Fluent, Inc. Appoints Adrian Stack as Chief Product Officer; Accelerates AI-Powered Innovation in Commerce Media
Fluent Inc (NASDAQ: FLNT) has appointed Adrian Stack as Chief Product Officer to lead the company's product vision and strategy. Stack brings over 15 years of experience in product development leadership, previously serving at Zillow's Data Engineering division and as SVP of Product at Rokt.
The appointment aims to accelerate Fluent's investment in AI-powered Commerce Media Solutions, focusing on enhancing consumer engagement and advertiser success. Stack will leverage the company's proprietary first-party identity graph and machine learning models to improve ad relevance and conversion rates.
Building on its 14-year expertise in customer acquisition, Fluent continues to differentiate itself through owned and operated marketplaces and first-party data assets. Stack's role will be important in enhancing data strategies and driving product innovation for long-term growth.
Fluent Inc (NASDAQ: FLNT) ha nominato Adrian Stack come Chief Product Officer per guidare la visione e la strategia del prodotto dell'azienda. Stack porta con sé oltre 15 anni di esperienza nella leadership dello sviluppo prodotto, avendo precedentemente lavorato nella divisione Data Engineering di Zillow e come SVP di Prodotto presso Rokt.
La nomina mira ad accelerare l'investimento di Fluent in Soluzioni di Commerce Media basate su AI, concentrandosi sul miglioramento dell'engagement dei consumatori e del successo degli inserzionisti. Stack sfrutterà il grafo di identità di prima parte proprietario dell'azienda e i modelli di machine learning per migliorare la pertinenza degli annunci e i tassi di conversione.
Basandosi sulla sua esperienza quattordicennale nell'acquisizione dei clienti, Fluent continua a differenziarsi attraverso mercati di proprietà e asset di dati di prima parte. Il ruolo di Stack sarà fondamentale per migliorare le strategie sui dati e guidare l'innovazione del prodotto per una crescita sostenibile nel lungo termine.
Fluent Inc (NASDAQ: FLNT) ha nombrado a Adrian Stack como Director de Producto para liderar la visión y estrategia del producto de la empresa. Stack aporta más de 15 años de experiencia en liderazgo de desarrollo de productos, habiendo trabajado anteriormente en la división de Ingeniería de Datos de Zillow y como SVP de Producto en Rokt.
La nombramiento tiene como objetivo acelerar la inversión de Fluent en Soluciones de Comercio Multimedia impulsadas por IA, centrándose en mejorar el compromiso del consumidor y el éxito de los anunciantes. Stack aprovechará el grafo de identidad de primera parte propietario de la empresa y los modelos de aprendizaje automático para mejorar la relevancia de los anuncios y las tasas de conversión.
Apoyándose en sus 14 años de experiencia en adquisición de clientes, Fluent continúa diferenciándose a través de mercados propios y activos de datos de primera parte. El papel de Stack será importante para mejorar las estrategias de datos y fomentar la innovación del producto para un crecimiento sostenible a largo plazo.
Fluent Inc (NASDAQ: FLNT)는 Adrian Stack을 최고 제품 책임자로 임명하여 회사의 제품 비전과 전략을 이끌게 합니다. Stack은 Zillow의 데이터 엔지니어링 부서에서 근무한 경력이 있으며, Rokt에서 제품 부사장(SVP)으로 재직한 15년 이상의 제품 개발 리더십 경험을 보유하고 있습니다.
이번 임명은 AI 기반 상거래 미디어 솔루션에 대한 Fluent의 투자를 가속화하고 소비자 참여 및 광고주 성공을 향상하는 데 중점을 두고 있습니다. Stack은 회사의 독점적인 1차 데이터 그래프와 기계 학습 모델을 활용하여 광고의 관련성과 전환율을 개선할 것입니다.
고객 확보에 대한 14년의 전문성을 바탕으로 Fluent는 소유 및 운영하는 마켓플레이스와 1차 데이터 자산을 통해 차별화를 지속하고 있습니다. Stack의 역할은 데이터 전략을 개선하고 장기 성장을 위한 제품 혁신을 추진하는 데 중요할 것입니다.
Fluent Inc (NASDAQ: FLNT) a nommé Adrian Stack au poste de Chief Product Officer pour diriger la vision et la stratégie produit de l'entreprise. Stack apporte plus de 15 ans d'expérience en leadership dans le développement de produits, ayant précédemment travaillé dans la division Data Engineering de Zillow et en tant que SVP Produit chez Rokt.
Cette nomination vise à accélérer l'investissement de Fluent dans des solutions de commerce média alimentées par l'IA, en se concentrant sur l'amélioration de l'engagement des consommateurs et du succès des annonceurs. Stack utilisera le graphique d'identité propriétaire de première partie de l'entreprise et les modèles d'apprentissage automatique pour améliorer la pertinence des annonces et les taux de conversion.
