Viant Strengthens Foothold in CTV With Direct Access
- Viant's CTV business is outpacing the overall US CTV market
- Direct Access drives cost efficiencies and carbon reduction for advertisers
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Viant’s SPO Program Delivers Scaled Publisher Growth and Key Advertiser Benefits
Fueled by the growth of Direct Access, Viant’s CTV business is currently outpacing the overall
“We launched Direct Access in early 2023, and our journey since then has been defined by tremendous momentum and a surge in growth. Unlike other SPO endeavors, we are squarely and deliberately focused on representing the buy side and the CTV channel, and this intentional focus has translated into driving a more efficient supply path for both advertisers and publishers, alike,” said Tom Wolfe, Senior Vice President, Business Development, Viant. “Our program strengthens and optimizes the important connections within the marketing ecosystem while deepening Viant’s foothold in CTV.”
To further bolster its supply path optimization efforts, Viant is also proud to be joining the Prebid.org community. Prebid.org is an industry-wide initiative that drives standardized, transparent technology standards for advertising to make it easier for buyers and sellers to transact in a fully programmatic ecosystem.
“I’m pleased to welcome Viant as a member of Prebid.org. We look forward to working collaboratively with Viant and leveraging their knowledge and expertise in creating more efficient, direct supply paths and SPO initiatives for the industry,” said Mike Racic, President at Prebid.org.
On October 11th, capitalizing on the momentum behind the Direct Access program, Viant will host “The Future of Supply Path Optimization in CTV” at Nasdaq’s headquarters in
Learn more about Direct Access here.
About Viant
Viant® (NASDAQ: DSP) is a leading people-based, advertising technology company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. As an organization committed to sustainability, Viant’s Adricity® carbon reduction program helps clients achieve their sustainability goals. In 2023, Viant was recognized by G2 as a Leader in the DSP category and as the Best Software in Marketing & Advertising, earned Great Place to Work® certification, and became a founding member of Ad Net Zero. Viant’s Co-Founders Tim and Chris Vanderhook were also recently named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.
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Marielle Gilbert
press@viantinc.com
Source: Viant Technology Inc.