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Fluent, Inc. (NASDAQ: FLNT) is a data-driven digital marketing services company that stands as the trusted acquisition partner for both established and growing brands. Leveraging a proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Founded in 2010 and headquartered in New York City, Fluent connects its advertiser clients with the right consumers through digital marketing campaigns. The company's performance marketing solutions span industries such as Financial Products & Services, Media & Entertainment, Health & Wellness, Staffing & Recruitment, and Retail & Consumer.
Fluent operates a diverse digital media portfolio, employing advanced data science and a privacy-forward approach to enable advertisers to reach a wide audience of engaged and high-intent consumers through exclusive inventory. With proprietary optimization technology, Fluent's solutions are crafted to promote business growth and foster strong customer loyalty.
Recently, Fluent has been investing in higher quality consumer engagements designed to solidify its position as an industry leader in performance marketing. Their focus in 2024 includes expanding new syndicated performance marketplaces while strengthening their owned and operated platforms. This strategy aims to provide more effective customer acquisition solutions, making Fluent a more sustainable business for its stakeholders.
Financially, Fluent reported expected sequential quarterly growth for the fourth quarter of 2023, reflecting stability in their marketplaces. Furthermore, the company has been engaged in negotiations for a new senior secured credit facility to enhance its capital and liquidity needs. This ongoing effort underscores Fluent’s commitment to maintaining its financial health and operational stability.
Latest News:
- Fluent reported results for the expected fourth quarter and fiscal year ended December 31, 2023.
- The company is investing in expanding its performance marketplaces.
- Fluent entered a non-binding term sheet with a prospective lender for a new senior secured credit facility.
- Fluent will implement a reverse stock split, effective April 12, 2024, to regain compliance with NASDAQ’s requirements.
Fluent, Inc. (NASDAQ: FLNT) will announce its Third Quarter 2022 financial results on November 7, 2022, after U.S. markets close. The company will host a conference call at 4:30 PM ET the same day to review its results and provide a business update. Investors can register for the call online or access it via Fluent's Investor Relations Page. A replay of the call will be available for a year after the event. Fluent is known for its data-driven performance marketing strategies, leveraging technology and consumer insights to deliver effective marketing solutions.
Fluent, Inc. (NASDAQ: FLNT) has partnered with TransUnion to make its extensive audience segments available via the TruAudience® Data Marketplace. This collaboration connects Fluent’s database of 280 million US consumer profiles with TransUnion’s insights, enhancing advertisers' ability to target audiences across Connected TV and streaming audio platforms.
Brian Hogan, President of Data Solutions at Fluent, emphasized the importance of reliable, privacy-compliant data for advertisers. This partnership aims to improve omnichannel marketing effectiveness.
Fluent, Inc. (NASDAQ: FLNT) appointed David A. Graff and Richard C. Pfenniger, Jr. as new Directors to its Board, enhancing its leadership team. Graff, currently at Google, brings expertise in performance marketing, while Pfenniger has significant experience in healthcare and corporate governance. Chairman Ryan Schulke emphasized their complementary skills will help drive growth and shareholder value. This move reflects Fluent's strategy to bolster public company expertise and support its ongoing expansion in the digital marketing sector.
Fluent, Inc. (NASDAQ: FLNT) has launched a new financial wellness app, Purpose, aimed at aiding consumer financial decisions through engaging content and brand discovery. Industry veteran Ari Kassman joins Fluent to enhance Purpose and other community-driven products. Purpose aims to improve financial literacy and save consumers money by connecting them with relevant services. This strategic move aligns with Fluent’s consumer-focused strategy, supporting growth and loyalty amidst economic challenges.
Fluent, Inc. (NASDAQ: FLNT) reported Q2 2022 revenue of $98.4 million, a 34% increase from the previous year. Gross profit reached $28.3 million, up 69%, representing 29% of revenue. Despite these gains, the company faced a net loss of $56.9 million, or $0.70 per share, largely due to a non-cash impairment charge of $55.4 million on goodwill. Media margin saw a notable increase of 60% to $32.3 million, contributing 32.8% of revenue. Adjusted EBITDA was $9.4 million, indicating 9.6% of revenue.
Fluent, Inc. (NASDAQ: FLNT) will participate in the Canaccord Genuity 42nd Annual Growth Conference on August 10, 2022. The event will feature CEO Don Patrick, Chief Strategy Officer Ryan Schulke, and CFO Sugandha Khandelwal, scheduled to present at 10:30 AM Eastern time. Presentations will be broadcast live and available for replay for 14 days via the conference portal. Fluent, a data-driven performance marketing company founded in 2010, specializes in delivering outcome-based solutions for marketers. For more details, visit www.fluentco.com.
Fluent, Inc. (NASDAQ: FLNT), a top performance marketing firm, will announce its Q2 2022 financial results on August 9, 2022, after U.S. markets close. A conference call will occur on the same day at 4:30 PM ET to discuss results and provide updates. Interested parties can access the call via phone or webcast. Fluent specializes in data-driven marketing and aims to deliver effective solutions for brands using its consumer database and technology.
Fluent, Inc. (NASDAQ: FLNT) announced its 2022 Annual Meeting of Shareholders scheduled for June 8, 2022, at 11 a.m. EST. This meeting will be held in a virtual-only format, accessible through virtualshareholdermeeting.com/FLNT2022. Shareholders of record by May 6, 2022, can participate using their control number. A webcast replay will be available approximately 24 hours post-meeting.
Fluent, Inc. (NASDAQ: FLNT), a leading performance marketing company, will participate in the 17th Annual Needham Technology & Media Conference on May 19, 2022. The presentation will feature CEO Don Patrick, Chief Strategy Officer Ryan Schulke, and CFO Sugandha Khandelwal, commencing at approximately 11:45 AM Eastern Time. Interested investors can listen to the live broadcast via the company's Investors page. A replay will be available until May 19, 2023. Founded in 2010 and headquartered in New York, Fluent specializes in data-driven marketing solutions.