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Integral Ad Science Holding Corp. (IAS) is a global leader in media measurement and analytics, specializing in verification, optimization, and analytics solutions for the advertising industry. Headquartered in New York, IAS operates in thirteen countries, delivering comprehensive and independent measurement of digital advertising across various devices and formats, including desktop, mobile, connected TV, social media, display, and video.
IAS's core business focuses on ensuring that every ad impression has the potential to be effective. The company does this by verifying the viewability and suitability of ads, optimizing campaign performance, and analyzing the impact of digital advertising on consumer actions. Their cloud-based technology platform provides advertisers, agencies, publishers, and technology companies with actionable data to drive superior results and maximize return on ad spend. This means ads are seen by real people in safe and suitable environments, thereby enhancing yield for publishers.
Recently, IAS has achieved significant milestones, such as earning the Media Rating Council (MRC) accreditation for its YouTube viewability measurement and the launch of a first-to-market partnership with Snap Inc. to enhance transparency of Snapchat campaigns. The company has also announced the expansion of its Brand Safety and Suitability Measurement product to Facebook and Instagram, including the category of misinformation as defined by the Global Alliance for Responsible Media (GARM).
IAS continues to innovate, having recently received the TRUSTe Responsible AI Certification for its commitment to transparency and ethical AI practices. Furthermore, the company has integrated with Roblox to provide enhanced measurement solutions for immersive 3D environments.
Financially, IAS has shown strong performance, with significant revenue growth driven by new partnerships and the expansion of its product offerings. The company's leadership remains optimistic about continuing this growth trajectory through innovative solutions and strategic partnerships, making IAS a key player in the digital advertising industry.
Future Today, a leader in ad-supported streaming, announced a collaboration with Publica, owned by Integral Ad Science (Nasdaq: IAS), to enhance server-side ad insertion (SSAI). This integration will improve ad targeting for advertisers and monetize content partners more effectively. Future Today serves over 100 million US households and has seen over 60% growth in monetizable ad impressions in the last year. The partnership aims to deliver a seamless ad experience, increasing viewer engagement and retention while maximizing ad revenues for Future Today.
Integral Ad Science (Nasdaq: IAS) released research indicating that 90% of U.S. streaming consumers prefer ad experiences on digital platforms over traditional TV when watching major sporting events. The survey involved over 1,100 U.S. consumers and highlighted growing digital viewership, projected to reach 90.7 million in 2025. Additionally, 46% of participants typically watch major sports events via digital means, with a positive ad experience reported by 90% of streaming service users. The research underscores the increasing trust in CTV for sports viewership.
On April 28, 2022, Publica, a Connected TV (CTV) ad platform under Integral Ad Science (IAS), announced a technology agreement with Hearst Television. This collaboration aims to enhance Hearst's streamed content while optimizing its CTV advertising revenue through a programmatic unified auction. Publica's technology offers features like Server-Side Ad Insertion (SSAI) and advanced ad pod decisioning, providing advertisers with techniques akin to traditional TV. This partnership seeks to maximize revenue and improve viewer experience by ensuring targeted and seamless ad delivery.
Integral Ad Science (IAS), a leader in digital media quality, will report its first quarter 2022 financial results after market close on May 11, 2022. Following the release, management will hold a conference call and webcast at 5:00 p.m. ET to discuss the results. IAS focuses on ensuring ad viewability and transparency for brands and publishers through data-driven technology. For further insights, interested parties can join the live call or access a replay via the company's investor relations website.
Publica, a prominent CTV ad platform owned by Integral Ad Science (Nasdaq: IAS), has appointed Sean Galligan as Chief Revenue Officer to bolster its global growth strategies. Galligan, with over a decade of experience in enterprise and partnerships, previously led Twitter's Enterprise Sales for their developer platform, generating significant annual revenue. His role will focus on enhancing the adoption of Publica's CTV ad server and related products. With the increasing popularity of AVOD content, Galligan's appointment aligns with Publica's commitment to shaping the future of addressable TV.
Integral Ad Science (Nasdaq: IAS) has introduced significant enhancements to its IAS Signal reporting platform, enabling advertisers to obtain a unified view of global campaigns. Clients can now utilize custom filters for data analysis based on their campaign naming conventions. Additionally, new metrics like attention metrics, including time-in-view insights, enhance the evaluation of ad performance. This upgrade aims to foster transparency and optimize business outcomes for clients, reflecting IAS's commitment to providing essential tools for effective digital media strategies.
Integral Ad Science (Nasdaq: IAS) released its 16th Media Quality Report, analyzing digital media quality metrics from July to December 2021. Key findings show significant differences in media quality across various verticals and geographic locations. New metrics helped assess underperformance in brand risk, particularly in Travel & Entertainment and Auto sectors. Despite challenges in behavioral targeting due to tightened privacy rules, contextual strategies improved brand safety worldwide. Video viewability remains high, although some fluctuations were noted in North America, and desktop ad fraud has increased.
Integral Ad Science Holding Corp. (Nasdaq: IAS) reported strong financial results for Q4 and full-year 2021, with total revenue of $102.5 million in Q4, up 31% year-over-year, and $323.5 million for the year, a 34% increase. Programmatic revenue surged 43% to $42.3 million in Q4 and 54% to $134.4 million for the year. Despite increased revenues, IAS posted a net loss of $4.8 million in Q4 and $52.4 million for the year. The acquisition of Context enhances its media classification capabilities. For 2022, IAS anticipates revenue of $416-$424 million and adjusted EBITDA of $127-$135 million.
Integral Ad Science Holding Corp. (Nasdaq: IAS) announced their participation in two upcoming investor conferences. CEO Lisa Utzschneider and CFO Joe Pergola will engage in fireside chats at the BMO Digital Advertising Summit on March 4, 2022, at 12:00 PM ET, and the Morgan Stanley Technology, Media & Telecom Conference on March 9, 2022, at 4:10 PM PT / 7:10 PM ET. The sessions will be accessible via live webcast on the IAS investor relations website.
VlogBox has partnered with Publica to enhance connected TV (CTV) advertising through advanced technologies like header bidding and server-side ad insertion. This collaboration aims to improve ad revenue by connecting to over 30 supply-side platforms and increasing competition for ad demand. VlogBox's CEO, Nick Platonenko, emphasizes the potential for maximizing revenue through these innovations. Publica, owned by Integral Ad Science (IAS), serves billions of CTV ads monthly, positioning this partnership as a strategic move in the evolving CTV landscape.
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