IAS TO EXPAND INTO CHINA TO DELIVER ADVANCED MEASUREMENT SOLUTIONS FOR GLOBAL ADVERTISERS
Integral Ad Science (IAS) has announced plans to expand into China, the world's second-largest advertising market, to provide invalid traffic, fraud, and brand safety measurement solutions. The company will establish a subsidiary to serve both global advertisers entering China and Chinese advertisers expanding internationally. This strategic move aims to address comprehensive measurement coverage needs, with China's digital ad spending expected to exceed $140 billion in 2024. The expansion follows IAS's recent growth in key APAC markets, including Hong Kong, Taiwan, Thailand, and Vietnam, strengthening its presence across 12 APAC markets.
Integral Ad Science (IAS) ha annunciato piani per espandersi in Cina, il secondo mercato pubblicitario più grande al mondo, per fornire soluzioni di misurazione del traffico non valido, frodi e sicurezza del marchio. L'azienda istituirà una filiale per servire sia gli inserzionisti globali che entrano in Cina, sia gli inserzionisti cinesi che si espandono a livello internazionale. Questo movimento strategico mira a soddisfare le esigenze di copertura complessiva della misurazione, con la spesa pubblicitaria digitale della Cina che si prevede supererà 140 miliardi di dollari nel 2024. L'espansione segue la recente crescita di IAS in importanti mercati dell'APAC, tra cui Hong Kong, Taiwan, Thailandia e Vietnam, rafforzando la sua presenza in 12 mercati dell'APAC.
Integral Ad Science (IAS) ha anunciado planes para expandirse en China, el segundo mercado publicitario más grande del mundo, para proporcionar soluciones de medición de tráfico no válido, fraude y seguridad de marca. La compañía establecerá una subsidiaria para atender tanto a los anunciantes globales que ingresan a China como a los anunciantes chinos que se expanden internacionalmente. Este movimiento estratégico tiene como objetivo abordar las necesidades de cobertura de medición integral, con el gasto en publicidad digital de China que se espera que supere los 140 mil millones de dólares en 2024. La expansión sigue el reciente crecimiento de IAS en mercados clave de APAC, incluyendo Hong Kong, Taiwán, Tailandia y Vietnam, fortaleciendo su presencia en 12 mercados de APAC.
인티그럴 애드 사이언스( IAS )는 세계에서 두 번째로 큰 광고 시장인 중국으로의 확장 계획을 발표했습니다. 이 회사는 허위 트래픽, 사기 및 브랜드 안전 측정 솔루션을 제공할 예정입니다. IAS는 중국에 진입하는 글로벌 광고주와 국제적으로 확장하는 중국 광고주 모두를 위한 자회사를 설립할 것입니다. 이 전략적 움직임은 포괄적인 측정 범위 요구를 해결하는 것을 목표로 하고 있으며, 중국의 디지털 광고 지출은 2024년까지 1,400억 달러를 초과할 것으로 예상됩니다. 이번 확장은 홍콩, 대만, 태국, 베트남 등 주요 APAC 시장에서 IAS의 최근 성장에 이어 이루어지며, APAC의 12개 시장에서 입지를 강화하고 있습니다.
Integral Ad Science (IAS) a annoncé des projets d'expansion en Chine, le deuxième plus grand marché publicitaire mondial, afin de fournir des solutions de mesure du trafic invalide, de fraude et de sécurité de marque. L'entreprise va établir une filiale pour servir à la fois les annonceurs mondiaux entrant en Chine et les annonceurs chinois se développant à l'international. Ce mouvement stratégique vise à répondre aux besoins de couverture de mesure complète, avec des dépenses publicitaires numériques en Chine qui devraient dépasser 140 milliards de dollars en 2024. L'expansion fait suite à la récente croissance d'IAS sur des marchés clés de l'APAC, notamment Hong Kong, Taïwan, Thaïlande et Vietnam, renforçant sa présence dans 12 marchés de l'APAC.
Integral Ad Science (IAS) hat Pläne angekündigt, sich in China, dem zweitgrößten Werbemarkt der Welt, auszudehnen, um Lösungen zur Messung von ungültigem Traffic, Betrug und Markensicherheit anzubieten. Das Unternehmen wird eine Tochtergesellschaft gründen, um sowohl globale Werbetreibende, die nach China eintreten, als auch chinesische Werbetreibende, die international expandieren, zu bedienen. Dieser strategische Schritt zielt darauf ab, die Anforderungen an eine umfassende Messabdeckung zu erfüllen, da die digitalen Werbeausgaben in China voraussichtlich 2024 140 Milliarden US-Dollar übersteigen werden. Die Expansion folgt auf das jüngste Wachstum von IAS in wichtigen APAC-Märkten, einschließlich Hongkong, Taiwan, Thailand und Vietnam, und stärkt die Präsenz in 12 APAC-Märkten.
- Expansion into China's $140 billion digital advertising market
- Strategic positioning in world's second-largest advertising market
- Partnership with IAB China enhancing market credibility
- Geographic expansion across 12 APAC markets
- None.
Insights
The expansion into China represents a significant strategic move for IAS, targeting the world's second-largest advertising market with projected digital ad spending of
The broader APAC expansion strategy, including recent moves into Hong Kong, Taiwan, Thailand and Vietnam, demonstrates a comprehensive regional approach. The partnership with IAB China adds credibility and local market access. However, success will depend on navigating China's unique regulatory environment and competing with established local players. The expansion could significantly impact IAS's market share and revenue growth, though initial returns may take time to materialize.
"IAS is one of the only measurement solutions able to meet the unique demands of the Chinese market, and we're aiming to fill a crucial gap in coverage for advertisers," said Lisa Utzschneider, CEO of IAS. "With an expanded footprint, we will empower advertisers with actionable data they need to maximize their return on investments and support their growth in this dynamic and evolving digital advertising landscape."
By entering the world's second-largest advertising market, IAS is aiming to support advertisers as they invest in the country's continued digital media potential. With
IAS has been developing this market initiative with existing global luxury clients, many of whom have substantial media investments in
"IAS and IAB China are pleased to be working together to provide international brands with better access to global standards in
Earlier this year, IAS announced a series of market expansions into key APAC markets—Hong Kong,
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.
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