S'appuyant sur ses 14 années d'expertise en acquisition de clients, Fluent continue de se différencier à travers des places de marché détenues et exploitées ainsi que des actifs de données de première partie. Le rôle de Stack sera crucial pour améliorer les stratégies de données et favoriser l'innovation produit en vue d'une croissance durable à long terme.
Fluent Inc (NASDAQ: FLNT) hat Adrian Stack zum Chief Product Officer ernannt, um die Produktvision und -strategie des Unternehmens zu leiten. Stack bringt über 15 Jahre Erfahrung in der Führung der Produktentwicklung mit, nachdem er zuvor in der Data Engineering-Abteilung von Zillow und als SVP für Produkt bei Rokt tätig war.
Die Ernennung zielt darauf ab, Fluents Investitionen in KI-gestützte Commerce-Media-Lösungen zu beschleunigen, wobei der Schwerpunkt auf der Verbesserung des Engagements der Verbraucher und des Erfolgs der Werbetreibenden liegt. Stack wird das proprietäre Identitätsgraphenmodell und die Machine-Learning-Modelle des Unternehmens nutzen, um die Relevanz von Anzeigen und die Conversion-Raten zu verbessern.
Aufbauend auf seiner 14-jährigen Expertise im Kundenakquise setzt sich Fluent weiterhin durch eigene und betriebene Marktplätze und erste Datenbestände ab. Stacks Rolle wird entscheidend sein, um Datenstrategien zu verbessern und Produktinnovationen für langfristiges Wachstum voranzutreiben.
- Appointment of experienced product development leader with 15+ years of expertise in AI and data engineering
- Strategic focus on enhancing AI-powered marketplace capabilities
- Leveraging proprietary first-party identity graph and machine learning models
- None.
Insights
This strategic appointment signals Fluent's aggressive push to modernize its commerce media platform through advanced AI implementation. Stack's expertise in data engineering and machine learning, particularly from his tenure at Zillow and Rokt, brings valuable experience in scaling AI-driven commerce solutions - a critical advantage in the evolving digital advertising landscape.
The focus on first-party data infrastructure is particularly significant given the industry-wide shift away from third-party cookies. Fluent's proprietary identity graph, combined with Stack's experience in machine learning optimization, positions the company to potentially capture greater market share in the $200+ billion commerce media sector.
Key strategic implications include:
- Enhanced bidding algorithms that could improve advertising efficiency and ROI metrics
- Strengthened competitive position against larger adtech players through AI-driven optimization
- Potential development of new revenue streams through advanced targeting capabilities
However, the success of this appointment will largely depend on execution, particularly in:
- Integration of AI systems with existing infrastructure
- Development of scalable solutions that maintain performance as volume increases
- Ability to demonstrate measurable improvements in advertiser ROI
While the appointment shows promise, investors should monitor key performance indicators in coming quarters to evaluate the effectiveness of these technological investments in driving revenue growth and operational efficiency.
Strategic product management veteran will drive Fluent’s investment in data infrastructure and product innovation
NEW YORK, Feb. 19, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading commerce media solutions company, today announced the appointment of Adrian Stack as Chief Product Officer. Stack will lead the Company’s product vision and strategy, advancing Fluent’s AI-powered Commerce Media Solutions to elevate consumer engagement and enhance partner and advertiser success.
With over 15 years of experience in product development leadership, Stack has a proven track record of driving growth through AI-driven technologies. Most recently, he led Data Engineering (Data Science & AI) at Zillow. Previously, as SVP of Product at Rokt, he played a key role in scaling the company’s commerce media business, overseeing data engineering, machine learning, and analytics.
"We’re thrilled to welcome Adrian as we continue to build a world-class product team to strengthen Fluent’s AI-powered marketplace,” said Don Patrick, Chief Executive Officer at Fluent. “Adrian’s leadership will accelerate investment in our data infrastructure and product capabilities, while leveraging Fluent’s unique competitive advantages to deliver more impactful commerce media solutions and results for partners, advertisers, and consumers.”
As commerce media evolves, brands require more intelligent, scalable solutions to reach and convert high-intent consumers. Fluent’s investments in AI, identity resolution, and bidding technology position the Company to enhance ad relevance for consumers and maximize ROI for advertisers.
"I’m excited to help drive the next wave of product innovation at Fluent,” said Stack. “We are building an AI-powered marketplace that seamlessly connects brands with high-value consumers at scale." By leveraging our proprietary first-party identity graph and advanced machine learning models, we are driving higher ad relevance, increased conversions, and more profitable brand-consumer connections."
Supported by 14 years of expertise in customer acquisition, Fluent continues to differentiate itself in the commerce media space through its owned and operated marketplaces and robust first-party data assets. Building on this foundation, Stack will play a key role in enhancing data strategies, driving product innovation, and unlocking new opportunities for long-term growth and profitability.
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit https://www.fluentco.com/.
Contact Information
Investor Relations
Fluent, Inc.
InvestorRelations@fluentco.com
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