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Integral Ad Science Holding Corp. (IAS) is a global leader in media measurement and analytics, specializing in verification, optimization, and analytics solutions for the advertising industry. Headquartered in New York, IAS operates in thirteen countries, delivering comprehensive and independent measurement of digital advertising across various devices and formats, including desktop, mobile, connected TV, social media, display, and video.
IAS's core business focuses on ensuring that every ad impression has the potential to be effective. The company does this by verifying the viewability and suitability of ads, optimizing campaign performance, and analyzing the impact of digital advertising on consumer actions. Their cloud-based technology platform provides advertisers, agencies, publishers, and technology companies with actionable data to drive superior results and maximize return on ad spend. This means ads are seen by real people in safe and suitable environments, thereby enhancing yield for publishers.
Recently, IAS has achieved significant milestones, such as earning the Media Rating Council (MRC) accreditation for its YouTube viewability measurement and the launch of a first-to-market partnership with Snap Inc. to enhance transparency of Snapchat campaigns. The company has also announced the expansion of its Brand Safety and Suitability Measurement product to Facebook and Instagram, including the category of misinformation as defined by the Global Alliance for Responsible Media (GARM).
IAS continues to innovate, having recently received the TRUSTe Responsible AI Certification for its commitment to transparency and ethical AI practices. Furthermore, the company has integrated with Roblox to provide enhanced measurement solutions for immersive 3D environments.
Financially, IAS has shown strong performance, with significant revenue growth driven by new partnerships and the expansion of its product offerings. The company's leadership remains optimistic about continuing this growth trajectory through innovative solutions and strategic partnerships, making IAS a key player in the digital advertising industry.
Integral Ad Science (Nasdaq: IAS), a leader in digital media quality, announced that CEO Lisa Utzschneider and CFO Joe Pergola will participate in investor conference fireside chats on three key dates:
- Wells Fargo 5th Annual TMT Summit on December 1, 2021, at 8:40 a.m. ET
- Raymond James Technology Investors Conference on December 6, 2021, at 10:30 a.m. ET
- Barclays Global Technology, Media and Telecommunications Conference on December 8, 2021, at 4:10 p.m. ET
Webcasts will be available on the IAS investor relations website.
On November 17, 2021, Integral Ad Science (Nasdaq: IAS) announced its research report, Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The study highlights a significant shift towards supply path optimization (SPO) in programmatic advertising, as marketers prioritize quality over cost. With global programmatic spending anticipated to reach $154 billion in 2021, 60% of ad buyers are already employing SPO strategies. However, concerns over transparency (42%) and ad fraud (44%) persist. The research surveyed 200 U.S. brands and agencies to assess programmatic advertising perceptions and SPO practices.
On November 16, 2021, rlaxx TV announced a partnership with Publica, enhancing its free ad-supported streaming service. This collaboration allows rlaxx TV to offer advertisers advanced ad break controls and reach a broader audience with premium ad experiences. As per IAB Europe, 70% of advertisers view Connected TV (CTV) as a growth area. rlaxx TV operates on approximately 85% of smart TVs across multiple countries, with plans to launch in the U.S. in Q1 2022.
Integral Ad Science Holding Corp. (IAS) reported strong Q3 2021 results, with total revenue of $79.0 million, up 32% year-over-year. Advertiser direct revenue increased 15% to $34.4 million, while programmatic revenue soared 49% to $33.7 million. Despite a net loss of $9.8 million ($0.06 per share), the company achieved a gross profit of $65.2 million and an Adjusted EBITDA of $25.4 million. IAS has increased its full-year revenue outlook to between $315 million and $317 million as it anticipates continued growth in its services and technology.
Integral Ad Science (Nasdaq: IAS) has received accreditation from the Media Rating Council (MRC) for its impression and viewability measurement of display and video ads on Facebook and Instagram. This accreditation validates IAS's capabilities in delivering transparent measurement for advertisers on these platforms. Following an intensive audit, IAS confirmed compliance with industry standards for reliability and effectiveness. Marketers can now better optimize their ad campaigns through IAS's insights, reinforcing the company's commitment to enhancing digital media quality.
Integral Ad Science (NASDAQ: IAS) has launched IAS Signal, a unified reporting platform designed to enhance digital media management for advertisers and publishers. The platform features a new user interface, customizable dashboards, and advanced reporting capabilities, enabling faster campaign launches and better performance analysis. IAS Signal also integrates tools for programmatic campaign reporting, providing actionable insights for real-time optimizations. This innovation supports IAS's mission to ensure media quality and transparency, setting a strong foundation for future product enhancements.
Integral Ad Science (IAS) will report its third quarter 2021 financial results on November 10, 2021, after market close. The company's management will discuss the results during a conference call at 5:00 p.m. ET. Investors can join the call using US/Canada toll-free number 877-313-2138 or International 470-495-9538 with Conference ID: 9022607. The live webcast will be available for viewing on their investor website.
Smart has partnered with Publica, enhancing its capabilities in the Connected TV (CTV) advertising market. Following the July acquisition of DynAdmic, this integration aims to create a comprehensive advertising solution. The partnership provides CTV publishers with access to Smart's global demand pipeline, fostering transparency and privacy. By activating Smart as a supply-side partner, publishers can capture significant demand in Europe, Latin America, and the U.S. This collaboration aligns with both companies' commitment to advancing programmatic advertising quality.
Integral Ad Science (Nasdaq: IAS) has launched a new brand safety solution for in-feed video ads on TikTok. This solution, developed using proprietary technology, aims to provide marketers with enhanced transparency and control over ad placements, ensuring they appear alongside brand-appropriate content. The launch follows a successful beta program and aligns with Global Alliance for Responsible Media guidelines. IAS's technology offers advanced, machine-learning-driven classification of videos, enhancing the confidence of advertisers in the 'For You Feed' section.
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