users across more than 100,000 authentic interest-based, intent-driven communities on the platform.
"IAS's Total Media Quality for Reddit provides advertisers with third-party campaign insights backed by trusted and transparent metrics to help brands safeguard and scale across Reddit's unique communities and conversations," said Lisa Utzschneider, CEO of IAS. "Reddit continues to provide advertisers with a platform to reach highly engaged communities, and we are excited to expand our solutions to give Reddit advertisers actionable data to better inform media buys on the platform."
With Total Media Quality for Reddit, IAS will provide advertisers with:
- Greater Transparency: Advertisers can validate their content adjacency with trusted third-party analysis aligned to industry frameworks, and validate that they are engaging with real users and maximizing campaign spend.
- Comprehensive Reporting: Advertisers can leverage IAS Signal, IAS's unified reporting platform, for industry leading Viewability, Invalid Traffic, and Brand Safety and Suitability Measurement with content-level insights that enable advertisers to stay informed and take action.
- Best-in-class Technology: Total Media Quality for Reddit is powered by IAS's AI-driven Multimedia Technology, which enables advertisers to accurately classify content at scale through frame-by-frame analysis, combining image, audio, and text signals.
- Global Coverage: IAS supports measurement across web and in-app, video, and display campaigns for Reddit's Feed, Conversation, and Takeover placements.
"As Reddit's advertising business continues to grow, this expanded partnership with IAS reinforces our commitment to providing advertisers with third-party reporting and deeper insight into their presence on the platform," said Jim Squires, EVP of Business Marketing and Growth at Reddit. "IAS's Total Media Quality for Reddit is an added layer of information that gives brands even greater clarity and confidence in the value of being part of conversations that matter to their business."
Most recently, IAS and Reddit announced the availability of Brand Safety and Suitability Measurement in January 2025 to complement Reddit's own user and brand safety investments, which includes human moderators and AI-driven moderation tools, brand safety content detection, and customizable Brand Suitability controls. IAS's AI-driven Multimedia Technology is also integrated into Reddit's Limited inventory filter to provide Reddit with the most accurate content classification in addition to its robust community moderation and on-platform controls.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
CONTACT: press@integralads.com
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SOURCE Integral Ad Science, Inc.