Welcome to our dedicated page for Viant Technology news (Ticker: DSP), a resource for investors and traders seeking the latest updates and insights on Viant Technology stock.
Overview of Viant Technology Inc
Viant Technology Inc is a sophisticated advertising software company that leverages a cloud-based demand side platform (DSP) to digitize the advertising buying process. Specializing in programmatic advertising, digital media, and cross-device integration, the company enables marketers and their agencies to centralize planning, purchase, and measurement of advertising campaigns across a variety of digital channels. The platform is carefully engineered to incorporate a people-based approach that prioritizes real user interactions over traditional cookie-based tracking, ensuring accuracy, reach, and accountability in the execution of digital media strategies.
Core Business Model and Capabilities
At its core, Viant Technology Inc operates through its cloud-based DSP, which is designed to facilitate the programmatic purchase of advertising across multiple platforms. The company transforms the advertising process into a digital and automated system that allows for:
- Efficient Campaign Management: By automating the planning, buying, and measurement aspects, it provides a consolidated platform for complex media strategies.
- People-based Targeting: The unique approach relies on actual user data rather than third-party cookies, enhancing the precision of audience targeting.
- Cross-channel Advertising: The platform supports connectivity across channels such as connected TV (CTV), streaming audio, digital out-of-home, mobile, and desktop, offering a unified environment for media buying.
This integrated system not only simplifies the operational complexities of digital campaigns but also embeds transparency and accountability, which are vital for contemporary advertising strategies.
Market Position and Industry Relevance
In the detailed digital advertising ecosystem, Viant Technology Inc occupies a distinct space by merging advanced technological solutions with a deep understanding of user engagement dynamics. The company’s platform is structured to meet the evolving demands of advertisers who need to navigate the fragmented digital media landscape and achieve meaningful reach across devices and channels. By emphasizing data-driven insights and a people-first advertising model, it addresses common industry challenges such as ad fraud, cookie deprecation, and fragmented audience measurement.
Operational Excellence and Technology Integration
Viant integrates cutting-edge cloud technologies with robust analytics to provide comprehensive reporting and measurement tools. These capabilities facilitate real-time campaign adjustments and ensure that digital investments can be tracked meticulously. The advanced algorithms deployed in the DSP analyze cross-device behavior, making it possible for marketers to refine their strategies based on granular performance metrics. This empowers advertisers to optimize media buys and ensures that every advertising dollar is allocated efficiently.
Competitive Landscape and Differentiators
Within a competitive digital advertising space, Viant distinguishes itself by leveraging its extensive database of registered users and its innovative, people-based approach to targeting. Unlike many traditional technologies that depend heavily on cookie-based data, Viant’s methodology enhances the reliability and scalability of digital media campaigns. Furthermore, by covering a multitude of media channels and offering integrated measurement solutions, it provides a holistic approach that serves both brand and performance-driven marketing needs.
Strategic Insights for Investors and Stakeholders
The company’s robust technological framework supports strategic decision making by ensuring that digital advertising campaigns are both transparent and accountable. Its focus on precision targeting and comprehensive campaign analytics not only caters to current advertising trends but also sets a foundation for enduring relevance in the evolving digital ecosystem. While the platform excels in addressing the monumental shift towards programmatic media buying, it continues to adapt to the industry’s inherent complexities by fostering innovation in data integration and measurement accuracy.
Conclusion
In summary, Viant Technology Inc offers an in-depth solution for digital media investments by combining a cloud-based DSP with a people-centric advertising approach. By enabling efficient, transparent, and cross-channel advertising execution, the company stands out as a critical technology player within the digital marketing industry. Its comprehensive suite of tools allows marketers to navigate a challenging landscape with confidence, delivering measurable outcomes that are aligned with modern advertising demands.
Viant Technology (NASDAQ: DSP) has launched its Certified Partner Program, featuring collaborations with five leading companies: Adstra, Circana, Experian, TransUnion and Wiland. The program aims to enhance data performance, fidelity, and transparency within Viant's Demand-Side Platform. Utilizing the Viant Household ID™, the initiative focuses on improving omnichannel performance, particularly in Connected TV (CTV). Early results from Circana's Customer Optimization Advanced Report show that clients integrating CTV into their campaigns achieved a 12.89% conversion rate, significantly outperforming non-CTV campaigns at 2.5%.
Viant Technology (DSP) reported strong Q3 2024 results, exceeding guidance across key metrics. Revenue increased 34% year-over-year to $79.9 million, while net income reached $6.5 million compared to a loss in 2023. The company achieved record advertiser spending, particularly in CTV which grew nearly 50% year-over-year. Notable developments include the launch of ViantAI, an autonomous advertising platform, and the acquisition of IRIS.TV to enhance CTV capabilities. The company provided Q4 2024 guidance projecting revenue between $82-85 million and contribution ex-TAC of $51-53 million.
