Welcome to our dedicated page for Viant Technology news (Ticker: DSP), a resource for investors and traders seeking the latest updates and insights on Viant Technology stock.
Viant Technology Inc. (Class A Common Stock, symbol: DSP) is a premier advertising technology company, specializing in enabling marketers to plan, execute, and measure their digital media investments through a cutting-edge, cloud-based platform. Founded in 1999, Viant has built its business on a foundation of people-based data, eschewing traditional cookie-based tracking. This approach provides marketers with access to over 1.2 billion registered users, making it one of the largest databases of registered users in the world.
Core Business: Viant's primary offering is the Viant Advertising Cloud™, which enhances the accuracy, reach, and accountability of cross-device advertising. The platform supports programmatic purchasing across various channels including desktop, mobile, connected TV, linear TV, streaming audio, and digital billboards. The company also owns and operates Adelphic, a leading self-service platform for cross-channel programmatic advertising, and the once-popular social network MySpace.
Recent Achievements and Partnerships: In 2016, Viant became a subsidiary of Time Inc., before being acquired by Meredith Corporation in 2018. This acquisition allowed Viant to be part of a broader cross-channel ecosystem, enhancing its reach to nearly 200 million unduplicated American consumers.
Current Projects and Financial Condition: Viant continues to innovate in the digital advertising space, focusing on enhancing its platform’s capabilities and expanding its client base. The company's financial health remains robust, supported by its strategic partnerships and a growing market for digital advertising solutions.
Significance in the Market: With a unique approach to people-based marketing and a robust technological platform, Viant plays a significant role in the advertising industry. Its ability to offer precise targeting and measurement across various digital channels makes it a valuable partner for marketers aiming to optimize their media investments.
Viant Technology Inc. (NASDAQ: DSP) has launched an innovative programmatic advertising solution in collaboration with Adelaide, focusing on attention-based media quality metrics. This integration allows advertisers to automate the use of Adelaide's AU pre-bid segments within Viant's Adelphic platform, enhancing media transparency and efficiency. The AU metric predicts media placement effectiveness, enabling brands to secure high-quality media within their budgets. This partnership aims to help clients achieve better campaign outcomes and capitalize on billions of daily advertising impressions.
Viant Technology Inc. (NASDAQ: DSP) has appointed Dustin Kwan as Chief Product Officer, a newly established role aimed at enhancing product strategy. Kwan, with a significant background from Amazon, notably in leading ad products and developing Amazon DSP, is expected to accelerate Viant’s platform adoption among larger clients. CEO Tim Vanderhook highlighted Kwan's extensive experience and strategic vision as vital for Viant's growth. The company’s self-service DSP, Adelphic®, continues to connect over 115 million U.S. households with more than 1 billion devices.
Viant Technology Inc. (NASDAQ: DSP) has received the Great Place to Work® certification, with 91% of employees affirming it as a great workplace compared to 57% at typical U.S. firms. This prestigious certification is based on employee feedback and emphasizes a strong company culture. Additionally, employees report high satisfaction levels in areas such as time off and workplace safety, with scores of 97% and 98%, respectively. Viant’s commitment to employee well-being and diversity initiatives has contributed to this recognition.
Viant Technology Inc. (NASDAQ: DSP) has partnered with IRIS.TV to launch an innovative solution that integrates IRIS-enabled insights into Viant's Household ID. This collaboration aims to enhance the targeting and measurement of consumer data in a cookieless environment, addressing the increasing demand for accurate video data. Marketers can now leverage enriched insights based on viewership behaviors, improving campaign effectiveness while ensuring privacy compliance. Viant will offer unique segments to select marketers across major CTV and online video platforms for optimized ad targeting.
Viant Technology Inc. (NASDAQ: DSP) announced that its management team will present at two upcoming investor conferences. The details include: 17th Annual Needham Technology & Media Conference on May 18, 2022, at 11:45 am ET, and the Bank of America Global Tech Conference on June 7, 2022, at 5:20 pm ET. These presentations will be webcast live on Viant’s investor relations website, with replays available post-event. Viant specializes in people-based advertising software, leveraging its Demand Side Platform, Adelphic, for programmatic advertising across various channels.
Viant Technology Inc. (Nasdaq: DSP) reported Q1 2022 financial results with revenue of $42.6 million, up 6% year-over-year. Advertiser spend on its Adelphic software surged 44%, reflecting a strong demand shift toward digital channels. Active customers grew by 23% to 327. However, the company reported a net loss of $13.6 million, narrowing from $14.9 million a year earlier, and an adjusted EBITDA of $(3.9) million. For Q2 2022, revenue guidance is set at $52.5 million to $55.0 million, anticipating 4% to 9% growth.
Viant Technology (NASDAQ: DSP) announced a new integration with Mediaocean, a global omnichannel advertising platform, aimed at enhancing the transparency and efficiency of the media buying process for agencies. This collaboration will streamline the end-to-end planning and purchasing workflow, providing marketers with clearer oversight of their advertising investments. Mediaocean manages over $200 billion in annual media spend, making it a key player in the advertising sector.
Viant Technology (NASDAQ: DSP) has announced the release of its first quarter 2022 financial results, scheduled for May 3, 2022, after U.S. markets close. A conference call will take place on the same day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the company’s performance. Viant, a leader in people-based advertising software, offers its self-service Demand Side Platform, Adelphic, which enables marketers to manage advertising campaigns across various channels. The event will be accessible via webcast on the company's investor relations site.
Viant Technology Inc. (NASDAQ: DSP) reported strong fourth-quarter and full-year 2021 results, exceeding revenue and profitability guidance. Fourth-quarter GAAP revenue was $82.7 million, up 46% year-over-year, while full-year revenue reached $224.1 million, a 36% increase. However, the company posted a net loss of $37.6 million for the year. Looking ahead, Viant expects Q1 2022 revenue between $42.0 million and $44.0 million, with full-year revenue projections of $260.0 million to $270.0 million, indicating continued growth.
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