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IBM Accelerates Momentum in the as a Service Space with Growing Portfolio of Tools Simplifying Infrastructure Management

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IBM has expanded its as-a-service portfolio with the introduction of IBM Storage Ceph as a Service, a fully managed software-defined storage solution for on-premises infrastructure. This new offering unifies block, file, and object data management while reducing operational complexity for IT teams.

The launch aligns with IDC's projection that by 2028, 80% of IT buyers will prioritize as-a-service consumption for key workloads. The portfolio includes IBM Power Virtual Server, which supports enterprise workloads like SAP, IBM i, Oracle, and AI.

A notable implementation case is National Van Lines, which adopted IBM Power Virtual Server to improve disaster recovery times from days to hours. The service allows enterprises to pay only for used computing resources, including memory, storage, and CPU, while IBM manages the infrastructure in their data centers.

IBM ha ampliato il suo portafoglio as-a-service con l'introduzione di IBM Storage Ceph as a Service, una soluzione di storage software-defined completamente gestita per infrastrutture on-premises. Questa nuova offerta unifica la gestione dei dati a blocchi, file e oggetti, riducendo la complessità operativa per i team IT.

Il lancio è in linea con la previsione di IDC secondo cui entro il 2028, l'80% degli acquirenti IT darà priorità al consumo as-a-service per i carichi di lavoro chiave. Il portafoglio include IBM Power Virtual Server, che supporta carichi di lavoro aziendali come SAP, IBM i, Oracle e AI.

Un caso di implementazione notevole è National Van Lines, che ha adottato IBM Power Virtual Server per migliorare i tempi di recupero dai disastri, riducendoli da giorni a ore. Il servizio consente alle aziende di pagare solo per le risorse di calcolo utilizzate, inclusi memoria, storage e CPU, mentre IBM gestisce l'infrastruttura nei propri data center.

IBM ha ampliado su cartera as-a-service con la introducción de IBM Storage Ceph as a Service, una solución de almacenamiento definido por software completamente gestionada para infraestructuras locales. Esta nueva oferta unifica la gestión de datos en bloques, archivos y objetos, mientras reduce la complejidad operativa para los equipos de TI.

El lanzamiento está alineado con la proyección de IDC que indica que para 2028, el 80% de los compradores de TI priorizarán el consumo as-a-service para cargas de trabajo clave. La cartera incluye IBM Power Virtual Server, que soporta cargas de trabajo empresariales como SAP, IBM i, Oracle y AI.

Un caso de implementación notable es National Van Lines, que adoptó IBM Power Virtual Server para mejorar los tiempos de recuperación ante desastres de días a horas. El servicio permite a las empresas pagar solo por los recursos de computación utilizados, incluyendo memoria, almacenamiento y CPU, mientras IBM gestiona la infraestructura en sus centros de datos.

IBM은 온프레미스 인프라를 위한 완전 관리형 소프트웨어 정의 스토리지 솔루션인 IBM Storage Ceph as a Service를 도입하여 as-a-service 포트폴리오를 확장했습니다. 이 새로운 제공은 블록, 파일 및 객체 데이터 관리를 통합하면서 IT 팀의 운영 복잡성을 줄입니다.

이 출시 일정은 IDC의 예측과 일치하며, 2028년까지 IT 구매자의 80%가 주요 작업 부하에 대해 as-a-service 소비를 우선시할 것이라고 합니다. 포트폴리오에는 SAP, IBM i, Oracle 및 AI와 같은 기업 작업 부하를 지원하는 IBM Power Virtual Server가 포함됩니다.

주목할 만한 구현 사례는 National Van Lines로, 이 회사는 IBM Power Virtual Server를 채택하여 재해 복구 시간을 며칠에서 몇 시간으로 개선했습니다. 이 서비스는 기업이 메모리, 스토리지 및 CPU를 포함한 사용한 컴퓨팅 리소스에 대해서만 비용을 지불할 수 있도록 하며, IBM은 데이터 센터에서 인프라를 관리합니다.

IBM a élargi son portefeuille as-a-service avec le lancement de IBM Storage Ceph as a Service, une solution de stockage définie par logiciel entièrement gérée pour les infrastructures sur site. Cette nouvelle offre unifie la gestion des données en blocs, fichiers et objets tout en réduisant la complexité opérationnelle pour les équipes informatiques.

Le lancement est en accord avec la prévision d'IDC selon laquelle d'ici 2028, 80 % des acheteurs informatiques donneront la priorité à la consommation as-a-service pour les charges de travail clés. Le portefeuille comprend IBM Power Virtual Server, qui prend en charge des charges de travail d'entreprise telles que SAP, IBM i, Oracle et AI.

Un cas d'implémentation notable est National Van Lines, qui a adopté IBM Power Virtual Server pour améliorer les temps de récupération après sinistre, les réduisant de plusieurs jours à quelques heures. Le service permet aux entreprises de ne payer que pour les ressources informatiques utilisées, y compris la mémoire, le stockage et le CPU, tandis qu'IBM gère l'infrastructure dans ses centres de données.

