IAS Expands Total Media Quality for TikTok to 75+ New Markets, New Placements and Launches Video Exclusion List Testing
Integral Ad Science (IAS) has expanded its Total Media Quality (TMQ) measurement for TikTok to cover new ad placements including Profile, Search, Following Feeds, and TikTok Lite. This expansion provides advertisers with Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement across these new placements.
IAS is also alpha testing a new Video Exclusion List solution in partnership with TikTok. The company's AI-driven Multimedia Technology analyzes sentiment and emotion in content at scale. IAS plans to expand TMQ coverage to 75+ markets by the end of 2024, offering frame-by-frame analysis and content-level measurement for granular insights.
The expansion enhances advertisers' ability to measure and safeguard their campaigns on TikTok, one of the world's largest short-form video platforms. IAS's partnership with TikTok, which began in 2021, continues to grow, providing advertisers with greater access to campaign data and a unified view of their global campaigns.
Integral Ad Science (IAS) ha ampliato la sua misurazione della Qualità Totale dei Media (TMQ) per TikTok per coprire nuove posizioni pubblicitarie, inclusi Profilo, Ricerca, Feed Seguiti e TikTok Lite. Questa espansione offre agli inserzionisti misurazioni di Visibilità, Traffico Non Valido (IVT) e Sicurezza e Idoneità del Marchio in queste nuove posizioni.
IAS sta anche testando in anteprima una nuova soluzione per la Lista di Esclusione Video in collaborazione con TikTok. La tecnologia Multimedia guidata dall'IA dell'azienda analizza il sentimento e l'emozione nei contenuti su larga scala. IAS prevede di espandere la copertura TMQ a oltre 75 mercati entro la fine del 2024, offrendo analisi fotogramma per fotogramma e misurazioni a livello di contenuto per approfondimenti dettagliati.
Questa espansione migliora la capacità degli inserzionisti di misurare e proteggere le loro campagne su TikTok, una delle più grandi piattaforme di video brevi al mondo. La partnership di IAS con TikTok, iniziata nel 2021, continua a crescere, offrendo agli inserzionisti un accesso maggiore ai dati delle campagne e una visione unificata delle loro campagne globali.
Integral Ad Science (IAS) ha ampliado su medición de Calidad Total de Medios (TMQ) para TikTok para cubrir nuevas ubicaciones publicitarias, incluyendo Perfil, Búsqueda, Feeds de Seguimiento y TikTok Lite. Esta expansión proporciona a los anunciantes mediciones de Visibilidad, Tráfico Inválido (IVT) y Seguridad e Idoneidad de Marca en estas nuevas ubicaciones.
IAS también está realizando pruebas alfa de una nueva solución de Lista de Exclusión de Video en asociación con TikTok. La tecnología Multimedia impulsada por IA de la empresa analiza el sentimiento y la emoción en el contenido a gran escala. IAS planea expandir la cobertura de TMQ a más de 75 mercados para finales de 2024, ofreciendo análisis fotograma a fotograma y mediciones a nivel de contenido para obtener información detallada.
La expansión mejora la capacidad de los anunciantes para medir y salvaguardar sus campañas en TikTok, una de las plataformas de video corto más grandes del mundo. La asociación de IAS con TikTok, que comenzó en 2021, sigue creciendo, proporcionando a los anunciantes un mayor acceso a los datos de la campaña y una visión unificada de sus campañas globales.
Integral Ad Science (IAS)는 TikTok의 총 미디어 품질(TMQ) 측정을 프로필, 검색, 팔로잉 피드 및 TikTok Lite와 같은 새로운 광고 게재 위치로 확장했습니다. 이러한 확장은 광고주에게 새로운 위치에서 보기 가능성, 무효 트래픽(IVT), 브랜드 안전 및 적합성 측정을 제공합니다.
IAS는 TikTok과 협력하여 새로운 비디오 제외 목록 솔루션을 알파 테스트하고 있습니다. 이 회사의 AI 기반 멀티미디어 기술은 대규모로 콘텐츠의 감정과 정서를 분석합니다. IAS는 2024년 말까지 TMQ 범위를 75개 이상의 시장으로 확장할 계획이며, 세밀한 통찰을 위해 프레임별 분석과 콘텐츠 수준 측정을 제공합니다.
