Viant Announces Direct Access Event at NASDAQ MarketSite
Viant Technology Inc. (NASDAQ: DSP) has announced its second annual Direct Access event, titled 'CTV: Accelerating Performance Throughout the Customer Journey.' The event is scheduled for Oct. 30, 2024, at NASDAQ MarketSite in New York City, focusing on the transformative impact of Connected TV (CTV) in shaping advertising's future.
The event will feature a CTV market trajectory update, two expert-led panels, and an update from Viant Co-Founders, followed by a networking reception. The panels will discuss 'Unlocking the Power of Addressable CTV' and 'CTV and the Live Sports Revolution,' featuring industry experts from companies like Disney Advertising, Paramount, Havas Media, IPG Mediabrands, and NBCUniversal.
Viant's Direct Access program aims to drive CTV adoption and growth by providing advertisers with addressable CTV inventory from premium publishers while optimizing the supply path and delivering enhanced results.
Viant Technology Inc. (NASDAQ: DSP) ha annunciato il suo secondo evento annuale Direct Access, intitolato 'CTV: Accelerare le Prestazioni durante il Percorso del Cliente.' L'evento si terrà il 30 ottobre 2024 presso il NASDAQ MarketSite a New York, concentrandosi sull'impatto trasformativo della Connected TV (CTV) nel definire il futuro della pubblicità.
L'evento presenterà un aggiornamento sulla traiettoria del mercato CTV, due panel guidati da esperti e un aggiornamento dai co-fondatori di Viant, seguito da una reception per il networking. I panel discuteranno di 'Sbloccare il Potere della CTV Indirizzabile' e 'CTV e la Rivoluzione dei Sport dal Vivo', con esperti del settore provenienti da aziende come Disney Advertising, Paramount, Havas Media, IPG Mediabrands e NBCUniversal.
Il programma Direct Access di Viant mira a stimolare l'adozione e la crescita della CTV fornendo agli inserzionisti un inventario CTV indirizzabile da editori premium, ottimizzando il percorso di fornitura e garantendo risultati migliori.
Viant Technology Inc. (NASDAQ: DSP) ha anunciado su segundo evento anual Direct Access, titulado 'CTV: Acelerando el Rendimiento a lo Largo del Viaje del Cliente.' El evento está programado para el 30 de octubre de 2024 en el NASDAQ MarketSite en Nueva York, centrándose en el impacto transformador de la Connected TV (CTV) en la definición del futuro de la publicidad.
El evento contará con un actualización del mercado de CTV, dos paneles dirigidos por expertos y una actualización de los cofundadores de Viant, seguido de una recepción de networking. Los paneles discutirán 'Desbloqueando el Poder de la CTV Direccionable' y 'CTV y la Revolución de los Deportes en Vivo', con expertos de la industria de empresas como Disney Advertising, Paramount, Havas Media, IPG Mediabrands y NBCUniversal.
El programa Direct Access de Viant tiene como objetivo impulsar la adopción y el crecimiento de CTV al proporcionar a los anunciantes inventario CTV direccionable de editores premium, optimizando la ruta de suministro y ofreciendo resultados mejorados.
비안트 테크놀로지 주식회사 (NASDAQ: DSP)가 'CTV: 고객 여정 전반에 걸쳐 성과 가속화'라는 제목의 제2회 연례 Direct Access 이벤트를 발표했습니다. 이 이벤트는 2024년 10월 30일에 뉴욕 NASDAQ MarketSite에서 열리며, 광고의 미래를 형성하는 데 있어 커넥티드 TV (CTV)의 변혁적 영향을 집중 조명합니다.
이 행사에서는 CTV 시장 경과 업데이트, 두 개의 전문가 패널 및 비안트 공동 창립자들의 업데이트가 포함되며, 그 뒤로 네트워킹 리셉션이 이어집니다. 패널에서는 '주소 지정 가능한 CTV의 힘을 해제하기'와 'CTV와 라이브 스포츠 혁명'에 대해 논의하며, Disney Advertising, Paramount, Havas Media, IPG Mediabrands 및 NBCUniversal과 같은 기업의 산업 전문가들이 참여할 예정입니다.
비안트의 Direct Access 프로그램은 광고주에게 프리미엄 출처의 주소 지정 가능한 CTV 인벤토리를 제공함으로써 CTV 채택 및 성장을 촉진하고 공급 경로를 최적화하며 향상된 결과를 제공합니다.
Viant Technology Inc. (NASDAQ: DSP) a annoncé son deuxième événement annuel Direct Access, intitulé 'CTV : Accélérer la Performance Tout au Long du Parcours Client.' L'événement est prévu pour le 30 octobre 2024, au NASDAQ MarketSite à New York, axé sur l'impact transformateur de la Connected TV (CTV) dans la définition de l'avenir de la publicité.
