Fluent, Inc. Survey Finds That Shoppers Embrace Post-Purchase Ads, Citing Personalization & Relevance as Key Benefits
Fluent (NASDAQ: FLNT) has released a significant survey revealing the effectiveness of post-purchase advertising in enhancing shopping experiences and driving customer loyalty. The study, conducted in December 2024 with over 1,000 US adults, shows that 88% of customers are more likely to return after receiving personalized post-purchase ads.
Key findings demonstrate that 57% of shoppers discovered new products through post-purchase ads, while 63% of regular recipients report an enhanced shopping experience. Additionally, 54% of shoppers value these ads for useful discounts, with 62% citing deals as their primary motivation for clicking.
According to SVP of Marketing Jessica Batty, these ads effectively drive product discovery and foster long-term loyalty. The company's approach leverages their identity graph and AI-driven algorithms, supported by 14 years of first-party data, to determine optimal content and timing for each customer interaction.
Fluent (NASDAQ: FLNT) ha pubblicato un'importante indagine che rivela l'efficacia della pubblicità post-acquisto nel migliorare l'esperienza di acquisto e nel favorire la fedeltà dei clienti. Lo studio, condotto nel dicembre 2024 su oltre 1.000 adulti statunitensi, mostra che l'88% dei clienti è più propenso a tornare dopo aver ricevuto pubblicità post-acquisto personalizzate.
I principali risultati dimostrano che il 57% degli acquirenti ha scoperto nuovi prodotti attraverso le pubblicità post-acquisto, mentre il 63% dei destinatari regolari riporta un'esperienza di acquisto migliorata. Inoltre, il 54% degli acquirenti apprezza queste pubblicità per gli sconti utili, con il 62% che cita le offerte come la loro principale motivazione per cliccare.
Secondo Jessica Batty, SVP Marketing, queste pubblicità sono efficaci nel guidare la scoperta dei prodotti e nel promuovere la fedeltà a lungo termine. L'approccio dell'azienda sfrutta il loro grafo di identità e algoritmi basati sull'IA, supportati da 14 anni di dati di prima parte, per determinare il contenuto e il momento ottimali per ciascuna interazione con il cliente.
Fluent (NASDAQ: FLNT) ha publicado una encuesta significativa que revela la efectividad de la publicidad post-compra en la mejora de las experiencias de compra y en la fidelización de los clientes. El estudio, realizado en diciembre de 2024 con más de 1.000 adultos en EE.UU., muestra que el 88% de los clientes es más propenso a regresar después de recibir anuncios post-compra personalizados.
Los hallazgos clave demuestran que el 57% de los compradores descubrieron nuevos productos a través de anuncios post-compra, mientras que el 63% de los destinatarios regulares informan una experiencia de compra mejorada. Además, el 54% de los compradores valora estos anuncios por descuentos útiles, con el 62% citando las ofertas como su principal motivación para hacer clic.
Según Jessica Batty, SVP de Marketing, estos anuncios son efectivos para impulsar el descubrimiento de productos y fomentar la lealtad a largo plazo. El enfoque de la empresa aprovecha su gráfico de identidad y los algoritmos impulsados por IA, respaldados por 14 años de datos de primera mano, para determinar el contenido y el momento óptimos para cada interacción con el cliente.
Fluent (NASDAQ: FLNT)는 구매 후 광고가 쇼핑 경험을 향상시키고 고객 충성도를 증대시키는 효과에 대한 중요한 설문 조사를 발표했습니다. 2024년 12월에 미국 성인 1,000명 이상을 대상으로 실시된 이 연구에 따르면, 88%의 고객이 개인화된 구매 후 광고를 받은 후에는 더 많이 돌아올 가능성이 높습니다.
주요 발견에서는 57%의 소비자가 구매 후 광고를 통해 새로운 제품을 발견했으며, 63%의 정기 수신자는 쇼핑 경험이 개선되었다고 보고하고 있습니다. 또한, 54%의 소비자는 유용한 할인 혜택을 위해 이러한 광고를 중요하게 여기며, 62%는 클릭의 주요 동기로 거래를 언급했습니다.
마케팅 부문 SVP인 제시카 배티에 따르면, 이러한 광고는 제품 발견을 효과적으로 촉진하고 장기적인 충성도를 이끕니다. 회사의 접근법은 그들의 아이디어 그래프와 AI 기반 알고리즘을 활용하여 14년간의 1차 데이터를 바탕으로 각 고객 상호 작용에 대한 최적의 콘텐츠 및 시기를 결정합니다.
