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Viant Technology Inc. (Class A Common Stock, symbol: DSP) is a premier advertising technology company, specializing in enabling marketers to plan, execute, and measure their digital media investments through a cutting-edge, cloud-based platform. Founded in 1999, Viant has built its business on a foundation of people-based data, eschewing traditional cookie-based tracking. This approach provides marketers with access to over 1.2 billion registered users, making it one of the largest databases of registered users in the world.
Core Business: Viant's primary offering is the Viant Advertising Cloud™, which enhances the accuracy, reach, and accountability of cross-device advertising. The platform supports programmatic purchasing across various channels including desktop, mobile, connected TV, linear TV, streaming audio, and digital billboards. The company also owns and operates Adelphic, a leading self-service platform for cross-channel programmatic advertising, and the once-popular social network MySpace.
Recent Achievements and Partnerships: In 2016, Viant became a subsidiary of Time Inc., before being acquired by Meredith Corporation in 2018. This acquisition allowed Viant to be part of a broader cross-channel ecosystem, enhancing its reach to nearly 200 million unduplicated American consumers.
Current Projects and Financial Condition: Viant continues to innovate in the digital advertising space, focusing on enhancing its platform’s capabilities and expanding its client base. The company's financial health remains robust, supported by its strategic partnerships and a growing market for digital advertising solutions.
Significance in the Market: With a unique approach to people-based marketing and a robust technological platform, Viant plays a significant role in the advertising industry. Its ability to offer precise targeting and measurement across various digital channels makes it a valuable partner for marketers aiming to optimize their media investments.
Viant Technology Inc. (Nasdaq: DSP) reported its Q2 2022 results with GAAP revenue at $51.2 million, up 2% year-over-year, and gross profit at $20.3 million, an increase of 8%. Despite a net loss of $14.1 million, down from $18.1 million last year, advertiser spend on Viant's Adelphic platform surged 32%. The company expects Q3 revenue between $47.5 million and $50.0 million and a 20% to 25% growth in advertiser spend. Notably, annual revenue guidance has been withdrawn due to macroeconomic uncertainty.
Viant Technology Inc. (NASDAQ: DSP) has been recognized as a Leader in the G2 Grid® Report for Demand Side Platform (DSP) for Summer 2022. This accolade is based on user ratings and overall market presence. Viant's software, Adelphic, received a 95% feature rating, while 91% of users praised its quality of support. The CEO, Tim Vanderhook, expressed gratitude for user recognition, highlighting the firm's commitment to efficiency in advertising. G2 serves over 60 million users annually, ranking Adelphic among prominent software solutions.
Viant Technology Inc. (NASDAQ: DSP) will release its second quarter 2022 financial results on August 9, 2022, after U.S. markets close. A conference call is scheduled for 2:00 p.m. PT to discuss the results. Viant specializes in people-based advertising software, connecting marketers to various advertising channels via its Adelphic platform, which serves Connected TV, mobile, and more. Viant's capabilities include linking 115 million U.S. households to over 1 billion connected devices, enhancing its data-driven advertising solutions.
Viant Technology Inc. (NASDAQ: DSP) has launched an innovative programmatic advertising solution in collaboration with Adelaide, focusing on attention-based media quality metrics. This integration allows advertisers to automate the use of Adelaide's AU pre-bid segments within Viant's Adelphic platform, enhancing media transparency and efficiency. The AU metric predicts media placement effectiveness, enabling brands to secure high-quality media within their budgets. This partnership aims to help clients achieve better campaign outcomes and capitalize on billions of daily advertising impressions.
Viant Technology Inc. (NASDAQ: DSP) has appointed Dustin Kwan as Chief Product Officer, a newly established role aimed at enhancing product strategy. Kwan, with a significant background from Amazon, notably in leading ad products and developing Amazon DSP, is expected to accelerate Viant’s platform adoption among larger clients. CEO Tim Vanderhook highlighted Kwan's extensive experience and strategic vision as vital for Viant's growth. The company’s self-service DSP, Adelphic®, continues to connect over 115 million U.S. households with more than 1 billion devices.
Viant Technology Inc. (NASDAQ: DSP) has received the Great Place to Work® certification, with 91% of employees affirming it as a great workplace compared to 57% at typical U.S. firms. This prestigious certification is based on employee feedback and emphasizes a strong company culture. Additionally, employees report high satisfaction levels in areas such as time off and workplace safety, with scores of 97% and 98%, respectively. Viant’s commitment to employee well-being and diversity initiatives has contributed to this recognition.
Viant Technology Inc. (NASDAQ: DSP) has partnered with IRIS.TV to launch an innovative solution that integrates IRIS-enabled insights into Viant's Household ID. This collaboration aims to enhance the targeting and measurement of consumer data in a cookieless environment, addressing the increasing demand for accurate video data. Marketers can now leverage enriched insights based on viewership behaviors, improving campaign effectiveness while ensuring privacy compliance. Viant will offer unique segments to select marketers across major CTV and online video platforms for optimized ad targeting.
Viant Technology Inc. (NASDAQ: DSP) announced that its management team will present at two upcoming investor conferences. The details include: 17th Annual Needham Technology & Media Conference on May 18, 2022, at 11:45 am ET, and the Bank of America Global Tech Conference on June 7, 2022, at 5:20 pm ET. These presentations will be webcast live on Viant’s investor relations website, with replays available post-event. Viant specializes in people-based advertising software, leveraging its Demand Side Platform, Adelphic, for programmatic advertising across various channels.
Viant Technology Inc. (Nasdaq: DSP) reported Q1 2022 financial results with revenue of $42.6 million, up 6% year-over-year. Advertiser spend on its Adelphic software surged 44%, reflecting a strong demand shift toward digital channels. Active customers grew by 23% to 327. However, the company reported a net loss of $13.6 million, narrowing from $14.9 million a year earlier, and an adjusted EBITDA of $(3.9) million. For Q2 2022, revenue guidance is set at $52.5 million to $55.0 million, anticipating 4% to 9% growth.