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Integral Ad Science Holding Corp. (IAS) is a global leader in media measurement and analytics, specializing in verification, optimization, and analytics solutions for the advertising industry. Headquartered in New York, IAS operates in thirteen countries, delivering comprehensive and independent measurement of digital advertising across various devices and formats, including desktop, mobile, connected TV, social media, display, and video.
IAS's core business focuses on ensuring that every ad impression has the potential to be effective. The company does this by verifying the viewability and suitability of ads, optimizing campaign performance, and analyzing the impact of digital advertising on consumer actions. Their cloud-based technology platform provides advertisers, agencies, publishers, and technology companies with actionable data to drive superior results and maximize return on ad spend. This means ads are seen by real people in safe and suitable environments, thereby enhancing yield for publishers.
Recently, IAS has achieved significant milestones, such as earning the Media Rating Council (MRC) accreditation for its YouTube viewability measurement and the launch of a first-to-market partnership with Snap Inc. to enhance transparency of Snapchat campaigns. The company has also announced the expansion of its Brand Safety and Suitability Measurement product to Facebook and Instagram, including the category of misinformation as defined by the Global Alliance for Responsible Media (GARM).
IAS continues to innovate, having recently received the TRUSTe Responsible AI Certification for its commitment to transparency and ethical AI practices. Furthermore, the company has integrated with Roblox to provide enhanced measurement solutions for immersive 3D environments.
Financially, IAS has shown strong performance, with significant revenue growth driven by new partnerships and the expansion of its product offerings. The company's leadership remains optimistic about continuing this growth trajectory through innovative solutions and strategic partnerships, making IAS a key player in the digital advertising industry.
Integral Ad Science (Nasdaq: IAS) has appointed Robert Janecek as the new Chief Information Officer, effective January 20, 2022. This strategic move aims to bolster the company’s global growth and operational efficiency. Janecek, who has nearly 30 years of experience, previously served as SVP of Enterprise Systems at IAS, where he led the enterprise systems team. He will oversee IT, security, and analytics, reporting directly to Oleg Bershadsky, the Chief Operating Officer. Janecek’s leadership is expected to enhance IAS's capabilities in providing top-notch service to its international clients.
Integral Ad Science (Nasdaq: IAS) has appointed Csaba Szabo as the new Managing Director for EMEA as part of its growth strategy in Europe. Based in London, Szabo will report to Chance Johnson, Chief Revenue Officer. With over fifteen years in the tech industry, including positions at Shutterstock and Yahoo, Szabo aims to enhance IAS's product offerings and customer service in the region. His focus will be on leveraging technology and data to improve digital advertising efficiency and safety.
Integral Ad Science (Nasdaq: IAS) has announced its acquisition of Context, a Paris-based digital content classification company, on January 4, 2022. The acquisition aims to enhance IAS's existing media classification and contextual targeting capabilities through Context's AI-driven technology. This integration will allow IAS's marketing partners to target brand-suitable content at a more granular level. The deal also expands IAS's team of engineers and data scientists in France and Poland, reinforcing its global innovation commitment.
Integral Ad Science (Nasdaq: IAS) released its 2022 Industry Pulse Report, highlighting key trends in digital media. The report indicates that mobile video is a significant opportunity, but concerns over ad fraud persist with 77% of experts worried. Additionally, consumer trust affects social media spending, and CTV is expected to innovate further. The report reflects insights from over 200 digital media experts surveyed in November 2021.
Integral Ad Science (Nasdaq: IAS) announced a significant integration with Mediaocean aimed at enhancing automated campaign management for advertisers. This collaboration allows media buyers to efficiently set up, launch, and modify digital campaigns via the Mediaocean platform, Prisma, with real-time updates in IAS Signal. The integration, set to be globally available in early 2022, aims to cut down campaign launch time from days to minutes, allowing advertisers to optimize their media investments effectively.
WPSD Local 6 announced a partnership with Publica to enhance its connected TV (CTV) advertising strategy. This collaboration aims to boost WPSD's ad revenue through advanced controls and optimizations. eMarketer projects U.S. CTV ad revenue will grow 67.7% to $24.2 billion by end of 2023, positioning WPSD to leverage this growth. The partnership will improve revenue management and viewer experience across multiple streaming platforms, allowing WPSD to serve 600,000 monthly unique users effectively.
Integral Ad Science (Nasdaq: IAS) announced the global expansion of its Context Control solution, enhancing digital ad placements for advertisers and publishers. This tool allows for more precise targeting, vital for navigating a cookieless future. Advertisers can access over 300 contextual segments to ensure brand safety, resulting in a 36% decrease in cost per click and a 19% reduction in cost per acquisition. For publishers, Context Control Optimization can lead to a 20% lift in CPMs and a 120% increase in clickthrough rates, enhancing revenue potential.
Integral Ad Science (Nasdaq: IAS), a leader in digital media quality, announced that CEO Lisa Utzschneider and CFO Joe Pergola will participate in investor conference fireside chats on three key dates:
- Wells Fargo 5th Annual TMT Summit on December 1, 2021, at 8:40 a.m. ET
- Raymond James Technology Investors Conference on December 6, 2021, at 10:30 a.m. ET
- Barclays Global Technology, Media and Telecommunications Conference on December 8, 2021, at 4:10 p.m. ET
Webcasts will be available on the IAS investor relations website.
On November 17, 2021, Integral Ad Science (Nasdaq: IAS) announced its research report, Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The study highlights a significant shift towards supply path optimization (SPO) in programmatic advertising, as marketers prioritize quality over cost. With global programmatic spending anticipated to reach $154 billion in 2021, 60% of ad buyers are already employing SPO strategies. However, concerns over transparency (42%) and ad fraud (44%) persist. The research surveyed 200 U.S. brands and agencies to assess programmatic advertising perceptions and SPO practices.
On November 16, 2021, rlaxx TV announced a partnership with Publica, enhancing its free ad-supported streaming service. This collaboration allows rlaxx TV to offer advertisers advanced ad break controls and reach a broader audience with premium ad experiences. As per IAB Europe, 70% of advertisers view Connected TV (CTV) as a growth area. rlaxx TV operates on approximately 85% of smart TVs across multiple countries, with plans to launch in the U.S. in Q1 2022.
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