Fluent (NASDAQ: FLNT) a publié une enquête significative révélant l'efficacité de la publicité post-achat pour améliorer les expériences d'achat et renforcer la fidélité des clients. L'étude, menée en décembre 2024 auprès de plus de 1 000 adultes américains, montre que 88% des clients sont plus susceptibles de revenir après avoir reçu des publicités post-achat personnalisées.
Les résultats clés montrent que 57% des acheteurs ont découvert de nouveaux produits grâce aux publicités post-achat, tandis que 63% des destinataires réguliers rapportent une expérience de shopping améliorée. De plus, 54% des acheteurs apprécient ces publicités pour des réductions utiles, et 62% citent les offres comme leur principale motivation pour cliquer.
Selon Jessica Batty, SVP Marketing, ces publicités sont efficaces pour encourager la découverte des produits et favoriser la fidélité à long terme. L'approche de l'entreprise s'appuie sur leur graphique d'identité et des algorithmes basés sur l'IA, soutenus par 14 ans de données de première partie, pour déterminer le contenu et le timing optimaux pour chaque interaction client.
Fluent (NASDAQ: FLNT) hat eine bedeutende Umfrage veröffentlicht, die die Effektivität von Nachkaufwerbung bei der Verbesserung von Einkaufserlebnissen und der Förderung von Kundenloyalität zeigt. Die Studie, die im Dezember 2024 mit über 1.000 US-Erwachsenen durchgeführt wurde, zeigt, dass 88% der Kunden eher zurückkehren, nachdem sie personalisierte Nachkaufanzeigen erhalten haben.
Zu den wichtigsten Ergebnissen gehört, dass 57% der Käufer neue Produkte über Nachkaufanzeigen entdeckt haben, während 63% der regelmäßigen Empfänger von einer verbesserten Einkaufserfahrung berichten. Darüber hinaus schätzen 54% der Käufer diese Anzeigen wegen nützlicher Rabatte, wobei 62% Angebote als ihre Hauptmotivation für das Klicken angeben.
Laut Jessica Batty, SVP Marketing, fördern diese Anzeigen effektiv die Produkterkennung und stärken langfristige Loyalität. Der Ansatz des Unternehmens nutzt ihr Identitätsgraf und KI-gesteuerte Algorithmen, unterstützt von 14 Jahren Daten aus erster Hand, um den optimalen Inhalt und das Timing für jede Kundeninteraktion zu bestimmen.
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NEW YORK, Feb. 05, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading commerce media solutions company, today released the results of a new survey revealing how post-purchase ads enhance the shopping experience, drive product discovery, and encourage repeat purchases.
Post-purchase ads, which appear on ecommerce confirmation pages, are designed to keep shoppers engaged with personalized offers after the checkout. With responses from over 1,000 US adults, the survey explores how these ads influence consumer behavior, build loyalty, and create value for both shoppers and retailers.
Key survey findings include:
Enhancing the Customer Journey
57% of shoppers who converted on a post-purchase offer discovered a new product or service they love.63% of those who encounter post-purchase ads after every online purchase say these ads enhance their shopping experience.
Delivering Added Value
54% of shoppers say post-purchase ads improve the shopping experience by offering useful discounts and promotions, and62% say deals and discounts motivate them to click.
Driving Retention & Loyalty
88% of those who say post-purchase ads improve the shopping experience by offering personalized suggestions are more likely to return.
“Retailers tell us that post-purchase ads don’t disrupt the shopping journey—they enhance it," said Jessica Batty, SVP of Marketing at Fluent. "Consumers are looking for relevant, personalized offers, and this survey confirms that post-purchase ads drive not only product discovery but also repeat purchases and long-term loyalty. Our marketing expertise and consumer-centric approach help us work with our partners to design relevant and meaningful ads powered by Fluent’s identity graph and advanced AI-driven algorithms. Supported by 14 years of first-party data, these algorithms determine the optimal content and timing for each customer throughout the shopping journey, enhancing value for our media partners, advertisers, and consumers alike.”
As a key component of the broader commerce media ecosystem, post-purchase advertising provides retailers with an incremental revenue stream that integrates seamlessly into the customer journey. Beyond boosting retailer monetization, these ads create high-impact ad opportunities for advertisers and deliver relevant offers to consumers while they’re in a buying mindset.
Fluent fielded the online survey in December of 2024 among 1,003 US consumers aged 18-65 who made an online purchase in the past 30 days and recalled seeing at least one post-purchase ad. The full survey report is available for download here.
About Fluent, Inc.
Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit https://www.fluentco.com/.
Contact Information
Investor Relations
Fluent, Inc.
InvestorRelations@fluentco.com
FAQ
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