IAS Powers Industry's First Live Media Quality Measurement for CTV

Rhea-AI Summary

Integral Ad Science (Nasdaq: IAS) has enhanced its IAS Signal reporting platform by launching a new CTV dashboard that provides live insights on media quality for campaigns. This innovative tool allows advertisers to measure media quality based on device, app, channel, genre, content category, and ratings, all while offering improved transparency. According to CEO Lisa Utzschneider, this advancement supports the shift of advertising dollars from linear TV to CTV. The dashboard includes features like real-time data access and media quality alerts, with plans for global expansion of these capabilities in 2022.

Positive

• Launch of CTV dashboard enhances IAS Signal reporting platform.
• Offers real-time media quality insights for campaigns, boosting advertiser transparency.
• Positions IAS to capture growing CTV advertising market post-Publica acquisition.

Negative

• None.

NEW YORK, Jan. 27, 2022 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today expanded its IAS Signal reporting platform and launched a new CTV dashboard that delivers highly advanced, live insights on media quality. Now advertisers can measure media quality with CTV data based on device, app, channel, genre, content category, and rating for their campaigns, subject to publisher disclosure – a first for the industry – all within IAS Signal.

"We're transforming the way marketers measure media quality for CTV campaigns with granular insights and greater transparency in IAS Signal that will help bring more dollars from linear to CTV," said Lisa Utzschneider, CEO, IAS. "After acquiring Publica, this is just the first example of how we're building technology to revolutionize CTV advertising, while providing marketers with a new level of data to inform their strategies and budgets."

IAS Signal now offers advanced tools for managing media quality across CTV including:

• A single dashboard to easily view live data for real-time insights and reporting on all CTV campaigns
• Revolutionary transparency on where CTV ads run, based on the device, app, channel, genre, content category, and rating, subject to publisher disclosure
• Real-time media quality alerts based on adjustable risk thresholds for campaign KPIs, making it easier to quickly optimize campaigns based on these metrics

This advanced CTV reporting makes IAS Signal an even more powerful platform for advertisers, delivering the most critical data and insights to easily manage their digital campaigns, with plans to expand these capabilities globally this year. Additionally, IAS is enhancing CTV reporting capabilities for publishers by rolling out access to metrics across invalid traffic and video completion rates for their media within IAS Signal, currently available in beta. IAS also plans to launch content level brand safety and suitability that provides advertisers with even greater control of their CTV campaigns.

About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

Media Contact:
Julie Nicholson
jnicholson@integralads.com

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SOURCE Integral Ad Science, Inc.

FAQ

What new feature did IAS launch for CTV advertising?

IAS launched a new CTV dashboard as part of its IAS Signal reporting platform.

How does the new IAS CTV dashboard improve media quality measurement?

It enables advertisers to measure media quality based on device, app, channel, genre, and ratings.

What is the significance of the IAS Signal platform's new features?

It transforms how media quality is measured, helping to shift advertising budgets from linear TV to CTV.

When was the IAS CTV dashboard announced?

The IAS CTV dashboard was announced on January 27, 2022.