Fluent, Inc. Unveils Enhanced Identity Graph to Power Smarter Personalization and Campaign Performance

Rhea-AI Summary

Fluent Inc (NASDAQ: FLNT) has announced an enhanced version of its Fluent Identity Graph, strengthening its commerce media solutions through a strategic partnership with Experian. The upgrade combines Fluent's 200M+ first-party profiles with Experian's online and offline identity data to improve targeting accuracy and ad relevance.

The enhanced system leverages 14 years of customer acquisition experience and uses advanced AI algorithms to optimize post-purchase offers based on behavior, purchase intent, and conversion signals. The partnership aims to provide a more comprehensive, privacy-safe view of consumer digital identities across channels and devices, leading to improved return on ad spend for media partners and advertisers.

This development represents part of Fluent's broader investment in AI-powered innovation, focusing on enhancing monetization across the customer journey and driving long-term growth in the commerce media category.

Positive

• Strategic partnership with Experian enhances targeting capabilities
• Integration of 200M+ first-party profiles with Experian's data
• AI-powered system optimizes ad delivery and return on ad spend
• Enhanced ability to deliver personalized post-purchase offers

Negative

• None.

Strategic partnership with Experian drives sharper audience targeting and greater revenue impact across commerce media solutions

NEW YORK, April 15, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading commerce media solutions company, today announced the release of its enhanced Fluent Identity Graph, designed to scale personalization and optimize results for advertisers, partners, and consumers across its suite of commerce media solutions.

Fluent’s identity graph is a key differentiator for the Company in a competitive market environment. Supported by 14 years of experience at the forefront of customer acquisition, Fluent’s identity graph leverages an extensive first-party database of customer insights and behaviors. Combined with industry-leading technology and AI solutions, it ensures optimal ad delivery and enhanced return on ad spend for media partners and advertisers alike.

As part of the release, Fluent has partnered with Experian, a global leader in data and technology, to augment its proprietary first- and second-party identity graph and gain deeper insights into U.S. consumers. By securely integrating Experian’s online and offline identity data with Fluent’s 200M+ first-party profiles, the partnership provides a more complete, privacy-safe view of consumers’ digital identities across channels and devices—enhancing targeting accuracy, improving ad relevance, and driving a measurable lift in revenue per transaction.

"Fluent’s proprietary first- and second-party data foundation is our key market advantage,” said Brian Silveri, Senior Product Manager at Fluent. "By integrating Experian’s identity data, we’re further enhancing our ability to deliver and optimize smarter, more personalized post-purchase offers. Through advanced algorithms and continuous machine learning, we're maximizing relevance for consumers and driving best-in-class performance for our partners and advertisers.”

Fueling a full-funnel performance strategy, Fluent’s AI ranks and serves the most relevant post-transaction offers based on behavior, purchase intent, and conversion signals. From niche targeting to deeper audience insights, the result is better personalization for consumers, higher yield for partners, and scalable customer growth for brands.

“The Fluent Identity Graph builds on over 14 years of experience fostering strong consumer relationships and advertiser outcomes across Fluent’s performance marketplace,” said Adrian Stack, Chief Product Officer at Fluent. With Experian’s identity resolution expertise, we’re excited to strengthen our ability to help partners and advertisers better understand, reach, and convert high-intent audiences through our commerce media solutions.”

As the commerce media category evolves, this release is part of Fluent’s broader investment in AI-powered innovation—designed to unlock greater value for partners, enhance monetization across the customer journey, and drive long-term growth.

About Fluent, Inc.

Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging exclusive ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit https://www.fluentco.com/.

Contact Information

Investor Relations
Fluent, Inc.
InvestorRelations@fluentco.com

FAQ

What is the impact of Fluent's (FLNT) partnership with Experian on ad targeting?

The partnership enhances targeting accuracy by combining Fluent's 200M+ first-party profiles with Experian's online and offline identity data, improving ad relevance and driving higher revenue per transaction.

How does Fluent's (FLNT) enhanced Identity Graph improve advertising performance?

The system uses AI algorithms to rank and serve relevant post-transaction offers based on behavior, purchase intent, and conversion signals, maximizing ad performance and consumer relevance.

What is the size of Fluent's (FLNT) first-party database in 2025?

Fluent maintains over 200 million first-party profiles in its database.

How long has Fluent (FLNT) been in the customer acquisition business?

Fluent has 14 years of experience in customer acquisition.

What technology powers Fluent's (FLNT) new Identity Graph system?

The system is powered by AI and machine learning algorithms, combined with first-party data and Experian's identity resolution technology.