Holley Performance Brands Grows Global Footprint with Mexico Expansion
Expansion brings iconic brands like ADS, Baer, and Flowmaster to Mexico’s thriving enthusiast market

Holley Performance Brands is bringing its extensive portfolio of best-in-class products and platform solutions to
The company is entering
“Our vision is to be the undisputed global leader in automotive performance solutions, and our expansion into
Setting the Stage for Strong Customer Engagement and Long-Term Growth
Holley’s entrance into
“There is a global enthusiasm for our products and brands, and the initial excitement from this expansion is a testament to that enthusiasm,” said Osvaldo Gallegos, Vice President, Modern Truck & Off-Road Division, Holley Performance Brands. “This is more than just a market expansion. It’s a great example of how we are fulfilling our mission and making it easier than ever for more enthusiasts to build the vehicles of their dreams.”
Holley plans to launch its Domestic Muscle product portfolio in
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Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) successfully design, develop, and market new products, (2) maintain and strengthen demand for our products and brands, (3) attract new customers in a cost-effective manner, (4) expand into additional consumer markets, and (5) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2023 filed with the
About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.
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Media Relations Contact(s):
Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com
Investor Relations Contacts:
Anthony Rozmus / Neel Sikka
Solebury Strategic Communications
203-428-3224
Holley@soleburystrat.com
Source: Holley Performance Brands