Fluent, Inc. Survey Finds That Shoppers Embrace Post-Purchase Ads, Citing Personalization & Relevance as Key Benefits

Rhea-AI Summary

Fluent (NASDAQ: FLNT) has released a significant survey revealing the effectiveness of post-purchase advertising in enhancing shopping experiences and driving customer loyalty. The study, conducted in December 2024 with over 1,000 US adults, shows that 88% of customers are more likely to return after receiving personalized post-purchase ads.

Key findings demonstrate that 57% of shoppers discovered new products through post-purchase ads, while 63% of regular recipients report an enhanced shopping experience. Additionally, 54% of shoppers value these ads for useful discounts, with 62% citing deals as their primary motivation for clicking.

According to SVP of Marketing Jessica Batty, these ads effectively drive product discovery and foster long-term loyalty. The company's approach leverages their identity graph and AI-driven algorithms, supported by 14 years of first-party data, to determine optimal content and timing for each customer interaction.

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88% of customers say they are more likely to return after receiving post-purchase ads that improve the shopping experience through personalized suggestions

NEW YORK, Feb. 05, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading commerce media solutions company, today released the results of a new survey revealing how post-purchase ads enhance the shopping experience, drive product discovery, and encourage repeat purchases.

Post-purchase ads, which appear on ecommerce confirmation pages, are designed to keep shoppers engaged with personalized offers after the checkout. With responses from over 1,000 US adults, the survey explores how these ads influence consumer behavior, build loyalty, and create value for both shoppers and retailers.

Key survey findings include:

Enhancing the Customer Journey

• 57% of shoppers who converted on a post-purchase offer discovered a new product or service they love.
• 63% of those who encounter post-purchase ads after every online purchase say these ads enhance their shopping experience.

Delivering Added Value

• 54% of shoppers say post-purchase ads improve the shopping experience by offering useful discounts and promotions, and 62% say deals and discounts motivate them to click.
  

Driving Retention & Loyalty

• 88% of those who say post-purchase ads improve the shopping experience by offering personalized suggestions are more likely to return.
  

“Retailers tell us that post-purchase ads don’t disrupt the shopping journey—they enhance it," said Jessica Batty, SVP of Marketing at Fluent. "Consumers are looking for relevant, personalized offers, and this survey confirms that post-purchase ads drive not only product discovery but also repeat purchases and long-term loyalty. Our marketing expertise and consumer-centric approach help us work with our partners to design relevant and meaningful ads powered by Fluent’s identity graph and advanced AI-driven algorithms. Supported by 14 years of first-party data, these algorithms determine the optimal content and timing for each customer throughout the shopping journey, enhancing value for our media partners, advertisers, and consumers alike.”

As a key component of the broader commerce media ecosystem, post-purchase advertising provides retailers with an incremental revenue stream that integrates seamlessly into the customer journey. Beyond boosting retailer monetization, these ads create high-impact ad opportunities for advertisers and deliver relevant offers to consumers while they’re in a buying mindset.

Fluent fielded the online survey in December of 2024 among 1,003 US consumers aged 18-65 who made an online purchase in the past 30 days and recalled seeing at least one post-purchase ad. The full survey report is available for download here.

About Fluent, Inc.

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit https://www.fluentco.com/.

Contact Information

Investor Relations
Fluent, Inc.
InvestorRelations@fluentco.com

FAQ

What percentage of shoppers are more likely to return after seeing personalized post-purchase ads according to Fluent's 2024 survey?

According to Fluent's survey, 88% of customers who receive personalized post-purchase ads are more likely to return for future purchases.

How do post-purchase ads impact product discovery for FLNT's consumers?

57% of shoppers who converted on a post-purchase offer discovered a new product or service they love through these advertisements.

What percentage of Fluent (FLNT) survey respondents say post-purchase ads enhance their shopping experience?

63% of consumers who see post-purchase ads after every online purchase report that these ads enhance their shopping experience.

What motivates consumers to click on FLNT's post-purchase advertisements?

62% of consumers cite deals and discounts as their primary motivation for clicking on post-purchase advertisements.

How many US consumers participated in Fluent's December 2024 post-purchase advertising survey?

Fluent surveyed 1,003 US consumers aged 18-65 who made an online purchase in the past 30 days and recalled seeing at least one post-purchase ad.