L'événement comprendra une mise à jour sur la trajectoire du marché de la CTV, deux panels dirigés par des experts, et une mise à jour des co-fondateurs de Viant, suivie d'une réception de réseautage. Les panels discuteront de 'Déverrouiller le Pouvoir de la CTV Adressable' et de 'CTV et la Révolution des Sports en Direct', avec des experts du secteur d'entreprises telles que Disney Advertising, Paramount, Havas Media, IPG Mediabrands et NBCUniversal.
Le programme Direct Access de Viant vise à favoriser l'adoption et la croissance de la CTV en fournissant aux annonceurs un inventaire CTV adressable provenant d'éditeurs premium, tout en optimisant le chemin d'approvisionnement et en apportant des résultats améliorés.
Viant Technology Inc. (NASDAQ: DSP) hat sein zweites jährliches Direct Access-Event mit dem Titel 'CTV: Leistungssteigerung über den gesamten Kundenprozess' angekündigt. Die Veranstaltung findet am 30. Oktober 2024 im NASDAQ MarketSite in New York City statt und konzentriert sich auf die transformative Wirkung von Connected TV (CTV) auf die Zukunft der Werbung.
Die Veranstaltung umfasst ein Update zur Marktentwicklung von CTV, zwei von Experten geleitete Panels sowie ein Update von den Mitbegründern von Viant, gefolgt von einem Networking-Empfang. Die Panels werden über 'Die Macht von adressierbarem CTV freischalten' und 'CTV und die Revolution im Live-Sport' diskutieren, mit Branchenexperten von Unternehmen wie Disney Advertising, Paramount, Havas Media, IPG Mediabrands und NBCUniversal.
Das Direct Access-Programm von Viant zielt darauf ab, die Akzeptanz und das Wachstum von CTV zu fördern, indem es Werbetreibenden adressierbare CTV-Inventare von Premium-Verlegern bereitstellt, den Lieferweg optimiert und verbesserte Ergebnisse liefert.
- Viant is hosting a high-profile event at NASDAQ MarketSite, potentially increasing visibility and credibility
- The event features industry experts from major companies, indicating strong industry connections
- Focus on CTV and addressable advertising aligns with current market trends
- Direct Access program aims to optimize supply path and enhance results for advertisers
- None.
Industry Experts To Discuss CTV’s Role in Accelerating Advertiser Success
Viant's Direct Access event will be held on Oct. 30, 2024, at NASDAQ MarketSite in
The event will feature an update on the CTV market trajectory, two expert-led panels and an update from the Viant Co-Founders followed by a networking reception. Panel details are as follows:
Unlocking the Power of Addressable CTV
The key advantage of CTV over linear television is addressability, shifting beyond the traditional reach and frequency metrics to drive measurable results. In this session, panelists will explore how their companies are leveraging addressable advertising to deliver stronger outcomes for advertisers.
Panelists
- Matt Barnes, VP Programmatic Sales, Disney Advertising
- Jennifer Kisling, VP Programmatic Sales, Paramount
- Greg Langer, VP Programmatic Supply, Havas Media
- George Tarnopolsky, VP Programmatic, Good Apple
Moderated by Amanda Sheplee, VP Agency Partnerships, Viant
CTV and the Live Sports Revolution
From the record-breaking viewership of the Olympics and NFL to the recent NBA contract split between multiple streaming platforms, live sports has become a dominant force at the top of the marketing funnel. Join our panel of industry experts as they discuss innovative approaches to expanding the reach of live sports on CTV.
Panelists
- Maureen Bosetti, Chief Investment Officer, IPG Mediabrands
- James Kreckler, SVP, Streaming & Data Products, Advertising & Partnerships, NBCUniversal
- Denise Ocasio, Executive Director, Head of Investment, Mindshare
Moderated by Garett Sloane, Chief Technology Reporter, Ad Age
Viant’s Direct Access program continues to be a critical driver of CTV adoption and growth, providing advertisers with addressable CTV inventory from premium publishers while removing non-value-added intermediaries, optimizing the supply path and delivering enhanced results.
Learn more about Viant’s Direct Access Event and request an invitation here.
ABOUT VIANT
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform built for CTV allows marketers to plan, execute and measure their campaigns with unmatched precision and efficiency. With the launch of ViantAI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification and received the Business Intelligence Group’s Innovation award for AI Advancements.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241022133096/en/
Media Contact:
Marielle Lyon
press@viantinc.com
Source: Viant Technology Inc.
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