Viant Wins Best Demand-Side Platform
Viant Technology Inc. (NASDAQ: DSP) has been named the winner of the Best Demand-Side Platform (DSP) category in the 7th annual MarTech Breakthrough Awards. This recognition comes from thousands of nominations across 15 countries. Viant's enterprise-grade DSP and integrated Viant Data Platform (VDP) were key factors in this achievement.
The VDP enables programmatic advertisers to easily onboard and activate customer data, improving targeting, performance, and insights. Viant's DSP offers a comprehensive solution for programmatic advertising, utilizing the Viant Household ID™ for identity resolution and providing a clear understanding of return on advertising spend (ROAS). The platform also includes advanced reporting, planning, and analytics tools, allowing users to achieve real-world outcomes with transparency and accuracy.
Viant Technology Inc. (NASDAQ: DSP) è stata nominata vincitrice della categoria Miglior Piattaforma Demand-Side (DSP) ai 7° MarTech Breakthrough Awards. Questo riconoscimento proviene da migliaia di nomination in 15 paesi. La DSP di livello aziendale di Viant e la sua integrata Viant Data Platform (VDP) sono stati fattori chiave per questo successo.
La VDP consente agli inserzionisti programmatici di caricare e attivare facilmente i dati dei clienti, migliorando il targeting, le performance e le informazioni. La DSP di Viant offre una soluzione completa per la pubblicità programmatica, utilizzando il Viant Household ID™ per la risoluzione dell'identità e fornendo una chiara comprensione del ritorno sulla spesa pubblicitaria (ROAS). La piattaforma include anche strumenti avanzati di reporting, pianificazione e analisi, consentendo agli utenti di ottenere risultati concreti con trasparenza e precisione.
Viant Technology Inc. (NASDAQ: DSP) ha sido nombrada ganadora de la categoría Mejor Plataforma del Lado de la Demanda (DSP) en los 7° Premios Anuales MarTech Breakthrough. Este reconocimiento proviene de miles de nominaciones de 15 países. La DSP de nivel empresarial de Viant y la integrada Viant Data Platform (VDP) fueron factores clave en este logro.
La VDP permite a los anunciantes programáticos incorporar y activar fácilmente los datos de los clientes, mejorando la segmentación, el rendimiento y las percepciones. La DSP de Viant ofrece una solución integral para la publicidad programática, utilizando el Viant Household ID™ para la resolución de identidades y proporcionando una comprensión clara del retorno sobre el gasto publicitario (ROAS). La plataforma también incluye herramientas avanzadas de informes, planificación y análisis, lo que permite a los usuarios lograr resultados en el mundo real con transparencia y precisión.
Viant Technology Inc. (NASDAQ: DSP)가 제7회 MarTech Breakthrough Awards에서 최우수 수요 측 플랫폼(DSP) 부문의 수상자로 선정되었습니다. 이 인정은 15개국에서 접수된 수천 건의 후보작에서 비롯된 것입니다. Viant의 기업급 DSP와 통합된 Viant Data Platform (VDP)가 이 성과의 주요 요소였습니다.
VDP는 프로그래매틱 광고주가 고객 데이터를 쉽게 온보드하고 활성화할 수 있도록 하여 타겟팅, 성능 및 통찰력을 향상시킵니다. Viant의 DSP는 프로그래매틱 광고를 위한 포괄적인 솔루션을 제공하며, Viant Household ID™를 사용하여 신원 해결을 지원하고 광고 지출 대비 수익(ROAS)에 대한 명확한 이해를 제공합니다. 이 플랫폼에는 고급 보고, 계획 및 분석 도구도 포함되어 있어 사용자가 투명성과 정확성으로 실질적인 결과를 달성할 수 있도록 합니다.
Viant Technology Inc. (NASDAQ: DSP) a été désignée comme la gagnante de la catégorie Meilleure Plateforme Demand-Side (DSP) lors des 7èmes MarTech Breakthrough Awards. Cette reconnaissance provient de milliers de nominations dans 15 pays. La DSP de niveau entreprise de Viant et la plateforme intégrée Viant Data Platform (VDP) ont été des facteurs clés de cette réussite.
