Welcome to our dedicated page for Viant Technology news (Ticker: DSP), a resource for investors and traders seeking the latest updates and insights on Viant Technology stock.
Viant Technology Inc. (Class A Common Stock, symbol: DSP) is a premier advertising technology company, specializing in enabling marketers to plan, execute, and measure their digital media investments through a cutting-edge, cloud-based platform. Founded in 1999, Viant has built its business on a foundation of people-based data, eschewing traditional cookie-based tracking. This approach provides marketers with access to over 1.2 billion registered users, making it one of the largest databases of registered users in the world.
Core Business: Viant's primary offering is the Viant Advertising Cloud™, which enhances the accuracy, reach, and accountability of cross-device advertising. The platform supports programmatic purchasing across various channels including desktop, mobile, connected TV, linear TV, streaming audio, and digital billboards. The company also owns and operates Adelphic, a leading self-service platform for cross-channel programmatic advertising, and the once-popular social network MySpace.
Recent Achievements and Partnerships: In 2016, Viant became a subsidiary of Time Inc., before being acquired by Meredith Corporation in 2018. This acquisition allowed Viant to be part of a broader cross-channel ecosystem, enhancing its reach to nearly 200 million unduplicated American consumers.
Current Projects and Financial Condition: Viant continues to innovate in the digital advertising space, focusing on enhancing its platform’s capabilities and expanding its client base. The company's financial health remains robust, supported by its strategic partnerships and a growing market for digital advertising solutions.
Significance in the Market: With a unique approach to people-based marketing and a robust technological platform, Viant plays a significant role in the advertising industry. Its ability to offer precise targeting and measurement across various digital channels makes it a valuable partner for marketers aiming to optimize their media investments.
Viant Technology Inc. (NASDAQ: DSP) has been named the winner of the Best Demand-Side Platform (DSP) category in the 7th annual MarTech Breakthrough Awards. This recognition comes from thousands of nominations across 15 countries. Viant's enterprise-grade DSP and integrated Viant Data Platform (VDP) were key factors in this achievement.
The VDP enables programmatic advertisers to easily onboard and activate customer data, improving targeting, performance, and insights. Viant's DSP offers a comprehensive solution for programmatic advertising, utilizing the Viant Household ID™ for identity resolution and providing a clear understanding of return on advertising spend (ROAS). The platform also includes advanced reporting, planning, and analytics tools, allowing users to achieve real-world outcomes with transparency and accuracy.
Viant Technology (Nasdaq: DSP) reported strong Q2 2024 results, with record advertiser spend and significant growth in key areas. Highlights include:
- Revenue increased 15% YoY to $65.9 million
- Gross profit up 30% YoY to $30.7 million
- Net income of $1.5 million, compared to a $3.2 million loss in Q2 2023
- CTV spend grew over 40% YoY
- Streaming audio nearly doubled YoY, accounting for almost 10% of total advertiser spend
The company launched ViantAI, integrating AI-enabled tools for improved programmatic advertising. Viant also announced a new integration with Google Cloud's BigQuery data clean rooms. For Q3 2024, Viant expects revenue between $67.5-$70.5 million and contribution ex-TAC of $44.0-$46.0 million.
Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, has announced its management team's participation in upcoming investor conferences. The company will be presenting at two key events:
1. The Canaccord Genuity 44th Annual Growth Conference in Boston, MA on Wednesday, August 14th, 2024 at 1:00 pm ET.
2. The Citi 2024 Global TMT Conference in New York, NY on Friday, September 6th, 2024 at 9:10 am ET.
Investors can access live webcasts of available presentations on Viant's investor relations website. Replays will also be made available after the events conclude.
K-pop group KARD is set to release their 7th mini-album, 'Where to Now? (Part. 1: Yellow Light)', on August 13th, 2024. The seven-track album, coinciding with the group's seventh anniversary, showcases KARD's growth and transformation. DSP Media, KARD's management company, expressed confidence in the album's appeal to fans worldwide.
The album features English lyrics (except for J.seph's rap) and diverse musical styles. KARD, consisting of BM, J.Seph, Jeon Somin, and Jeon Jiwoo, has gained international recognition with hits like 'Hola Hola' and 'GUNSHOT'. The group recently completed a world tour and signed with UTA, a major U.S. agency, signaling their expanding global influence in the K-pop industry.
Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, has announced its upcoming second quarter 2024 financial results release and conference call. The company will disclose its financial performance after U.S. markets close on Monday, August 12, 2024. A conference call and webcast are scheduled for the same day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss the business and financial results.
Investors and interested parties can access the webcast through Viant's investor relations website at https://investors.viantinc.com. An archived version of the webcast will be available on the same website approximately one hour after the live call concludes.
Viant Technology Inc. (NASDAQ: DSP) and Havas Media Network have successfully executed a cookieless advertising test for a major US pharmaceutical advertiser. The test, powered by PurpleLab's healthcare data, achieved 100% scale and 93% unique reach across premium publishers using Viant's Household ID™ technology instead of traditional cookies.
Key highlights:
- The test compared cookie-based and cookieless strategies
- Over 70% viewability was achieved
- Adhered to DoubleVerify and Ads.txt brand safety standards
- Viant's Household ID integrates with publisher first-party data
- Provides a solution for targeting and measurement across channels
This collaboration demonstrates the effectiveness of cookieless advertising solutions in maintaining performance and reaching target audiences in the evolving digital advertising landscape.
Viant Technology (NASDAQ: DSP) has announced a strategic integration with Cedara, a carbon intelligence platform. This partnership enhances Viant's Adtricity sustainability program by providing robust carbon measurement capabilities for advertisers and Viant's corporate emissions. Cedara's tools, which comply with industry-standard frameworks, enable advertisers to track and reduce their carbon footprint efficiently. This initiative supports Viant's and its clients' net zero ambitions. Viant's continued push for sustainability follows its commitment to powering all ad campaigns with 100% renewable energy.
Viant Technology (NASDAQ: DSP) has launched the latest version of its AI Bid Optimizer, significantly enhancing its programmatic advertising capabilities. Powered by a deep learning neural network trained on Viant's entire bid stream, the updated AI can process millions of requests per second and has shown a 100% performance improvement over its predecessor in tests. The tool promises media cost savings ranging from 24%-40% and better ad performance, providing strong ROI for advertisers. This upgrade underscores Viant's commitment to optimizing advertising budgets and leveraging data-driven marketing.
Viant Technology (NASDAQ: DSP) expands its sustainability program, Adtricity, with the Supply Decarbonization Initiative, aiming for a carbon-neutral programmatic supply chain. This initiative ensures that ad campaigns on Viant’s DSP are powered by 100% renewable energy, extending to all supply-side and publisher emissions. Viant introduces a 'Carbon Label' to indicate ads delivered through renewable energy, enhancing transparency and consumer trust. Key milestones include founding U.S. Ad Net Zero, achieving Green-e® Certification, and releasing a Consumer Sustainability Study. Viant achieved carbon neutrality in 2023 and reduced emissions by 526 metric tons annually. The initiative reinforces Viant's commitment to a sustainable digital advertising future.
Viant Technology (NASDAQ: DSP), a prominent advertising tech firm, announced a new integration with Google Cloud's BigQuery data clean rooms. This partnership allows seamless onboarding of privacy-safe first-party data from Google Cloud into the Viant Data Platform (VDP). Viant data, now available within Google Cloud's data clean rooms, enhances targeting and measurement capabilities on Viant's Demand-Side Platform (DSP). As an early adopter of Google Cloud’s BigQuery data clean rooms, Viant ensures secure data at scale, enabling advertisers to execute precise media campaigns and achieve closed-loop measurement. This collaboration positions Viant among the first DSPs to integrate with Google Cloud’s BigQuery data clean rooms, fostering advanced data activation in programmatic advertising. The partnership aims to address the growing demand for privacy-safe data solutions as third-party cookies phase out, solidifying Viant's position at the forefront of the industry.
FAQ
What is the current stock price of Viant Technology (DSP)?
What is the market cap of Viant Technology (DSP)?
What does Viant Technology Inc. do?
What is the Viant Advertising Cloud™?
When was Viant Technology Inc. founded?
Which companies are owned by Viant?
Who acquired Viant Technology Inc. in 2018?
What are the primary channels supported by Viant's platform?
How does Viant's approach differ from traditional cookie-based tracking?
What is Adelphic?
Why is Viant's database of registered users significant?
What was the impact of Viant's acquisition by Meredith Corporation?
