Wiland, Inc. Partners with Viant to Enhance Omnichannel Audience Activation
Wiland, Inc. has expanded its partnership with Viant Technology to enhance omnichannel audience activation capabilities. Viant will onboard custom audiences to their demand-side platform (DSP) and activate them for Wiland clients, providing advanced advertising capabilities. This collaboration allows Wiland to focus on delivering premier audience and data products while ensuring clients can activate digital audiences through Viant's platform.
The partnership combines Wiland's market-leading ability to build audiences with Viant's programmatic advertising technology, offering a comprehensive solution for Wiland clients. Viant's omnichannel DSP covers various digital channels, including display, connected TV (CTV), audio, and digital out-of-home. Wiland will maintain a dedicated Digital Sales and Activation team to support the partnership and liaise with clients.
Wiland, Inc. ha ampliato la propria partnership con Viant Technology per migliorare le capacità di attivazione del pubblico omnicanale. Viant importerà pubblici personalizzati nella propria piattaforma lato domanda (DSP) e li attiverà per i clienti di Wiland, fornendo capacità pubblicitarie avanzate. Questa collaborazione permette a Wiland di concentrarsi sulla fornitura di prodotti di audience e dati di alta qualità, garantendo al contempo ai clienti di attivare il pubblico digitale attraverso la piattaforma di Viant.
La partnership unisce la capacità leader di mercato di Wiland di costruire pubblici con la tecnologia pubblicitaria programmatica di Viant, offrendo una soluzione completa per i clienti di Wiland. La DSP omnicanale di Viant copre vari canali digitali, tra cui display, TV connessa (CTV), audio e pubblicità digitale out-of-home. Wiland manterrà un team dedicato alle Vendite e Attivazione Digitali per supportare la partnership e comunicare con i clienti.
Wiland, Inc. ha ampliado su asociación con Viant Technology para mejorar las capacidades de activación de audiencia omnicanal. Viant incorporará audiencias personalizadas a su plataforma del lado de la demanda (DSP) y las activará para los clientes de Wiland, proporcionando capacidades publicitarias avanzadas. Esta colaboración permite a Wiland centrarse en ofrecer productos de audiencia y datos de primera calidad, asegurando al mismo tiempo que los clientes puedan activar audiencias digitales a través de la plataforma de Viant.
La asociación combina la capacidad líder de mercado de Wiland para construir audiencias con la tecnología publicitaria programática de Viant, ofreciendo una solución integral para los clientes de Wiland. La DSP omnicanal de Viant abarca varios canales digitales, incluyendo display, televisión conectada (CTV), audio y publicidad digital fuera del hogar. Wiland mantendrá un equipo dedicado a Ventas y Activación Digital para apoyar la asociación y comunicarse con los clientes.
Wiland, Inc.는 Viant Technology와의 파트너십을 확장하여 옴니채널 오디언스 활성화 기능을 강화했습니다. Viant는 맞춤형 오디언스를 그들의 수요 측 플랫폼(DSP)에 온보딩하고 Wiland 고객을 위해 이를 활성화하여 고급 광고 기능을 제공합니다. 이 협업을 통해 Wiland는 우수한 오디언스 및 데이터 제품을 제공하는 데 집중할 수 있으며, 고객은 Viant의 플랫폼을 통해 디지털 오디언스를 활성화할 수 있습니다.
이 파트너십은 Wiland의 오디언스 구축 능력과 Viant의 프로그래밍 광고 기술을 결합하여 Wiland 고객을 위한 포괄적인 솔루션을 제공합니다. Viant의 옴니채널 DSP는 디스플레이, 연결 TV(CTV), 오디오, 디지털 아웃오브홈을 포함한 다양한 디지털 채널을 다룹니다. Wiland는 파트너십을 지원하고 고객과 소통하기 위해 전담 디지털 영업 및 활성화 팀을 유지할 것입니다.
Wiland, Inc. a élargi son partenariat avec Viant Technology pour améliorer ses capacités d'activation d'audience omnicanal. Viant intégrera des audiences personnalisées sur sa plate-forme côté demande (DSP) et les activera pour les clients de Wiland, fournissant des capacités publicitaires avancées. Cette collaboration permet à Wiland de se concentrer sur la fourniture de produits de données et d'audiences de premier plan tout en garantissant aux clients la possibilité d'activer des audiences numériques via la plate-forme de Viant.
Ce partenariat combine la capacité de Wiland à construire des audiences avec la technologie publicitaire programmatique de Viant, offrant une solution complète pour les clients de Wiland. La DSP omnicanale de Viant couvre divers canaux numériques, y compris l'affichage, la télévision connectée (CTV), l'audio et la publicité numérique hors domicile. Wiland maintiendra une équipe dédiée aux ventes et à l'activation numériques pour soutenir le partenariat et faire le lien avec les clients.
