Holley Performance Brands Expands Automotive Chemicals Portfolio with New Premium High-Performance Solutions
Holley Performance Brands (NYSE: HLLY) has expanded its automotive chemicals portfolio with three new high-performance products: NOS Octane Booster, Holley Carburetor Cleaner, and Baer Spray Brake Cleaner.
The NOS Octane Booster raises fuel octane levels by up to five numbers for high-compression engines, improving horsepower and reducing NOX emissions. The Holley Carburetor Cleaner targets deposits and carbon buildup while being safe for various components. The Baer Spray Brake Cleaner features a low-VOC formula designed to remove contaminants and enhance brake performance.
This expansion follows Holley's exclusive agreement to develop and distribute Cataclean products in North America. The NOS Octane Booster and Baer Spray Brake Cleaner are currently available, while the Holley Carburetor Cleaner is available for pre-order.
Holley Performance Brands (NYSE: HLLY) ha ampliato il suo portafoglio di prodotti chimici per automobili con tre nuovi prodotti ad alte prestazioni: NOS Octane Booster, Holley Carburetor Cleaner e Baer Spray Brake Cleaner.
Il NOS Octane Booster aumenta i livelli di ottano del carburante fino a cinque numeri per motori ad alta compressione, migliorando la potenza e riducendo le emissioni di NOX. Il Holley Carburetor Cleaner è progettato per rimuovere depositi e accumuli di carbonio, risultando sicuro per vari componenti. Il Baer Spray Brake Cleaner presenta una formula a basso contenuto di VOC progettata per rimuovere contaminanti e migliorare le prestazioni dei freni.
Questa espansione segue l'accordo esclusivo di Holley per sviluppare e distribuire prodotti Cataclean in Nord America. Il NOS Octane Booster e il Baer Spray Brake Cleaner sono attualmente disponibili, mentre il Holley Carburetor Cleaner è disponibile per pre-ordine.
Holley Performance Brands (NYSE: HLLY) ha ampliado su cartera de productos químicos automotrices con tres nuevos productos de alto rendimiento: NOS Octane Booster, Holley Carburetor Cleaner y Baer Spray Brake Cleaner.
El NOS Octane Booster eleva los niveles de octano del combustible hasta cinco números para motores de alta compresión, mejorando la potencia y reduciendo las emisiones de NOX. El Holley Carburetor Cleaner se enfoca en eliminar depósitos y acumulaciones de carbono, siendo seguro para varios componentes. El Baer Spray Brake Cleaner cuenta con una fórmula de bajo VOC diseñada para eliminar contaminantes y mejorar el rendimiento de los frenos.
Esta expansión sigue el acuerdo exclusivo de Holley para desarrollar y distribuir productos Cataclean en América del Norte. El NOS Octane Booster y el Baer Spray Brake Cleaner están actualmente disponibles, mientras que el Holley Carburetor Cleaner está disponible para preordenar.
홀리 퍼포먼스 브랜드 (NYSE: HLLY)는 자동차 화학 제품 포트폴리오를 세 가지 새로운 고성능 제품으로 확장했습니다: NOS 옥탄 부스터, 홀리 카뷰레터 클리너, 베어 스프레이 브레이크 클리너.
NOS 옥탄 부스터는 고압축 엔진을 위해 연료 옥탄 수치를 최대 5단계 높여 마력 향상과 NOX 배출 감소에 기여합니다. 홀리 카뷰레터 클리너는 다양한 부품에 안전하면서도 침전물과 탄소 축적을 제거하는 데 중점을 둡니다. 베어 스프레이 브레이크 클리너는 오염 물질을 제거하고 브레이크 성능을 향상시키기 위해 저 VOC 포뮬러를 특징으로 합니다.
이번 확장은 홀리가 북미에서 카타클린 제품을 개발하고 배포하기 위한 독점 계약을 체결한 후 이루어진 것입니다. NOS 옥탄 부스터와 베어 스프레이 브레이크 클리너는 현재 구매 가능하며, 홀리 카뷰레터 클리너는 사전 주문 가능합니다.
Holley Performance Brands (NYSE: HLLY) a élargi son portefeuille de produits chimiques automobiles avec trois nouveaux produits haute performance : NOS Octane Booster, Holley Carburetor Cleaner et Baer Spray Brake Cleaner.
Le NOS Octane Booster augmente les niveaux d'octane du carburant jusqu'à cinq points pour les moteurs à haute compression, améliorant la puissance et réduisant les émissions de NOX. Le Holley Carburetor Cleaner cible les dépôts et l'accumulation de carbone tout en étant sûr pour divers composants. Le Baer Spray Brake Cleaner présente une formule à faible teneur en COV conçue pour éliminer les contaminants et améliorer les performances des freins.
Cette expansion fait suite à l'accord exclusif de Holley pour développer et distribuer des produits Cataclean en Amérique du Nord. Le NOS Octane Booster et le Baer Spray Brake Cleaner sont actuellement disponibles, tandis que le Holley Carburetor Cleaner est disponible en précommande.
Holley Performance Brands (NYSE: HLLY) hat sein Portfolio an Automobilchemikalien mit drei neuen Hochleistungsprodukten erweitert: NOS Octane Booster, Holley Carburetor Cleaner und Baer Spray Brake Cleaner.
