Fluent Appoints Melanie Murphy as Chief Analytics Officer

Rhea-AI Summary

Fluent, Inc. (NASDAQ: FLNT) appoints Melanie Murphy as Chief Analytics Officer, a newly created position aimed at enhancing the company's first-party data capabilities and analytics strategies. This strategic move aims to bolster competitive advantages and improve marketing performance for clients. Since joining Fluent in 2019, Murphy has played a crucial role in developing their data and machine learning initiatives. As a leader in analytics, she has significantly impacted consumer engagement and marketing ROI. Fluent continues to focus on growth through its proprietary technology platform.

Positive

• Appointment of Melanie Murphy as Chief Analytics Officer aims to enhance data analytics and competitive advantages.
• Murphy's experience in data science and analytics is expected to improve marketing performance and ROI for brands.
• The creation of a center of excellence for Analytics under her leadership highlights Fluent's commitment to data-driven marketing solutions.

Negative

• None.

New executive position underscores company’s commitment to accelerating growth via strategic first-party data analytics capabilities and proprietary technology platform

NEW YORK, April 28, 2022 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance marketing company, announced the appointment of Melanie Murphy in the newly created role of Chief Analytics Officer.

Ms. Murphy’s role comes as Fluent continues to leverage the company’s first-party data asset with an expanding commitment to its analytics capabilities to accelerate competitive advantages with the company’s evolving technology platform. Fluent’s platform derives insights to enable its performance-based marketplace to effectively connect consumers to world-class brands and drive valuable business outcomes.

“Melanie has been instrumental in the architecture and build-out of our data and machine learning capabilities, and we are committed to leveraging these insights across our business units,” said Don Patrick, Fluent CEO. “Her leadership has increased our ability to drive meaningful consumer engagement while improving marketing performance and ROI for our brands. Equally important, Melanie’s impact on Fluent’s leadership culture has been immeasurable in supporting our continued growth as a leading provider of data-driven marketing solutions.”

Since joining the company in 2019, Ms. Murphy has specialized in enabling marketing performance through data and analytical applications, while creating a center of excellence for the Analytics division comprised of Data Science, Business Analytics, and Data Engineering. With over 20 years of experience leading high-performing teams, she drove ideation of machine learning at Bed Bath & Beyond and Experian Marketing Services, prior to joining Fluent as Vice President, Analytics.

Ms. Murphy is also an Executive Co-Chair on Fluent’s Diversity, Equality, and Inclusion (DEI) team, and the company’s Women Leaders Employee Resource Group. Both organizations are committed to creating equity for all employees, as well as focusing on individual and professional development – two areas she is passionate about. Ms. Murphy holds advanced degrees in Statistics and Applied Mathematics from Montclair State University.

To learn more about Fluent, visit https://www.fluentco.com/.

About Fluent, Inc.

Fluent, Inc. (NASDAQ: FLNT) is a global data-driven performance marketing company and trusted growth partner for leading brands. Experts in creating value for consumers, Fluent leverages its consumer database, digital media portfolio, and proprietary data science and technology to deliver outcome-based solutions for marketers. Founded in 2010, the company is headquartered in New York City.

Contact Information

Media Relations
Fluent Inc.
marketing@fluentco.com

FAQ

What is the significance of Melanie Murphy's appointment as Chief Analytics Officer at Fluent?

Melanie Murphy's appointment is significant as it aims to enhance Fluent's analytics capabilities and competitive advantage in data-driven marketing.

When was Melanie Murphy appointed as Chief Analytics Officer?

Melanie Murphy was appointed as Chief Analytics Officer on April 28, 2022.

What role will Melanie Murphy play in Fluent's strategic growth?

Melanie Murphy will leverage Fluent's first-party data and analytics to improve marketing performance and drive meaningful consumer engagement.

What are Melanie Murphy's qualifications and experience?

Melanie Murphy holds advanced degrees in Statistics and Applied Mathematics and has over 20 years of experience in data analytics and marketing performance.