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Fluent, Inc. (NASDAQ: FLNT) is a data-driven digital marketing services company that stands as the trusted acquisition partner for both established and growing brands. Leveraging a proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Founded in 2010 and headquartered in New York City, Fluent connects its advertiser clients with the right consumers through digital marketing campaigns. The company's performance marketing solutions span industries such as Financial Products & Services, Media & Entertainment, Health & Wellness, Staffing & Recruitment, and Retail & Consumer.
Fluent operates a diverse digital media portfolio, employing advanced data science and a privacy-forward approach to enable advertisers to reach a wide audience of engaged and high-intent consumers through exclusive inventory. With proprietary optimization technology, Fluent's solutions are crafted to promote business growth and foster strong customer loyalty.
Recently, Fluent has been investing in higher quality consumer engagements designed to solidify its position as an industry leader in performance marketing. Their focus in 2024 includes expanding new syndicated performance marketplaces while strengthening their owned and operated platforms. This strategy aims to provide more effective customer acquisition solutions, making Fluent a more sustainable business for its stakeholders.
Financially, Fluent reported expected sequential quarterly growth for the fourth quarter of 2023, reflecting stability in their marketplaces. Furthermore, the company has been engaged in negotiations for a new senior secured credit facility to enhance its capital and liquidity needs. This ongoing effort underscores Fluent’s commitment to maintaining its financial health and operational stability.
Latest News:
- Fluent reported results for the expected fourth quarter and fiscal year ended December 31, 2023.
- The company is investing in expanding its performance marketplaces.
- Fluent entered a non-binding term sheet with a prospective lender for a new senior secured credit facility.
- Fluent will implement a reverse stock split, effective April 12, 2024, to regain compliance with NASDAQ’s requirements.
Fluent, Inc. (NASDAQ: FLNT) will participate in the 16th Annual Needham Virtual Technology & Media Conference from May 17-20, 2021. CEO Ryan Schulke is set to present on May 19 at 3:45 PM ET, alongside CFO Alex Mandel for one-on-one investor meetings. The presentation will be available for live streaming and subsequent replay at this link. Fluent specializes in performance marketing, leveraging first-party data to create connections between brands and consumers. The company is headquartered in New York City.
Fluent, Inc. (NASDAQ: FLNT) reported Q1 2021 revenue of $70.2 million, an 11% decline from Q1 2020. The company experienced a net loss of $6.3 million, or $0.08 per share compared to a net income of $0.4 million in the prior year. Media margin increased to $24.9 million, representing 35.4% of revenue. Adjusted EBITDA stood at $4.7 million, or 6.7% of revenue. The company noted strong client demand and a successful transition in its Traffic Quality Initiative, with a new $65 million credit facility enhancing financial flexibility.
Fluent, Inc. (NASDAQ: FLNT) will release its Q1 2021 financial results on May 10, 2021, after U.S. markets close. The company, a leader in performance marketing, will also hold a conference call at 4:30 PM ET on the same day to discuss the results and provide a business update. Interested parties can join via phone or access the live webcast on Fluent's website. The call will feature a replay option for those unable to attend, available for a week post-event.
Fluent, Inc. (NASDAQ: FLNT) has secured a new five-year credit agreement, featuring a $50 million term loan and a revolving credit facility of up to $15 million with Citizens Bank and others. The term loan proceeds will refinance existing debts, cover transaction fees, and support working capital. Notably, the new facility offers a significantly lower interest rate margin of 1.75% to 2.75% compared to 7.00% previously. This refinancing is expected to reduce debt costs and enhance financial flexibility.
Fluent, Inc. (NASDAQ: FLNT) reported a 2.5% increase in Q4 2020 revenue to $82.0 million compared to Q4 2019. Net income was $0.2 million, or $0.00 per share, down from $1.0 million a year prior. Media margin rose by 21.8% to $32.0 million, representing 39.0% of revenue. For the full year 2020, revenue grew by 10.3% to $310.7 million, with net income of $2.2 million, or $0.03 per share, reversing a loss from 2019. The company emphasized a focus on traffic quality and strategic partnerships to drive long-term growth.
Fluent (NASDAQ: FLNT) is set to announce its financial results for Q4 and FY 2020 on March 16, 2021, after U.S. markets close. The earnings call will take place at 4:30 PM ET the same day, providing insights into the company's performance and future strategy. Interested parties can listen to the conference call via dial-in or online at the Fluent website. This announcement marks a key moment for investors as they anticipate metrics showcasing the company's marketing strategies and consumer engagement.
Fluent, Inc. (NASDAQ: FLNT) has been recognized in Singular’s 2021 ROI Index, marking its debut as a leading mobile media source. Ranking alongside tech giants like Facebook and Google, Fluent excelled particularly in the gaming category and was noted for driving effective mobile user acquisition campaigns on iOS. The index examines 27 lists with 323 positions, covering significant ad spend and app installs. Fluent aims to leverage its proprietary data to fulfill client growth objectives in a competitive landscape.
Fluent, Inc. (NASDAQ: FLNT) has launched a $250K Business Empowerment Program focused on supporting minority and women-owned businesses. Five recipients were selected from over 270 applications, each receiving $50,000 in digital marketing resources. This initiative aims to assist businesses impacted by the COVID-19 pandemic, enhancing their growth potential in the digital economy. The chosen companies include Official Black Wall Street, CapWay, Waiver, EDEN BodyWorks, and Jopwell, all set to leverage these resources for customer acquisition and marketing improvements.
Fluent, Inc. (NASDAQ: FLNT) reported preliminary financial metrics for 2020, anticipating full-year revenue between $309.7 and $310.7 million, a 10.1% increase from 2019. Fourth-quarter revenue is projected at $81.0 to $82.0 million. Media Margin is expected to be $109.4 to $110.4 million, up 17.4%, with fourth-quarter Media Margin between $31.0 and $32.0 million. Adjusted EBITDA is anticipated to be $39.0 to $41.0 million, a 15.4% growth compared to 2019. Final results will be disclosed in March.