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Fluent, Inc. (NASDAQ: FLNT) is a data-driven digital marketing services company that stands as the trusted acquisition partner for both established and growing brands. Leveraging a proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Founded in 2010 and headquartered in New York City, Fluent connects its advertiser clients with the right consumers through digital marketing campaigns. The company's performance marketing solutions span industries such as Financial Products & Services, Media & Entertainment, Health & Wellness, Staffing & Recruitment, and Retail & Consumer.
Fluent operates a diverse digital media portfolio, employing advanced data science and a privacy-forward approach to enable advertisers to reach a wide audience of engaged and high-intent consumers through exclusive inventory. With proprietary optimization technology, Fluent's solutions are crafted to promote business growth and foster strong customer loyalty.
Recently, Fluent has been investing in higher quality consumer engagements designed to solidify its position as an industry leader in performance marketing. Their focus in 2024 includes expanding new syndicated performance marketplaces while strengthening their owned and operated platforms. This strategy aims to provide more effective customer acquisition solutions, making Fluent a more sustainable business for its stakeholders.
Financially, Fluent reported expected sequential quarterly growth for the fourth quarter of 2023, reflecting stability in their marketplaces. Furthermore, the company has been engaged in negotiations for a new senior secured credit facility to enhance its capital and liquidity needs. This ongoing effort underscores Fluent’s commitment to maintaining its financial health and operational stability.
Latest News:
- Fluent reported results for the expected fourth quarter and fiscal year ended December 31, 2023.
- The company is investing in expanding its performance marketplaces.
- Fluent entered a non-binding term sheet with a prospective lender for a new senior secured credit facility.
- Fluent will implement a reverse stock split, effective April 12, 2024, to regain compliance with NASDAQ’s requirements.
Fluent, Inc. (NASDAQ: FLNT) reported Q1 2022 revenue of $89.1 million, a 27% increase from Q1 2021. The company posted a net loss of $2.0 million, or $0.02 per share, an improvement from a loss of $6.3 million in the same period last year. Gross profit rose 12% to $21.5 million, representing 24.1% of revenue. Media margin increased 4% to $26.0 million, while adjusted EBITDA was $4.8 million, equating to 5.3% of revenue. The company is optimistic about future growth driven by strategic client relationships and enhanced consumer experiences.
Fluent, Inc. (NASDAQ: FLNT) will report its Q1 2022 financial results after the U.S. market close on May 9, 2022. A conference call to discuss the results and provide a business update will take place at 4:30 PM ET on the same day. This session will be accessible via a web broadcast on Fluent's website. Fluent is a performance marketing company that leverages data and technology to enhance outcomes for marketers.
Fluent, Inc. (NASDAQ: FLNT) appoints Melanie Murphy as Chief Analytics Officer, a newly created position aimed at enhancing the company's first-party data capabilities and analytics strategies. This strategic move aims to bolster competitive advantages and improve marketing performance for clients. Since joining Fluent in 2019, Murphy has played a crucial role in developing their data and machine learning initiatives. As a leader in analytics, she has significantly impacted consumer engagement and marketing ROI. Fluent continues to focus on growth through its proprietary technology platform.
Fluent, Inc. (NASDAQ: FLNT) has partnered with Cadent, a leading platform for advanced TV advertising, to enhance audience targeting across linear, CTV, and OTT channels. This collaboration enables marketers to utilize Fluent's first-party, self-reported data to effectively reach audiences in critical categories like health and finance. The partnership aims to provide privacy-compliant solutions for advertisers, particularly benefiting pharmaceutical companies as they explore new marketing avenues. Cadent's Aperture Platform will facilitate the automation of advanced TV advertising, expanding Fluent's audience capabilities.
Fluent, Inc. (NASDAQ: FLNT) has partnered with DeepIntent to enhance healthcare marketing effectiveness through improved access to self-declared health and wellness data. This collaboration aims to provide marketers with reliable, 100% first-party data for targeting and analytics, facilitating audience activation via DeepIntent’s Audience Marketplace. This platform is designed to meet the growing demand for accurate healthcare data while ensuring compliance and privacy. Fluent's identity-based segments are compatible with emerging advertising IDs, catering to the evolving needs of healthcare marketers.
Fluent, Inc. (NASDAQ: FLNT) reported a 21.8% revenue increase in Q4 2021, reaching $99.8 million, with a net income of $3.8 million or $0.05 per share. Full-year revenue grew 6% to $329.3 million, but the company posted a net loss of $10.1 million, or $0.13 per share. Gross profit for Q4 was $27.5 million, marking an 8.9% rise, while full-year gross profit fell 10.5% to $85.5 million. Media margin decreased by 2.5% in Q4, and adjusted EBITDA stood at $10.2 million, or 10.2% of revenue. CEO Donald Patrick emphasized the company's focus on quality digital experiences.
Fluent, Inc. (NASDAQ: FLNT) will announce its financial results for Q4 and full-year 2021 on March 8, 2022, after U.S. markets close. A conference call will follow at 4:30 PM ET to discuss the results and provide a business update. Interested parties can access the call by dialing (844) 200-6205 for domestic calls or +1 (929) 526-1599 for international calls, using the participant access code 997617. A replay of the call will be available for one week post-event.
Fluent, a data-driven performance marketing company, leverages a consumer database and digital media portfolio to deliver solutions for marketers.
Fluent, Inc. (NASDAQ: FLNT) has appointed Sugandha Khandelwal as Chief Financial Officer, effective December 6, 2021. Khandelwal, who has over 15 years of corporate finance experience, previously served as CFO at Sam's Club, a division of Walmart. She will focus on strategic finance initiatives and corporate strategy, reporting to Interim CEO Don Patrick. Alex Mandel, the current CFO, will assist during the transition until December 31, 2021. Fluent aims to enhance long-term value for consumers while meeting its clients' growth objectives amidst a dynamic performance marketing landscape.
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