IBM hat sein as-a-service-Portfolio mit der Einführung von IBM Storage Ceph as a Service erweitert, einer vollständig verwalteten, softwaredefinierten Speicherlösung für lokale Infrastrukturen. Dieses neue Angebot vereint die Verwaltung von Block-, Datei- und Objektdaten und reduziert die betriebliche Komplexität für IT-Teams.

Die Einführung steht im Einklang mit der Prognose von IDC, dass bis 2028 80 % der IT-Käufer den as-a-service-Konsum für wichtige Workloads priorisieren werden. Das Portfolio umfasst IBM Power Virtual Server, das Unternehmens-Workloads wie SAP, IBM i, Oracle und AI unterstützt.

Ein bemerkenswerter Anwendungsfall ist National Van Lines, das den IBM Power Virtual Server übernommen hat, um die Wiederherstellungszeiten nach Katastrophen von Tagen auf Stunden zu verbessern. Der Service ermöglicht es Unternehmen, nur für die genutzten Rechenressourcen zu zahlen, einschließlich Speicher, Speicherplatz und CPU, während IBM die Infrastruktur in ihren Rechenzentren verwaltet.

Positive
  • Introduction of fully managed IBM Storage Ceph as a Service reduces operational complexity and IT management burden
  • Pay-per-use model helps reduce operational costs by aligning spending with actual usage
  • On-demand scalability allows businesses to start small and grow based on needs
  • Successful implementation at National Van Lines improved disaster recovery times from days to hours
Negative
  • None.

Insights

IBM's expansion of its as-a-service portfolio with IBM Storage Ceph as a Service represents a strategic move aligned with the growing enterprise demand for consumption-based infrastructure solutions. The IDC projection that 80% of IT buyers will prioritize as-a-service consumption by 2028 validates IBM's direction.

What stands out technically is how IBM Storage Ceph as a Service unifies block, file, and object storage - addressing a significant pain point for enterprises dealing with data silos, modernizing data lakes, and managing virtual machine storage. By fully managing the Ceph clusters, IBM removes one of the most complex aspects of software-defined storage that typically requires specialized expertise.

The National Van Lines case study demonstrates the practical benefits of IBM's as-a-service approach, specifically with Power Virtual Server. Their disaster recovery improvement from days to hours highlights tangible operational benefits beyond just cost considerations. This approach enables enterprises to maintain their Power architecture investments while gaining cloud-like agility.

IBM's strategy appears to target the sweet spot between on-premises control and cloud economics - particularly appealing to organizations with regulatory constraints or specialized workloads that aren't easily migrated to public clouds. The true differentiation lies in bringing consumption economics to traditional infrastructure while preserving architecture compatibility, which should help IBM retain clients who might otherwise migrate workloads to hyperscalers.

IBM's expansion of its as-a-service portfolio represents a critical business model evolution that addresses both market demand and IBM's own financial transformation needs. The shift from one-time sales to recurring revenue streams through services like IBM Storage Ceph as a Service and IBM Power Virtual Server should provide more predictable revenue while potentially increasing customer lifetime value.

This consumption-based approach directly addresses the enterprise challenge of capital expenditure constraints and infrastructure over-provisioning. By offering pay-for-what-you-use models, IBM is responding to C-suite demands for operational efficiency and financial flexibility. For IBM investors, this transition carries short-term revenue recognition adjustments but promises longer-term stability.

The business model cleverly maintains IBM's on-premises relevance while competing with cloud providers by delivering similar consumption economics. This strategy leverages IBM's enterprise trust and existing customer relationships while modernizing their engagement model. IBM's fully managed approach also increases switching costs once customers adopt these services.

Particularly noteworthy is the National Van Lines example - their expansion of IBM Power Virtual Server to additional business units demonstrates the upsell potential within existing accounts. This offering structure creates natural expansion opportunities as clients experience the operational benefits of delegating infrastructure management to IBM while maintaining workload compatibility.

  • IBM Introduces New Software-Defined Storage Solution, IBM Storage Ceph as a Service
  • National Van Lines Taps IBM as a Service for Workload Management

ARMONK, N.Y., March 27, 2025 /PRNewswire/ -- IBM (NYSE: IBM) has announced the addition of IBM Storage Ceph as a Service to its emerging portfolio of flexible as a service solutions for on-premises infrastructure. The portfolio includes IBM Power delivered as a service, which already offers the distributed compute platform in new form factors and flexible consumption options.

An IDC study underscores this shift, revealing that by 2028, 80% of IT buyers will prioritize as a service consumption for key workloads. This trend is driven by the demand for optimized IT spending, enhanced operational efficiency, and the attainment of critical sustainability metrics.1 IBM is addressing this moment by providing IBM Storage Ceph via an as a service model, empowering clients to integrate cloud-based as a service solutions with on-premises environments.

