Viant and Disney Advertising Collaborate to Scale Streaming Audiences
Viant Technology (NASDAQ: DSP) has expanded its partnership with Disney Advertising to enhance addressable and biddable premium CTV, video, and display inventory for advertisers. The collaboration integrates Disney's Clean Room technology and BridgeID with Viant's Household ID, enabling improved campaign performance through scaled audience access. The partnership leverages Viant's CTV expertise and AI-powered solutions with Disney's streaming footprint, promising up to 20% improvement in addressability. The initiative focuses on providing midmarket buyers and independent agencies with greater flexibility and control in their advertising strategies.
Viant Technology (NASDAQ: DSP) ha ampliato la sua partnership con Disney Advertising per migliorare l'inventario premium CTV, video e display addressabile e biddabile per gli inserzionisti. La collaborazione integra la tecnologia Clean Room di Disney e BridgeID con l'ID domestico di Viant, consentendo migliori prestazioni delle campagne attraverso l'accesso a un pubblico ampliato. La partnership sfrutta l'expertise di Viant in CTV e le soluzioni alimentate da AI insieme all'ecosistema di streaming di Disney, promettendo fino a un 20% di miglioramento nell'indirizzabilità. L'iniziativa si concentra nel fornire ai compratori di medie dimensioni e alle agenzie indipendenti maggiore flessibilità e controllo nelle loro strategie pubblicitarie.
Viant Technology (NASDAQ: DSP) ha ampliado su asociación con Disney Advertising para mejorar el inventario premium CTV, de video y display direccionable y programable para los anunciantes. La colaboración integra la tecnología Clean Room de Disney y BridgeID con el ID de hogar de Viant, permitiendo una mejor performance de las campañas a través de un acceso ampliado a la audiencia. La asociación aprovecha la experiencia de Viant en CTV y las soluciones impulsadas por IA junto con la presencia de streaming de Disney, prometiendo hasta un 20% de mejora en la direccionabilidad. La iniciativa se enfoca en proporcionar a los compradores de mercados intermedios y agencias independientes mayor flexibilidad y control en sus estrategias publicitarias.
Viant Technology (NASDAQ: DSP)는 Disney Advertising와의 파트너십을 확대하여 광고주를 위한 프리미엄 CTV, 비디오 및 디스플레이 인벤토리를 주소 지정 가능하고 입찰 가능한 방식으로 향상시켰습니다. 이 협력은 Disney의 Clean Room 기술과 BridgeID를 Viant의 가구 ID와 통합하여 확대된 청중 접근을 통해 캠페인 성과를 향상시킵니다. 이 파트너십은 Disney의 스트리밍 범위와 함께 AI 기반 솔루션 및 Viant의 CTV 전문성을 활용하여 주소 지정 가능성의 20% 개선을 약속합니다. 이 이니셔티브는 중간 시장 구매자와 독립 에이전시에게 광고 전략에서 더 큰 유연성과 제어를 제공하는 데 초점을 맞추고 있습니다.
Viant Technology (NASDAQ: DSP) a élargi son partenariat avec Disney Advertising pour améliorer l'inventaire premium CTV, vidéo et display adressable et enchérissable pour les annonceurs. La collaboration intègre la technologie Clean Room de Disney et BridgeID avec l'ID foyer de Viant, permettant d'améliorer les performances des campagnes grâce à un accès élargi au public. Ce partenariat tire parti de l'expertise de Viant en CTV et des solutions alimentées par l'IA avec l'empreinte de streaming de Disney, promettant jusqu'à une amélioration de 20 % de l'adressabilité. L'initiative vise à fournir aux acheteurs de taille intermédiaire et aux agences indépendantes une plus grande flexibilité et un meilleur contrôle dans leurs stratégies publicitaires.
Viant Technology (NASDAQ: DSP) hat seine Partnerschaft mit Disney Advertising erweitert, um adressierbare und bietbare Premium-CTV-, Video- und Display-Inventare für Werbetreibende zu verbessern. Die Zusammenarbeit integriert Disneys Clean Room-Technologie und BridgeID mit Viants Household ID und ermöglicht eine verbesserte Kampagnenleistung durch den Zugang zu einem erweiterten Publikum. Die Partnerschaft nutzt Viants CTV-Expertise und KI-gestützte Lösungen in Kombination mit Disneys Streaming-Präsenz und verspricht eine Verbesserung der Adressierbarkeit um bis zu 20%. Die Initiative konzentriert sich darauf, Käufern im Mittelmarkt und unabhängigen Agenturen mehr Flexibilität und Kontrolle bei ihren Werbestrategien zu bieten.
- Partnership with Disney Advertising expands addressable premium inventory access
- Up to 20% improvement in addressability through enhanced targeting capabilities
- Access to Disney's premium streaming inventory for Viant's advertising clients
- None.
Insights
Unlocking New Business through Independent Agencies
This new collaboration is underpinned by Disney’s award-winning Clean Room technology and proprietary BridgeID, along with Viant’s Household ID, which enables Viant’s breadth of ad buyers to improve the performance of campaigns by accessing audiences at scale.
“We have made significant progress on our journey to unlock access to more inventory for advertisers of all sizes powered by automation, and our collaboration with Viant sets the stage for next-generation audience activation at scale while tapping into unique demand,” said Matt Barnes, VP, Programmatic Sales, Disney Advertising. “By bringing more opportunities to the table for midmarket buyers, we continue to level the playing field by providing more flexibility, choice and control to advertisers.”
This new capability leverages Viant’s CTV expertise, extensive reach among independent ad agencies and future-ready, AI-powered solution, to maximize insights with the scale of Disney’s leading streaming footprint, driving up to
"This collaboration accelerates Viant’s strategic partnership with Disney, and further delivers increased value to advertisers,” said Tom Wolfe, Viant’s SVP, Business Development. "Viant's Direct Access program continues to power more impactful relationships between our advertising clients and world-class CTV content owners, on the strength of first-party data and optimized supply paths.”
Learn more about Viant’s Direct Access program here.
ABOUT VIANT
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241121178502/en/
Media Contact:
Marielle Lyon
press@viantinc.com
Source: Viant Technology Inc.
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