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Entravision Welcomes ‘Omar y Argelia’ to Jose 97.5 FM and 107.1 FM in Los Angeles

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Entravision Communications (EVC) announces the addition of renowned Spanish-language radio duo Omar y Argelia to its Los Angeles station lineup. Starting January 6, 2025, their show will air weekdays from 9:00 AM to 12:00 PM exclusively on Jose 97.5 FM & 107.1 FM.

Omar Velasco and Argelia Atilano, known for their two-decade legacy in Latino radio, bring their unique chemistry and cultural storytelling to Entravision's programming. The move aligns with Entravision's strategy to enhance listener experiences and provide advertisers with opportunities to connect with the Los Angeles Latino market.

Entravision Communications (EVC) annuncia l'aggiunta del rinomato duo radiofonico spagnolo Omar y Argelia alla sua programmazione della stazione di Los Angeles. A partire dal 6 gennaio 2025, il loro programma andrà in onda nei giorni feriali dalle 9:00 alle 12:00 esclusivamente su Jose 97.5 FM e 107.1 FM.

Omar Velasco e Argelia Atilano, noti per il loro lascito di due decenni nella radio latinoamericana, portano la loro chimica unica e la narrazione culturale nella programmazione di Entravision. Questa mossa è in linea con la strategia di Entravision per migliorare le esperienze degli ascoltatori e offrire agli inserzionisti opportunità di collegarsi con il mercato latino di Los Angeles.

Entravision Communications (EVC) anuncia la incorporación del reconocido dúo de radio en español Omar y Argelia a su programación en la estación de Los Ángeles. A partir del 6 de enero de 2025, su programa se transmitirá de lunes a viernes de 9:00 AM a 12:00 PM exclusivamente en Jose 97.5 FM y 107.1 FM.

Omar Velasco y Argelia Atilano, conocidos por su legado de dos décadas en la radio latina, traen su química única y su narrativa cultural a la programación de Entravision. Esta decisión está alineada con la estrategia de Entravision de mejorar la experiencia de los oyentes y ofrecer a los anunciantes oportunidades de conectarse con el mercado latino de Los Ángeles.

Entravision Communications (EVC)가 유명한 스페인어 라디오 듀오 Omar y Argelia를 로스앤젤레스 방송 편성에 추가한다고 발표했습니다. 2025년 1월 6일부터 그들의 쇼는 평일 오전 9시부터 오후 12시까지 Jose 97.5 FM 및 107.1 FM에서 독점적으로 방송됩니다.

라틴오 라디오에서 20년 이상의 경력을 가진 Omar Velasco와 Argelia Atilano는 그들의 독특한 화합과 문화적 스토리텔링을 Entravision의 프로그램에 가져옵니다. 이 결정은 Entravision의 전략과 일치하여 청취 경험을 향상하고 광고주에게 로스앤젤레스 라틴 시장과 연결할 기회를 제공합니다.

Entravision Communications (EVC) annonce l'ajout du duo radio espagnol de renom Omar y Argelia à sa programmation de la station de Los Angeles. À partir du 6 janvier 2025, leur émission sera diffusée en semaine de 9h00 à 12h00 exclusivement sur Jose 97.5 FM et 107.1 FM.

Omar Velasco et Argelia Atilano, connus pour leur héritage de deux décennies dans la radio latino, apportent leur alchimie unique et leur narration culturelle à la programmation d'Entravision. Ce mouvement s'inscrit dans la stratégie d'Entravision visant à améliorer l'expérience des auditeurs et à offrir aux annonceurs des opportunités de se connecter avec le marché latino de Los Angeles.

Entravision Communications (EVC) kündigt die Hinzufügung des renommierten spanischen Radioduos Omar y Argelia zu seinem Programm in Los Angeles an. Ab dem 6. Januar 2025 wird ihre Show werktags von 9:00 bis 12:00 Uhr exklusiv auf Jose 97.5 FM und 107.1 FM ausgestrahlt.

Omar Velasco und Argelia Atilano, die für ihr zwei Jahrzehnte währendes Erbe im Latino-Radio bekannt sind, bringen ihre einzigartige Chemie und kulturelles Storytelling in das Programm von Entravision ein. Dieser Schritt steht im Einklang mit der Strategie von Entravision, das Hörerlebnis zu verbessern und Werbetreibenden die Möglichkeit zu bieten, mit dem Latino-Markt in Los Angeles in Kontakt zu treten.