"The need for seamless, automated operations is an increasing priority as organizations leverage AI capabilities, shift to digital infrastructure, and adopt new delivery models," said McLeod Glass, VP of Growth and Innovation Programs, IBM Infrastructure. "Delivering IT built on infrastructure as a service is key to unlocking the power of flexibility, speed, and ease of consumption."

Introducing IBM Storage Ceph as a Service

IBM has unveiled a new way of deploying IBM Storage Ceph via an as a service model so clients can leverage the software-defined unified storage solution as a cloud storage experience on-premises. IBM Storage Ceph unifies block, file, and object data to help organizations address data silos and modernize data lakes or virtual machines storage.

IBM Storage Ceph as a Service is a fully managed offering that is designed to deliver the scale, flexibility, availability, and cost efficiency of cloud storage to the data center, leaving the management and maintenance of Ceph clusters to IBM experts. With this solution, IT staff can focus resources on critical business priorities and emerging technologies, rather than the complicated task of managing storage infrastructure.

"With data being the lifeblood of any organization, data storage plays a critical role in every workstream, but it shouldn't be as challenging as it is for IT teams to manage," said Sam Werner, VP of IBM Storage Product Management. "With IBM Storage Ceph as a Service, we're taking on the headache for our clients, expediting the provisioning and streamlining the management of storage resources."

IBM Power Delivered as a Service

IBM has continued to innovate and invest in operating environments on IBM Power to help ensure business continuity, reliability, availability, serviceability, and security for clients. This includes the IBM Power Virtual Server Private Cloud integrated into the IBM Cloud Catalog, which supports enterprise workloads such as SAP, IBM i, Oracle, and AI. IBM Power Virtual Server is designed to help clients quickly adopt and expand their on-premises infrastructures both efficiently and economically while providing security and compliance capabilities.

National Van Lines, an IBM Power Virtual Server client, is a moving, packing and service company that provides relocation services for both individuals and businesses. The impact of major weather events in recent years has led to power outages in the Chicago area impacting the availability of their servers for days. This created a major disruption in their operations. The importance of IBM Power architecture to their business drove them to seek out a way to improve their business continuity plan.

Working with IBM and IBM's Business Partner, Mainline Information Systems, National Van Lines adopted IBM Power Virtual Server, which provides virtual machines as a service on Power architecture designed to support mission-critical applications. With a consistent architecture across on-premises and cloud environments, workload migration helps eliminate the need for re-platforming. This allowed National Van Lines to reduce IT costs and improve disaster recovery times from days to hours by mitigating the need for physical backup tapes.

"IBM Power Virtual Server is a solid, secured, and reliable solution, so much so that we're now going through the same process with the National Forwarding business unit," said Greg Moore, VP of IT at National Van Lines. "It works and we're so confident in it that we're implementing it in other areas of our business."

Since Power Virtual Server is an as a Service offering, enterprises will only pay for the computing resources used such as memory, storage, and CPU managed by IBM in their data centers.

Similarly, IBM Storage Ceph as a Service is designed to reduce operational costs by aligning spending with actual usage, avoiding underutilization and overprovisioning. It can also scale on-demand so IT teams can start small and grow to adapt to business needs as priorities change. With as a service offerings emerging as one of the prominent solutions built for improved operational efficiency, lower IT costs, and reduced risk and complexity, IBM is dedicated to helping enterprises both accelerate and simplify this IT journey.

For more information on IBM Storage Ceph as a Service, visit: https://www.ibm.com/products/storage-ceph

For more information on IBM Power Virtual Server, visit: https://www.ibm.com/products/power-virtual-server

About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain a competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

Contact:
Alexandra Demetriades
IBM
Alexandra.Demetriades@ibm.com 

1 IDC FutureScape: Worldwide Future of Digital Infrastructure 2024 Predictions, doc #US50401023, December 2023

 

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SOURCE IBM

FAQ

What is IBM's new Storage Ceph as a Service offering and how does it benefit businesses?

IBM Storage Ceph as a Service is a fully managed storage solution that unifies block, file, and object data management on-premises, reducing IT complexity and operational costs through a pay-per-use model.

How did National Van Lines benefit from implementing IBM Power Virtual Server?

National Van Lines improved their disaster recovery times from days to hours and reduced IT costs by implementing IBM Power Virtual Server for their mission-critical applications.

What market trend is IBM addressing with its as-a-service portfolio expansion?

IBM is addressing IDC's projection that 80% of IT buyers will prioritize as-a-service consumption for key workloads by 2028, focusing on optimized IT spending and operational efficiency.

What payment model does IBM use for its Power Virtual Server service?

IBM Power Virtual Server uses a pay-per-use model where enterprises only pay for actual computing resources used, including memory, storage, and CPU managed by IBM in their data centers.

What enterprise workloads does IBM Power Virtual Server support?

IBM Power Virtual Server supports enterprise workloads including SAP, IBM i, Oracle, and AI through the IBM Cloud Catalog.
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