Viant Licenses Comscore Data for Training ViantAI
Viant Technology (NASDAQ: DSP) has expanded its integration with Comscore to enhance ViantAI, the world's first fully autonomous media buying platform. The collaboration will utilize Comscore's site ranking and audience reach data alongside Viant's existing data foundation to create and optimize media plans. ViantAI aims to streamline the media planning process by generating data-driven insights within seconds, offering advertisers and agencies reliable planning recommendations backed by Comscore's trusted analytics.
Viant Technology (NASDAQ: DSP) ha ampliato la sua integrazione con Comscore per migliorare ViantAI, la prima piattaforma di acquisto media completamente autonoma al mondo. La collaborazione sfrutterà i dati sul ranking dei siti e sulla portata del pubblico di Comscore insieme alla base dati esistente di Viant per creare e ottimizzare i piani media. ViantAI mira a semplificare il processo di pianificazione media generando approfondimenti basati sui dati in pochi secondi, offrendo a inserzionisti e agenzie raccomandazioni affidabili supportate dall'analisi fidata di Comscore.
Viant Technology (NASDAQ: DSP) ha expandido su integración con Comscore para mejorar ViantAI, la primera plataforma de compra de medios completamente autónoma en el mundo. La colaboración utilizará los datos de clasificación de sitios y alcance de audiencia de Comscore junto con la base de datos existente de Viant para crear y optimizar planes de medios. ViantAI busca simplificar el proceso de planificación de medios generando información basada en datos en segundos, ofreciendo a anunciantes y agencias recomendaciones de planificación confiables respaldadas por las analíticas de confianza de Comscore.
Viant Technology (NASDAQ: DSP)는 ViantAI, 세계 최초의 완전 자율 미디어 구매 플랫폼을 향상시키기 위해 Comscore와의 통합을 확대했습니다. 이 협업은 Comscore의 사이트 순위와 청중 도달 데이터와 Viant의 기존 데이터 기반을 활용하여 미디어 계획을 수립하고 최적화합니다. ViantAI는 몇 초 안에 데이터 기반 통찰력을 생성하여 미디어 계획 프로세스를 간소화하는 것을 목표로 하며, 광고주와 대행사에 Comscore의 신뢰받는 분석에 기반한 신뢰할 수 있는 계획 권장 사항을 제공합니다.
Viant Technology (NASDAQ: DSP) a élargi son intégration avec Comscore pour améliorer ViantAI, la première plateforme d'achat de médias entièrement autonome au monde. La collaboration utilisera les données de classement des sites et de portée des audiences de Comscore, ainsi que la base de données existante de Viant, pour créer et optimiser des plans médias. ViantAI vise à simplifier le processus de planification des médias en générant des informations basées sur les données en quelques secondes, offrant ainsi aux annonceurs et agences des recommandations de planification fiables soutenues par les analyses de confiance de Comscore.
Viant Technology (NASDAQ: DSP) hat seine Integration mit Comscore erweitert, um ViantAI, die weltweit erste vollautonome Plattform für Media-Einkauf, zu verbessern. Die Zusammenarbeit wird die Seitenranking- und Zielgruppendaten von Comscore zusammen mit der bestehenden Datenbasis von Viant nutzen, um Medienpläne zu erstellen und zu optimieren. ViantAI zielt darauf ab, den Medienplanungsprozess zu vereinfachen, indem innerhalb von Sekunden datengestützte Erkenntnisse generiert werden, was Werbetreibenden und Agenturen zuverlässige Planempfehlungen bietet, die durch die vertrauenswürdige Analyse von Comscore unterstützt werden.
- Integration with Comscore enhances ViantAI's capabilities with trusted third-party data
- Platform enables faster media planning and optimization through AI automation
- None.
Insights
The integration of Comscore's data into ViantAI represents a strategic enhancement for Viant's autonomous media buying platform. This partnership adds significant credibility through third-party validation and expands ViantAI's capabilities in two critical areas: site ranking and audience reach data. The integration should improve media planning efficiency and accuracy, potentially leading to better ROI for advertisers using the platform.
However, while technologically significant, the immediate financial impact may be The deal's monetary terms weren't disclosed and the revenue impact will depend on market adoption. The partnership does strengthen Viant's competitive position in the rapidly growing AI-driven advertising market, particularly against larger adtech players. For a company with a sub-
Breakthrough AI Media Buying Platform Leverages Comscore’s Premier Data
ViantAI will leverage Comscore’s site ranking and audience reach data, alongside Viant’s foundation of data, in the creation of media plans. (Graphic: Business Wire)
“ViantAI is making AI-as-a-Service a reality for advertisers. As a strategic enhancement to our robust ViantAI platform, this partnership with Comscore provides an additional layer of reliable third-party data,” said Tim Vanderhook, CEO of Viant Technology. “By training ViantAI with Comscore data, we’re reinforcing our credible AI-powered planning recommendations with trusted rankings and reach data, giving clients the confidence to make informed decisions.”
This expanded collaboration with Comscore underscores Viant’s commitment to equipping its clients with AI technology that provides reliable, actionable information to drive more effective media strategies, helping advertisers to navigate the complex and time-consuming media planning and execution processes.
“We're thrilled to integrate the industry's leading audience data with ViantAI, delivering groundbreaking solutions to the market that advertisers can trust,” said Steve Bagdasarian, Chief Commercial Officer at Comscore. “Our data equips advertisers with essential insights on digital audience reach and site rankings, all seamlessly within the ViantAI platform.”
This integration represents yet another advancement in Viant’s mission to deliver best-in-class technology and innovative autonomous advertising solutions. Viant continues to enhance its AI-driven advertising capabilities, reinforcing its commitment to transparency and accountability.
ABOUT VIANT TECHNOLOGY
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing. Our omnichannel platform, built for Connected TV (CTV), allows marketers to plan, execute, and measure their campaigns with unmatched precision and efficiency. With the launch of Viant AI, Viant is building the future of fully autonomous advertising solutions, empowering advertisers to achieve their boldest goals. Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, recognized as a Great Place to Work®, and received the Business Intelligence Group’s Innovation Award for AI Advancements.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241029597007/en/
Media Contact:
Marielle Lyon
press@viantinc.com
Source: Viant Technology Inc.
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