이 확장은 광고주가 세계 최대의 짧은 형식 비디오 플랫폼 중 하나인 TikTok에서 캠페인을 측정하고 보호하는 능력을 향상시킵니다. IAS와 TikTok의 파트너십은 2021년 시작되어 계속 성장하고 있으며, 광고주에게 캠페인 데이터에 대한 더 큰 접근성과 글로벌 캠페인에 대한 통합된 뷰를 제공합니다.
Integral Ad Science (IAS) a étendu sa mesure de la Qualité Totale des Médias (TMQ) pour TikTok afin de couvrir de nouveaux emplacements publicitaires, y compris Profil, Recherche, Flux de Suivi et TikTok Lite. Cette expansion offre aux annonceurs des mesures pour la Visibilité, le Trafic Invalide (IVT) et la Sécurisation et l'Adaptation de la Marque dans ces nouveaux emplacements.
IAS teste également une nouvelle solution de Liste d'Exclusion Vidéo en collaboration avec TikTok. La technologie multimédia pilotée par IA de l'entreprise analyse le sentiment et l'émotion dans le contenu à grande échelle. IAS prévoit d'étendre la couverture TMQ à plus de 75 marchés d'ici la fin de 2024, offrant une analyse image par image et une mesure au niveau du contenu pour des insights détaillés.
Cette expansion améliore la capacité des annonceurs à mesurer et à protéger leurs campagnes sur TikTok, l'une des plus grandes plateformes de vidéos courtes au monde. Le partenariat entre IAS et TikTok, qui a commencé en 2021, continue de croître, offrant aux annonceurs un accès accru aux données de campagne et une vue unifiée de leurs campagnes mondiales.
Integral Ad Science (IAS) hat seine Messung der Total Media Quality (TMQ) für TikTok erweitert, um neue Anzeigenplatzierungen wie Profil, Suche, Following-Feeds und TikTok Lite abzudecken. Diese Erweiterung bietet Werbetreibenden Messungen zu Sichtbarkeit, ungültigem Traffic (IVT) sowie zur Sicherheit und Eignung von Marken in diesen neuen Platzierungen.
IAS testet außerdem in Zusammenarbeit mit TikTok eine neue Lösung für Video-Ausschlusslisten. Die von KI gesteuerte Multimedia-Technologie des Unternehmens analysiert Emotionen und Stimmungen in Inhalten im großen Maßstab. IAS plant, die TMQ-Abdeckung bis Ende 2024 auf über 75 Märkte auszudehnen und eine Analyse Bild für Bild sowie eine Messung auf Inhaltebene für umfassende Einblicke anzubieten.
Die Erweiterung verbessert die Fähigkeit der Werbetreibenden, ihre Kampagnen auf TikTok, einer der weltweit größten Plattformen für Kurzvideos, zu messen und zu schützen. Die Partnerschaft von IAS mit TikTok, die 2021 begann, wächst weiter und bietet den Werbetreibenden einen besseren Zugang zu Kampagnendaten und eine einheitliche Sicht auf ihre globalen Kampagnen.
- Expansion of Total Media Quality (TMQ) measurement to new TikTok ad placements
- Alpha testing of new Video Exclusion List solution
- Planned expansion to 75+ markets by end of 2024
- AI-driven Multimedia Technology for frame-by-frame content analysis
- Enhanced advertiser confidence and campaign safeguarding on TikTok
- None.
Insights
The expansion of IAS's Total Media Quality (TMQ) for TikTok is a significant development in the digital advertising landscape. This move provides advertisers with enhanced measurement capabilities across new TikTok placements, including Profile, Search, Following Feeds and TikTok Lite. The introduction of Video Exclusion List testing is particularly noteworthy, as it allows for more granular content control.
Key points to consider:
- Expanded coverage to 75+ markets by the end of 2024
- New Video Level Exclusions feature in alpha testing
- AI-driven Multimedia Technology for frame-by-frame analysis
- Support for 30+ languages
This expansion strengthens IAS's position in the ad verification market and potentially increases its revenue streams. For TikTok advertisers, it offers more precise targeting and brand safety measures, which could lead to improved ROI on ad spend. However, the full impact will depend on the successful implementation and adoption of these new features across TikTok's vast user base.
