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Fluent, Inc. (NASDAQ: FLNT) is a data-driven digital marketing services company that stands as the trusted acquisition partner for both established and growing brands. Leveraging a proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Founded in 2010 and headquartered in New York City, Fluent connects its advertiser clients with the right consumers through digital marketing campaigns. The company's performance marketing solutions span industries such as Financial Products & Services, Media & Entertainment, Health & Wellness, Staffing & Recruitment, and Retail & Consumer.
Fluent operates a diverse digital media portfolio, employing advanced data science and a privacy-forward approach to enable advertisers to reach a wide audience of engaged and high-intent consumers through exclusive inventory. With proprietary optimization technology, Fluent's solutions are crafted to promote business growth and foster strong customer loyalty.
Recently, Fluent has been investing in higher quality consumer engagements designed to solidify its position as an industry leader in performance marketing. Their focus in 2024 includes expanding new syndicated performance marketplaces while strengthening their owned and operated platforms. This strategy aims to provide more effective customer acquisition solutions, making Fluent a more sustainable business for its stakeholders.
Financially, Fluent reported expected sequential quarterly growth for the fourth quarter of 2023, reflecting stability in their marketplaces. Furthermore, the company has been engaged in negotiations for a new senior secured credit facility to enhance its capital and liquidity needs. This ongoing effort underscores Fluent’s commitment to maintaining its financial health and operational stability.
Latest News:
- Fluent reported results for the expected fourth quarter and fiscal year ended December 31, 2023.
- The company is investing in expanding its performance marketplaces.
- Fluent entered a non-binding term sheet with a prospective lender for a new senior secured credit facility.
- Fluent will implement a reverse stock split, effective April 12, 2024, to regain compliance with NASDAQ’s requirements.
Fluent reported Q3 2021 revenue of $85.9 million, up 10% from Q3 2020. The company incurred a net loss of $2.5 million, translating to $0.03 per share, contrasting with a net income of $1.2 million in the prior year. Gross profit fell 13% to $22.1 million, with a media margin decline of 19% to $24.2 million. Adjusted EBITDA stood at $6.4 million, or 7.4% of revenue. The acquisition of Winopoly has expanded revenue avenues, and the company anticipates revenue growth in Q4 2021.
Fluent, Inc. (NASDAQ: FLNT) will release its third-quarter financial results on November 4, 2021, after market close. A conference call will follow at 4:30 PM ET, where the company will discuss results and provide a business update. Interested participants can access the call via domestic and international dial-ins or through a live webcast on Fluent's website. The call will also have a recorded replay available afterward.
Fluent, Inc. (NASDAQ: FLNT), a top performance marketing company, has achieved significant recognition in the gaming sector according to Adjust’s inaugural Partner Benchmarks Report. Fluent ranked in the top 20 in five categories for both global and North American markets, notably #20 globally and #14 in North America for iOS gaming advertisers. The report highlights that gaming is the largest mobile vertical, with player spending expected to reach $117 billion by 2023. Fluent continues to invest in technology to support its growth amid increasing app installations.
Fluent, Inc. (NASDAQ: FLNT) has partnered with Snowflake to offer its opted-in health, political, and demographic data sets through the Snowflake Data Marketplace. This integration allows marketers to access Fluent’s extensive database of nearly 260 million consumer profiles without data transfer requirements. The data sets available include US Consumer Conditions & Symptoms, Political Affiliation & Activism, and Consumer Demographics, providing marketers with valuable insights for targeted strategies. Fluent emphasizes first-party data generation while ensuring consumer privacy and security.
Fluent, Inc. (NASDAQ: FLNT) has fully acquired Winopoly, LLC, enhancing its performance marketing capabilities. This acquisition follows a 50% stake purchase made on April 1, 2020. Fluent is launching Fluent Sales Solutions, targeting high-consideration categories like Medicare and Insurance, utilizing Winopoly's expertise. The integration is expected to expand Fluent's media footprint and accelerate growth for global brands. Key executives express optimism about future partnerships and product development.
Fluent, Inc. (NASDAQ: FLNT) reported Q2 2021 revenue of $73.4 million, reflecting a 3% increase year-over-year. However, the company faced a net loss of $5.2 million or $0.06 per share, a decline from net income of $0.5 million in Q2 2020. Media margin decreased 19% to $20.1 million, representing 27.4% of revenue. Adjusted EBITDA was $1.9 million, or 2.5% of revenue. Fluent continues to focus on its Traffic Quality Initiative, expecting revenue growth in Q3 and Q4 alongside improved profitability.
Fluent, a data-driven performance marketing company, announced its participation in the 41st Annual Canaccord Genuity Growth Conference from August 10-12, 2021. The management team will present on August 11 at 4:30 PM ET and will hold one-on-one investor meetings during the event. The presentation will be streamed live and archived online. Fluent plans to release its second-quarter financial results on August 9, 2021, with an investor presentation available on their website thereafter. Founded in 2010 and based in New York City, Fluent specializes in connecting consumers with brands.
Fluent, Inc. (NASDAQ: FLNT) will announce its second-quarter financial results on August 9, 2021, after U.S. market close. The company will host a conference call at 4:30 PM ET on the same day to discuss results and provide a business update. Investors can join the call via domestic and international dial-ins or through a webcast on Fluent's website. A recorded replay will also be available post-call for those unable to participate.
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