IBM Tees Up watsonx AI-powered Digital Fan Features for the 2025 Masters Tournament
IBM and the Masters Tournament have announced enhanced digital fan features for the 2025 Masters Tournament, powered by watsonx AI. The key updates include Hole Insights 2.0, which provides detailed analysis of every shot on every hole at Augusta National, leveraging nine years of Tournament data covering over 180,000 shots.
The system utilizes IBM's Granite LLM technology to deliver data-driven recaps, projections, and historical insights about hole performance. The enhanced solution was fine-tuned using insights from golf experts, including past Masters Tournament caddies.
Additionally, IBM has revamped the Masters app for Apple Vision Pro, offering improved 3D visuals of Augusta National, Video on Demand, and the ability to watch multiple Tournament live streams simultaneously. The 89th Masters Tournament will be held from April 10-13 at Augusta National Golf Club.
IBM e il Masters Tournament hanno annunciato funzionalità digitali migliorate per il Masters Tournament 2025, alimentate da watsonx AI. Le principali novità includono Hole Insights 2.0, che fornisce un'analisi dettagliata di ogni colpo su ogni buca ad Augusta National, sfruttando nove anni di dati del torneo che coprono oltre 180.000 colpi.
Il sistema utilizza la tecnologia Granite LLM di IBM per offrire resoconti, proiezioni e approfondimenti storici basati sui dati riguardo le prestazioni delle buche. La soluzione migliorata è stata perfezionata utilizzando le intuizioni di esperti di golf, inclusi i caddies delle edizioni passate del Masters Tournament.
Inoltre, IBM ha rinnovato l'app Masters per Apple Vision Pro, offrendo visualizzazioni 3D migliorate di Augusta National, Video on Demand e la possibilità di guardare più flussi live del torneo contemporaneamente. Il 89° Masters Tournament si svolgerà dal 10 al 13 aprile presso l'Augusta National Golf Club.
IBM y el Masters Tournament han anunciado características digitales mejoradas para el Masters Tournament 2025, impulsadas por watsonx AI. Las actualizaciones clave incluyen Hole Insights 2.0, que proporciona un análisis detallado de cada golpe en cada hoyo en Augusta National, aprovechando nueve años de datos del torneo que abarcan más de 180,000 golpes.
El sistema utiliza la tecnología Granite LLM de IBM para ofrecer resúmenes, proyecciones y conocimientos históricos sobre el rendimiento de los hoyos. La solución mejorada fue ajustada utilizando las perspectivas de expertos en golf, incluidos los caddies de ediciones anteriores del Masters Tournament.
Además, IBM ha renovado la aplicación Masters para Apple Vision Pro, ofreciendo visuales 3D mejorados de Augusta National, Video bajo demanda y la capacidad de ver múltiples transmisiones en vivo del torneo simultáneamente. El 89° Masters Tournament se llevará a cabo del 10 al 13 de abril en el Augusta National Golf Club.
IBM과 마스터스 토너먼트는 watsonx AI의 지원으로 2025 마스터스 토너먼트를 위한 향상된 디지털 팬 기능을 발표했습니다. 주요 업데이트에는 홀 인사이트 2.0이 포함되어 있으며, 이는 아구스타 내셔널의 모든 홀에서의 모든 샷에 대한 자세한 분석을 제공하며, 180,000회 이상의 샷을 포함한 9년간의 토너먼트 데이터를 활용합니다.
이 시스템은 IBM의 Granite LLM 기술을 사용하여 홀 성능에 대한 데이터 기반의 요약, 예측 및 역사적 통찰력을 제공합니다. 향상된 솔루션은 이전 마스터스 토너먼트의 캐디를 포함한 골프 전문가의 통찰력을 바탕으로 조정되었습니다.
또한 IBM은 Apple Vision Pro용 마스터스 앱을 새롭게 단장하여 아구스타 내셔널의 개선된 3D 비주얼, 주문형 비디오 및 여러 토너먼트 라이브 스트림을 동시에 시청할 수 있는 기능을 제공합니다. 제89회 마스터스 토너먼트는 4월 10일부터 13일까지 아구스타 내셔널 골프 클럽에서 개최됩니다.
IBM et le Masters Tournament ont annoncé des fonctionnalités numériques améliorées pour le Masters Tournament 2025, propulsées par watsonx AI. Les principales mises à jour incluent Hole Insights 2.0, qui fournit une analyse détaillée de chaque coup sur chaque trou à Augusta National, s'appuyant sur neuf ans de données de tournoi couvrant plus de 180 000 coups.
Le système utilise la technologie Granite LLM d'IBM pour offrir des résumés, des projections et des perspectives historiques basés sur les données concernant les performances des trous. La solution améliorée a été peaufinée en utilisant les insights d'experts en golf, y compris les caddies des précédents Masters Tournament.
