ViantAI Launches to Transform Advertising
Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to transform programmatic advertising. This autonomous platform handles every stage of the process, from campaign planning to execution optimization, creating data-driven media plans in minutes. ViantAI aims to simplify complex processes, allowing advertisers and agencies to focus on broader strategic goals.
Marc Boudreau, VP of Marketing at Rush Street Interactive, praised ViantAI's intuitive interface, speed, and comprehensive media planning capabilities. Tim Vanderhook, CEO of Viant Technology, described it as a breakthrough that acts like a digital advertising expert. Future developments will include autonomous decisioning capabilities for real-time campaign optimization, positioning ViantAI as an intelligent command center for programmatic advertising.
Viant Technology Inc. (NASDAQ: DSP) ha lanciato ViantAI, una piattaforma avanzata alimentata dall'IA destinata a trasformare la pubblicità programmatica. Questa piattaforma autonoma gestisce ogni fase del processo, dalla pianificazione delle campagne all'ottimizzazione dell'esecuzione, creando piani media basati su dati in pochi minuti. ViantAI ha l'obiettivo di semplificare processi complessi, consentendo agli inserzionisti e alle agenzie di concentrarsi su obiettivi strategici più ampi.
Marc Boudreau, VP Marketing di Rush Street Interactive, ha elogiato l'interfaccia intuitiva di ViantAI, la velocità e le capacità complete di pianificazione media. Tim Vanderhook, CEO di Viant Technology, l'ha descritta come una svolta che funge da esperto della pubblicità digitale. Sviluppi futuri includeranno capacità autonome di decision-making per l'ottimizzazione delle campagne in tempo reale, posizionando ViantAI come un centro di comando intelligente per la pubblicità programmatica.
Viant Technology Inc. (NASDAQ: DSP) ha lanzado ViantAI, una plataforma avanzada impulsada por IA destinada a transformar la publicidad programática. Esta plataforma autónoma maneja cada etapa del proceso, desde la planificación de campañas hasta la optimización de la ejecución, creando planes de medios basados en datos en minutos. ViantAI tiene como objetivo simplificar procesos complejos, permitiendo a los anunciantes y agencias concentrarse en objetivos estratégicos más amplios.
Marc Boudreau, VP de Marketing en Rush Street Interactive, elogió la interfaz intuitiva de ViantAI, su velocidad y sus capacidades integrales de planificación de medios. Tim Vanderhook, CEO de Viant Technology, la describió como un avance que actúa como un experto en publicidad digital. Los desarrollos futuros incluirán capacidades de toma de decisiones autónomas para la optimización de campañas en tiempo real, posicionando a ViantAI como un centro de comando inteligente para la publicidad programática.
Viant Technology Inc. (NASDAQ: DSP)가 ViantAI를 출시했습니다. 이는 프로그래머틱 광고를 혁신할 고급 AI 기반 플랫폼입니다. 이 자율 플랫폼은 캠페인 계획부터 실행 최적화까지 모든 단계에서 작동하며, 단 몇 분 만에 데이터 기반 미디어 계획을 수립합니다. ViantAI는 복잡한 과정을 단순화하여 광고주와 에이전시가 더 넓은 전략적 목표에 집중할 수 있도록 합니다.
Rush Street Interactive의 마케팅 부사장인 Marc Boudreau는 ViantAI의 직관적인 인터페이스, 속도 및 포괄적인 미디어 계획 능력을 칭찬했습니다. Viant Technology의 CEO인 Tim Vanderhook은 이것이 디지털 광고 전문가처럼 작용하는 혁신이라고 설명했습니다. 향후 개발 사항에는 실시간 캠페인 최적화를 위한 자율 의사결정 능력이 포함되어 ViantAI를 프로그래머틱 광고를 위한 지능형 지휘 센터로 자리매김할 것입니다.
Viant Technology Inc. (NASDAQ: DSP) a lancé ViantAI, une plateforme avancée alimentée par l'IA destinée à transformer la publicité programmatique. Cette plateforme autonome gère chaque étape du processus, de la planification de la campagne à l'optimisation de l'exécution, créant des plans médiatiques basés sur des données en quelques minutes. ViantAI vise à simplifier des processus complexes, permettant aux annonceurs et aux agences de se concentrer sur des objectifs stratégiques plus larges.
Marc Boudreau, VP Marketing chez Rush Street Interactive, a salué l'interface intuitive de ViantAI, sa rapidité et ses capacités complètes de planification médiatique. Tim Vanderhook, PDG de Viant Technology, l'a décrit comme une avancée qui agit comme un expert en publicité numérique. Les développements futurs incluront des capacités de prise de décision autonomes pour l'optimisation en temps réel des campagnes, positionnant ViantAI comme un centre de commandement intelligent pour la publicité programmatique.
