Simpson to Outfit AMR IndyCar Safety Team in 2025 Season
Holley Performance Brands (NYSE: HLLY) has announced a strategic collaboration with IndyCar for the 2025 race season. The partnership will provide Simpson safety equipment to all 30 members of the AMR INDYCAR Safety Team, including physicians, paramedics, firefighters, EMTs, and nurses.
The collaboration includes comprehensive safety initiatives featuring:
- Data-driven improvements with helmet-mounted accelerometers for measuring head movement during driver extraction
- Crash tub training program using real IndyCar carbon fiber crash tubs
- Advanced safety equipment including Stilo Composite ST5 helmets, Simpson 6-Point Safety Harnesses, and HANS Devices
The partnership also extends to developing training programs for grassroots markets to enhance safety team education nationwide. This initiative aligns with Holley's mission to deliver performance, safety, and excitement in automotive enthusiast markets.
Holley Performance Brands (NYSE: HLLY) ha annunciato una collaborazione strategica con IndyCar per la stagione di gare del 2025. Il partenariato fornirà attrezzature di sicurezza Simpson a tutti i 30 membri del Team di Sicurezza AMR INDYCAR, inclusi medici, paramedici, vigili del fuoco, EMT e infermieri.
La collaborazione include iniziative di sicurezza complete che prevedono:
- Miglioramenti basati sui dati con accelerometri montati sui caschi per misurare i movimenti della testa durante l'estrazione del pilota
- Programma di formazione con tubi di crash reali in fibra di carbonio IndyCar
- Attrezzature di sicurezza avanzate, tra cui caschi Stilo Composite ST5, imbracature di sicurezza Simpson a 6 punti e dispositivi HANS
Il partenariato si estende anche allo sviluppo di programmi di formazione per i mercati locali al fine di migliorare l'istruzione del team di sicurezza a livello nazionale. Questa iniziativa è in linea con la missione di Holley di offrire prestazioni, sicurezza ed emozione nei mercati degli appassionati di auto.
Holley Performance Brands (NYSE: HLLY) ha anunciado una colaboración estratégica con IndyCar para la temporada de carreras 2025. La asociación proporcionará equipo de seguridad Simpson a los 30 miembros del Equipo de Seguridad AMR INDYCAR, incluidos médicos, paramédicos, bomberos, EMT y enfermeras.
La colaboración incluye iniciativas de seguridad integrales que presentan:
- Mejoras basadas en datos con acelerómetros montados en los cascos para medir el movimiento de la cabeza durante la extracción del conductor
- Programa de capacitación con tubos de choque reales de fibra de carbono IndyCar
- Equipo de seguridad avanzado que incluye cascos Stilo Composite ST5, arneses de seguridad Simpson de 6 puntos y dispositivos HANS
La asociación también se extiende al desarrollo de programas de capacitación para mercados locales para mejorar la educación del equipo de seguridad a nivel nacional. Esta iniciativa se alinea con la misión de Holley de ofrecer rendimiento, seguridad y emoción en los mercados de entusiastas automovilísticos.
홀리 퍼포먼스 브랜드 (NYSE: HLLY)는 2025 레이스 시즌을 위한 인디카와의 전략적 협력을 발표했습니다. 이 파트너십은 30명의 AMR INDYCAR 안전 팀 구성원에게 심슨 안전 장비를 제공합니다. 여기에는 의사, 응급구조사, 소방관, EMT 및 간호사가 포함됩니다.
이번 협력에는 다음과 같은 포괄적인 안전 이니셔티브가 포함됩니다:
- 드라이버 추출 중 머리 움직임을 측정하기 위한 헬멧 장착형 가속도계 기반의 데이터 개선
- 실제 인디카 탄소 섬유 충돌 튜브를 사용한 충돌 튜브 훈련 프로그램
- 스틸로 복합재 ST5 헬멧, 심슨 6점 안전 하네스 및 HANS 장치를 포함한 고급 안전 장비
파트너십은 또한 전국적으로 안전 팀 교육을 향상시키기 위한 지역 시장 교육 프로그램 개발로 확장됩니다. 이 이니셔티브는 자동차 애호가 시장에서 성능, 안전 및 흥분을 제공하려는 홀리의 사명과 일치합니다.
Holley Performance Brands (NYSE: HLLY) a annoncé une collaboration stratégique avec IndyCar pour la saison de course 2025. Ce partenariat fournira des équipements de sécurité Simpson à tous les 30 membres de l'équipe de sécurité AMR INDYCAR, y compris des médecins, des paramédics, des pompiers, des EMT et des infirmiers.
La collaboration comprend des initiatives de sécurité complètes comprenant :
- Des améliorations basées sur les données avec des accéléromètres montés sur les casques pour mesurer les mouvements de la tête lors de l'extraction du pilote
- Un programme de formation utilisant de véritables tubs de crash en fibre de carbone IndyCar
- Des équipements de sécurité avancés, y compris des casques Stilo Composite ST5, des harnais de sécurité Simpson à 6 points et des dispositifs HANS
Le partenariat s'étend également au développement de programmes de formation pour les marchés locaux afin d'améliorer l'éducation des équipes de sécurité à l'échelle nationale. Cette initiative s'aligne avec la mission de Holley de fournir performance, sécurité et excitation sur les marchés des passionnés d'automobiles.
