Fluent Ranked in Five Leading Categories in Adjust’s First-Ever Partner Benchmarks Report

Rhea-AI Summary

Fluent, Inc. (NASDAQ: FLNT), a top performance marketing company, has achieved significant recognition in the gaming sector according to Adjust’s inaugural Partner Benchmarks Report. Fluent ranked in the top 20 in five categories for both global and North American markets, notably #20 globally and #14 in North America for iOS gaming advertisers. The report highlights that gaming is the largest mobile vertical, with player spending expected to reach $117 billion by 2023. Fluent continues to invest in technology to support its growth amid increasing app installations.

Positive

• Ranked #20 globally and #14 in North America for iOS gaming advertisers.
• Top 20 ranking for Android gaming advertisers in North America.
• Recognized for advertising innovation in the gaming sector.
• Growing demand for gaming client solutions helps business growth.

Negative

• None.

The leading performance marketing company ranked in the top 20 for both Global and North American markets, with multiple wins for advertising innovation in gaming

NEW YORK, Oct. 08, 2021 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading data-driven, performance marketing company, announced today that it has ranked in five leading categories in Adjust’s first-ever Partner Benchmarks Report, a new guide outlining key trends within the advertising ecosystem to help app marketers make smarter, data-driven decisions.

Fluent placed in the top 20 for advertisers in gaming on iOS, taking #20 globally and #14 for North America. The company also ranked #20 for advertisers in gaming on Android and #16 for advertisers in gaming on iOS, both within the North American market. Finally, Fluent landed #20 for advertisers on iOS across all verticals, including gaming, entertainment, and e-commerce.

According to Adjust’s Global Trends Report, gaming is the largest mobile vertical this year, with player spending projected to reach $117 billion by 2023, for both iOS and Android devices. Marketers within the gaming landscape can leverage Fluent’s rich first-party data and proprietary mobile web inventory to identify incremental audiences, increase installation numbers, and drive down-funnel actions like an in-game purchase or level completion.

“Connecting marketers with the quality data and insights they need to meet their growth objectives has always been Fluent’s North Star, and being recognized by Adjust, particularly for our work in the gaming sector, is an incredible accolade as we near the end of the year,” said Matt Conlin, Chief Customer Officer and Co-Founder of Fluent. “Adjust’s report found that game installations skyrocketed 41% in 2021 alone, which is why we’re continuing to invest heavily in our proprietary technology to meet our gaming clients’ demand for best-in-class growth solutions and user acquisition programs.”

Adjust’s Partner Benchmarks Report was compiled based on over 6 billion paid installs and 160 billion sessions from 5,460 apps across 272 networks. Adjust’s customers operate in 246 countries in total, including North America, EMEA and APAC. This report specifically outlines how Adjust’s data ties into larger trends within the advertising ecosystem, and references other reports, such as Adjust’s Mobile App Trends Report 2021.

About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a leading performance marketing company with an expertise in creating meaningful connections between consumers and brands. Leveraging our proprietary first-party data asset of opted-in consumer profiles, Fluent, Inc. drives intelligent growth strategies that deliver superior outcomes. Founded in 2010, the company is headquartered in New York City.

About Adjust
Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.

In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a leading marketing platform providing developers with a powerful, integrated set of solutions to grow their mobile apps. Learn more about Adjust at www.adjust.com.

Media Contact:
Katie Garry
kgarry@5pwr.com

FAQ

What did Fluent achieve in Adjust’s Partner Benchmarks Report?

Fluent ranked in the top 20 in five categories, including #20 globally and #14 for North America in iOS gaming advertisers.

How much is gaming expected to generate in spending by 2023?

Player spending in gaming is projected to reach $117 billion by 2023 for both iOS and Android devices.

What does Fluent do in the performance marketing space?

Fluent leverages proprietary first-party data to create intelligent growth strategies that connect consumers with brands.

How many app installations were analyzed in Adjust’s report?

The report analyzed data from over 6 billion paid installs and 160 billion sessions from 5,460 apps across 272 networks.