De plus, IBM a révisé l'application Masters pour Apple Vision Pro, offrant des visuels 3D améliorés d'Augusta National, des vidéos à la demande et la possibilité de regarder plusieurs flux en direct du tournoi simultanément. Le 89ème Masters Tournament se déroulera du 10 au 13 avril au Augusta National Golf Club.
IBM und das Masters Tournament haben verbesserte digitale Fan-Funktionen für das Masters Tournament 2025 angekündigt, unterstützt von watsonx AI. Zu den wichtigsten Neuerungen gehört Hole Insights 2.0, das eine detaillierte Analyse jedes Schlags an jedem Loch in Augusta National bietet und dabei auf neun Jahre Turnierdaten mit über 180.000 Schlägen zurückgreift.
Das System nutzt IBMs Granite LLM-Technologie, um datenbasierte Zusammenfassungen, Prognosen und historische Einblicke in die Lochleistungen zu liefern. Die verbesserte Lösung wurde mit Erkenntnissen von Golfexperten, einschließlich früherer Caddies des Masters Tournament, verfeinert.
Darüber hinaus hat IBM die Masters-App für Apple Vision Pro überarbeitet und bietet verbesserte 3D-Visualisierungen von Augusta National, Video-on-Demand und die Möglichkeit, mehrere Live-Streams des Turniers gleichzeitig anzusehen. Das 89. Masters Tournament findet vom 10. bis 13. April im Augusta National Golf Club statt.
- Integration of advanced AI technology (watsonx) enhancing fan engagement and analysis capabilities
- Expansion of digital offerings with improved Apple Vision Pro app features
- Leveraging extensive historical data (180,000+ shots over 9 years) for enhanced analytics
- Long-term strategic partnership demonstrating technological leadership
- None.
- Enhanced Hole Insights offers more detailed analysis around historic, in-Tournament and projected play for every hole on course
- AI Narration in English and Spanish returns, along with revamped Masters Tournament app on Apple Vision Pro
More strategic shot analysis with Hole Insights 2.0
IBM Hole Insights is returning for its second year as part of the Track Shots experience on Masters.com and the Masters app. The AI driven Insights 2.0 leverages watsonx technologies including the Granite LLM to offer data-driven insights around every shot taken on every hole at Augusta National. This includes:
- Data-driven recaps of how each hole has played daily and throughout the 2025 Tournament (e.g., "No. 14 has played difficult today, with
25% of scores resulting in bogies."). - Projections of how each hole might play, based on past and current performance data (e.g., "No. 9 is projected to be the third most difficult hole today.").
- Historical insights into how each hole has played, based on nine years of Tournament data – including more than 180,000 shots – and ball position on course (e.g., "Shots historically hit in this location have an
82% chance of resulting in a birdie.").
This year, the solution has been built to provide enhanced, more powerful insights. To enhance the quality of the insights, IBM Consulting fine-tuned Granite and other LLMs on a wealth of sources including historic shot locations, insights from golf experts including past Masters Tournament caddies, and Tournament data spanning nine years and more than 180,000 shots.
Revamped Masters app on Apple Vision Pro
IBM and the Masters are once again giving fans an immersive view of the action with the Masters app on Apple Vision Pro. This year's updated app offers fans clearer 3D visuals of Augusta National and new features such as Video on Demand. Fans will also experience returning features such as Hole Insights 2.0 and AI Narration.
With the Masters app on Apple Vision Pro, fans can look through different 3D views of each hole, explore the dramatic elevation changes throughout the course, and even watch multiple Tournament live streams simultaneously.
"For more than 30 years, IBM and Augusta National have worked side-by-side to co-create unique digital experiences that bring the beauty, tradition, and excitement of the Masters to millions of golf fans worldwide," said Jonathan Adashek, Senior Vice President of Marketing and Communications. "This powerful combination of people and technology, including watsonx AI models and agents, is a live case study for businesses across all industries on how they too can unlock the potential of their data to deliver actionable business insights and exceptional customer experiences."
The Masters and IBM have partnered for nearly 30 years to transform Masters data into world-class digital experiences for golf fans. This includes launching Masters.com in 1996, AI Highlights, Round in Three Minutes, My Group, Player Insights, AI Narration, Hole Insights, and the Masters app on Apple Vision Pro.
IBM's partnerships with the Masters and other iconic sporting organizations, including Scuderia Ferrari HP, Wimbledon, the US Open, ESPN Fantasy Football, and UFC, are powered by the same AI and hybrid cloud solutions used by IBM clients across industries to make more informed, data-driven business decisions.
The 89th Masters Tournament will be held from April 10-13 at Augusta National Golf Club in
About IBM
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IBM Media Contact:
Sarah Benchaita
IBM
sarah.benchaita@ibm.com
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