Wiland, Inc. hat seine Partnerschaft mit Viant Technology erweitert, um die Omnichannel-Publikum-Aktivierungsfähigkeiten zu verbessern. Viant wird maßgeschneiderte Zielgruppen auf ihre Plattform der Nachfrageseite (DSP) aufnehmen und diese für Wiland-Kunden aktivieren, um fortschrittliche Werbemöglichkeiten bereitzustellen. Diese Zusammenarbeit ermöglicht es Wiland, sich auf die Bereitstellung von erstklassigen Zielgruppen- und Datenprodukten zu konzentrieren, während sichergestellt wird, dass die Kunden digitale Zielgruppen über die Plattform von Viant aktivieren können.
Die Partnerschaft kombiniert Wilands marktführende Fähigkeit, Zielgruppen aufzubauen, mit Viants programmatischer Werbungstechnologie und bietet eine umfassende Lösung für Wiland-Kunden. Viants Omnichannel-DSP deckt verschiedene digitale Kanäle ab, darunter Display, verknüpfte TV (CTV), Audio und digitale Out-of-Home-Werbung. Wiland wird ein engagiertes Team für digitale Verkäufe und Aktivierung aufbauen, um die Partnerschaft zu unterstützen und mit den Kunden zu kommunizieren.
- Expanded partnership with Viant Technology enhances omnichannel audience activation capabilities
- Access to Viant's demand-side platform (DSP) for custom audience activation
- Wiland can focus on core business of delivering audience and data products
- Viant's DSP covers multiple digital channels, including display, CTV, audio, and digital out-of-home
- None.
Insights
This partnership between Wiland and Viant represents a significant enhancement in digital audience targeting capabilities. By combining Wiland's data-driven audience building with Viant's omnichannel DSP, advertisers gain access to more precise and effective audience activation across multiple digital channels. This collaboration could potentially increase advertising efficiency and ROI for Wiland's clients, which may translate to improved performance in the digital advertising sector.
However, the impact on either company's stock (if publicly traded) might be in the short term. The partnership's success will depend on the actual implementation and adoption by advertisers. Long-term implications could be more substantial if this collaboration leads to increased market share or improved client retention for both companies in the competitive adtech landscape.
The technical synergy between Wiland and Viant is noteworthy. Wiland's strength lies in its AI-enabled response prediction platform and vast individual-level spending data. By integrating this with Viant's omnichannel DSP, the partnership creates a powerful ecosystem for targeted advertising. This integration could potentially lead to more accurate audience segmentation and improved ad targeting across various digital channels, including emerging formats like CTV and digital out-of-home.
From a technological standpoint, this collaboration might accelerate innovation in programmatic advertising and data-driven marketing. It's a strategic move that aligns with the industry trend towards more sophisticated, AI-driven advertising solutions. However, the success of this tech integration will depend on seamless data flow and platform compatibility between the two companies.
Viant to Expand Wiland’s Capabilities in Activating Digital Audiences
“As we continue to advance Wiland, our partnership with Viant enables us to sharpen our focus on our core business—delivering unparalleled audience and data products—while continuing to ensure clients can still activate our premier digital audiences through Viant, a proven market leader in the advertising space,” said Mike Gingell, CEO of Wiland.
Wiland will maintain a dedicated Digital Sales and Activation department team to liaise with clients and support the Viant partnership.
“We are very excited to expand our partnership with Wiland and offer their clients access to our omnichannel DSP across display, connected TV (CTV), audio, digital out-of-home, and other digital channels,” said Jon Schulz, Chief Marketing Officer at Viant. “Wiland’s market-leading ability to build audiences paired with Viant’s programmatic advertising technology is a winning solution for Wiland clients.”
Wiland, Inc.
Wiland, Inc. is the marketing data and audiences company that leading brands and nonprofit organizations trust to help them develop and maintain robust customer and donor relationships that produce higher revenue, less advertising waste, and more profit. Wiland’s data and audience products are informed by the largest set of detailed, individual-level spending signals ever assembled. Wiland’s AI-enabled response prediction platform analyzes this vast information to deliver powerful insights and solutions that benefit clients by enabling more profitable marketing at scale across all addressable channels. Beyond fueling the success of thousands of organizations, the company serves as an industry innovator of targeted marketing solutions that have their foundation in consumer data ethics and privacy protection. Learn more at https://www.wiland.com.
About Viant
For over 25 years, Viant Technology Inc. (NASDAQ: DSP) has been at the forefront of technology innovation for advertisers. As a premier enterprise-grade Demand Side Platform, Viant excels in delivering omnichannel digital advertising, driving growth through connected television (CTV), advanced identity solutions, and AI-driven Autonomous Advertising. Through the Adtricity® sustainability program, Viant champions a more sustainable future for digital advertising. Headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240910054792/en/
Wiland Media Contact:
Mike Gingell
mgingell@wiland.com
Viant Media Contact:
Marielle Lyon
press@viantinc.com
Source: Wiland, Inc.
FAQ
What is the purpose of Wiland's partnership with Viant Technology?
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