La VDP permet aux annonceurs programmatiques de facilement intégrer et activer des données clients, améliorant ainsi le ciblage, les performances et les insights. La DSP de Viant offre une solution complète pour la publicité programmatique, en utilisant le Viant Household ID™ pour la résolution d'identité et fournissant une compréhension claire du retour sur les dépenses publicitaires (ROAS). La plateforme inclut également des outils avancés de reporting, de planification et d'analytique, permettant aux utilisateurs d'obtenir des résultats concrets avec transparence et précision.
Viant Technology Inc. (NASDAQ: DSP) wurde zur Gewinnerin der Kategorie Beste Demand-Side Platform (DSP) bei den 7. jährlichen MarTech Breakthrough Awards ernannt. Diese Auszeichnung kommt von Tausenden von Nominierungen aus 15 Ländern. Die unternehmensgerechte DSP von Viant und die integrierte Viant Data Platform (VDP) waren entscheidende Faktoren für diesen Erfolg.
Die VDP ermöglicht es programmgesteuerten Anzeigenkunden, Kundendaten einfach zu integrieren und zu aktivieren, wodurch Zielgenauigkeit, Leistung und Einblicke verbessert werden. Die DSP von Viant bietet eine umfassende Lösung für programmgesteuerte Werbung, verwendet die Viant Household ID™ zur Identitätsauflösung und bietet ein klares Verständnis des Return on Advertising Spend (ROAS). Die Plattform umfasst auch erweiterte Reporting-, Planungs- und Analysetools, die es den Nutzern ermöglichen, reale Ergebnisse mit Transparenz und Genauigkeit zu erzielen.
- Won the Best Demand-Side Platform category in the MarTech Breakthrough Awards
- Recognition for the strength of its enterprise-grade DSP and integrated Viant Data Platform
- Viant Data Platform improves targeting, performance, and insights for advertisers
- Viant Household ID™ provides enhanced identity resolution capabilities
- Advanced reporting tools offer metrics such as closed-loop ROAS, in-store visits, and online/offline conversions
- None.
Viant Earns MarTech Breakthrough Awards Industry Recognition
Viant is honored to be the inaugural winner of the new award category “Best DSP.” (Graphic: Business Wire)
“This award is the direct result of Viant’s ongoing commitment to innovation and execution with a focus on delivering value for advertisers,” said Jon Schulz, Chief Marketing Officer, Viant Technology. “We continue to build on our differentiated position through next generation products and superior customer service.”
Viant was recognized for the strength of its enterprise-grade DSP and integrated Viant Data Platform (VDP). The VDP allows programmatic advertisers and marketers to easily onboard and activate customer data, generating improved targeting, performance and insights. The Viant DSP is a one-stop shop for programmatic advertising, linking disparate data sources through the Viant Household ID™, the keystone of Viant’s identity resolution capabilities, to provide a true understanding of return on advertising spend (ROAS).
“Utilizing the Viant Data Platform helps to process campaign and customer data securely and efficiently, while also providing the full view of an advertiser’s media investment. As consumer data signals and digital identifiers diminish, measurement has gotten more siloed, making it difficult for marketers to have a holistic understanding of their advertising investment,” said Steve Johansson, Managing Director at MarTech Breakthrough. “We’re pleased to name the Viant DSP as the ‘Best Demand Side Platform’ as this solution helps to solve the challenges present in today’s omnichannel world by unlocking the power of raw data, guiding insights that empower brands to create meaningful interactions with customers in the future.”
Viant DSP users are also equipped with a powerful toolkit for advanced reporting, planning, and analytics, enabling them to achieve real-world outcomes with transparency and accuracy. Viant’s breakthrough solution provides reporting through a centralized attribution hub, including metrics such as closed-loop return on ad spend (ROAS), in-store visits, lift & incrementality, and online and offline conversions.
Learn more about the award-winning Viant DSP here.
ABOUT VIANT
For over 25 years, Viant Technology Inc. (NASDAQ: DSP) has been at the forefront of technology innovation for advertisers. As a premier enterprise-grade Demand Side Platform, Viant excels in delivering omnichannel digital advertising, driving growth through connected television (CTV), advanced identity solutions, and AI-driven Autonomous Advertising. Through the Adtricity® sustainability program, Viant champions a more sustainable future for digital advertising. Headquartered in
ABOUT MARTECH BREAKTHROUGH
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240815650968/en/
Marielle Lyon
press@viantinc.com
Source: Viant Technology Inc.
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