Holley Performance Brands Expands Automotive Chemicals Portfolio with New Premium High-Performance Solutions

NOS, Holley and Baer Brakes introduce highly anticipated performance-enhancing solutions for auto enthusiasts and racers

BOWLING GREEN, Ky.--(BUSINESS WIRE)-- Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced an expansion of its automotive chemicals portfolio with three new cutting-edge products: NOS Octane Booster, Holley Carburetor Cleaner and Baer Spray Brake Cleaner. The new product lineup will deliver premium, high-performance solutions for automotive enthusiasts and racers seeking improved power output, superior cleaning and enhanced system efficiency. The announcement follows the news of Holley’s new agreement to be the exclusive developer and distributor of Cataclean products in North America, including its renowned fuel and exhaust system cleaner.

From left to right: Baer Spray Brake Cleaner, Holley Carburetor & Throttle Body Cleaner, and NOS Octane Booster. These high-performance chemical solutions are designed to enhance braking efficiency, improve engine responsiveness and boost fuel octane for maximum power.

“The expansion of our chemicals portfolio reflects our ongoing commitment to delivering high-performance solutions that our customers trust,” said Matthew Stevenson, President & CEO, Holley Performance Brands. “By leveraging our iconic brands in this market, we are equipping drivers with the tools to enhance their vehicles’ performance, safety and reliability, and strengthening our role as a global leader in the automotive aftermarket.”

Boosting Power and Cleaning with Confidence

The Octane Booster from NOS – a brand enthusiasts will recognize from the popular Fast and Furious film franchise – is designed to raise octane levels of fuel by up to five numbers for high-compression sport and race engines. It delivers improved horsepower, reduces NOX emissions and promotes better engine knock protection. The sensor-safe, made in the USA formulation fills a critical role of preventing pre-ignition and damage and its significant octane-boosting capabilities make it exclusive for off-road, race-only enthusiasts looking for maximum power.

The new Holley Carburetor Cleaner is formulated to be tough on deposits and carbon buildup while remaining safe for sensors, plastics and metal components. Engineered for carburetors and throttle bodies, its versatility extends to a variety of engine types to restore responsiveness and ensure smoother operation. Made in the USA, this professional-grade product is designed for both performance enthusiasts and everyday drivers.

Baer Spray Brake Cleaner, a new product from the popular brakes brand, is designed to optimize brake system performance. Made in the USA, Baer Spray’s low-VOC formula removes machining oils, factory coatings, dirt and grease, ensuring a proper break-in for new pads and rotors. Baer Spray helps reduce brake noise, enhance brake bite and improve overall braking efficiency – making it an essential tool for both professional mechanics and DIY enthusiasts.

With increasing consumer demand for high-performance chemical solutions, Holley Performance Brands is building on the legacy of its trusted brands and leveraging its strong partnerships with distributors to provide a robust lineup of quality products to a growing market looking for premium performance-enhancing solutions.

The NOS Octane Booster and Baer Spray Brake Cleaner are now available, while the Holley Carburetor Cleaner is available for pre-order.

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Forward-Looking Statements

Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) successfully design, develop, and market new products, (2) compete effectively in our market; (3) maintain and strengthen demand for our products and brands, (4) attract new customers in a cost-effective manner, (5) expand into additional consumer markets, and (6) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2024 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 14, 2025, and in any subsequent filings with the SEC.

About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

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Media Relations Contact(s):

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Investor Relations Contact(s):

Anthony Rozmus / Neel Sikka

Solebury Strategic Communications

203-428-3224

Holley@soleburystrat.com

Source: Holley Performance Brands