Positive
  • Strategic expansion of programming lineup with established talent in the key Los Angeles Latino market
  • Addition of proven audience-drawing personalities to potentially increase advertising revenue
  • Enhancement of market position in Spanish-language radio broadcasting
Negative
  • None.

Beloved Dynamic Duo to Debut New Show on January 6, 2025

SANTA MONICA, Calif.--(BUSINESS WIRE)-- Entravision Communications Corporation announces the addition of Omar y Argelia, one of the most beloved and dynamic duos in Spanish-language radio, to its Los Angeles station line-up. Beginning January 6, 2025, fans can tune in to their highly anticipated show exclusively on Jose 97.5 FM & 107.1 FM weekdays from 9:00 AM to 12:00 PM. With a perfect balance of laughter, warmth and authenticity, the show stands out by connecting with the Latino community in a way that is both entertaining and true of the rich cultural traditions of their audience.

Omar y Argelia join Entravision's 97.5 FM and 107.1 FM (Photo: Business Wire)

Omar y Argelia join Entravision's 97.5 FM and 107.1 FM (Photo: Business Wire)

Omar Velasco and Argelia Atilano, affectionately known as Omar y Argelia, have built a remarkable and proven legacy over two decades as trusted voices in Latino households. Their dynamic as a married couple allows them to share personal stories, cultural nuances and everyday experiences that reflect the essence of Latino family life. Their unique chemistry, relatable storytelling, and commitment to celebrating Latino culture have made them household names, earning numerous accolades and the hearts of a very loyal following.

“We are thrilled to welcome Omar y Argelia to the Entravision family,” said Jeffery Liberman, President and COO of Entravision. “Their positive energy and deep connection to our audience perfectly align with our mission to deliver premium content that resonates with the Latino community in Los Angeles. With Omar y Argelia joining our programming lineup on Jose 97.5 FM & 107.1 FM, we’re delivering on our commitment to providing the best in live & local Spanish-language entertainment in Los Angeles.”

The addition of Omar y Argelia underscores Entravision’s focus on elevating listener experiences while delivering compelling opportunities for advertisers to connect with the highly engaged Los Angeles Latino market. "I’m excited to collaborate with Omar y Argelia to enhance their show’s value, foster local interest, and create a space where millions of listeners can tune in and hear trusted voices," said Nestor Rocha, VP of Audio & Talent at Entravision.

Omar y Argelia also expressed their excitement about this new chapter, adding: “We are thrilled to take our brand to the next level where we can connect with our fans & followers in a more direct and personal manner. It’s an honor to be part of the Entravision family and we are overjoyed to share our energy and love for radio with everyone on January 6th.”

About Entravision Communications Corporation

Entravision (NYSE: EVC) is a media and advertising technology company. In the U.S., we maintain a diversified portfolio of television and radio stations and digital advertising services that target Latino audiences. Our advertising technology business consists of Smadex, our programmatic ad purchasing platform, and Adwake, our mobile growth solutions business. Entravision remains the largest affiliate group of the Univision and UniMás television networks. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC. Learn more about our offerings at entravision.com or connect with us on LinkedIn.

Media Contact:

Nestor Rocha, Vice President, Audio & Talent

nrocha@entravision.com

Andrea Becerra Prado, Content and Syndication Operations

abecerra@entravision.com

Fabiola Rangel, Senior Director, Marketing Communications

fabiola.rangel@entravision.com

Source: Entravision

FAQ

When will Omar y Argelia start their new show on Entravision (EVC) stations in Los Angeles?

Omar y Argelia will debut their new show on Entravision's Jose 97.5 FM & 107.1 FM stations in Los Angeles on January 6, 2025.

What time slot will Omar y Argelia occupy on Entravision's (EVC) Los Angeles stations?

Their show will air weekdays from 9:00 AM to 12:00 PM on Jose 97.5 FM & 107.1 FM.

Which Entravision (EVC) radio stations in Los Angeles will broadcast Omar y Argelia?

Omar y Argelia will broadcast exclusively on Entravision's Jose 97.5 FM & 107.1 FM stations in Los Angeles.

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