Pinterest and Entravision Enter Into Global Partnership Deal

Rhea-AI Summary

Entravision partners with Pinterest to expand advertiser outreach globally.

Positive

• Entravision will offer advertisers outreach and campaign management in various countries across Southeast Asia, Latin America, Africa, Europe, and the Middle East.
• Advertisers can reach audiences in Europe and the U.S. through this partnership.
• Pinterest has millions of monthly users who discover products and services.
• Entravision's ad solutions have been successful in driving clicks, conversions, and better performance for advertisers.

Negative

• None.

Entravision will empower advertisers to capture audiences in Europe and the U.S.

SANTA MONICA, Calif.--(BUSINESS WIRE)-- Entravision, a global advertising solutions, media and technology company serving clients across more than 40 countries, has entered into an international sales partnership with Pinterest, the visual inspiration platform.

Through this partnership, Entravision will offer advertisers outreach and campaign management in various countries across Southeast Asia, Latin America, Africa, Europe, and the Middle East, where Pinterest is not currently serving ads, and will enable these advertisers to reach audiences where ads are served in Europe and the U.S.

Each month, hundreds of millions of people use Pinterest to discover products and services for their wardrobe, for their new home, for a fresh beauty look and much more. Advertisers want to be discovered during these planning moments, and there is a natural alignment with users who seek brands to inspire their next purchase. On Pinterest, advertisers can reach the consumers they care about and drive them from discovery to decision to do – all in a more positive place online.

“From awareness to consideration to conversion, we have the ideal ad solutions for our advertisers, up and down the funnel. We are driving more clicks, conversions, and better performance for our advertisers than ever and are thrilled to partner with Entravision to extend our ads offering to more brands around the world,” said Bill Watkins, Chief Revenue Officer at Pinterest.

“We are excited and look forward to Entravision and Pinterest uniting to deliver more value, engagement, and growth to Pinterest’s advertisers. Our solutions serve more than 8,000 brands every month and will enable advertisers to fully access Pinterest’s global audience,” said Michael Christenson, CEO of Entravision.

About Entravision

Entravision (NYSE: EVC) is a global advertising solutions, media and technology company. Over the past three decades, we have strategically evolved into a digital powerhouse, expertly connecting brands to consumers in the U.S., Latin America, Europe, Asia and Africa. Our digital segment, the company’s largest by revenue, offers a full suite of end-to-end advertising services in 40 countries. We have commercial partnerships with Meta, X Corp. (formerly known as Twitter), TikTok, and Spotify, and marketers can use our Smadex and other platforms to deliver targeted advertising to audiences around the globe. In the U.S., we maintain a diversified portfolio of television and radio stations that target Hispanic audiences and complement our global digital services. Entravision remains the largest affiliate group of the Univision and UniMás television networks. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about our offerings at entravision.com or connect with us on LinkedIn and Facebook.

About Pinterest

Pinterest is the visual inspiration platform where people come to search, save, and shop the best ideas in the world for all of life’s moments. Whether it’s planning an outfit, trying a new beauty ritual, renovating a home, or discovering a new recipe, Pinterest is the best place to confidently go from inspiration to action. Headquartered in San Francisco, Pinterest launched in 2010 and has 465 million monthly active users worldwide. Available on iOS and Android, and at pinterest.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20231006828112/en/

Press Contacts:

Bertha Merikanskas, EVP Global Communication

bertha.merikanskas@entravision.com

(305) 215-9652

Lei Sison, Marketing Manager, APAC

lei.sison@entravision.com

+(63) 917 500 2882

Investor Relations:

Addo Investor Relations

evc@addo.com

310-829-5400

Source: Entravision

FAQ

What is the partnership between Entravision and Pinterest about?

The partnership allows Entravision to offer advertisers outreach and campaign management in various countries where Pinterest does not currently serve ads, while enabling advertisers to reach audiences in Europe and the U.S.

How many monthly users does Pinterest have?

Pinterest has hundreds of millions of monthly users.

What are the benefits of advertising on Pinterest?

Advertisers can reach consumers during planning moments and drive them from discovery to decision. Pinterest provides a positive online environment for brand discovery.

What is the success rate of Entravision's ad solutions?

Entravision's ad solutions have been successful in driving clicks, conversions, and better performance for advertisers.