Viant Technology (NASDAQ: DSP) has acquired IRIS.TV, a global content data platform specializing in CTV (Connected TV). IRIS.TV has integrated with over 1,400 video content owners and platforms, indexing more than 60 million streaming video files. The platform uses AI technology to analyze video content and enables advertisers to target and measure campaigns using contextual, emotional, and brand-suitability data. IRIS.TV will continue to operate independently under its co-founders Field Garthwaite and Richie Hyden, while the IRIS_ID system will remain available to the entire ecosystem.
Viant Technology (NASDAQ: DSP) has expanded its integration with Comscore to enhance ViantAI, the world's first fully autonomous media buying platform. The collaboration will utilize Comscore's site ranking and audience reach data alongside Viant's existing data foundation to create and optimize media plans. ViantAI aims to streamline the media planning process by generating data-driven insights within seconds, offering advertisers and agencies reliable planning recommendations backed by Comscore's trusted analytics.
Viant Technology (NASDAQ: DSP) has scheduled its third quarter 2024 financial results announcement for Tuesday, November 12, 2024, after U.S. markets close. The company will host a conference call and webcast at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss its business and financial performance. An archived version of the webcast will be available on the company's investor relations website approximately one hour after the live call.
Viant Technology Inc. (NASDAQ: DSP) has announced its second annual Direct Access event, titled 'CTV: Accelerating Performance Throughout the Customer Journey.' The event is scheduled for Oct. 30, 2024, at NASDAQ MarketSite in New York City, focusing on the transformative impact of Connected TV (CTV) in shaping advertising's future.
The event will feature a CTV market trajectory update, two expert-led panels, and an update from Viant Co-Founders, followed by a networking reception. The panels will discuss 'Unlocking the Power of Addressable CTV' and 'CTV and the Live Sports Revolution,' featuring industry experts from companies like Disney Advertising, Paramount, Havas Media, IPG Mediabrands, and NBCUniversal.
Viant's Direct Access program aims to drive CTV adoption and growth by providing advertisers with addressable CTV inventory from premium publishers while optimizing the supply path and delivering enhanced results.
Viant Technology Inc. (NASDAQ: DSP) has appointed Nicholas Zangler as Vice President of Investor Relations. Zangler will lead the company's investor relations strategy, fostering connections and broadening awareness within the investor community. He will serve as the primary liaison with investors and equity research analysts, ensuring clear communication of Viant's vision, strategy, and financial performance.
Zangler brings over 15 years of experience in sell-side equity research and investor relations across AdTech, media, specialty retail, and healthcare industries. He was previously an equity research analyst at Stephens Inc., focusing on Technology, Media, and Telecom (TMT) coverage. Zangler is a CFA charterholder with a Bachelor of Science in Finance from Northern Illinois University.
Larry Madden, Chief Financial Officer at Viant, emphasized the importance of building a strong investor relations function as part of the company's growth strategy. Viant continues to gain market share as one of the few buy-side only, demand-side platforms in the industry.
Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to transform programmatic advertising. This autonomous platform handles every stage of the process, from campaign planning to execution optimization, creating data-driven media plans in minutes. ViantAI aims to simplify complex processes, allowing advertisers and agencies to focus on broader strategic goals.
Marc Boudreau, VP of Marketing at Rush Street Interactive, praised ViantAI's intuitive interface, speed, and comprehensive media planning capabilities. Tim Vanderhook, CEO of Viant Technology, described it as a breakthrough that acts like a digital advertising expert. Future developments will include autonomous decisioning capabilities for real-time campaign optimization, positioning ViantAI as an intelligent command center for programmatic advertising.
Wiland, Inc. has expanded its partnership with Viant Technology to enhance omnichannel audience activation capabilities. Viant will onboard custom audiences to their demand-side platform (DSP) and activate them for Wiland clients, providing advanced advertising capabilities. This collaboration allows Wiland to focus on delivering premier audience and data products while ensuring clients can activate digital audiences through Viant's platform.
The partnership combines Wiland's market-leading ability to build audiences with Viant's programmatic advertising technology, offering a comprehensive solution for Wiland clients. Viant's omnichannel DSP covers various digital channels, including display, connected TV (CTV), audio, and digital out-of-home. Wiland will maintain a dedicated Digital Sales and Activation team to support the partnership and liaise with clients.
Viant Technology Inc. (NASDAQ: DSP) has been named the winner of the Best Demand-Side Platform (DSP) category in the 7th annual MarTech Breakthrough Awards. This recognition comes from thousands of nominations across 15 countries. Viant's enterprise-grade DSP and integrated Viant Data Platform (VDP) were key factors in this achievement.
The VDP enables programmatic advertisers to easily onboard and activate customer data, improving targeting, performance, and insights. Viant's DSP offers a comprehensive solution for programmatic advertising, utilizing the Viant Household ID™ for identity resolution and providing a clear understanding of return on advertising spend (ROAS). The platform also includes advanced reporting, planning, and analytics tools, allowing users to achieve real-world outcomes with transparency and accuracy.
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