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Fluent, Inc. (NASDAQ: FLNT) is a data-driven digital marketing services company that stands as the trusted acquisition partner for both established and growing brands. Leveraging a proprietary first-party data asset, Fluent creates marketing programs that deliver better digital advertising experiences for consumers and measurable results for advertisers. Founded in 2010 and headquartered in New York City, Fluent connects its advertiser clients with the right consumers through digital marketing campaigns. The company's performance marketing solutions span industries such as Financial Products & Services, Media & Entertainment, Health & Wellness, Staffing & Recruitment, and Retail & Consumer.
Fluent operates a diverse digital media portfolio, employing advanced data science and a privacy-forward approach to enable advertisers to reach a wide audience of engaged and high-intent consumers through exclusive inventory. With proprietary optimization technology, Fluent's solutions are crafted to promote business growth and foster strong customer loyalty.
Recently, Fluent has been investing in higher quality consumer engagements designed to solidify its position as an industry leader in performance marketing. Their focus in 2024 includes expanding new syndicated performance marketplaces while strengthening their owned and operated platforms. This strategy aims to provide more effective customer acquisition solutions, making Fluent a more sustainable business for its stakeholders.
Financially, Fluent reported expected sequential quarterly growth for the fourth quarter of 2023, reflecting stability in their marketplaces. Furthermore, the company has been engaged in negotiations for a new senior secured credit facility to enhance its capital and liquidity needs. This ongoing effort underscores Fluent’s commitment to maintaining its financial health and operational stability.
Latest News:
- Fluent reported results for the expected fourth quarter and fiscal year ended December 31, 2023.
- The company is investing in expanding its performance marketplaces.
- Fluent entered a non-binding term sheet with a prospective lender for a new senior secured credit facility.
- Fluent will implement a reverse stock split, effective April 12, 2024, to regain compliance with NASDAQ’s requirements.
Fluent, Inc. (NASDAQ: FLNT) announced significant leadership changes aimed at enhancing strategic growth initiatives. Co-Founder Ryan Schulke transitions to Chief Strategy Officer and Chairman of the Board, while Matthew Conlin becomes Chief Customer Officer, focusing on customer acquisition. Don Patrick will serve as Interim CEO, aligning product and sales teams for strategic objectives. These adjustments reflect Fluent's commitment to quality partnerships and consumer experiences in the evolving performance marketing sector.
Fyllo has partnered with Fluent to launch Fyllo Infused Fluent Audiences, enhancing targeted marketing for pharmaceuticals, health, and wellness sectors. This collaboration combines Fluent's first-party data with Fyllo's cannabis and CBD purchase data, offering access to health-conscious consumers. The MRI-Simmons study indicates cannabis users are more inclined to adopt advanced health practices. Major brands like Uber are already using this audience targeting. Fyllo aims to enrich data partnerships to drive growth and compliance in advertising across regulated markets.
Fluent, a leading performance marketing company, will participate in the 15th Annual Barrington Research Spring Investment Conference on May 27, 2021. The company's management will engage in one-on-one investor meetings throughout the day. An investor presentation will be made accessible on their Investor Relations website prior to the conference. Fluent leverages first-party data to create connections between consumers and brands, driving growth strategies since its founding in 2010, based in New York City.
Fluent, Inc. (NASDAQ: FLNT) will participate in the 16th Annual Needham Virtual Technology & Media Conference from May 17-20, 2021. CEO Ryan Schulke is set to present on May 19 at 3:45 PM ET, alongside CFO Alex Mandel for one-on-one investor meetings. The presentation will be available for live streaming and subsequent replay at this link. Fluent specializes in performance marketing, leveraging first-party data to create connections between brands and consumers. The company is headquartered in New York City.
Fluent, Inc. (NASDAQ: FLNT) reported Q1 2021 revenue of $70.2 million, an 11% decline from Q1 2020. The company experienced a net loss of $6.3 million, or $0.08 per share compared to a net income of $0.4 million in the prior year. Media margin increased to $24.9 million, representing 35.4% of revenue. Adjusted EBITDA stood at $4.7 million, or 6.7% of revenue. The company noted strong client demand and a successful transition in its Traffic Quality Initiative, with a new $65 million credit facility enhancing financial flexibility.
Fluent, Inc. (NASDAQ: FLNT) will release its Q1 2021 financial results on May 10, 2021, after U.S. markets close. The company, a leader in performance marketing, will also hold a conference call at 4:30 PM ET on the same day to discuss the results and provide a business update. Interested parties can join via phone or access the live webcast on Fluent's website. The call will feature a replay option for those unable to attend, available for a week post-event.
Fluent, Inc. (NASDAQ: FLNT) has secured a new five-year credit agreement, featuring a $50 million term loan and a revolving credit facility of up to $15 million with Citizens Bank and others. The term loan proceeds will refinance existing debts, cover transaction fees, and support working capital. Notably, the new facility offers a significantly lower interest rate margin of 1.75% to 2.75% compared to 7.00% previously. This refinancing is expected to reduce debt costs and enhance financial flexibility.
Fluent, Inc. (NASDAQ: FLNT) reported a 2.5% increase in Q4 2020 revenue to $82.0 million compared to Q4 2019. Net income was $0.2 million, or $0.00 per share, down from $1.0 million a year prior. Media margin rose by 21.8% to $32.0 million, representing 39.0% of revenue. For the full year 2020, revenue grew by 10.3% to $310.7 million, with net income of $2.2 million, or $0.03 per share, reversing a loss from 2019. The company emphasized a focus on traffic quality and strategic partnerships to drive long-term growth.
Fluent (NASDAQ: FLNT) is set to announce its financial results for Q4 and FY 2020 on March 16, 2021, after U.S. markets close. The earnings call will take place at 4:30 PM ET the same day, providing insights into the company's performance and future strategy. Interested parties can listen to the conference call via dial-in or online at the Fluent website. This announcement marks a key moment for investors as they anticipate metrics showcasing the company's marketing strategies and consumer engagement.
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