Holley Performance Brands Grows Global Footprint with Mexico Expansion
Holley Performance Brands (NYSE: HLLY) has announced its strategic expansion into Mexico's automotive aftermarket, starting with its Modern Truck & Off-Road consumer vertical. The expansion kicked off on February 1 in Monterrey with an event attended by distributors, job shops, enthusiasts, and company leadership.
The initial phase includes products from brands like ADS, Baer, Edge, DiabloSport, Flowmaster, Superchips, Holley, ACCEL, and MSD, available through authorized distributors including Auto Zone locations and job shops. The company plans to launch its Domestic Muscle product portfolio in spring, followed by Safety & Racing brands later in the year.
To support this expansion, Holley has launched a dedicated website and social media channels, partnering with key influencers and supporting regional events to engage with the local enthusiast community.
Holley Performance Brands (NYSE: HLLY) ha annunciato la sua espansione strategica nel mercato aftermarket automobilistico messicano, iniziando con il suo segmento consumer Modern Truck & Off-Road. L'espansione è iniziata il 1° febbraio a Monterrey con un evento a cui hanno partecipato distributori, officine, appassionati e la leadership dell'azienda.
La fase iniziale include prodotti di marchi come ADS, Baer, Edge, DiabloSport, Flowmaster, Superchips, Holley, ACCEL e MSD, disponibili attraverso distributori autorizzati, comprese le sedi di Auto Zone e officine. L'azienda prevede di lanciare il suo portafoglio prodotti Domestic Muscle in primavera, seguito dai marchi Safety & Racing più avanti nell'anno.
Per supportare questa espansione, Holley ha lanciato un sito web dedicato e canali social media, collaborando con influencer chiave e supportando eventi regionali per interagire con la comunità locale di appassionati.
Holley Performance Brands (NYSE: HLLY) ha anunciado su expansión estratégica en el mercado de repuestos automotrices de México, comenzando con su vertical de consumidores Modern Truck & Off-Road. La expansión comenzó el 1 de febrero en Monterrey con un evento al que asistieron distribuidores, talleres, entusiastas y la dirección de la empresa.
La fase inicial incluye productos de marcas como ADS, Baer, Edge, DiabloSport, Flowmaster, Superchips, Holley, ACCEL y MSD, disponibles a través de distribuidores autorizados, incluidas las ubicaciones de Auto Zone y talleres. La empresa planea lanzar su portafolio de productos Domestic Muscle en primavera, seguido de las marcas Safety & Racing más adelante en el año.
Para apoyar esta expansión, Holley ha lanzado un sitio web dedicado y canales de redes sociales, asociándose con influencers clave y apoyando eventos regionales para interactuar con la comunidad local de entusiastas.
홀리 퍼포먼스 브랜드 (NYSE: HLLY)는 멕시코 자동차 애프터마켓으로의 전략적 확장을 발표하며, 현대 트럭 및 오프로드 소비자 분야에서 시작합니다. 이 확장은 몬테레이에서 2월 1일에 시작되었으며, 유통업체, 작업장, 애호가 및 회사 리더십이 참석한 행사로 시작되었습니다.
초기 단계에는 ADS, Baer, Edge, DiabloSport, Flowmaster, Superchips, Holley, ACCEL 및 MSD와 같은 브랜드의 제품이 포함되며, Auto Zone 매장 및 작업장을 포함한 인증된 유통업체를 통해 제공됩니다. 회사는 봄에 Domestic Muscle 제품 포트폴리오를 출시할 계획이며, 이후 연말에 Safety & Racing 브랜드를 선보일 예정입니다.
이 확장을 지원하기 위해 홀리는 전용 웹사이트와 소셜 미디어 채널을 시작했으며, 주요 인플루언서와 협력하고 지역 행사에 지원하여 지역 애호가 커뮤니티와 소통하고 있습니다.
Holley Performance Brands (NYSE: HLLY) a annoncé son expansion stratégique sur le marché des pièces automobiles de rechange au Mexique, en commençant par son vertical consommateur Modern Truck & Off-Road. L'expansion a commencé le 1er février à Monterrey avec un événement auquel ont assisté des distributeurs, des ateliers, des passionnés et la direction de l'entreprise.
La phase initiale comprend des produits de marques telles que ADS, Baer, Edge, DiabloSport, Flowmaster, Superchips, Holley, ACCEL et MSD, disponibles par le biais de distributeurs autorisés, y compris les points de vente Auto Zone et les ateliers. L'entreprise prévoit de lancer son portefeuille de produits Domestic Muscle au printemps, suivi des marques Safety & Racing plus tard dans l'année.
