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Fluent, Inc. (NASDAQ: FLNT) is a data-driven digital marketing services company that stands as the trusted acquisition partner for both established and growing brands. Leveraging a proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Founded in 2010 and headquartered in New York City, Fluent connects its advertiser clients with the right consumers through digital marketing campaigns. The company's performance marketing solutions span industries such as Financial Products & Services, Media & Entertainment, Health & Wellness, Staffing & Recruitment, and Retail & Consumer.
Fluent operates a diverse digital media portfolio, employing advanced data science and a privacy-forward approach to enable advertisers to reach a wide audience of engaged and high-intent consumers through exclusive inventory. With proprietary optimization technology, Fluent's solutions are crafted to promote business growth and foster strong customer loyalty.
Recently, Fluent has been investing in higher quality consumer engagements designed to solidify its position as an industry leader in performance marketing. Their focus in 2024 includes expanding new syndicated performance marketplaces while strengthening their owned and operated platforms. This strategy aims to provide more effective customer acquisition solutions, making Fluent a more sustainable business for its stakeholders.
Financially, Fluent reported expected sequential quarterly growth for the fourth quarter of 2023, reflecting stability in their marketplaces. Furthermore, the company has been engaged in negotiations for a new senior secured credit facility to enhance its capital and liquidity needs. This ongoing effort underscores Fluent’s commitment to maintaining its financial health and operational stability.
Latest News:
- Fluent reported results for the expected fourth quarter and fiscal year ended December 31, 2023.
- The company is investing in expanding its performance marketplaces.
- Fluent entered a non-binding term sheet with a prospective lender for a new senior secured credit facility.
- Fluent will implement a reverse stock split, effective April 12, 2024, to regain compliance with NASDAQ’s requirements.
Fluent, Inc. (NASDAQ: FLNT) has partnered with DeepIntent to enhance healthcare marketing effectiveness through improved access to self-declared health and wellness data. This collaboration aims to provide marketers with reliable, 100% first-party data for targeting and analytics, facilitating audience activation via DeepIntent’s Audience Marketplace. This platform is designed to meet the growing demand for accurate healthcare data while ensuring compliance and privacy. Fluent's identity-based segments are compatible with emerging advertising IDs, catering to the evolving needs of healthcare marketers.
Fluent, Inc. (NASDAQ: FLNT) reported a 21.8% revenue increase in Q4 2021, reaching $99.8 million, with a net income of $3.8 million or $0.05 per share. Full-year revenue grew 6% to $329.3 million, but the company posted a net loss of $10.1 million, or $0.13 per share. Gross profit for Q4 was $27.5 million, marking an 8.9% rise, while full-year gross profit fell 10.5% to $85.5 million. Media margin decreased by 2.5% in Q4, and adjusted EBITDA stood at $10.2 million, or 10.2% of revenue. CEO Donald Patrick emphasized the company's focus on quality digital experiences.
Fluent, Inc. (NASDAQ: FLNT) will announce its financial results for Q4 and full-year 2021 on March 8, 2022, after U.S. markets close. A conference call will follow at 4:30 PM ET to discuss the results and provide a business update. Interested parties can access the call by dialing (844) 200-6205 for domestic calls or +1 (929) 526-1599 for international calls, using the participant access code 997617. A replay of the call will be available for one week post-event.
Fluent, a data-driven performance marketing company, leverages a consumer database and digital media portfolio to deliver solutions for marketers.
Fluent, Inc. (NASDAQ: FLNT) has appointed Sugandha Khandelwal as Chief Financial Officer, effective December 6, 2021. Khandelwal, who has over 15 years of corporate finance experience, previously served as CFO at Sam's Club, a division of Walmart. She will focus on strategic finance initiatives and corporate strategy, reporting to Interim CEO Don Patrick. Alex Mandel, the current CFO, will assist during the transition until December 31, 2021. Fluent aims to enhance long-term value for consumers while meeting its clients' growth objectives amidst a dynamic performance marketing landscape.
Fluent reported Q3 2021 revenue of $85.9 million, up 10% from Q3 2020. The company incurred a net loss of $2.5 million, translating to $0.03 per share, contrasting with a net income of $1.2 million in the prior year. Gross profit fell 13% to $22.1 million, with a media margin decline of 19% to $24.2 million. Adjusted EBITDA stood at $6.4 million, or 7.4% of revenue. The acquisition of Winopoly has expanded revenue avenues, and the company anticipates revenue growth in Q4 2021.
Fluent, Inc. (NASDAQ: FLNT) will release its third-quarter financial results on November 4, 2021, after market close. A conference call will follow at 4:30 PM ET, where the company will discuss results and provide a business update. Interested participants can access the call via domestic and international dial-ins or through a live webcast on Fluent's website. The call will also have a recorded replay available afterward.
Fluent, Inc. (NASDAQ: FLNT), a top performance marketing company, has achieved significant recognition in the gaming sector according to Adjust’s inaugural Partner Benchmarks Report. Fluent ranked in the top 20 in five categories for both global and North American markets, notably #20 globally and #14 in North America for iOS gaming advertisers. The report highlights that gaming is the largest mobile vertical, with player spending expected to reach $117 billion by 2023. Fluent continues to invest in technology to support its growth amid increasing app installations.
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