Viant Announces Strategic Partnership with Association of National Advertisers
Viant Technology (NASDAQ: DSP) has announced a strategic partnership with the Association of National Advertisers (ANA), joining an influential network of over 1,600 companies focused on marketing excellence. This collaboration positions Viant to work closely with ANA's marketing leaders in shaping advertising's future.
The partnership comes as Viant experiences rapid growth and market share gains, outpacing industry standards. The company's innovations, particularly ViantAI, are advancing programmatic media buying, CTV advertising performance, and sustainable advertising solutions.
Viant Technology (NASDAQ: DSP) ha annunciato una partnership strategica con l'Associazione dei Pubblicitari Nazionali (ANA), unendosi a una rete influente di oltre 1.600 aziende focalizzate sull'eccellenza nel marketing. Questa collaborazione permette a Viant di lavorare a stretto contatto con i leader del marketing dell'ANA per plasmare il futuro della pubblicità.
La partnership arriva mentre Viant vive una rapida crescita e un aumento della quota di mercato, superando gli standard del settore. Le innovazioni dell'azienda, in particolare ViantAI, stanno avanzando nell'acquisto di media programmati, nelle prestazioni della pubblicità CTV e nelle soluzioni pubblicitarie sostenibili.
Viant Technology (NASDAQ: DSP) ha anunciado una asociación estratégica con la Asociación Nacional de Anunciantes (ANA), uniéndose a una red influyente de más de 1,600 empresas enfocadas en la excelencia en marketing. Esta colaboración posiciona a Viant para trabajar en estrecha colaboración con los líderes de marketing de ANA en la configuración del futuro de la publicidad.
La asociación se produce en un momento en que Viant experimenta un rápido crecimiento y ganancias de cuota de mercado, superando los estándares de la industria. Las innovaciones de la empresa, particularmente ViantAI, están avanzando en la compra programática de medios, el rendimiento de la publicidad CTV y soluciones publicitarias sostenibles.
Viant Technology (NASDAQ: DSP)는 전국광고주협회(ANA)와 전략적 파트너십을 발표하며, 마케팅 우수성에 초점을 맞춘 1,600개 이상의 기업으로 구성된 영향력 있는 네트워크에 합류하게 되었습니다. 이 협력은 Viant가 ANA의 마케팅 리더들과 긴밀히 협력하여 광고의 미래를 형성할 수 있는 기회를 제공합니다.
이번 파트너십은 Viant가 빠른 성장과 시장 점유율 증가를 경험하고 있는 가운데 이루어졌으며, 업계 평균을 초과하는 성과를 보이고 있습니다. 특히 ViantAI와 같은 회사의 혁신이 프로그램 광고 구매, CTV 광고 성과 및 지속 가능한 광고 솔루션을 발전시키고 있습니다.
Viant Technology (NASDAQ: DSP) a annoncé un partenariat stratégique avec l'Association des Annonceurs Nationaux (ANA), rejoignant un réseau influent de plus de 1 600 entreprises axées sur l'excellence marketing. Cette collaboration positionne Viant pour travailler en étroite collaboration avec les leaders marketing de l'ANA afin de façonner l'avenir de la publicité.
Ce partenariat intervient alors que Viant connaît une croissance rapide et une augmentation de sa part de marché, dépassant les normes de l'industrie. Les innovations de l'entreprise, en particulier ViantAI, font progresser l'achat média programmatique, la performance de la publicité CTV et les solutions publicitaires durables.
Viant Technology (NASDAQ: DSP) hat eine strategische Partnerschaft mit der Vereinigung der nationalen Werbetreibenden (ANA) angekündigt und sich einem einflussreichen Netzwerk von über 1.600 Unternehmen angeschlossen, die sich auf Marketingexzellenz konzentrieren. Diese Zusammenarbeit ermöglicht es Viant, eng mit den Marketingführern der ANA zusammenzuarbeiten, um die Zukunft der Werbung zu gestalten.
Die Partnerschaft kommt zu einem Zeitpunkt, an dem Viant ein rapides Wachstum und Gewinne an Marktanteilen verzeichnet, die die Branchendurchschnitte übertreffen. Die Innovationen des Unternehmens, insbesondere ViantAI, fördern den programmatischen Medieneinkauf, die Leistung der CTV-Werbung und nachhaltige Werbelösungen.
- Strategic partnership with ANA provides access to 1,600+ company network
- Company reports rapid growth and market share gains
- Outperforming industry growth standards
- None.
Insights
This strategic partnership with the ANA represents a networking opportunity rather than a direct revenue-generating initiative. While the ANA is a prestigious organization with over 1,600 company members, the partnership's primary value lies in potential future business relationships and industry influence rather than immediate financial impact. The collaboration may help Viant expand its client base and enhance its market position, but lacks concrete metrics or financial terms that would significantly move the stock price.
The timing aligns with Viant's focus on AI-powered advertising solutions, particularly ViantAI and their expansion in CTV advertising. However, without specific details on revenue projections, client commitments, or strategic initiatives, this partnership announcement falls into the category of routine business development rather than market-moving news.
For retail investors, while this development demonstrates Viant's industry engagement and networking capabilities, it's not likely to have a material impact on the company's near-term financial performance or stock valuation.
New Partnership Serves to Expand Customer Reach
The ANA, representing over 1,600 companies, is committed to advancing marketing excellence through events, training, publications and advocacy and provides Viant with the opportunity to closely collaborate with the ANA’s extensive network of marketing leaders to shape the future of advertising.
“We are excited to welcome Viant to our exclusive group of strategic partners within the Association of National Advertisers,” said Bill Duggan, Group EVP of the ANA. “With groundbreaking innovations like ViantAI, Viant continues to set new standards in critical areas such as AI, CTV and sustainability, demonstrating true leadership in the advertising community.”
This partnership comes at a pivotal time for Viant, as the company continues to deliver rapid growth, outpacing the industry and gaining market share. Viant continues to solidify its position as a leader in critical industry areas through innovations like ViantAI, redefining the future of programmatic media buying, scaling CTV advertising performance and driving measurable outcomes for brands in a dynamic digital ecosystem.
ABOUT VIANT
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements. Learn more at viantinc.com.
ABOUT THE ANA
The ANA (Association of National Advertisers) accelerates growth for marketing professionals, brands, and the entire industry. With a mission to shape the future of marketing, the ANA sets the agenda for the industry, connecting its members to unparalleled expertise, industry-leading resources, and an influential global network. Representing over 1,600 companies — including 1,000+ client-side marketers, 600 marketing solutions providers, and 20,000 brands — ANA members collectively influence
View source version on businesswire.com: https://www.businesswire.com/news/home/20250102089887/en/
Media Contact:
Marielle Lyon
press@viantinc.com
Source: Viant Technology Inc.
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