Holley Performance Brands (NYSE: HLLY) hat eine strategische Zusammenarbeit mit IndyCar für die Rennsaison 2025 angekündigt. Die Partnerschaft wird allen 30 Mitgliedern des AMR INDYCAR Sicherheitsteams, einschließlich Ärzten, Sanitätern, Feuerwehrleuten, EMTs und Krankenschwestern, Sicherheitsausrüstung von Simpson zur Verfügung stellen.
Die Zusammenarbeit umfasst umfassende Sicherheitsinitiativen, die Folgendes beinhalten:
- Datenbasierte Verbesserungen mit am Helm montierten Beschleunigungssensoren zur Messung der Kopfbewegung während der Fahrerextraktion
- Trainingsprogramm mit echten IndyCar-Kohlenstofffaser-Crashtuben
- Fortschrittliche Sicherheitsausstattung, einschließlich Stilo Composite ST5-Helme, Simpson 6-Punkt-Sicherheitsgurte und HANS-Geräte
Die Partnerschaft erstreckt sich auch auf die Entwicklung von Schulungsprogrammen für lokale Märkte, um die Ausbildung des Sicherheitsteams landesweit zu verbessern. Diese Initiative steht im Einklang mit Holleys Mission, Leistung, Sicherheit und Aufregung in den Märkten für Autoenthusiasten zu bieten.
- Strategic expansion into high-profile motorsports safety market
- Potential for increased brand visibility and market penetration through IndyCar partnership
- Development of new revenue streams through grassroots market training programs
- None.
Insights
Holley's partnership with IndyCar to outfit the AMR Safety Team represents a strategic brand positioning move for their Simpson safety equipment line. While modest in immediate financial impact, this collaboration places Holley's safety products at motorsport's elite level, reinforcing brand credibility in the high-performance safety segment.
The partnership extends beyond basic equipment provision to include data-driven safety innovations - including helmets with accelerometers to measure head movement during extractions and specialized crash tub training programs. These technical elements create valuable R&D opportunities that could potentially translate to consumer-facing products over time.
Particularly notable is Holley's stated intention to develop similar training programs for grassroots markets, potentially expanding their safety footprint beyond professional racing. This aligns with their strategic organizational structure around four consumer verticals, with Safety & Racing specifically highlighted.
The collaboration effectively leverages IndyCar as a premier validation platform for Simpson safety products while creating valuable motorsport association for Holley's broader brand portfolio. However, investors should view this primarily as brand-building rather than a material revenue catalyst, given the scale of outfitting 30 safety team members with no disclosed financial terms.
Holley Performance Brands and IndyCar partner to deliver
Pictured:
As part of this initiative, there will also be safety training through advanced technology and hands-on programs to advance trackside training and safety protocols across all levels of motorsports.
“At Holley Performance Brands, safety isn’t just a priority—it’s fundamental,” said Matthew Stevenson, President & CEO, Holley Performance Brands. “Through Simpson’s leadership in providing innovative safety solutions, this collaboration with IndyCar represents the ultimate proving ground for our products. It’s a perfect alignment with our mission to deliver performance, safety, fun, and excitement to automotive enthusiasts, and we’re proud to advance that commitment at the highest levels of motorsport.”
Bringing Iconic Safety Brands Front and Center Trackside
This program is an addition to Holley’s broader safety initiatives through its partnership with IndyCar. Holley Performance Brands is also working with IndyCar to develop similar training programs for grassroots markets to enhance safety team education and training nationwide.
Key highlights of this collaboration include:
• Data-Driven Safety Improvements: Helmets equipped with accelerometers measure head movement during driver extraction, allowing safety teams to refine their techniques and minimize injury risk during emergency removal.
• Crash Tub Training Program: A state-of-the-art driver extraction training system using real IndyCar carbon fiber crash tubs to simulate emergency scenarios.
• Advanced Safety Equipment: Outfitting safety teams with Stilo Composite ST5 helmets with Eject systems,
"AMR Safety represents the gold standard in motorsport safety, and we’re honored to support them with our industry-leading safety gear from iconic brands that racers and safety teams know and trust," said Brian Appelgate, Senior Vice President of Safety & Racing at Holley Performance Brands. "By combining data-driven innovation with hands-on trackside presence, we’re working to ensure every safety team is equipped and trained to protect drivers in critical moments."
For more Holley company news, click here.
For more information about the 2025 NTT IndyCar Series now underway, click here.
Forward-Looking Statements
Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) successfully design, develop, and market new, effective, and safe products, (2) compete effectively in our market; (3) maintain and strengthen demand for our products and brands, (4) attract new customers in a cost-effective manner, (5) expand into additional consumer markets, and (6) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2024 filed with the
About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250403868269/en/
Media Relations Contact(s):
Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com
Investor Relations Contact(s):
Anthony Rozmus / Neel Sikka
Solebury Strategic Communications
203-428-3224
Holley@soleburystrat.com
Source: Holley Performance Brands
FAQ
What safety equipment will Holley (HLLY) provide to IndyCar in 2025?
How will HLLY's IndyCar partnership improve racing safety in 2025?
What is the scope of Holley's (HLLY) 2025 IndyCar safety training program?
How many safety team members will receive Simpson equipment through HLLY's IndyCar partnership?