Viant Technology Inc. (NASDAQ: DSP) hat ViantAI lanciert, eine fortschrittliche, KI-gestützte Plattform, die die programmatic Werbung transformieren soll. Diese autonome Plattform übernimmt jede Phase des Prozesses, von der Kampagnenplanung bis zur Optimierung der Ausführung, und erstellt innerhalb von Minuten datengestützte Medienpläne. ViantAI zielt darauf ab, komplexe Prozesse zu vereinfachen, damit Werbetreibende und Agenturen sich auf breitere strategische Ziele konzentrieren können.
Marc Boudreau, VP Marketing bei Rush Street Interactive, lobte die intuitive Benutzeroberfläche, die Geschwindigkeit und die umfassenden Möglichkeiten der Medienplanung von ViantAI. Tim Vanderhook, CEO von Viant Technology, beschrieb es als einen Durchbruch, der wie ein digitaler Werbeexperte fungiert. Zukünftige Entwicklungen werden autonome Entscheidungsfindung für die Echtzeit-Optimierung von Kampagnen umfassen und ViantAI als intelligentes Kommandozentrum für die programmatic Werbung positionieren.
- Launch of ViantAI, an advanced AI-powered platform for programmatic advertising
- Automation of campaign planning and execution, reducing complexity and time
- Positive feedback from industry professionals on ViantAI's capabilities
- Potential for improved efficiency and effectiveness in advertising campaigns
- None.
Insights
ViantAI's launch marks a significant leap in programmatic advertising technology. The platform's ability to autonomously handle campaign planning, execution and optimization addresses key pain points in the industry. By leveraging AI to create data-driven media plans in minutes, it potentially reduces human error and increases efficiency. The real-time optimization feature is particularly noteworthy, as it could lead to improved ROI for advertisers.
However, the true test will be in its performance metrics and adoption rate. While the technology sounds promising, it's entering a competitive market with established players. The success of ViantAI will likely depend on its ability to demonstrate tangible improvements in campaign performance and cost-effectiveness compared to existing solutions. For Viant Technology (NASDAQ: DSP), this launch could be a significant differentiator if the platform delivers on its promises.
The launch of ViantAI reflects the growing trend of AI integration in advertising technology. This move aligns with the industry's shift towards more automated, data-driven decision-making processes. The platform's focus on reducing complexity and increasing efficiency addresses a clear market need, especially for agencies and brands struggling with the intricacies of programmatic advertising.
From a market perspective, ViantAI's success could potentially disrupt the current AdTech landscape. If effective, it may pressure competitors to enhance their AI capabilities, potentially leading to increased M&A activity in the sector. For investors in Viant Technology (NASDAQ: DSP), this launch represents a strategic positioning in a high-growth area of the advertising market. However, the long-term impact on the company's financials will depend on client adoption rates and the platform's ability to deliver measurable results.
Meet ViantAI: The Future of Programmatic Advertising is Here
ViantAI is an autonomous platform that handles every stage of programmatic advertising, from building campaign plans to optimizing execution. It takes the complexity out of the process by creating fully data-driven media plans and executing them in minutes. (Graphic: Viant Technology)
ViantAI is an autonomous platform that handles every stage of programmatic advertising, from building campaign plans to optimizing execution. It takes the complexity out of the process by creating fully data-driven media plans and executing them in minutes. Advertisers and agencies can rely on ViantAI to manage their campaigns while they focus on broader strategic goals.
“We recently experimented with ViantAI and we were very impressed with the intuitive nature of the interface, the speed of the response, and most of all, the comprehensive and on-target media plan it generated from limited campaign inputs,” said Marc Boudreau, Vice President of Marketing at Rush Street Interactive. “We really see ViantAI creating a ‘superpower’ for media buyers in their ability to accelerate the campaign planning and execution.”
“ViantAI is a breakthrough for our industry,” said Tim Vanderhook, CEO of Viant Technology. “It acts like a digital advertising expert, taking over the difficult, data-intensive work so advertisers can focus on high-level decision-making and creativity.”
Looking ahead, ViantAI will continue to evolve with additional functionality, including autonomous decisioning capabilities that will fine-tune campaigns based on real-time performance data. This will further automate the process, ensuring that every ad dollar is maximized without requiring constant human supervision. ViantAI is designed to be the intelligent command center for programmatic advertising, allowing brands to achieve their goals more efficiently and effectively.
“ViantAI isn’t about small, incremental changes,” Vanderhook emphasized. “It represents a significant step forward in automating the entire campaign process, letting advertisers focus on what matters.”
As the advertising world increasingly shifts toward automation, ViantAI positions advertisers and agencies at the forefront of this transformation, enabling them to operate with precision and scale like never before.
Learn more about ViantAI here.
About Viant Technology
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240916115410/en/
Media Contact:
Marielle Lyon
press@viantinc.com
Source: Viant Technology Inc.
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