IAS Continues Reporting Innovation By Enhancing IAS Signal with Unified View and Attention Metrics

Rhea-AI Summary

Integral Ad Science (Nasdaq: IAS) has introduced significant enhancements to its IAS Signal reporting platform, enabling advertisers to obtain a unified view of global campaigns. Clients can now utilize custom filters for data analysis based on their campaign naming conventions. Additionally, new metrics like attention metrics, including time-in-view insights, enhance the evaluation of ad performance. This upgrade aims to foster transparency and optimize business outcomes for clients, reflecting IAS's commitment to providing essential tools for effective digital media strategies.

Positive

• Introduction of Unified View for enhanced campaign data analysis.
• Addition of Attention Metrics Report to evaluate ad effectiveness.
• Improvements to reporting tools align with client needs for transparency.

Negative

• None.

NEW YORK, April 5, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, announced new reporting enhancements that provide advertisers with a unified view of their global campaigns. Clients will now be able to analyze data by custom filters created automatically from their unique campaign naming convention. This Unified View will allow clients to slice and dice their data by dimensions such as regions, lines of business, campaign types, and more!

"Globalization of technology and media are proliferating at lightning speed," said Colin Kurth, Global Head of Biddable Media, Publicis Media. "Solutions that deliver on transparency and consolidated reporting needs across countries, brands and campaigns are requirements of Publicis Media. We commend IAS for building tools like Unified View to enable agencies and clients to help deliver on these standards."

Additionally, IAS augmented its Report Builder to now include IAS's time-in-view insights as well as several new open web video metrics so advertisers can evaluate their performance beyond core verification. There is now an option for clients to pull an Attention Metrics Report which will highlight metrics that are commonly associated with attention including average time-in-view, time-in-view distribution, pause/unpause, volume up/down/mute and more. Through IAS's consultative custom insights team, campaigns can be tested to determine which metrics are driving clients' desired business results.

"Our enhancements to the IAS Signal reporting platform will provide clients with the flexibility to evaluate campaign performance and drive optimal business outcomes that are aligned with their most important KPIs," said Lisa Utzschneider, CEO, IAS. "This is yet another example of our ongoing efforts to provide our customers with all the quality metrics they need to inform their strategies, while giving them the tools and flexibility to maximize global marketing outcomes and make every impression count."

About IAS
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

CONTACT: press@integralads.com

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SOURCE Integral Ad Science, Inc.

FAQ

What are the recent updates announced by IAS?

IAS announced enhancements to its IAS Signal reporting platform, including a Unified View and new Attention Metrics.

How do the Unified View features benefit IAS clients?

The Unified View allows clients to analyze campaign data with custom filters for better insights on performance across different dimensions.

What is included in the new Attention Metrics Report from IAS?

The Attention Metrics Report includes insights such as average time-in-view and other metrics that assess ad engagement.

When were these reporting enhancements announced by IAS?

The enhancements were announced on April 5, 2022.