Simpson Motorcycle Introduces Journey and Xcursion Helmets for Adventure Riders
Holley Performance Brands (NYSE: HLLY) has launched two new adventure motorcycle helmets under its Simpson brand: the Journey Bandit and Xcursion Bandit. The launch marks Simpson's strategic entry into the growing adventure rider market, building on the brand's 65-year legacy in motorsports safety.
The Journey Bandit features a dual-certified chinbar for both highway and off-road use, while the Xcursion Bandit is specifically designed for off-road exploration. Both helmets incorporate advanced features including tricomposite or carbon fiber shells, adjustable ventilation systems, Comfort MAX padding, and Pinlock® MaxVision antifog shields. The helmets are available in three shell sizes for customized fitting.
Simpson will showcase the new adventure line at the upcoming AIMExpo and One Motorcycle Show in Las Vegas, where the brand is a primary sponsor.
Holley Performance Brands (NYSE: HLLY) ha lanciato due nuovi caschi per motociclette avventurose sotto il marchio Simpson: il Journey Bandit e l'Xcursion Bandit. Questo lancio segna l'ingresso strategico di Simpson nel crescente mercato dei motociclisti avventurosi, facendo leva sull'eredità di 65 anni del marchio nella sicurezza motorsport.
Il Journey Bandit presenta una mentoniera certificata per l'uso sia su strada che off-road, mentre l'Xcursion Bandit è progettato specificamente per l'esplorazione fuoristrada. Entrambi i caschi incorporano tecnologie avanzate, tra cui gusci in tricomposito o fibra di carbonio, sistemi di ventilazione regolabili, imbottitura Comfort MAX e visiere antifog Pinlock® MaxVision. I caschi sono disponibili in tre taglie di guscio per una vestibilità personalizzata.
Simpson presenterà la nuova linea avventurosa ai prossimi AIMExpo e One Motorcycle Show a Las Vegas, dove il marchio è uno dei principali sponsor.
Holley Performance Brands (NYSE: HLLY) ha lanzado dos nuevos cascos de motocicleta de aventura bajo su marca Simpson: el Journey Bandit y el Xcursion Bandit. Este lanzamiento marca la entrada estratégica de Simpson en el creciente mercado de motociclistas aventureros, aprovechando el legado de 65 años de la marca en seguridad en motorsports.
El Journey Bandit cuenta con un mentón certificado para uso tanto en carretera como fuera de ella, mientras que el Xcursion Bandit está diseñado específicamente para la exploración fuera de carretera. Ambos cascos incorporan características avanzadas, incluyendo carcasas de tricompuesto o fibra de carbono, sistemas de ventilación ajustables, acolchado Comfort MAX y viseras antifog Pinlock® MaxVision. Los cascos están disponibles en tres tamaños de carcasa para un ajuste personalizado.
Simpson presentará la nueva línea de aventura en los próximos AIMExpo y One Motorcycle Show en Las Vegas, donde la marca es un patrocinador principal.
홀리 퍼포먼스 브랜드 (NYSE: HLLY)가 심슨 브랜드 아래 두 개의 새로운 어드벤처 모터사이클 헬멧을 출시했습니다: 저니 반딧과 엑서션 반딧. 이번 출시는 심슨의 성장하는 어드벤처 라이더 시장 진입을 의미하며, 모터스포츠 안전에서 65년의 유산을 바탕으로 하고 있습니다.
저니 반딧은 도로와 오프로드 사용을 위한 이중 인증 멘토니어를 특징으로 하고 있으며, 엑서션 반딧은 오프로드 탐험을 위해 특별히 설계되었습니다. 두 헬멧 모두 고급 기능을 통합하고 있으며, 트리콤포지트 또는 탄소 섬유 쉘, 조정 가능한 환기 시스템, 컴포트 MAX 패딩, Pinlock® MaxVision 방지막을 포함합니다. 헬멧은 맞춤 fitting을 위해 세 가지 쉘 크기로 제공됩니다.
심슨은 라스베이거스에서 열리는 AIMExpo와 One Motorcycle Show에서 새로운 어드벤처 라인을 선보일 예정이며, 이 브랜드는 주된 후원자입니다.
Holley Performance Brands (NYSE: HLLY) a lancé deux nouveaux casques de moto aventure sous sa marque Simpson : le Journey Bandit et l'Xcursion Bandit. Ce lancement marque l'entrée stratégique de Simpson sur le marché croissant des motocyclistes d'aventure, s'appuyant sur l'héritage de 65 ans de la marque en matière de sécurité dans le sport automobile.