Der NOS Octane Booster erhöht den Oktanwert des Kraftstoffs um bis zu fünf Zahlen für Hochkompressionsmotoren, verbessert die PS-Leistung und reduziert die NOX-Emissionen. Der Holley Carburetor Cleaner zielt darauf ab, Ablagerungen und Kohlenstoffansammlungen zu entfernen und ist sicher für verschiedene Komponenten. Der Baer Spray Brake Cleaner verfügt über eine VOC-arme Formel, die entwickelt wurde, um Verunreinigungen zu entfernen und die Bremsleistung zu verbessern.
Diese Erweiterung folgt auf Holleys exklusiven Vertrag zur Entwicklung und Verteilung von Cataclean-Produkten in Nordamerika. Der NOS Octane Booster und der Baer Spray Brake Cleaner sind derzeit erhältlich, während der Holley Carburetor Cleaner zur Vorbestellung verfügbar ist.
- Product portfolio expansion into high-margin chemical solutions
- Exclusive distribution rights for Cataclean products in North America
- Strategic brand leverage across multiple automotive segments
- None.
Insights
Holley's chemical product expansion represents a strategic leveraging of their established performance brands into complementary consumable segments. This move makes business sense as NOS, Holley, and Baer already have strong brand equity with their target audience.
The product selection is particularly noteworthy - rather than entering the crowded general-purpose chemicals market, they've developed specialized formulations that complement their existing hardware offerings. The NOS Octane Booster targets high-compression race applications, aligning perfectly with NOS's nitrous oxide systems customer base. Similarly, Holley's carburetor cleaner naturally pairs with their extensive carburetor product line.
The exclusive Cataclean distribution agreement is equally strategic, allowing Holley to quickly expand their chemicals portfolio with an established product while controlling North American distribution.
From a competitive standpoint, this positions Holley against chemical specialists like CRC, Gumout, and Sea Foam, but with the advantage of brand loyalty from performance enthusiasts. The "Made in USA" designation will resonate strongly with their domestic customer base.
The timing suggests Holley sees the consumables segment as a growth area less affected by discretionary spending fluctuations that impact their hardware sales. Chemical products typically offer higher margins and repeat purchase patterns compared to durable goods, potentially providing more consistent revenue streams alongside their core business.
This product expansion represents a sensible diversification for Holley that could help stabilize revenue patterns. Performance chemicals generally deliver higher margins than hardware components and create recurring revenue opportunities as enthusiasts repeatedly purchase these consumables.
While the announcement lacks specific revenue projections, the strategy leverages existing distribution channels and brand recognition, minimizing new market entry costs. Holley is essentially maximizing their customer lifetime value by capturing additional spend from their existing enthusiast base.
The Cataclean distribution agreement is particularly notable as it allows Holley to immediately expand their chemicals portfolio with an established product while controlling North American distribution rights. This approach balances organic product development with strategic partnerships.
From a business model perspective, chemicals typically require different inventory management and production capabilities than hardware components. The "Made in USA" designation suggests domestic manufacturing, though it's unclear if Holley has developed in-house chemical manufacturing capacity or partnered with contract manufacturers.
This diversification should be viewed as a complementary business extension rather than a transformation. While potentially providing incremental revenue growth and margin enhancement, it's unlikely to fundamentally alter Holley's financial profile in the near term. The company maintains its focus on the automotive aftermarket while prudently expanding its product categories.
NOS, Holley and Baer Brakes introduce highly anticipated performance-enhancing solutions for auto enthusiasts and racers
From left to right: Baer Spray Brake Cleaner, Holley Carburetor & Throttle Body Cleaner, and NOS Octane Booster. These high-performance chemical solutions are designed to enhance braking efficiency, improve engine responsiveness and boost fuel octane for maximum power.
“The expansion of our chemicals portfolio reflects our ongoing commitment to delivering high-performance solutions that our customers trust,” said Matthew Stevenson, President & CEO, Holley Performance Brands. “By leveraging our iconic brands in this market, we are equipping drivers with the tools to enhance their vehicles’ performance, safety and reliability, and strengthening our role as a global leader in the automotive aftermarket.”
Boosting Power and Cleaning with Confidence
The Octane Booster from NOS – a brand enthusiasts will recognize from the popular Fast and Furious film franchise – is designed to raise octane levels of fuel by up to five numbers for high-compression sport and race engines. It delivers improved horsepower, reduces NOX emissions and promotes better engine knock protection. The sensor-safe, made in the
The new Holley Carburetor Cleaner is formulated to be tough on deposits and carbon buildup while remaining safe for sensors, plastics and metal components. Engineered for carburetors and throttle bodies, its versatility extends to a variety of engine types to restore responsiveness and ensure smoother operation. Made in the
Baer Spray Brake Cleaner, a new product from the popular brakes brand, is designed to optimize brake system performance. Made in the
With increasing consumer demand for high-performance chemical solutions, Holley Performance Brands is building on the legacy of its trusted brands and leveraging its strong partnerships with distributors to provide a robust lineup of quality products to a growing market looking for premium performance-enhancing solutions.
The NOS Octane Booster and Baer Spray Brake Cleaner are now available, while the Holley Carburetor Cleaner is available for pre-order.
For more Holley company news, click here.
Forward-Looking Statements
Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) successfully design, develop, and market new products, (2) compete effectively in our market; (3) maintain and strengthen demand for our products and brands, (4) attract new customers in a cost-effective manner, (5) expand into additional consumer markets, and (6) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2024 filed with the
About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250327612520/en/
Media Relations Contact(s):
Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com
Investor Relations Contact(s):
Anthony Rozmus / Neel Sikka
Solebury Strategic Communications
203-428-3224
Holley@soleburystrat.com
Source: Holley Performance Brands
FAQ
What new products has Holley (HLLY) introduced in its chemical portfolio expansion?
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