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Integral Ad Science Holding Corp. (IAS) is a global leader in media measurement and analytics, specializing in verification, optimization, and analytics solutions for the advertising industry. Headquartered in New York, IAS operates in thirteen countries, delivering comprehensive and independent measurement of digital advertising across various devices and formats, including desktop, mobile, connected TV, social media, display, and video.
IAS's core business focuses on ensuring that every ad impression has the potential to be effective. The company does this by verifying the viewability and suitability of ads, optimizing campaign performance, and analyzing the impact of digital advertising on consumer actions. Their cloud-based technology platform provides advertisers, agencies, publishers, and technology companies with actionable data to drive superior results and maximize return on ad spend. This means ads are seen by real people in safe and suitable environments, thereby enhancing yield for publishers.
Recently, IAS has achieved significant milestones, such as earning the Media Rating Council (MRC) accreditation for its YouTube viewability measurement and the launch of a first-to-market partnership with Snap Inc. to enhance transparency of Snapchat campaigns. The company has also announced the expansion of its Brand Safety and Suitability Measurement product to Facebook and Instagram, including the category of misinformation as defined by the Global Alliance for Responsible Media (GARM).
IAS continues to innovate, having recently received the TRUSTe Responsible AI Certification for its commitment to transparency and ethical AI practices. Furthermore, the company has integrated with Roblox to provide enhanced measurement solutions for immersive 3D environments.
Financially, IAS has shown strong performance, with significant revenue growth driven by new partnerships and the expansion of its product offerings. The company's leadership remains optimistic about continuing this growth trajectory through innovative solutions and strategic partnerships, making IAS a key player in the digital advertising industry.
Integral Ad Science (Nasdaq: IAS) has announced the appointments of Gerald Mui as VP of Data Engineering and Song Du as SVP of Product Engineering, effective September 1, 2021. This strategic move aims to enhance the company's engineering capabilities and drive innovation in digital media quality across platforms such as CTV and social media. Both leaders bring extensive experience in the adtech field, with Du previously at FreeWheel and Mui at Xandr. Their expertise is expected to bolster IAS's growth and reinforce its data-driven culture.
Integral Ad Science (IAS), a leader in digital media quality, announced that CEO Lisa Utzschneider will participate in a fireside chat with Dan Salmon from BMO Capital Markets at the BMO 2021 Technology Summit on August 24, 2021, at 1:00 p.m. ET. The session will be available via live webcast and an archived replay on the IAS investor relations website. IAS focuses on enhancing ad viewability and ensuring safe advertising environments, aiming to set industry benchmarks for trust and transparency.
Integral Ad Science Holding Corp. (IAS) reported a record Q2 2021 revenue of $75.1 million, marking a 55% increase year-over-year. Advertiser direct and programmatic revenues rose 40% and 94%, respectively. IAS achieved a gross profit of $62.2 million with an 83% margin, but experienced a net loss of $35.1 million. The company raised $275 million from its IPO and acquired CTV platform Publica for $220 million. For Q3 2021, IAS anticipates revenues between $74-$76 million and adjusted EBITDA between $16-$18 million.
Integral Ad Science (Nasdaq: IAS) has acquired Publica, a connected TV (CTV) advertising platform, for $220 million in cash and stock. This strategic move aims to strengthen IAS's CTV capabilities, providing publishers with tools to better monetize their video content and enhancing transparency for advertisers. Publica's technology is expected to increase publisher yields by an average of 30%. The acquisition aligns with the projected growth in CTV advertising, which is estimated to reach $24.7 billion by 2024.
Integral Ad Science (Nasdaq: IAS) announced the appointment of Jose Ramirez as SVP of Technical Customer Operations, effective August 9, 2021. Based in New York, he will report to COO Oleg Bershadsky. Ramirez brings over 15 years of experience from leading technology firms, including Verizon Media and Yahoo, focusing on enhancing customer service and digital advertising solutions. His role will be pivotal in strengthening IAS's global growth, particularly in areas like contextual and programmatic advertising.
Integral Ad Science (Nasdaq: IAS) has partnered with The Global Disinformation Index (GDI), marking a first in ad verification aimed at preventing misinformation content. This collaboration enhances IAS's existing brand safety tools, allowing marketers greater protection against ads on sites identified for misinformation. Utilizing AI algorithms and GDI's independent assessments, the partnership aims to bolster trust and transparency in digital media. As brand risk escalates globally, this initiative provides critical capabilities to help advertisers safeguard their campaigns.
Integral Ad Science (IAS), a leader in digital media quality, will report its second quarter 2021 financial results on August 12, 2021, after market close. A conference call to discuss these results will take place at 5:00 p.m. ET on the same day. IAS aims to enhance the effectiveness of digital advertising through data-driven technologies, ensuring ads are viewed in safe environments. The company, headquartered in New York, partners with top advertisers and publishers globally, striving for trust and transparency in media quality.
Integral Ad Science (Nasdaq: IAS) released new research titled Pandemic Effects: What's Next in Shifting Consumer Priorities, analyzing post-pandemic consumer behavior changes. The study indicates a strong shift towards online shopping (59%) and local business support (75%). It highlights that 65% of consumers are eager to resume dining out, while 57% prefer ads on reputable platforms. The survey involved 991 U.S. consumers, providing insights for marketers as they adapt to changing consumer priorities.
Integral Ad Science (NASDAQ: IAS) announced the appointment of three new board members: Bridgette Heller, CEO of the Shirley Proctor Puller Foundation; Christina Lema, General Counsel at Vista Equity Partners; and Jill Putman, CFO of Jamf. CEO Lisa Utzschneider highlighted the commitment to diversity and innovation at IAS. The new members bring extensive experience across various industries, which is expected to enhance the company’s strategic direction and customer focus as IAS continues to invest in talent and technology.
Integral Ad Science (IAS) announced its initial public offering (IPO) of 15,000,000 shares priced between $15 and $17 per share, with a 30-day underwriter option for 2,250,000 additional shares. The company has secured a listing on the Nasdaq under the ticker IAS.
Lead managers for the offering include Morgan Stanley and Jefferies, among others. The registration statement is filed with the SEC but is not yet effective. This IPO aims to enhance IAS's capacity in digital ad verification, which is essential for ensuring transparency and trust in digital media.
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