This expansion of IAS's services on TikTok is a strategic move that aligns with the platform's rapid growth and increasing importance in the digital advertising ecosystem. TikTok's user base has been expanding significantly, particularly among younger demographics, making it an increasingly attractive platform for advertisers.
Key market implications:
- Potential for increased ad spend on TikTok due to enhanced measurement capabilities
- Improved advertiser confidence may lead to higher CPMs on the platform
- IAS could see revenue growth from expanded service offerings
- Competitive advantage for IAS in the ad verification market
The global reach of this expansion, covering 75+ markets, positions IAS well to capitalize on TikTok's international growth. However, the success of this initiative will depend on TikTok's continued popularity and the effectiveness of IAS's technology in delivering accurate and actionable insights to advertisers.
IAS Provides Advertisers End-to-End Coverage Across TikTok's New Placements Including Profile, Search, Following Feeds, and TikTok Lite
NEW YORK , Oct. 8, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced an expansion of Total Media Quality (TMQ) for TikTok. IAS will now provide Viewability, Invalid Traffic (IVT), and Brand Safety and Suitability Measurement for advertisers across TikTok's newly available ad placements within the Profile, Search, Following Feeds and TikTok Lite (in supported markets).
In addition, IAS is currently in Alpha testing in partnership with TikTok for its new Video Exclusion List solution. Alpha participants can partner with IAS for both measurement and optimization on TikTok. IAS's Multimedia Technology is the only solution that leverages AI to analyze sentiment and emotion in the content at scale.
"TikTok's new placements provide advertisers with expanded user reach and greater flexibility when connecting with the platform's rapidly growing audience. Our best-in-class product suite will give advertisers added confidence when investing their spend in new ways, across TikTok," said Lisa Utzschneider, CEO of IAS. "We are excited to expand our coverage of TMQ for TikTok, and partner on the launch of video level exclusions as we continue to safeguard advertisers with the end-to-end, granular insights they need to protect their brands."
TMQ for TikTok ensures advertisers can confidently scale their brand on one of the world's largest and fastest-growing short-form video entertainment platforms. This expansion further enhances how advertisers measure and safeguard their campaigns on TikTok through IAS's industry-leading, AI-driven TMQ product suite. Ahead of this global launch, IAS has completed rigorous testing for these new placements in partnership with TikTok.
IAS's expansion of end-to-end coverage across TikTok provides global advertisers with:
- Expanded TMQ Measurement: Viewability, Invalid Traffic (IVT), and Brand Safety & Suitability Measurement across TikTok's Profile Feed, Following Feed, Search Feed, and TikTok Lite (in supported markets), in addition to the current coverage across the For You Feed. IAS is also expanding TMQ for TikTok, Vertical Sensitivity, and Category Exclusions controls coverage to a total of 75+ markets by the end of 2024.
- New Video Level Exclusions: Paired with TikTok's Inventory Filter with chosen industry-aligned, vertical sensitivity, and category exclusion settings, this product excludes videos based on brand-specific needs. Currently in alpha testing for Q4 2024 with general availability expected in H1 2025.
- Frame-by-Frame Analysis: IAS TikTok products are powered by IAS's AI-driven Multimedia Technology, which enables advertisers to accurately classify content at scale through frame-by-frame analysis, combining image, audio, and text signals to better protect and grow their brands on TikTok.
- From Insights to Action: Advertisers have access to optimization and measurement across their TikTok campaigns to safeguard and scale. IAS provides advertisers with content-level measurement for granular brand safety and suitability insights at scale.
IAS's AI-driven TMQ for TikTok is available across a total of 75+ countries throughout APAC, EMEA, LATAM and other regions, with support in more than 30 languages, and more to come in 2024. This depth of coverage provides advertisers with greater access to campaign data and a unified view of their global campaigns.
This latest announcement further solidifies IAS's deep partnership with TikTok since 2021. Most recently in April 2024, IAS announced the expansion of its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity controls, enabling advertisers to validate their media is running next to brand suitable content while protecting their brand reputation.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.
FAQ
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