Pour soutenir cette expansion, Holley a lancé un site web dédié et des canaux de médias sociaux, en s'associant avec des influenceurs clés et en soutenant des événements régionaux pour interagir avec la communauté locale des passionnés.
Holley Performance Brands (NYSE: HLLY) hat seine strategische Expansion in den mexikanischen Automobil-Aftermarket angekündigt, beginnend mit seiner Modern Truck & Off-Road-Konsumentenvertikale. Die Expansion begann am 1. Februar in Monterrey mit einer Veranstaltung, die von Distributoren, Werkstätten, Enthusiasten und der Unternehmensleitung besucht wurde.
Die erste Phase umfasst Produkte von Marken wie ADS, Baer, Edge, DiabloSport, Flowmaster, Superchips, Holley, ACCEL und MSD, die über autorisierte Distributoren, einschließlich Auto Zone Standorte und Werkstätten, erhältlich sind. Das Unternehmen plant, sein Domestic Muscle Produktportfolio im Frühjahr einzuführen, gefolgt von den Marken Safety & Racing später im Jahr.
Um diese Expansion zu unterstützen, hat Holley eine spezielle Website und soziale Medienkanäle gestartet, Partnerschaften mit wichtigen Influencern geschlossen und regionale Veranstaltungen unterstützt, um mit der lokalen Enthusiasten-Community in Kontakt zu treten.
- Geographic expansion into new growth market
- Partnership with established retailer (Auto Zone) for distribution
- Phased approach reduces operational risk
- Significant investment required for market expansion
- Potential execution risks in new market entry
- Competition from established local distributors
Insights
Holley's expansion into Mexico represents a strategic growth initiative that could significantly enhance its international footprint in the performance automotive aftermarket. This move aligns perfectly with their stated vision to become the "undisputed global leader in automotive performance solutions."
The phased approach is particularly noteworthy. Beginning with the Modern Truck & Off-Road segment - focusing on popular vehicles like Jeeps, Ford Broncos, and mid-size pickups - Holley is targeting Mexico's most active customization markets first. This strategic sequencing continues with Domestic Muscle products planned for spring, followed by Safety & Racing brands later in 2025.
Distribution partnerships with established retailers like Auto Zone provide Holley immediate market access without requiring significant capital investment in proprietary retail infrastructure. This asset-light approach to international expansion offers potentially higher margins while minimizing downside risk.
From a competitive standpoint, this expansion strengthens Holley's positioning against both domestic competitors and international aftermarket suppliers. The company's comprehensive brand portfolio allows it to address multiple vehicle segments and price points simultaneously.
For investors, this move signals management's commitment to pursuing growth beyond the saturated US market. While financial projections weren't provided, Mexico's growing automotive enthusiast community represents a logical extension of Holley's core business with minimal adaptation required for products or marketing approaches.
Expansion brings iconic brands like ADS, Baer, and Flowmaster to Mexico’s thriving enthusiast market
Holley Performance Brands is bringing its extensive portfolio of best-in-class products and platform solutions to
The company is entering
“Our vision is to be the undisputed global leader in automotive performance solutions, and our expansion into
Setting the Stage for Strong Customer Engagement and Long-Term Growth
Holley’s entrance into
“There is a global enthusiasm for our products and brands, and the initial excitement from this expansion is a testament to that enthusiasm,” said Osvaldo Gallegos, Vice President, Modern Truck & Off-Road Division, Holley Performance Brands. “This is more than just a market expansion. It’s a great example of how we are fulfilling our mission and making it easier than ever for more enthusiasts to build the vehicles of their dreams.”
Holley plans to launch its Domestic Muscle product portfolio in
For more information about Holley Mexico, click here.
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Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) successfully design, develop, and market new products, (2) maintain and strengthen demand for our products and brands, (3) attract new customers in a cost-effective manner, (4) expand into additional consumer markets, and (5) and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2023 filed with the
About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.
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Media Relations Contact(s):
Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com
Investor Relations Contacts:
Anthony Rozmus / Neel Sikka
Solebury Strategic Communications
203-428-3224
Holley@soleburystrat.com
Source: Holley Performance Brands
FAQ
When did Holley Performance Brands (HLLY) begin its Mexico expansion?
Which Holley brands are currently available in the Mexican market?
What is the rollout plan for HLLY's product portfolio in Mexico?
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