Welcome to our dedicated page for Integral Ad Science Holding news (Ticker: IAS), a resource for investors and traders seeking the latest updates and insights on Integral Ad Science Holding stock.
Integral Ad Science Holding Corp (IAS) provides trusted measurement solutions that ensure digital advertising quality across devices and platforms. This news hub offers investors and professionals timely updates on corporate developments, technological innovations, and market trends shaping the digital media verification industry.
Access official press releases, earnings reports, and analysis of IAS's role in advancing brand safety, viewability standards, and campaign optimization. Track announcements about strategic partnerships, product enhancements, and industry recognition that demonstrate the company's leadership in ad tech analytics.
Key updates include developments in AI-driven media measurement, expansion into emerging markets, and responses to evolving digital advertising challenges. All content is curated to help stakeholders assess IAS's operational performance and industry impact without promotional bias.
Bookmark this page for centralized access to verified IAS updates. Combine these resources with financial filings and market data for comprehensive investment research.
Integral Ad Science Holding Corp. (IAS) reported strong Q3 2021 results, with total revenue of $79.0 million, up 32% year-over-year. Advertiser direct revenue increased 15% to $34.4 million, while programmatic revenue soared 49% to $33.7 million. Despite a net loss of $9.8 million ($0.06 per share), the company achieved a gross profit of $65.2 million and an Adjusted EBITDA of $25.4 million. IAS has increased its full-year revenue outlook to between $315 million and $317 million as it anticipates continued growth in its services and technology.
Integral Ad Science (Nasdaq: IAS) has received accreditation from the Media Rating Council (MRC) for its impression and viewability measurement of display and video ads on Facebook and Instagram. This accreditation validates IAS's capabilities in delivering transparent measurement for advertisers on these platforms. Following an intensive audit, IAS confirmed compliance with industry standards for reliability and effectiveness. Marketers can now better optimize their ad campaigns through IAS's insights, reinforcing the company's commitment to enhancing digital media quality.
Integral Ad Science (NASDAQ: IAS) has launched IAS Signal, a unified reporting platform designed to enhance digital media management for advertisers and publishers. The platform features a new user interface, customizable dashboards, and advanced reporting capabilities, enabling faster campaign launches and better performance analysis. IAS Signal also integrates tools for programmatic campaign reporting, providing actionable insights for real-time optimizations. This innovation supports IAS's mission to ensure media quality and transparency, setting a strong foundation for future product enhancements.
Integral Ad Science (IAS) will report its third quarter 2021 financial results on November 10, 2021, after market close. The company's management will discuss the results during a conference call at 5:00 p.m. ET. Investors can join the call using US/Canada toll-free number 877-313-2138 or International 470-495-9538 with Conference ID: 9022607. The live webcast will be available for viewing on their investor website.
Smart has partnered with Publica, enhancing its capabilities in the Connected TV (CTV) advertising market. Following the July acquisition of DynAdmic, this integration aims to create a comprehensive advertising solution. The partnership provides CTV publishers with access to Smart's global demand pipeline, fostering transparency and privacy. By activating Smart as a supply-side partner, publishers can capture significant demand in Europe, Latin America, and the U.S. This collaboration aligns with both companies' commitment to advancing programmatic advertising quality.
Integral Ad Science (Nasdaq: IAS) has launched a new brand safety solution for in-feed video ads on TikTok. This solution, developed using proprietary technology, aims to provide marketers with enhanced transparency and control over ad placements, ensuring they appear alongside brand-appropriate content. The launch follows a successful beta program and aligns with Global Alliance for Responsible Media guidelines. IAS's technology offers advanced, machine-learning-driven classification of videos, enhancing the confidence of advertisers in the 'For You Feed' section.
Viant Technology Inc. (NASDAQ: DSP) has expanded its partnership with Integral Ad Science (NASDAQ: IAS) by integrating IAS's CTV fraud pre-bid solution into Viant’s Adelphic® advertising software. This collaboration aims to enhance CTV fraud protection for brands and agencies, optimizing campaigns against bot fraud and invalid traffic.
With an expected 67% of the U.S. population using CTV by 2025, the ad market is projected to reach $27 billion. This partnership positions Viant to meet the growing demands of CTV advertisers effectively.
Integral Ad Science (IAS) will participate in a fireside chat at the Jefferies Virtual Software Conference on September 15, 2021, at 10:00 a.m. ET. The session will feature CEO Lisa Utzschneider and CFO Joe Pergola, discussing important aspects of digital media quality. The chat will be available for live streaming and later as an archived replay on the IAS investor relations website. Founded in 2009 and headquartered in New York, IAS is recognized for its commitment to transparency and trust in digital advertising.
On Sept. 7, 2021, Integral Ad Science (NASDAQ: IAS) released a study titled The Context Effect, conducted with Neuro-Insight. The research reveals that contextual matching significantly enhances ad memorability, with findings showing a 23% lift in memory for endemically matched ads and a 40% increase for emotional ads paired with related content. 63% of consumers viewed ads as a natural part of their online experience. The study underlines the potential for advertisers to leverage contextual targeting to improve campaign outcomes as the industry moves towards cookieless marketing.
