Eduardo Maytorena Joins Entravision as Senior Vice President and General Sales Manager for Los Angeles
Entravision (EVC) has appointed Eduardo Maytorena as Senior Vice President and General Sales Manager for Los Angeles. Maytorena brings significant experience in revenue growth, campaign creation, and team leadership across media, entertainment, and advertising industries.
Previously, Maytorena held key positions at Spanish Broadcasting System as General Sales Manager, Radio Centro where he was a top revenue performer, and HOY Newspaper where he developed 360-degree campaigns. In his new role, he will focus on strengthening Entravision's market presence, driving sales growth, and expanding client relationships.
Chief Revenue Officer Juan Navarro highlighted Maytorena's experience and dedication to serving the Latino community as valuable assets to the leadership team. Maytorena will leverage his expertise in multicultural marketing to enhance the company's media properties performance.
Entravision (EVC) ha nominato Eduardo Maytorena come Vicepresidente Senior e Direttore Generale delle Vendite per Los Angeles. Maytorena porta con sé un'esperienza significativa nella crescita dei ricavi, creazione di campagne e leadership dei team nei settori dei media, intrattenimento e pubblicità.
In precedenza, Maytorena ha ricoperto ruoli chiave presso Spanish Broadcasting System come Direttore Generale delle Vendite, Radio Centro dove è stato un top performer in termini di ricavi, e il quotidiano HOY dove ha sviluppato campagne a 360 gradi. Nel suo nuovo ruolo, si concentrerà sul rafforzamento della presenza di Entravision nel mercato, stimolando la crescita delle vendite e ampliando le relazioni con i clienti.
Il Chief Revenue Officer Juan Navarro ha evidenziato l'esperienza di Maytorena e la sua dedizione nel servire la comunità latina come asset preziosi per il team di leadership. Maytorena utilizzerà la sua expertise nel marketing multiculturale per migliorare le prestazioni delle proprietà mediatiche dell'azienda.
Entravision (EVC) ha nombrado a Eduardo Maytorena como Vicepresidente Senior y Gerente General de Ventas para Los Ángeles. Maytorena aporta una experiencia significativa en el crecimiento de ingresos, creación de campañas y liderazgo de equipos en las industrias de medios, entretenimiento y publicidad.
Anteriormente, Maytorena ocupó posiciones clave en Spanish Broadcasting System como Gerente General de Ventas, en Radio Centro, donde fue un destacado generador de ingresos, y en el periódico HOY, donde desarrolló campañas integrales. En su nuevo papel, se centrará en fortalecer la presencia de Entravision en el mercado, impulsar el crecimiento de ventas y ampliar las relaciones con los clientes.
Juan Navarro, Director de Ingresos, destacó la experiencia y dedicación de Maytorena al servicio de la comunidad latina como activos valiosos para el equipo de liderazgo. Maytorena aprovechará su experiencia en marketing multicultural para mejorar el rendimiento de las propiedades mediáticas de la empresa.
Entravision (EVC)는 에두아르도 마이토레나를 로스앤젤레스의 수석 부사장 겸 일반 판매 관리자직에 임명했습니다. 마이토레나는 미디어, 엔터테인먼트 및 광고 산업 전반에서 수익 성장, 캠페인 생성 및 팀 리더십에 대한 상당한 경험을 가지고 있습니다.
이전에 마이토레나는 스페인 방송 시스템에서 일반 판매 관리자, 라디오 센트로에서 최고의 수익 창출자, 그리고 HOY 신문에서 360도 캠페인을 개발하는 등 주요 직책을 역임했습니다. 새로운 역할에서 그는 Entravision의 시장 존재를 강화하고, 판매 성장을 주도하며 고객 관계를 확장하는 데 집중할 것입니다.
수익 최고 책임자 후안 나바로는 마이토레나의 경험과 라틴 커뮤니티에 대한 헌신을 리더십 팀의 소중한 자산으로 강조했습니다. 마이토레나는 다문화 마케팅에 대한 전문 지식을 활용하여 회사의 미디어 자산 성과를 향상시킬 것입니다.
Entravision (EVC) a nommé Eduardo Maytorena au poste de Vice-Président Senior et Directeur Général des Ventes pour Los Angeles. Maytorena possède une expérience significative dans la croissance des revenus, la création de campagnes et le leadership d'équipes dans les secteurs des médias, du divertissement et de la publicité.
Auparavant, Maytorena a occupé des postes clés au sein de la Spanish Broadcasting System comme Directeur Général des Ventes, à Radio Centro où il a été un acteur majeur en termes de revenus, et au journal HOY où il a développé des campagnes à 360 degrés. Dans son nouveau rôle, il se concentrera sur le renforcement de la présence d'Entravision sur le marché, la stimulation de la croissance des ventes et l'expansion des relations avec les clients.
Juan Navarro, Responsable des Revenus, a souligné l'expérience de Maytorena et son engagement à servir la communauté latino comme des atouts précieux pour l'équipe de direction. Maytorena mettra à profit son expertise en marketing multiculturel pour améliorer la performance des propriétés médiatiques de l'entreprise.
Entravision (EVC) hat Eduardo Maytorena zum Senior Vice President und General Sales Manager für Los Angeles ernannt. Maytorena bringt umfassende Erfahrung im Bereich Umsatzwachstum, Kampagnenerstellung und Teamführung in den Medien-, Unterhaltungs- und Werbebranchen mit.
Zuvor hatte Maytorena Schlüsselpositionen bei der Spanish Broadcasting System als General Sales Manager, bei Radio Centro, wo er zu den besten Umsatzbringern gehörte, und bei der HOY Zeitung, wo er 360-Grad-Kampagnen entwickelte. In seiner neuen Rolle wird er sich darauf konzentrieren, die Marktpräsenz von Entravision zu stärken, das Umsatzwachstum voranzutreiben und Kundenbeziehungen zu erweitern.
Der Chief Revenue Officer Juan Navarro hob Maytorenas Erfahrung und Engagement für die latinos Gemeinschaft als wertvolle Ressourcen für das Führungsteam hervor. Maytorena wird seine Expertise im multikulturellen Marketing nutzen, um die Leistung der Medienangebote des Unternehmens zu verbessern.
- Strategic hire with proven track record in revenue growth
- Experience in multicultural marketing and Latino market
- Previous success as top revenue performer at Radio Centro
- None.
Eduardo Maytorena, SVP and General Sales Manager,
“We are thrilled to welcome Eduardo to the Entravision family,” said Juan Navarro, Chief Revenue Officer of Entravision. “Eduardo’s extensive experience, creative vision, and dedication to serving the Latino community make him an invaluable asset to our leadership team. We look forward to seeing his contributions elevate our sales strategy and community engagement in Los Angeles,”
Eduardo’s dynamic career includes pivotal roles with Spanish Broadcasting System, Radio Centro, and HOY Newspaper. At Spanish Broadcasting System, he served as General Sales Manager, where his strategic leadership significantly boosted market performance. During his tenure at Radio Centro, Eduardo aligned programming, promotions, and sales efforts, becoming one of the station’s top revenue performers. At HOY newspaper, Eduardo worked closely with major regional accounts to craft comprehensive 360-degree campaigns.
In his new role as SVP of Sales for
“I have always admired Entravision’s commitment to connecting with the diverse tapestry and communities that make up
About Entravision Communications Corporation
Entravision (NYSE: EVC) is a media and advertising technology company. In the
View source version on businesswire.com: https://www.businesswire.com/news/home/20250123966662/en/
Media Contact:
Fabiola Rangel, Senior Director, Marketing and Communications
fabiola.rangel@entravision.com
Source: Entravision
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