Le Journey Bandit est doté d'un protège-menton à double certification pour une utilisation sur route et hors route, tandis que l'Xcursion Bandit est spécialement conçu pour l'exploration hors route. Les deux casques intègrent des caractéristiques avancées telles que des coques en tricomposite ou en fibre de carbone, des systèmes de ventilation réglables, un rembourrage Comfort MAX et des visières antifog Pinlock® MaxVision. Les casques sont disponibles en trois tailles de coque pour un ajustement personnalisé.
Simpson présentera la nouvelle ligne d'aventure lors des prochains AIMExpo et One Motorcycle Show à Las Vegas, où la marque est un sponsor principal.
Holley Performance Brands (NYSE: HLLY) hat zwei neue Adventure-Motorradhelme unter der Marke Simpson eingeführt: den Journey Bandit und den Xcursion Bandit. Mit der Einführung betritt Simpson strategisch den wachsenden Markt der Abenteurradfahrer und baut auf das 65-jährige Erbe der Marke im Bereich Motorsportsicherheit auf.
Der Journey Bandit verfügt über einen doppelt zertifizierten Kinnschutz für den Einsatz auf der Autobahn und im Offroad-Bereich, während der Xcursion Bandit speziell für Offroad-Abenteuer entwickelt wurde. Beide Helme enthalten fortschrittliche Merkmale wie Trikomposit- oder Carbonfaser-Schalen, einstellbare Belüftungssysteme, Comfort MAX Polsterung und Pinlock® MaxVision Antibeschlag-Schutzvisiere. Die Helme sind in drei Schalen Größen für eine individuelle Anpassung erhältlich.
Simpson wird die neue Abenteuerlinie auf der kommenden AIMExpo und der One Motorcycle Show in Las Vegas präsentieren, wo die Marke ein Hauptsponsor ist.
- Strategic expansion into growing adventure rider market segment
- Product diversification within motorcycle safety equipment
- Brand leveraging established reputation in motorsports safety
- None.
Iconic brand brings its trusted innovation and bold American style to growing adventure rider market
Designed for adventure enthusiasts, the Journey Bandit and Xcursion Bandit helmets deliver top-tier protection and performance in any condition. (Photo: Business Wire)
The
“Adventure riders demand gear that matches their style and drive to push boundaries – without compromise,” said Matthew Stevenson, President and CEO, Holley Performance Brands. “The new Journey Bandit and Xcursion Bandit adventure motorcycle helmets deliver on that demand and demonstrate how Holley Performance Brands continues to evolve its safety product portfolio to take the lead in new markets and appeal to a wide variety of enthusiasts.”
Designed for Every Adventure
The Journey Bandit helmet is designed for both open highways and off-road trails with a dual-certified chinbar, while the Xcursion Bandit helmet’s versatile full-face design is tailored specifically for rugged off-road exploration. Both helmets are meticulously crafted with features that prioritize safety, comfort and performance in any condition or climate, including:
- Durable construction: Tricomposite or carbon fiber shells for exceptional strength and durability
- Advanced cooling: Adjustable top and chin vents for superior airflow
- All-day comfort: Advanced plush foam padding wrapped in Comfort MAX for a secure, spacious and dry fit
- Clear views: Ultra-wide viewports and Pinlock® MaxVision antifog shields for broad and clear views
- Custom fit: Three shell sizes for an optimal and personalized fit for every adventure rider
“Simpson has always been about empowering drivers and riders to safely take on that next challenge,” said Brian Appelgate, Senior Vice President Safety & Racing, Holley Performance Brands. “Adventure riders are a growing and increasingly younger set of enthusiasts, and they’re looking for gear that fits their attitude and style. The Journey Bandit and Xcursion Bandit helmets answer that call like only we can. It’s another way we’re driving our mission forward and bringing more performance, safety, fun and excitement to enthusiasts everywhere.”
For more information about the Journey Bandit and Xcursion Bandit adventure motorcycle helmets, click here.
For more Holley company news, click here.
Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) successfully design, develop, and market new products, (2) maintain and strengthen demand for our products and brands, (3) execute on strategic and operational initiatives, and (4) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2023 filed with the
About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250204877064/en/
Media Relations Contact(s):
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Investor Relations Contacts:
Anthony Rozmus / Neel Sikka
Solebury Strategic Communications
203-428-3224
Holley@soleburystrat.com
Source: Holley Performance Brands
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